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Stephen Janaway Mobile Users Are Different
| Date post: | 22-Jan-2017 |
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Software |
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Stephen Janaway
Mobile Users Are Different
@stephenjanaway
www.stephenjanaway.co.uk@stephenjanaway
www.testinginthepub.com
@testinginthepub
@stephenjanaway
@stephenjanaway
Mobile Users Are Different
• Why Is It Important?
• What Is the Current State of the Mobile World?
• Who Are These Users Anyway?
• What Do They Do?
• What Can We Learn From Them?
• How Can That Help Our Testing?
By Marvel (Based upon a NASA image, see [1].) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons
@stephenjanaway
@stephenjanaway
@stephenjanaway
What Makes Mobile Testing Different?
• Many platforms.
• Many OS versions in the field.
• Many different hardware configurations.
• Devices have limited memory and processing capability.
• Many different sorts of users.
• Short, fast paced projects.
• Apps are launched to a large audience.
@stephenjanaway
MOBILE USERS ARE
MORE EMOTIONALLY ATTACHED
@stephenjanaway
QUALITY IS CURRENTLY
STILL NOT GREAT…
AND USERS CAN LEAVE FAST, VISIBLE FEEDBACK
@stephenjanaway
UNDERSTAND YOUR MOBILE USER
AND TEST LIKE THEM
@stephenjanaway
Understand Your Mobile User and Test Like Them
• User Persona’s.
• User Profiling.
• Industry Statistics.
• Apps Store Reviews.
• Analytics.
• Use Your Users.
@stephenjanaway
“Personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way”.
Alan Cooper"AlanCooper" by cherylish. Original uploader was Cherylish at en.wikipedia - Transferred from en.wikipedia; transferred to Commons by User:Logan using CommonsHelper.(Original text : from subject). Licensed under Public domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:AlanCooper.jpg#mediaviewer/File:AlanCooper.jpg
User Persona’s
@stephenjanaway
Benefits
• Help us share a specific, consistent understanding of various groups of users.
• Proposed solutions can be guided by how well they meet the needs of individual user personas.
• Provide a human "face" so as to focus empathy on the persons represented by the demographics.
@stephenjanaway
• Name: Robert
• Age: 32
• Background: Robert is a young, single professional. He works in software at a cool and trendy East London company. He graduated from the University of Exeter with a degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world. This allows him to make and get calls, receive emails and listen to music. If he doesn’t have his mobile with him, he feels lost. He’s seriously considering a smart watch and already has a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he can use with his phone.
Robert
@stephenjanaway
Robert
• Name: Robert• Age: 32
• Background: Robert is a young, single professional. He works in software at a cool and trendy East London company. He graduated from the University of Exeter with a degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world. This allows him to make and get calls, receive emails and listen to music. If he doesn’t have his mobile with him, he feels lost. He’s seriously considering a smart watch and already has a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he can use with his phone.
@stephenjanaway
Robert
• Name: Robert
•Age: 32• Background: Robert is a young, single professional. He works in software at a cool and
trendy East London company. He graduated from the University of Exeter with a degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world. This allows him to make and get calls, receive emails and listen to music. If he doesn’t have his mobile with him, he feels lost. He’s seriously considering a smart watch and already has a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he can use with his phone.
@stephenjanaway
Robert
• Name: Robert
• Age: 32
• Background: Robert is a young, single professional. He works in software at a cool and trendy East London company. He graduated from the University of Exeter with a
degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world. This allows him to make and get calls, receive emails and listen to music. If he doesn’t have his mobile with him, he feels lost. He’s seriously considering a smart watch and already has a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he can use with his phone.
@stephenjanaway
Robert
• Name: Robert
• Age: 32
• Background: Robert is a young, single professional. He works in software at a cool and trendy East London company. He graduated from the University of Exeter with a degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world.
This allows him to make and get calls, receive emails and listen to music. If he doesn’t
have his mobile with him, he feels lost. He’s seriously considering a smart watch and already has a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he can use with his phone.
@stephenjanaway
Robert
• Name: Robert
• Age: 32
• Background: Robert is a young, single professional. He works in software at a cool and trendy East London company. He graduated from the University of Exeter with a degree in Computer Science. He has just purchased his first flat. Until recently, he lived with his four roommates in a shared house.
• Robert doesn’t have a home phone; his mobile phone is his whole world. This allows him to make and get calls, receive emails and listen to music. If he doesn’t have his mobile with him, he feels lost. He’s seriously considering a smart watch and already have a wearable fitness device.
• When a new version of his mobile phone comes out, he immediately gets the hardware upgrade. He’s always showing his friends the new applications he
can use with his phone.
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
Mary
• Name: Mary
• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
Mary
• Name: Mary• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
• Name: Mary
• Age: 70• Background: Mary is a retired lecturer. She is married and lives in a small village in North
Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
Mary
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
Mary
• Name: Mary
• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
• Name: Mary
• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a
laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
Mary
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
• Name: Mary
• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of
screen size. Her eyesight is deteriorating with age, and she wears glasses for
reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until recently this was a problem, however her son has recently installed wireless broadband.
Mary
@stephenjanaway"HappyPensioneer". Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons
• Name: Mary
• Age: 70
• Background: Mary is a retired lecturer. She is married and lives in a small village in North Yorkshire.
• She primarily uses her mobile phone to keep in touch with friends and family. However she is more tech savvy than many of her friends, and has recently started using her mobile device for online shopping. She owns a laptop and frequently uses it because of screen size. Her eyesight is deteriorating with age, and she wears glasses for reading and driving.
• To her, a mobile device is a tool and nothing more. She only upgrades on the
advice of her son, preferring to stick with ‘what she knows’.
• Mary lives in an area where the mobile phone reception is variable. Until
recently this was a problem, however her son has recently installed wireless broadband.
Mary
@stephenjanaway
PERSONA’S CAN DRIVE REQUIREMENTS
BUT THEY CAN ALSO HELP
DRIVE CONVERSATIONS
@stephenjanaway
User Profiles
• Power User.
• Light User.
• Social Networker.
@stephenjanaway
Understand the Market
@stephenjanaway
Use Your Own Data
@stephenjanaway
Understand How People Use Their Devices
@stephenjanaway
Understand When People Use Their Devices
@stephenjanaway
Source: gs.statcounter.com
Understand Where People Use Their Devices
@stephenjanaway
Users Can Tell You What They Want
@stephenjanaway
You Can Start a Dialog
@stephenjanaway"2003-09-23 Convenience of a cell phone" by Ildar Sagdejev (Specious) - Own work. Licensed under Creative Commons Attribution-Share Alike 3.0-2.5-2.0-1.0 via Wikimedia Commons
Test Using Users
@stephenjanaway
UNDERSTAND YOUR MOBILE USER
AND DON’T TEST LIKE THEM
@stephenjanaway
Why?
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
Steve Jobs
@stephenjanaway
• Mobile Users Are Different.
• Make friends with your UX team.
• Understand the Market.
• Understand Your Users.
• Use Your Users (both internal and external).
• Test Like Your Users!!
• Don’t Test Like Your Users.
So I Leave You With This…
@stephenjanaway
“QUALITY IS VALUE
TO SOME PERSON
WHO MATTERS”
James Bach and Michael Bolton
@stephenjanaway
“Be proud, your work will soon
be in the hands of millions”A NOKIA PRODUCT MANAGER
Stephen Janaway
www.stephenjanaway.co.uk
@stephenjanaway
www.testinginthepub.com
Questions?
