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Mobile Search in a Mobile-Centric World

Date post: 20-Jan-2017
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The Power of Mobile Search in a Mobile-Centric World @ivan_temelkov
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ThePowerofMobileSearchinaMobile-CentricWorld

@ivan_temelkov

AboutIvan•  DigitalPracAAoner,SocialMediaaficionado.•  SearchMarkeAngspecialistforovera

decade.•  DigitalMarkeAngAccountManagerat

Unidev.•  UMSLDigitalMediaMarkeAngAdvisory

Board.•  DigitalMarkeAngRevoluAonPodcaston

TwiLer.•  “TheBizGrind”YouTubeshow.•  SEO/SEMInstructor@UMSL.•  President@SMCSTC(SocialMediaClubofSt.

Charles,MO).•  Storyteller.•  Cyclist.•  Golfer.•  Soontobeadad.•  Allaroundcooldude!

MobileCentricity

Over50%ofglobalwebtrafficcomingfrommobiledevices(Source:Google)

Mobile Traffic accounts for approximately 30% of all internet activity. (Source: eMarketer)

6.8billionpeopleusemobilephones–Approximately87%ofglobalpopulaAon(Source:Wikipedia)

67%ofconsumerswillingtopurchaseaproduct/servicefromamobile-friendlywebsite(Source:GoogleResearch)

WhatAboutMobileApps?

StateofMobileApps

EvoluAonofappdownloadsinmillionswithinU.S.market(Source:StaAsta)

Freevs.PaidMobileApps

#offreeappsdownloadsinmillionswithinU.S.market.

#ofpaidappsdownloadsinmillionswithinU.S.market.

Source:StaAsta

TopMobileAppsinU.S.Market

SocialmediadominaAon.

RecipeforMobileAppSuccess•  Flexibleplaeormsforscalability.•  Datasecurityacrossalldevices&networks.•  AestheAcallypleasingbutpowerfulandtransacAonal.•  ThoroughcollecAonofdatafordeterminaAonofacAonableresults.

•  SocialsharingcapabiliAesforincreaseduserinteracAonandconnecAvity.

•  EmoAonalandpsychologicalingredients.•  MarkeAngingredient.•  SustainabilityforpotenAalevoluAon.•  Strategy&CreaAvity.

ThankYou@ivan_temelkov

Q&A


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