Mobile.It’s emotional
ilicco elia Head of Mobile LBi
@ilicco
TECHNOLOGY HAS CHANGED
EVERYTHING
Mobile is more important than you would believe
Mobile usage has already exploded
55% of Twitter & Facebook traffic comes from smartphones
83% of Twitter users have browsed by mobile
The need for a mobile optimised site is greater than everEven though apps are all the rage.
Mobile is now 2/3rds of all connected devices
MOBILE ISTHE MOST PERSONAL
OF DEVICES
The most personal of device
Everything you do on a mobile phone is inherently personal; you call people you know; send SMS to friends; email colleagues; organize social events.
You do this all day, every day, over 150 times a dayThat’s every 7 minutes while you’re awake
HOW CAN WE GO FROM
PAYING TO GIVING
Use Emotion
Link a giving moment to an emotional event or response – e.g. “I saw a picture my mum would have liked… I will upload it and pay 10p to charity”
HOW DO WE MAKE GIVING REPEATABLE
Direct DebitsRepeatRegular
and hence are associated with
a utility bill
Direct Debitsare about paying
for things
Should we try to separate giving from paying?
Could we link repeat donations
to emotional moments?
NEXT STEPS
SMS giving is easy and gaining wider acceptance
This is all you need to start collecting payments via SMS
<a href=“sms://84040”>Click and Type “Donate £5”
</a>
MAKE YOUR EMAILS MOBILE FRIENDLY
MAKE YOUR WEBSITES MOBILE
FRIENDLY
MAKE IT PERSONAL
MAKE IT RELEVANT
THINK ABOUT THE CONTEXT OF THE
DONATION
ATTACH A FEELING TO GIVING
Mobile.It’s emotional
ilicco elia Head of Mobile LBi
@ilicco