Mobile technology - Nokia approachLeadership calls for responsibility
1 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Leadership calls for responsibility
It is in all we do – right across our business
Makes good business sense
Olli-Pekka MäkirintalaDirector, Positive Consumption, Nokia
Key areas of our Responsibility
Take back and recyclingSubstances and materials Energy efficiency
2 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Mobile Device as such is always optimized in terms of Energy and Material usage
Substances and materialsFull material declaration Nokia substance list
3 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Safe products
AchievementsWe know what materials are in our products
Nokia firsts:
April, 2005: 5140i is the first EU RoHS compliant mobile phone in the market
July, 2006: Devices product portfolio globally fully EU RoHS compliant
January, 2006: New phones and chargers free of PVC
4 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Integrated devices are material efficient
5 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Energy efficiency By 2008, all new Nokia mobile deviceswill use Energy Star certified chargers.
Target to reduce no load power consumption by a further 50% by 2010.
6 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
2001
2002
2003
2004
2005
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0.000.050.100.150.200.250.300.350.400.45
Average No-load power consumption (W)
If all Nokia users unplugged in this way we could save enough energy to power 100,000 average-size European homes.
Our First Future Step – 3110 Evolve
Materials:
•Use of plant based plastics
•Minimization of brominated, chlorinated compounds and antimony trioxide
•No PVC or phthalates
Charging:
•Ultra low no load charger, no load value < 50 mW
•Otherwise the charger meets US EPA Energy Star and the EU Code of Conduct for External Power
7 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Conduct for External Power Supplies requirements
Small packaging made 60 % recycled material and designed for easy recycling
“Unplug charger” –reminder to advice consumers
Our first set of environmental software / services
Future Trends1. Materials and
Energy efficiencyMaterials made from renewable or recycled; positive CO2 impact and less dependency on oil
New technologies enabling better integration to save materials and related life cycle impacts
Energy efficient solutions prolong device usage time and thus improve user experience
New energy sources (batteries)
2. Engaging consumer Help consumers to utilize mobile technology to use resources more efficiently
8 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
efficiently
Better eco-information will raise awareness
Advising consumers to recycle obsolete products
3. How to maximise the use of mobile technology
Where and how mobile technology can be used efficiently to save materials and energy, e.g:
•Can we reduce unnecessary resource usage?
•Can we have better control and measuring systems?
4. Regulatory Framework
Enable innovations – do not stick to current technologies
Support proactive companies (IPP type of approaches)
Utilize risk based approaches (like in REACH)
Service applications advocating sustainable choices
9 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Thank you.
10 © 2008 Nokia OECD_24042008_Nokia_.ppt / 15.4.2008 / Olli-Pekka Mäkirintala
Thank you.