Date post: | 29-Nov-2014 |
Category: |
Mobile |
Upload: | opera-mobile-store |
View: | 163 times |
Download: | 4 times |
CONSUMPTION IS ON THE RISE
THE MOBILE VIDEO AD FORECAST IS SOLID
Mobile video will increase
14Xbetween 2013 and 2018
and will account for
69%of total mobile ad tra�c
The average U.S. consumer spends
16.5watching video on their smartphone or tablet
hoursper month
MOBILE VIDEO IS ON THE RUNWAY
Source: Cisco Visual Networking Index, Feb 2014
MOBILE VIDEO ADVERTISNG IT’S TIME TO “PLAY”
billions, % change and % of total mobile ad spending
2013
$0.66
169.0%
6.8%
2014
$1.44
119.0%
8.1%
2015
$2.38
65.8%
9.2%
2016
$3.42
43.8%
9.8%
2017
$4.38
27.8%
9.9%
2018
$5.44
24.2%
10.0 %
Mobile video ad spending
% change % of total mobile ad spending
Note: includes in-banner and in-stream (such as pre-roll and overlays); adspending on tablets is includedSource: eMarketer, March 2014
2010 2011 2012 2013 2014
2010 2011 2012 2013 2014
TTablet 0:00 0:01 0:04 0:13 0:20
Smartphone 0:00 0:02 0:04 0:09 0:13
Total 0:00 0:03 0:08 0:22 0:33
Note: ages 18+; time spent with each device includes all time spent withthat device, regardless of multitasking; for example, 1 hour of multitaskingon a smartphone while on a tablet is counted as 1 hour for smartphone and1 hour for tabletSource: eMarketer, April 2014
Average time spent per day with mobile video byU.S. adults, by device, 2010-2014hrs:mins and % of total
U.S. digital video ad spending, mobile and online2013-2018U.S. mobile video ad spending, 2013-2018