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•Mobile Video standards•Telcos point of view•Mobile advertisement•Mobile Search and discovery

•We don’t discuss mobile broadcasting services (DVB-H, MediaFlo etc)

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•Video Coding▫H263 – Mandatory, basic low quality▫MPEG4 - optional , basic low quality▫H264 – optional, High-end phones, good

quality•File Format

▫3GPPv6•Future & new standards

▫MOV (iPhone)▫Flash video

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•Global Service providers ▫Google/Skype will connect directly with the

users▫Telcos will become a “dumb pipe” (like

ISPs)•The “Walls” of the closed gardens

collapse▫Threat business models

•Erosion of voice and data tarrifs

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Equipment Vendor

Telco

Consumer

Service Provider

Service Provide

r

Consumer

TelcoEquipment Vendor

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•Telcos are becoming dumb pipes for service providers

Consumer

Telco

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•Utilize telcos assets for advertisement

•Connect with search vendors

Services

Search Discover

y

Advertisement

Video Ads

Video Assiste

d search

Sponsored Video

Video results

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Source: OpenWave GSMA

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•Two major advertisement types

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•Advertise inside the video•Video “giveaway” ,free based on ads –

“video Gratis”•

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•Large subscriber base•Established billing relationship•Control of end und user experience•Customer data and profiling•Real-time activity, location data

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Brands Users

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•Offer reach beyond the desktop•Direct response from users•Offer better interaction than a PC:

▫Phone conversation ▫Immediate response

•High click rates•Receives instant campaign measurement•Advance personal targeting

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•Solution: Transcode video in real-time•Pros

▫support by ALL phone types – no download application

•Cons▫Delay, lower quality

Media Gateway(DSP/ HMP ) Transcoder

Original Video

Video with Ad3GPP video On streaming server

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•Small Screen•No / uncomfortable keyboard•Need for one-click relevant results

•Solution: Discovery instead of search

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•Operation▫Use video cam to point at desired object▫Server understand the needs, collects

information and present it according to mobile device

•Advantages▫No download

•Disadvantage▫Who knows how to do a video call?

•Other options: photo instead of video

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HR Services: HR Services: Michal PoratMichal Poratmichal@dsp-ip.commichal@dsp-ip.com09-8651933, 054-238368909-8651933, 054-2383689

Technology Management Technology Management Services : Services :

Yossi CohenYossi Cohenyossi@dsp-ip.comyossi@dsp-ip.com09-8850956, 054-531309209-8850956, 054-5313092

www.dsp-ip.com www.dsp-ip.com Giborey Israel 20, POB 8323, Giborey Israel 20, POB 8323,

NetanyaNetanyaOffice Phone: 09-8850956, Office Phone: 09-8850956, Fax: 050- 8962910Fax: 050- 8962910

Thank You