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Mobile social media

Date post: 17-May-2015
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Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
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Mobile Internet Powered by Webinar: Lifting the Lid on Mobile Session 4: Mobile Social Media
Transcript
Page 1: Mobile   social media

Mobile Internet

Powered by

Webinar:

Lifting the Lid on Mobile

Session 4:

Mobile Social Media

Page 2: Mobile   social media

Last Sessions Key Points

• Market Influencers – Your need to tune in to external drivers

• The Pace Of Change – Your need to have Agile Technology

• Handset Diversity - Your need to be Cross Platform

• Using mobile and mobile technology to deliver enriched experiences and gain 1-2-1 relationships with every customer

• The need to use a different approach

Page 3: Mobile   social media

• The rapid growth of mobile as a marketing channel has taken many brands by complete surprise

• Only 12% of brands have a mobile website

• The integration of social media platforms into mobile will herald a new set of technical and commercial challenges

This webinar will focus on:

• The risks and rewards of mobiles in social media

• How mobile is making Social Media more important to your Brand

• Technology to assist you benefit from the impact of mobile in Social Media

Mobile Social Media

Page 4: Mobile   social media

Risks of Mobile Social Media

• Nestle

• 1.1million Views –

• Negative Comments every 15 Minutes

• Dominos

• Over 1. million Views

• Share Price Affected

• Ryan Giggs

• @injunctionsuper

• 100,000 followers

• Tweets reached new UK Peak

Page 5: Mobile   social media

• Cravendale

• 1.3 Million views

• Increased Sales by 6%

• Beyoncé

Rewards of Mobile Social Media

Page 6: Mobile   social media

Mobiles in Social Media

Page 7: Mobile   social media

Social and Commercial Drivers

• Global Reach

• Speed

• Images, Videos

• SMS

• Apps

• HTML5

• Social Gaming

• Tablets

• Vouchers

Page 8: Mobile   social media

Social and Commercial Drivers

• Global Reach

• Speed

• Images, Videos

• SMS

• Apps

• HTML5

• Social Gaming

• Tablets

• Vouchers

Page 9: Mobile   social media

Social Media Apps

Instant Messaging Social NetworksLocation Based Micro-blogging

Page 10: Mobile   social media

• Social Games are linked to offers from partners

• To Play „players‟ need to obtain credits

• Players can accept credit card offers

• Take surveys

• Buy services

Social and Commercial Drivers

Page 11: Mobile   social media

HTML5 Driving Mobile Social Media

• HTML5 is the next generation of HTML markup language –currently 4.2

• HTML5 has tools and features that make some things on mobile easier to develop:

• Delivers better audio and video support

• Built in Geo-location

• Enables offline content

• Provides “canvas” a means of delivering dynamic content

Page 12: Mobile   social media

Next-generation shoppers

• 53% of consumers keen to be sent real-time personalised offers to their mobile

• 31% of 18-to-24 year-olds do not belong to any loyalty schemes

• 73% of 18-to-24 year-olds open to retailers contacting them with personalised offers based on transaction history

.

YouGov

Loyalty Through Mobile Social Media

Page 13: Mobile   social media

• 200 million users interacting with the service via mobile phone.

• No longer just social media - Communications Channel - TV

• Facebook is turning increasing attention to:

• location-based services with its Places platform

• Mobile advertising in the shape of the Facebook Deals "check-in" service.

• Facebook applications dominate most app stores

Facebook – Success through Mobile

Page 14: Mobile   social media

Constantly Changing Market

Page 15: Mobile   social media
Page 16: Mobile   social media

The Latest Web Framework

Page 17: Mobile   social media

Delivery to the Mobile Web

Device Management Technology

Content Management

Device and user tracking

geolocation, camera, NFC –

advanced technology

detection and development

tools

Centrally managed content

for web, email, social and

mobile

iPhone Android Blackberry Windows

Device and channel specific

previews

Device detection

(> 12,000)

Leading edge

delivery engine

using HTML5 and

fully optimised

dynamic pages

User preference

management

Social Media

Integration and

management

Page 18: Mobile   social media

Summary

We’ve Explored:

• The risks and rewards of mobiles in social media

• How mobile is making Social Media more important to your Brand

• The latest Technology to assist you benefit from the impact of mobile in Social Media

Page 19: Mobile   social media

Questions:

Final session in the series - From the Perspective of Mobile

M-Commerce: Tuesday 2nd August @ 10am UK

www.bemoko.com www.alterian.com


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