4 5mobile searches are followed up
with a call, click or visit
OUTOF 7 10
mobile follow-ups make a purchase
OUTOF
Date source: 2012 Canadian Business Usage Study (Q3 report)
SOURCESComscore - 2013 Canada Future in Focus Report (March 2013). Cisco, (June 10, 2010). Cisco Visual Networking Forecast, 2009-2014. Quorus Consulting Group Ltd., (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. CRTC, (August 18, 2011). Navigating Convergence II. Google/IPSOS OTX MediaCT, (April 2011). The Mobile Movement. eMarketer, (June 10, 2010). Canadian Mobile. Subscriptions to Climb 20% by 2014. Yellow Pages, (2012). Canadian Business Usage Study.
YP MOBILE DELIVERS BUYERS
5Mpeople have downloaded Yellow Pages apps on their mobile devices
82%of app users either call
or visit the business after their search
RESTAURANTS
TOP SEARCH CATEGORIES IN 2012
TOP MOBILE SEARCHCATEGORIES IN 2012
30% OF ALL SEARCHES
YP ECOSYSTEM
#1
CATEGORY
01. Restaurants
02. Pizza
03. Beauty Salons
04. Taxis
05. Banks
06. Dentists
07. Car repairing
08. Hotels
09. Lawyers
10. Physicians & Surgeons
CATEGORY
11. Medical Clinics
12. Chinese food
13. Veterinarians
14. Department Stores
15. Tire Dealers-Retail
16. Automobile Dealers
17. Building Materials
18. Gas Stations
19. Motels
20. Groceries - Retail
Data source: Yellow Pages (2012)
SMARTPHONES USERS BY PROVINCE
73%of smartphone users access
the mobile web daily
30%
30%
22%
21%22%
27%27%
18 Mpeople live in Canada’s
cosmopolitan areas
$92,224
13.4 M
average household income of residents living in a cosmopolitan area
1 3in
MEN1 4in
WOMEN
3/10 mobile phone users are interested in relevant information delivered to their smartphones (Eg: COUPONS)Canadian users aged 18-34 years old
1in 2 mobile phone users are interested in location based content
Canadian users aged 18-34 years old
USER STATISTICS
Smartphones users have almost
DOUBLEin Canada between 2010 and 2014
1525%Increase in mobile data usage forecasted between 2010 and 2015
2014IN
More mobile phones will connect to the Internet in Canada than computers
1 in 4People will get rid of their landlineand only use a mobile device by 2014
MOBILE IS GROWING!
14.8M
13.4M
10.9M
8.8M
7.8M
20142013201220112010
13.4M
CANADIANS WITH SMARTPHONES
MARKET OVERVIEW
MOBILE SEARCH STATISTICS IN CANADA