Mobile Trends 2009Markom Leo Burnett - Istanbul

What is Going On?

• Why Mobile

• Turkey With Numbers

• Rise of The Mobile AppsNetbooks

• Cloud of Sharing

• Computers re-invented - Netbooks

• Hail to QWERTY baby!

• TV Goes Mobile

• Location is The New King

• Microsphere

Why Mobile

• It’s yours, it’s personal, it’s never shared, even with...

• It’s always on, until the battery runs out

• It’s always with you, until you loose it

• It’s at the point of consumption, unless you forget it.

• You can do usefull stuff with it, like payment

• It’s at the point of creation, providing personalisation,

location, attention and metadata to die for

Turkey With Numbers

• 53 Million GSM subscriber.

─ 43.5 Million subscriber are older than 15 years of age

• TL 1.3 Billion communication spending.

─ 60 % Cellphone = TL 760 million

─ 30 % Home/Work Phone = TL 382 million

─ 10 % Internet = TL 144 million

• Ages 15-17 are the biggest SMS users with 48.4 % percentage

• Daily usage

─ 135 million minutes

─ 139 million SMS

• Ages 18-24 are 10.7 % of the daily avarage usage

İpsos KGM

Turkey With Numbers

• Usage Statistics

─ 33% Family and relatives

─ 21% Friends

─ 17% Girlfriend / Boyfriend

─ 9% Work

• We renew our cellphones in 11-14 mounths.

• And Some Futureforcast for year 2010

─ 1 billion cellphones with GPRS

─ $32 billion spending on mp3

─ $77 billion spending on entertainment

─ 175 million mobile facebook users

İpsos KGM

Rise of The Mobile Apps

• Cheap Prices – maas impulse

• Open source – homebrew computing

• Revenue opportunity magnetise developers

• Social, sharebale act apps.

Mountly New Apps.

Rise of The Mobile Apps

Category Based Apps.

Rise of The Mobile Apps

Prices

Rise of The Mobile Apps

Cloud of Sharing

• Safely store, easly share your life.

• Cloud based services are cheaper and more accessible.

• PC is not a hub anymore but a powerfull non-mobile client.

Computers re-invented - Netbooks

• The netbook is less than 1kg and smaller than A4.

• More ergonomic than a smartphone.

• Cheaper (mobile operators will sell it for 40TL mountly fee)

• New personal communication and entertainment center

• Better internet experience

Hail to QWERTY baby!

• Faster than using 12 key phone with T9

• Using e-mail, social media sites and instant messenger

services, you need to be a faster.

• It’s not about just calling your friends but sharing life

with them.

TV Goes Mobile

• 2.4” QVGA screens becomes standard.

• BBC, Apple and youtube lead the way

• Faster dowload speed (3G)

• TV turns community driven

• Anytime, anywhere.

Location is The New King

• Services that are built on top of maps will be the

hottest topic of 2009.

• Google Latitude

• Google Streetview

• Nokia Maps

• Pin point your needs.

• Knowing!

Microsphere

• Microblogging is the swiss army knife of social media

• Share and know anytime, anywhere

• World emerges in your hand

• Lets you become a part of something bigger

Thank You