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Mobile strategy framework - A game for client workshops

Date post: 23-Aug-2014
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The idea of the „Mobile Strategy Framework“ is to have a „game“ that helps you to find a better answer on what a client should do in the mobile (multi context) world. It tries to have a look at all the different aspects of mobile (multi context) in a modular way, so that you can find out how to tacle the relevant usecases properly.
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The nexum AG is a consultancy and agency for digital media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014 BETA
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Page 1: Mobile strategy framework - A game for client workshops

The nexum AG is a consultancy and agency for digital media.

Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23

Mobile Strategy Frameworkuxcamp europe 2014

BETA

Page 2: Mobile strategy framework - A game for client workshops

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Description

As I‘m puting this slides in the wild, I would like to describe the purpose shortly.

The idea of the „Mobile Strategy Framework“ is to have a „game“ that helps you to find a better answer on what a client should do in the mobile (multi context) world. It tries to have a look at all the different aspects of mobile (multi context) in a modular way, so that you can find out how to tacle the relevant usecases properly.

The framework is still in beta :)

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Vision / Goals

Strategy

Tactic

Task

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ST. PETER’S SQUARE

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ST. PETER’S SQUARE

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Mobile is big.

What shall we do?

Yes, mobile is big.

What do you want?

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Tools for goal oriented conversations

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+ =

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Airport 1 (Current Data – Weather, etc.)

Airport 2 (Current Data – Weather, etc.)

Airport 3 (Current Data – Weather, etc.)

Airport 4 (Current Data – Weather, etc.)

Airport 5

Airport 6

Current Data Weather, etc.

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Google: people, hardware, software, context, smartphone

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Interface

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Interface = Schnittstelle

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Peop

le

Com

pany

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Tech

nolo

gy

Peop

le

Tech

nolo

gy

Com

pany

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Tech

nolo

gy

Peop

le

Tech

nolo

gy

Com

pany

Cont

ent

UX

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People

Place

Moving

Fixed

Cognitive Load

Private

Public

Work

Social

Friend

Colleague

Alone

Family

Partner

Mood

Chilling

Dissatisfied

Happy

Stressed

Satisfied

?

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Facebook is doing it

Social

Place

Mood

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Technology @ People

Bandwith

3G

EDGE

GPRS

Fiber / DSL

LTE

Wifi

Input

Gesture

Sensors

Audio

Touch

Photo

Output

Audio

Visual / Screen

Vibration

No Connection

Video

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Content

Form

Responsive Content

1 Content for all

Progressive Disclosure

Content

Tonality

Card Sorting

Information Architecture

Quality

Perfect

Medicore

UX

Bad

Way

Usability Testing

User Research

Prototyping

Personas

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Technology @ Company

Channel

E-Mail

SMS / MMS

Chat

Website

Social Media

Telephone

Technology

Telephone System

Web

iOS

Native

Framework

Frontend

Programming Lang.

App (owned)

Asynchron Synchron

App (not owned)

Systems

CMS

CRM

PIM

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Company

Goals / Vision

New customers segments

Lead generation

Customer retention

Brand awareness

Time to market

Organisation

People

Processes

Systems

?

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“You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.”

Bruce Lee

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UX Content Technology CompanyPeople Technology

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Facts: Describe in a few words and the status quo

Outlook: For the next 1-2 Years

Pros: Advantage

Cons: Disavantages

LTE

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The Game

People Technology UX Content Technology Company

ExecutionAnalytics & Hypotheses

$

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Tamim Swaid [email protected]. +49 221 56939 - 4149nexum AGMaarweg 149 – 161, 50825 Köln

Vielen Dank für Ihre Aufmerksamkeit.

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