Mobile insights drive

Mobile strategy

USA Population: 307mHave mobile: 93%Smartphone: 40%Addressable: 122m

2011 2012 2013

America is 

50% Smart phone

Mobile Desktop

Mobile website Mobile search 

Lay the Mobile Foundation

Mobile apps Mobilized sales team

Mobile advertising

Mobile is a“first” consideration

>

Mobile content Mobile couponingMobile at retail

Mobile is part ofcontact plan

Mobile toolkit

60% of Americana spends 3.5hrs each month simultaneously watching TV and using the internet

NearFieldCommunication

VisualRecognition

augmentedreality

gamificationthe process of applying game mechanics to non-game activities to drive partipation

Contact: John Cilli (Pittsburgh)Shaun Quigley (D.C.) Rick Gardinier (Atlanta) www.BHiveLab.com BHiveLab@brunnerworks.com