People and Places close to me

Olivier Chouraki, CEO

Mobile Monday Switzerland

December 2009, the 7th

Metrics? what for? which ones?

Communicating

Reporting

Monitoring

3December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Monitoring

Optimizing

Forecasting

Our main business processes

Acquisition

Advertising

Retention

Users

Monetization

Advertising Advertising

Virality

SEO

Conversion

Users

Loyalty

Traffic

Usage

Advertising

revenues

Subscriptions

Sales

4December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Acquisition and Conversion

By source/campaign, by day, by country

Visits

Cost per visit

5December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Cost per visit

Registration rate

Acquisition cost

Virality

Invitations sent

Per month, per active user

Per channel, per type

6December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Click rate

Registration rate

Cost per registration

Users and Loyalty

New members

Anonymous visitors

Unique visitors

User valueUser value

Paying

members

7December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Inactive members

Returning members

New members

Active members

Members

�80% � 20%

India 50%

United States 20%

Europe 10%

Middle East 10%

Retention

Active users

Return ratesFor new members, returning members and

inactive members

8December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

inactive members

By month, by country

Churn

Technical performances

Page build time

Downtime

Traffic Usage

Page ViewsPer visitor/member

Per visit

By day, by country,

Per active userVisits

Messages sent

Photo uploads

9December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

By day, by country,

by page

Unique VisitorsBy day, by month

VisitsDuration, PV

Photo uploads

Status update

Other accounts

Searches

…

Advertising revenues

Impressions, CPM, CPC, CPA, CTR...

Analysis byCountry, Network, Device, Provider, Page,

Position

10December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network

Position

Key Performance IndicatorsAd spaces, Fill rate, Ad impressions

Clicks, Click Through Rate, C/PV

Cost Per Click

Revenues, eCPM

Thank you!

Try it now

Visit m.mobiluck.com on your mobile or

www.mobiluck.com on your PC

11December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network