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Mobile Ticketing Services Agreement 1 MTS Board of Directors April 14, 2016
MobileTicketingServicesAgreement
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MTSBoardofDirectors
April14,2016
History
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– PilotwithMasabi– Off-the-shelf– SpecialEventUseCase• Chargers• AztecsFootball• Comic-Con• Padres• Concerts,Marathons…
Success
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CellPhoneUsage
• Surveyof1,600MTSRidersinmid-2014– 69.7%ownasmartphone• 18.6%ownacellphone• 11.7%donotownanytypeofmobilephone
– 53%indicatedtheywouldbuyasmartphonewithin6months• Wouldboostsmartphonepenetrationto85%
– 66%ofsmartphoneuserssaidtheywoulduseamobileticketingapp
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RFPProcess
• Desiredapermanentsolution• Exploreexpandedusecase• Receivedeightresponses• Narrowedittothethreemostcompetitivebidders– GlobeSherpa– Masabi– Bytemark
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GlobeSherpa
GlobeSherpa wastheclearchoice
https://www.youtube.com/watch?v=NM0sfva5UKo
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WhoisGlobeSherpa?
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IndustryLeader
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RelevantExperience
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PlatformOverview
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TransactionOperationsandManagementSystem
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CustomerExperience
• Downloadtheapp• Createanaccount• BuyTickets• SelectAgency• SelectService• SelectRiderClass• SelectFare• Check-Out
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AvailableProducts• One-wayfares• Daypasses,multipledaypasses• Monthlypasses• Discountedpasses• Canstoreinvirtualwalletmultiplepassesforfutureactivation
• ServesasStoredValue• UCSanDiegoU-Pass• Paypal
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Security
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FraudPrevention
• Eachtickethasmanyuniqueattributes:– UniqueID– Trackedtoindicatewhenitwasdownloadedandontowhichdevice
– Aftereachuse,ticketIDisverified– Eachticketusesanimation– Daycodesandvaliditydates– Fareinspectorapplication– Supportforspecialtyandphotopasses
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AddedFunctionality• TripPlanning• ArrivalTimes• ServiceAlerts• RewardsPrograms• Customization
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First/LastMileSolutions
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SystemsIntegration
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Implementation
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• LaunchinAugust– RequirementGathering– Requirementconfirmation&review– Gapanalysisandcustomization– Training• Operations,CustomerService,Security
– DeploymentandTesting– Marketing
Terms
• Threebaseyearsandthreeone-yearoptions• DevelopmentCosts:$207,500– MTS: $155,625 NCTD: $51,875
• MaintenanceCosts(Years2-6)– MTS: $105,000 NCTD: $35,000
• ProjectedCommissionsat4%forallsixyears– MTS: $1,398,402 NCTD: $144,009
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Recommendation
• ThattheMTSBoardofDirectorsauthorizetheChiefExecutiveOfficertoexecutiveMTSDoc.No.G1818.0-15withGlobeSherpa,fortheprovisionofMobileTicketingServicesforthreebaseyearswithanoptiontoextendforanadditionalthreeyears.
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