Date post: | 14-Sep-2014 |
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Business |
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Mobile trends, with selected implications for health-care
playersFordcastle, July 2011
1. Smartphone ubiquity2. Value chain turmoil3. Security enabler4. mCommerce5. SoMoLo (Social, Mobile, Local)6. Diagnostics7. Immersive Gaming8. Assistive devices
FORDCASTLEF © 2011
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Mobile connectivity, increasingly with smart phones, is becoming a universal reality
Image: futureatlas.com/blog
Smar
tpho
ne
ubiq
uity
3
• Significant resources : Apps AND mobile web, Android AND iPhone
• Participation in standard setting bodies• Developer platform of choice• ‘Mobile first’ – Google• Personal diagnostic platform
Strategic relevance
Supporting
data
• Smart phone penetration to exceed feature phones in US in Q3 2011
• Gartner: 185bn app downloads by end 2014
• Mobile platform proliferation • HTML5 slowly emerges
Smartphone ubiquity
4
Industry consolidates and fragments as Internet dynamics drive the pace
Valu
e ch
ain
turm
oil
5
• Hard to call winners – broad range of strategic partners • Increased need for future-scanning• Openness towards early stage companies – what is the
VC-scanning process and early stage partnering process?
Strategic relevance
Supporting
data
• ATT / TMO merger –consolidation• Major uncertainties over RIM,
Nokia/MS• Rapid value creation with new
players• New tiered consumer biz models
emerging
Value chain turmoil
6
Mobiles are an increasingly important part of the security and authentication systems
Secu
rity
7
• New ways to identify customers• Security concerns over using mobiles for company
business• Awareness of fake mobile apps• New privacy and transparency models will be developed
Strategic relevance
Supporting
data
• Mobile key and remote monitoring (link)
• Facebook mobile authentication• Holiday Inn mobile door locks• Fingerprint detection on mobiles • DroidDream – first virus for Android
Security
8
Mobile advertising and marketing grows together with mobile-initiated commerce and payments
mCom
mer
ce
9
• Mobile represents new channels to market• Increased product transparency• Instant feedback and increased power of socially-driven
purchases• Out of mobile airtime, Facebook Credits, Bitcoin, Paypal
etc, which becomes the global online currency?
Strategic relevance
Supporting
data
• Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
• RedLaser: Barcode comparisons• 100m VC investment to mobile
credit card gadget company Square • Schwab allows customers to
deposit checks with mobile phones
mCommerce
10
Services that embody Social, Mobile and Location find large scale consumer acceptance
SoM
oLo
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• Location as new source of insight re customer data• Crowd sourced intelligence• Venues as new marketing partners
Strategic relevance
Supporting
data
• Checkins: FourSquare, Whrrl• Local music experiences: Spotify,
Shazam• Meet Twitter friends: Sonar
SoMoLo
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Mobile device is increasingly used to diagnose medical treatment
Dia
gnos
tics Image: Catra, MIT Media Lab
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• Emergence of non-invasive blood monitoring • Ability to do local analysis and monitoring• Interoperability with key mobile OSs (iOS, Android)• Instant feedback and readings
Strategic relevance
Supporting
data
• MIT Catra diagnoses cataracts• X-Prize for Tricorder – mobile
diagnostics• Lab on a chip technologies• Non-invasive blood analysis• Quantified Self – data based
analysis
Diagnostics
14
Mobile technology and augmented reality blends offline and online barriers
Imm
ersive
Gamin
g
15
• New game dynamics and psychological insights improve patient monitoring and adherence
• Potential use of augmented reality solutions for new medical diagnoses
Strategic relevance
Supporting
data
• Games largest segments of the $37bn predicted 2015 mobile app market (link)
• Xbox Kinect released API• Scvngr creating a game layer on
Internet• Game dynamics pervasvie
Immersive Gaming
16Devices as smart personal assistants
Assistiv
e
devi
ces
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• Mobile device as home controller – media, AC, systems, monitoring
• Integration of health data into overall home solutions• Increasing reliance on mobile as repository of key
customer data
Strategic relevance
Supporting
data
• Increase in home automation• Increase in need for assistants –
mechanical and human• Sony Media Remote – media
controller• Tripit mobile – travel assistant
Assistive devices
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Mobile hierarchy of needs
User-d
riven
focu
s ar
eas
19
Mapping these trends to the hierarchy of needs
Smartphone ubiquity
Value Chain Turmoil
Security enabler
mCommerce
SoLoMo
Dianostics
Immersivegaming
Assistive devices
Business focused trend