Together wherever you are!
Mobile strategy
The mobile channel a stand alone service.
Enable the French speaking community to connect with each other.
Connect social & media monitoring.
Be larger than life!
Get it flying?
Move your Broadcast to a bigger audience
From consumers to fans
Enable your fans to connect call each other from inside the app while they’re watching your content.
Enable the consumers to share the content.
Enable consumers to remind each other that a broadcast is on.
Remind the consumer that want’s a push into their mobile when:- When there’s Breaking news- A new trailer- Their favorite show is on
The push enters the consumers screen - convenient to enter the show/news/trailer/etc.
The responsive screen brings a new life to live.
The ecosystem
Reminders Sharing
Messaging In app calling
Why are we doing this?Objective is to
increase:
Number of subscribers
Number of Viewers
Loyalty among customers
How do we create a relationship?First we have to tune
into what consumers are saying in order to get to know them.
Then, we have to communicate with them in order to create a relationship with them.
First after an established relationship, can we change their perspective.
Some examples
We can filter so that we see who's talking & when - so we can understand when it’s a good time to talk to different groups.
Some examplesWe can in real time see how much communication there is around, the shows, people etc. compared to different competitors.
We are competing for the consumers attention.
We have to give the consumers
something!
How do we start!
First we need some sort of tech description around things that should be included in the application.
Then we need to create a time plan for different steps with a budgets.
Some things to talk about.
Price strategy could be…