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How Mobile Technologies Are Creating New Opportunities For The Health Club Industry
1
Bryan K. O’Rourke, MBA
mobilitywill have a big impact on the fitness industry
6.22.2011
contact me:@bryankorourke
scan for bio
topics covered
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 2
How Mobile Technologies Are Creating New Opportunities For The Health Club Industry
mobility
6.22.2011
thoughts ?@bryankorourke
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 3
1st technologies
How Mobile Technologies Are Creating New Opportunities For
The Health Club Industry
mobility
6.22.2011
ideas ?@bryankorourke
items covered
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 4
2nd trends
How Mobile Technologies Are Creating New Opportunities For
The Health Club Industry
mobility
6.22.2011
comments ?@bryankorourke
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 5
3rd what to do now
How Mobile Technologies Are Creating New Opportunities For The Health Club Industry
mobility
6.22.2011
let’s chat@bryankorourke
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6
4th what to keep an eye on - the
future
How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobility
6.22.2011
@bryankorourke
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 7
Tip before we start mobility
Get A QR Code
Scanner: go to app store and download one on your smartphone
mobility
www.kaywa.comwww.i-nigma.com
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 8
1st technologies
How Mobile Technologies Are Creating New Opportunities For
The Health Club Industry
mobility
6.22.2011
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 9
1st - technologies mobility
what is it ? definitionmo·bile /ˈmōbəl/
Adjective: Able to move or be moved freely or easily.
mobility
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 10
1st - technologies mobility
mobility Tablet Catagory
what is it ? definitionmo·bile /ˈmōbəl/
Tablet: 4th largest consumer electronics catagory in 1 year.
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 11
1st - technologies mobility
Hardware, Connectivity & Software Are Becoming Smarter, Faster & Cheaper !
Just Startingmobility
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 12
1st - technologies mobility
Geolocation
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 13
1st - technologies mobility
72.5 MillionSmartphoneUsers Today
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 14
1st - technologies mobility
Matt Galligan, co-founder of
SimpleGeo“In my opinion, the 'future of mobile' is the 'future of everything'.”
mobility
“knee of the curve”law of accelerating returns
Mobility Trends And Health ClubsOpportunities To Grow Membership
15
1st - technologies mobility
Mobile Will Be THEMain Way You Attract& Retain Members
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 16
1st - technologies mobility
accelerating adoption
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 17
1st - technologies mobility
accelerating adoption
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 18
1st - technologies mobility
accelerating adoption
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
19
1st - technologies mobility
mobile driving socialmedia
adoption
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
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1st - technologies mobility
mobile driving socialmedia
adoption
so | lo | mo
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
21
1st - technologies mobility
what’s it mean ?
disruption:massive consumer change
22Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com
2nd Trends
How Mobile Technologies Are Creating New Opportunities For
The Health Club Industry
mobility
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
23
2nd - trends mobility
addressing trends: we are talking about YOUR gym members
opportunity
scan the QR code to watch the Google video
2 Years 100 Million U.S. Smartphone Users
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
24
2nd - trends mobility
5 times more mobile devices than computers
Text messaging read rate at 90% in 15 minutes
Mobile 5X better sales conversion rate than online
Mobile 7X better coupon redemption than online & offline
270 million mobile subscribers in the U.S.
91% keep phone within 3 feet 24 hours a day, 365 days per year.
@bryankorourke
mobility | interesting facts
Mobility Trends And Health ClubsOpportunities To Grow Membership
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2nd - Trends5 Parts
mobility
Consumers = Members
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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility
Consumers = Members
2nd - trends
36
Mobility Trends And Health ClubsOpportunities To Grow Membership
2nd - Trends5 Parts
mobility
Consumers = Members
40
Mobility Trends And Health ClubsOpportunities To Grow Membership
2nd - Trends5 Parts
mobility
Consumers = Members
45
Mobility Trends And Health ClubsOpportunities To Grow Membership
25
2nd - Trends5 Parts
mobility
Consumers = Members
50
Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd- trends
Other Key Trends
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Mobility Trends And Health ClubsOpportunities To Grow Membershipmobility2nd- trends
AppsOver 1 In 4 US adultsUse Mobile Apps(for 5 app trends you can’t ignore scan the qr code)
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 52
mobility2nd- trends
QR Codes = Quick Response
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 53
mobility2nd- trends
QR Code Link To Anything | Trackable
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 54
2nd- trends mobility
Mobile PaymentSystems
Square
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 55
2nd- trends mobility
Adoption Of Mobile Payment Coming Mainstream
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 56
2nd- trends mobility
To Attract & Retain Members You NEED to be in the MOBILE Space !
What does it all mean ?
What Is Your MOBILE Strategy ?
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 57
3rd what now ?How Mobile Technologies Are Creating New Opportunities For The Health Club Industry
mobility
4 things !
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
58
3rd - what now ? mobility
WARNING : ideas must be integrated with overall business and marketing strategies
What Is Your MOBILE Strategy ?
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
59
3rd - what now ? mobility
What Is Your MOBILE Strategy ?
Amount of mobile advertising as percentage of overall global
advertising spending
NewExplodingUncertain
Experiementation
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
60
3rd - what now ? mobility
1 - Mobilize Web Site
Make Your Web Site Usable On Mobile Devices. Scan QR Code For How To:
What Is Your MOBILE Strategy ?
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
61
3rd - what now ? mobility
2 - Grab Mobile “Turf” Integrated Into Your
Marketing Plan
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
62
3rd - what now ? mobility
2nd - 9 Tips For Grabbing TurfScan The QR Code Below With Your Mobile Phone
1. Learn Platforms2. Set Goals3. Establish Presence4. Customize5. Compelling Promos6. Engage Members7. Track8. Adapt9. Avoid Pitfalls
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
63
3rd - what now ? mobility
3 - Use & Create Apps
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
64
3rd - what now ? mobility
3 - Use & Create AppsSuppliers to the fitness industry entering the mobile space offering new member features . Solutions like mobile roadie enable you to create apps inexpensively.
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
65
3rd - what now ? mobility
3 - Use & Create Apps
@bryankorourke to learn more
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 66
3rd - what now ? mobility
4 - Experiment With Mobile Advertising
QR Code
Mobile Search Ads
SMS Messaging
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
67
3rd - what now ? mobility
QR Code Integration
20 Ways To UseQR Codes
OffersPromotions
Print AdsSignage
Temp Tatoos
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 68
3rd - what now ? mobility
Mobile Search Adshighly targeted, affordable, keyword, geography
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
69
3rd - what now ? mobility
SMS “Text” Advertising
Application PlatformsProvide Easy Ways
To Manage Text Campaigns
9 tips for sms marketing
Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 70
4th what to keep an eye on - the
future
How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobility
6.22.2011
questions ?@bryankorourke
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com 71
4th - keep an eye on the future mobility
Matt Galligan, co-founder of
SimpleGeo“In my opinion, the 'future of mobile' is the 'future of everything'.”
mobility
Mobility Trends And Health ClubsOpportunities To Grow Membership
72
4th - keep an eye on the future mobility
Mobile Will Be THEMain Way You Attract& Retain Members
Mobility Trends And Health ClubsOpportunities To Grow Membership
73
4th - keep an eye on the future mobility
1 - Mobile & Tech Trends Will Continue To Advance
Advancing Mobile Technologies Will Create A Storm Of Change
AppsDevices
Mobile SearchMobile Commerce
Mobility Trends And Health ClubsOpportunities To Grow Membership
74
4th - keep an eye on the future mobility
2 - Health Club Information System Platforms
New Cloud Solutions Integrated Around The Customer & Business Model
Mobility Trends And Health ClubsOpportunities To Grow Membership
75
4th - keep an eye on the future mobility
3 - Virtual Reality - Inside & Outside Clubs
Increased Blending Of The Physical& Digital Worlds In New Ways Via VR
Scan for video demo below
Mobility Trends And Health ClubsOpportunities To Grow Membership
76
4th - keep an eye on the future mobility
4 - Gamification
Increased Blending Of The Physical& Digital Worlds In New Ways Via VR
scan to learn more
Mobility Trends And Health ClubsOpportunities To Grow Membership
Bryan K. O’Rourke, MBAwww.bryankorourke.com
77
Finally mobility
what’s it mean ?
disruption:massive consumer change
1. technology2. trends3. now what ?4. the future
@bryankorourke
How Mobile Technologies Are Creating New Opportunities For The Health Club Industry
78
Bryan K. O’Rourke, MBA
mobilityWhat’s YOUR MobileStrategy ?
6.22.2011
questions ?@bryankorourke
Thanks !scan for bio