Mobile @ SpringerPAM Vendor Update Session

SLA 2013

Patricia ClearyGlobal eProduct Development Manager

The growth in mobile consumption of online content is exploding

• Number of mobile subscriptions activated in 2011: 1.4 billion

• Total number of mobile subscribers worldwide (December 2012): 6 billion

• 3.8 billion in the developing world – that’s 73% of global subscriptions

The total number of mobile subscribers worldwide exceeds subscriptions to all major online services including Facebook, Twitter,

LinkedIn, and Skype combined.

Mobile is a small but growing portion of SpringerLink traffic

Feb 2010 Feb 2011 Feb 20120.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

Mobile as % of Total Visits

Mobile Visits to SpringerLink (Nov 2009 – Mar 2012)

iPad iPhone Android BlackBerry iPod Other0

50000

100000

150000

200000

250000

20122010

Mobile visits by Device (Feb 2010 vs Feb 2012)

Android is growing to rival iPhone for phone visits

iPad is the most popular mobile device

Springer’s mobile strategy:Springer’s content should be available to all online users, no matter where they are, no matter what device they are using to access the internet

What this means• Mobile-optimized (HTML5) versions of our sites

• SpringerLink

• SpringerProtocols

• Native apps when appropriate

• iOS and Android

• For major journals/societies

• Select utilities/companion apps for books

For more info about Springer’s growing list of mobile sites and native apps please visit: www.springer.com/mobile

Mobile @ Springer

January 2013

Some nice benefits of the new SpringerLink

Our site is very, very fast

Old New0

2

4

6

8

10

12

Average Page Load Time (sec)

The new SpringerLink has tens of thousands more books

Our site is mobile-optimized

Springer mobile apps/sites launched2011-2013

Springer’s Mobile Release Timeline

Developer Portal

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

2011 2012

SpringerLink app European Radiology appIntensive Care Medicine app

New CSS for fulltext on SpringerLinkSpringerImages app

FractalPhoto appMobile optimized version of SpringerProtcols

API launched. The API powers most app development Bone Age app

SpringerImages app

• Released March 2011• View images and related text.• Search image captions, keywords and

references to refine search results.• Bookmark images for later research.• Email images to your friends and

colleagues.• Supports institutional and individual

access models• 3 Million+ tables and images• 314K Open Access tables and images

Mobile-optimized website

• Released October 2011• Uses HTML5• Supports, iOS, Android and Blackberry

Direct integration with existing SpringerProtocols database• Supports all existing SpringerProtocols

access models

• Available for iPhone, iPod Touch, and iPad• Free in iTunes App Store• Provides direct access to ChemReact• Search chemicals by name or structure, browse

molecules, conditions, properties and references• Users can share structures and reactions via

email or open them within other apps that support standard .mol or .rxn formats

SpringerLink iPhone/iPad app

• Released December 2012

• Powered by the Springer API

• Free

• Provides search and discovery of all Springer and BioMed Central contentTopical content notifications

• Social sharing

• Over 5 million documents

• 126k Open Access articles

• Full text access through SpringerLink for authentication and reporting

PapersWelcome to your personal library of research

Find out more about Papers and get your 30-day free trial:

Papersapp.com

Springer journal apps

Market Overview

• The “Journal app” is now a unique genre.

• Examples are common in Apple iTunes and Google Play:

2012: Springer built an App Development Framework

App DevelopmentFramework

Framework completed in Q4 2012 and first apps launched

The app framework allows Springer to easily create iOS and Android apps for any journal

Q4 2012: Springer’s first Society Journal App Framework apps: Surgical EndoscopyJournal of Digital Imaging

• Society app features include:

• Icon and homepage society branding

• Society information page with link to society website

• Search/Advanced Search including by keywords, article title, author name, subject, and publication date

• Bookmarking

• Abstracts and full text reading

• Download and offline reading/viewing (PDFs, videos)

• Social connections (Facebook, Twitter, LinkedIn)

Benefits of new journal app framework

• Apps can be produced for Apple iPhone, iPad, Android phones and tablets simultaneously, meeting Springer’s growing need for apps on multiple platforms

• Apps for Springer journals including society journals

• Apps for Open Access journals

• Multi-journal apps

• Multiple apps can be built and deployed at the same time

• Faster turn-around time

• Improved analytics reporting

• Continuous framework improvement that can adjust to emerging mobile technology (Agile)

Emerging trends

Mobile growth::2016

higher speeds + more bandwidth = more mobile content discovery and usage

• Mobile data traffic more than doubled in 2011 and doubled again in 2012

• By the end of 2012, the number of mobile-connected devices exceeded the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita

• Mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012

• Mobile connections speeds will increase 9-fold by 2016; higher speeds + more bandwidth = more mobile content discovery and usage

Mobile technology is changing rapidly. Stay flexible, watch the market, and make adjustments to the strategy when needed.

Thank You!

patricia.cleary@springer.com