NewStore Inc. #mobilemandate

How are you thinking of Mobile Commerce?

Retailers shouldn’t view mobile as simply another revenue channel.

If used correctly, mobile can be the connective tissue of the

entire omnichannel experience...

… allowing brands to grow and engage new customers, both in and out of store.

NewStore Inc. #mobilemandate

Mobile Paradigm Shift

People now spend more time using apps than watching TV Time Spent in Mobile Apps and on TV, US Daily Average in Minutes source: Flurry Analytics, US Department of Labor Statistics

NewStore Inc. #mobilemandate

Mobile Will Dominate Consumer Interaction

source: StatCounter Global Stats (September 2015), Mobile includes smartphone and tablet traffic

Worldwide internet traffic share by device

US Retail ecommerce Metrics, by device, Q2 2015

source: MarketLive, “Q2 2015 Update: Double-Digit Revenue Increases For Eight Consecutive Quarters,” July 30, 2015

Conversion rates

NewStore Inc. #mobilemandate

Why are you building a mobile strategy? What are your goals?

Build mobile presence

Leverage your inventory

Increase in-store traffic conversion

Empower store associates

Holistic view of consumer behavior

Improve conversion rates

NewStore Inc. #mobilemandate

What areas should you be thinking about?

Consumer Engagement

Organizational Readiness

Technology & Infrastructure

NewStore Inc. #mobilemandate

Consumer Engagement

Simplifying consumer lives Implicit, experience-focused

Marketing

Exclusive shopping experiences for your existing/loyal customers Delightful shopping experience

to entice new customers to become brand ambassadors

How do you plan to create a community around your brand?

NewStore Inc. #mobilemandate

Organizational Readiness

People - Incented to grow the business. Empowered

with information. Aligned with company goals.

Processes - Establish KPIs and the means to achieve them. Measure and correct.

How is your organization aligned to help you achieve that?

NewStore Inc. #mobilemandate

Technology & Infrastructure What technology and infrastructure do you have in place to support your strategy? What are you missing? Native vs. Responsive

experience - i.e. Apple Pay in a native world

Reliability - Inventory data must be timely and accurate

Security - Do consumers have confidence to share their

information with you?

System maintenance - Who is on call when the wifi or printer

breaks in the store?

In-store - New payment technologies, in-store sensors, tablets or phones for associates

NewStore Inc. #mobilemandate

What are the next steps?

∖ Conduct an audit of your competitors – What are they doing? How can you do better?

Experience Marketing = Rituals Meditation

Simplifying lives = Hotel Tonight

Delightful shopping = MakeUp Genius

Location aware = Apple Store App

NewStore Inc. #mobilemandate

What are the next steps?

Observe your customers

Conduct an audit of your existing technologies

Assess your organizational readiness

Define your mobile strategy

NewStore Inc. #mobilemandate

Q&A

Thank you for attending this Mobile Marketer webinar sponsored by

Mcommerce Summit: State of Mobile Commerce 2016

New York, NY Thursday, May 5, 2016

For more information please go to MobileMarketer.com

For a copy of this presentation, please email kschepici@newstore.com

COMING SOON...