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Mobile Television | Historical Timeline

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Mobile Television a Historical Timeline
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Page 1: Mobile Television | Historical Timeline

Mobile Televisiona Historical Timeline

Page 2: Mobile Television | Historical Timeline

Mobile television | What is it?

television watched on a handheld device

Paid for, free, streamed or downloaded

http://en.m.wikipedia.org/wiki/Mobile_television

IMAGE: http://m.mobitv.com/

Mobile Television: A Historical Timeline

Page 3: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

1925 | Television is not new

The first electromechanical television demo is held in 1925

http://www.cisco.com/assets/sol/sp/video_content/flash/historyoftv/slideshow/index.html

Page 4: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

1977 | Microvision

The first portable televisions (the MTV-1 or (Microvision)) were made available to the public by Clive Sinclair in January 1977.

SOURCE: http://en.m.wikipedia.org/wiki/Mobile_television

Page 5: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

1982 | Sony Watchman

The Sony Watchman is an early example of a television that one could carry around, like today’s handheld devices.

Page 6: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

1995 | ESPN tests mobile

ESPN creates a foundation for its future hugely popular mobile app, by sending scoring alerts to pagers and exploring mobile options. Today, ESPN transmits millions of videos via mobile apps, and they see mobile as a huge area of growth for paid video content as well.

Source: http://www.fiercemobilecontent.com/story/espn-opens-its-mobile-playbook/2009-08-31?utm_medium=nl&utm_source=internal#ixzz1SZGUZtcX

Page 7: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2002 | 1 billion mobiles

“Mobile phone subscriptions worldwide reach the one billion mark as people increasingly rely on them to interact.”

SOURCE: http://www.cisco.com/assets/sol/sp/video_content/flash/historyoftv/slideshow/

Page 8: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2003 | MobiTV launches

MobiTV brings the first Mobile TV service in the US on the Sprint Network. Other networks soon follow, and by 2005, MobiTV has 500,000 subscribers.

Page 9: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2003 | iTunes debuts

Apple launches iTunes, making 200,000 songs available for purchase. Realizing that users will pay to download content, iTunes implemented video support in 2005 and began making television and movies available for purchase and download.

Page 10: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

YouTube sparks a revolution—massive numbers of user-generated videos have been uploaded. The power to create video stars is now in the hands of everyday internet users.

2005 | YouTube is born

Page 11: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

South Korea became the first country in the world to have standardized mobile TV when it started satellite DMB (S-DMB) and terrestrial DMB (T-DMB). South Korea and Japan continue to be leaders in Mobile Television technology.

2005 | South Korea launches first mobile TV

Page 12: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

Intel, Microsoft, Modeo, Motorola, Nokia and Texas Instruments form The Mobile DTV Alliance to promote open standards for mobile TV and to rapidly develop and adopt mobile TV technology via DVB-H in North America.

See: http://en.wikipedia.org/wiki/Mobile_DTV_Alliance

2006 | Mobile TV Alliance

Image © Wired http://www.wired.com/images_blogs/epicenter/2009/07/mobile_tv.jpg

Page 13: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

Apple’s iPhone changed the mobile playing field. Users can now access and purchase information and entertainment anytime and almost anywhere. The larger screen is more conducive to watching television and videos. The iPhone comes with iTunes and the ability to watch and download video.

2007 | Apple’s iPhone

Page 14: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2009 | Mobile TV Standards

The Advanced Television Systems Committee (http://www.atsc.org) paved the way for digital television to play on all mobile devices across America by setting technical specification standard for mobile television. Mobile TV standards vary across the world.

Source: http://techcrunch.com/2009/10/16/mobile-digital-tv-standard-adopted-in-the-u-s-of-a/

Page 15: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2010 | Netflix app

Netflix develops mobile apps for the iPhone and the iPod Touch, so users can stream television shows and movies onto their phones.

Source: http://netflix.mediaroom.com/index.php?s=43&item=366

Page 16: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2011 | Most watched Mobile TV

(as of May 2011)

Source: Mobile TV World http://www.mobiletvworld.com/post/2011/05/20/MobiTVs-Top-Ten-Most-Watched-Live-Events.aspx

Page 17: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2011 | Mobile TV Today

Source: Nielsen research. http://www.mobiletvworld.com/documents/State%20of%20the%20Media%20-%20Nielsen%20Cross%20Platform%20Report-q1-2011.pdf

The number of Americans watching video on their mobile devices increased more than 100% since 2009. Internet video streaming also increased, particularly with younger users.

Page 18: Mobile Television | Historical Timeline

Mobile Television: A Historical Timeline

2011 | Mobile TV Research

Source: Nielsen research. http://www.mobiletvworld.com/documents/State%20of%20the%20Media%20-%20Nielsen%20Cross%20Platform%20Report-q1-2011.pdf

•Women watch mobile television more than men•Men stream videos online more than women•Age groups 25-34, 35-49 and 50-64 each dominating a specific platform. 

• Adults 50-64 make up the largest segment of the traditional TV audience (25%).

• The largest segment of the Internet video audience is Adults 35-49 (27%)

• The largest segment of the mobile video audience is 25-34 year olds (30%).

• Younger Americans are continuing a trend toward streaming video online. Those 12-17 spend a third of their Internet time watching video (Nielsen)


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