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Gerd Leonhard Media Futurist The Futures Agency Mobile & Social Media Futures www.mediafuturist.com www.twitter.com/gleonhard June 30, 2010 Medienforum.NRW Cologne
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Gerd LeonhardMedia Futurist
The Futures Agency
Mobile & Social Media Futures
www.mediafuturist.comwww.twitter.com/gleonhard
June 30, 2010Medienforum.NRW Cologne
Think ‘cars’ not faster horses...
Social Media
Source: Photobucket iPad App
Social Media
Networked Media
The new ‘Normal’
Mobile Devices
Computer
Not SocialBusiness Marketing
AdvertisingContent & MediaCommunication
EducationPolitics
Social
Social Media
A ‘Social’ Operating System
When people’s behaviors change...!
Today
Tomorrow
Social Media: B2B exploding in 2010
Brand-Fans = $$$$
Twitter: a Broadcaster
*Brian Solis
*Brian Solis
Twitter: a shopping window...
Twitter: a feedback loop
Twitter: one huge experiment
Social Media ••• Social Search
Social Commerce.
The conversations are the $$$!
The new Marketing Mantra: Following
Marshall McLuhan 14.11. 1971
ROI 2.0: Return on Involvement
But if you don’t give you don’t receive, either!
IFPI.org
Your Online Presence
Your Advertising
Your Social Media
Owned, Bought & Earned Media
Social media: magnets not locks.
Being Social means being
Open by definition
Reduce Control and gain Trust
But you have to get wet if you want to swim
“Social Oxygen”
We are the Content
Data is the new Oil
Image by sevensheaven.nl
Data Oils...
Paywithatweet.com
Privacy: the default is no longer ‘Private’ - it’s Public
Now...««Once upon a time ««
Gerd LeonhardMedia Futurist
CEO, The Futures Agency
www.mediafuturist.com www.twitter.com/gleonhard
Part 2: Mobile Media Futures
This is my job
The mobile Internet revolution - as crucial as the printing press
Total Convergence towards Mobile
Broadcast Culture
Broadband Culture
“Large streams are all that matter”
Flattr & Kachingle
Mobile habit changes
But: we are still just tuning the instruments of this new digital economy!
Mobile Disruptions...
Natural User Interface *NUI
Wired.com iPad app
New roles - or irrelevance
Content becomes increasingly disembodied
Content is now... just a click!
Mobile flat-rates and bundles are the Future of Content
Connect the Crowd to the Cloud!
~30% of most advertising budgets will go towards mobile / social /
interactive during the next 3 years.
Transactions follow Connections
Connection «« Transaction
Source: Infinita.co.jp
Like Farmville... connect, then transact
Mobile / Social Media & UGC
Your Opportunity
is here
Hier ist das groesste Potential
This is where the potential is
The CloudSocial
Location
Open Platforms
API Culture
Mobile
twitter.com/gleonhardFacebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time
