Date post: | 16-Apr-2017 |
Category: |
Education |
Upload: | ju-hwan-kim |
View: | 141 times |
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Mobile Web Site Usability Evaluation
[ Porsche Korea ]
CiTE
Ju Hwan Kim
Content
Web Site Selection
Why Supercar
User
Pros
Cons
Conclusion
Web Site Selection
• Functionality
• Interaction
• Design
• Attraction
• Impressive, Exclusive
Why Supercar
• Automobile Company’s web site has ‘Auto Making’ that user can inter-
act with
• Supercar
• high performance, expensive, luxury, exotic
• High expectation to meet from its users and general public
(also for their web-site as well)
User
• Probably Not own a Supercar (yet)
• Searching for a Supercar to buy
• Dreaming for having a Supercar
Relatively Young
Well aware of using pc and mobile internet
Constantly looking for something different and new
Pros
• Consistency : black & white with one highlighting color
• Aesthetic Integrity : simplicity
• Directness : color = function
Pros
• Forgiveness
• undo, shortcuts
• Consistency
• Color theme
• Black & White - Within Porsche or text & background
• Color – Outside of Porsche or interactive button
Pros
• Hint of Interaction, Directness
• Scroll bar to indicate moving object
• Showing ½ card at the right of the screen to
indicate more content
Pros
• Metaphor – car parts as icon to change model view point• WYSIWYG – any selection change reflected on model view
Pros
• Immediate Feedback, WYSIWYG
• Title changes as content changes
• Easy shortcuts
• Making Porsche
• Loading icon next to selected option
• Model image changes with selected option
• Not require users knowledge or recognition to use features
Next page to see a video clip for above description
Cons
• Consistency
• Mixed use of two different languages
Cons
• Bad use of metaphor
Loading
Download
???
Cons
• Not minimize the user’s memory load
• Not provide good error message (title and choice)
• Directness – click play icon twice to play video clip
• WYSIWYG – playing clip not stopping even it is moved out of
screen or another clip is clicked to play (two different clip play-
ing simultaneously)
Cons
• Miss-leading metaphor
• Clutter
Conclusion
• High level of design and attraction to grab users’ attention
• Responsive web site speed compare to other automobile companies
• ‘Making Porsche’ is providing well designed interaction & experience
• Simple, intuitive, luxury, yet lack of ‘Localization’
• Miss-leading, miss-use of some icons
Overall Porsche web site meets user expectation with some minor flaws
Q & A