Mobile SEO for Tourism Companies #BeWizard

HOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH MOBILE SEO FOR TOURISM COMPANIES

MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM


HI, MY NAME IS ALEYDA SOLIS, I’M AN SEO


HI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT

HI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER


VISIBILITY TRAFFIC CONVERSIONS

I’M GOING TO HELP YOU TO INCREASE YOUR VISIBILITY IN MOBILE SEARCH RESULTS


MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS


http://www.howtogomo.com/en-gb/d/why-get-mo/

MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS


YOU NEED TO CONNECT WITH THE TRAVELERS WHO USE MOBILE SEARCH


RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES



RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES


TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE

THEIR TRAVEL EXPERIENCE ONLINE


http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/

TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE

THEIR TRAVEL EXPERIENCE ONLINE


CARING ABOUT THEIR MOBILE WEB EXPERIENCE



CARING ABOUT THEIR MOBILE WEB EXPERIENCE


LET’S MOBILIZE YOUR SEO NOW


FIRST RESEARCH AND ANALYZE


USE THE GOOGLE KEYWORD TOOL WITH THE MOBILE FILTER

https://adwords.google.com/o/KeywordTool


VERIFY YOUR GOOGLE ANALYTICS WITH THE MOBILE SEGMENTS

www.google.com/analytics/


AND YOUR WEBMASTER TOOLS QUERIES WITH THE MOBILE FILTER

www.google.com/webmasters/tools/


CHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES


CHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS


FOR YOUR KEYWORDS IN YOUR SITE IN YOUR MOBILE RESULTS

VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS


USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/




THE USER AGENT SWITCHER EXTENSION FOR FIREFOX OR ULTIMATE USER AGENT SWITCHER IN CHROME




ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?

TITLE & DESCRIPTION

URL

CONTENT


TITLE & DESCRIPTION

URL

CONTENT

DANGER! THIS IS NOT OPTIMIZED



TITLE & DESCRIPTION URL

CONTENT

SHOULD BE RELEVANT AND CONCISE



TITLE & DESCRIPTION URL

CONTENT

COOL! THIS IS OPTIMIZED


SHOULD BE RELEVANT AND CONCISE


IS YOUR OWN SITE & CONTENT STILL NOT OPTIMIZED?

WHY TAKING THE USER ELSEWHERE?

I CANNOT READ IT


IS YOUR SITE & CONTENT STILL NOT OPTIMIZED?

WHY TAKING THE USER ELSEWHERE?

I CANNOT READ IT YOU’RE LOSING POTENTIAL MOBILE CLIENTS


NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY


IDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT



TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHES



IT’S TIME TO DEVELOP YOUR MOBILE PRESENCE


HOW DO YOU ENABLE YOUR MOBILE SITE?


PROS AND CONS OF MOBILE SITE STRUCTURES

RESPONSIVE WEB

DYNAMIC SERVING

PARALLEL MOBILE SITE


HOW DO YOU ENABLE YOUR MOBILE SITE?


YOUR MOBILE SITE SHOULD ALWAYS BE FAST

https://developers.google.com/speed/pagespeed/insights


USE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES https://developers.google.com/speed/docs/best-practices/mobile

https://developers.google.com/speed/pagespeed/insights

YOUR MOBILE SITE SHOULD ALWAYS BE FAST


SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT

* Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.


* Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.

CHECK OUT GOOGLE’S RECOMMENDATION FOR RESPONSIVE

https://developers.google.com/webmasters/smartphone-sites/javascript





TO CHECK RESPONSIVENESS USE TOOLS LIKE http://mattkersley.com/responsive/



SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT

* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.



* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.

CHECK OUT GOOGLE’S RECOMMENDATION FOR DETECTING USER AGENTS

https://developers.google.com/webmasters/smartphone-sites/redirects





TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS


SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT

* Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include “rel=alternate” annotations in Desktop Sitemaps


* Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include “rel=alternate” annotations in Desktop Sitemaps


CHECK OUT GOOGLE’S RECOMMENDATION FOR PARALLEL MOBILE SITES https://developers.google.com/webmasters/smartphone-sites/details





TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS


YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE


YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE

CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT http://www.stateofsearch.com/mobile-seo-audit/


LET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE


OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY

INTERSTITIALS ARE INTRUSIVE

NON INTRUSIVE SUGGESTION


INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITY

OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY

INTERSTITIALS ARE INTRUSIVE

NON INTRUSIVE SUGGESTION


BUT CONTENT IS NOT CORRECTLY SHOWN

APPEARS ON MOBILE SEARCH RESULTS

REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE


REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE

BUT CONTENT IS NOT CORRECTLY SHOWN

APPEARS ON MOBILE SEARCH RESULTS

BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE


YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS

VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS

ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATION


CHECK MOBILE USABILITY BEST PRACTICES IN http://www.nngroup.com/articles/mobile-site-vs-full-site/

YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS

VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS

ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATION


MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170


INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC.

MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170


http://www.google.com/+/business/

MOBILE SEARCHES ARE USUALLY LOCALIZED

MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS


http://www.google.com/+/business/

MOBILE SEARCHES ARE USUALLY LOCALIZED

CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP

MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS


AND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE

GAMIFY THE SHARING EXPERIENCE

SHOW YOUR REVIEWS AND ASK FOR MORE


YOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS


FINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY


FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS

WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?



YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS

WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?



BENEFITS > COSTS

MOBILE SEO

VISIBILITY VISITS

REGISTRATIONS BOOKINGS

DEVELOPMENT MAINTENANCE

CONTENT PROMOTION


WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME



IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?



EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLY


YOU CAN FOLLOW ME IN TWITTER AT @ALEYDA

QUESTIONS?

THANKS PHOTOS UNDER CREATIVE COMMONS TAKEN FROM FLICKR


Date post:	06-May-2015
Category:	Documents
Upload:	aleyda-solis
View:	4,354 times
Download:	0 times

Mobile SEO for Tourism Companies #BeWizard

Documents