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Mobile WiMAX(WiBro) in Korea Jun. 15 Jun. 15 th th , 2010 , 2010 Kunmuk Cho Kunmuk Cho Communication Convergence Forum Communication Convergence Forum Between Egypt and Korea Between Egypt and Korea
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Page 1: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

Mobile WiMAX(WiBro) in Korea

Jun. 15Jun. 15thth, 2010, 2010

Kunmuk ChoKunmuk Cho

Communication Convergence ForumCommunication Convergence ForumBetween Egypt and KoreaBetween Egypt and Korea

Page 2: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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CONTENTSCONTENTS

I.I. KT WiBro Services in KoreaKT WiBro Services in Korea

II.II. KT Global WiBro BizKT Global WiBro Biz

III.III. KT WiBro SolutionsKT WiBro Solutions

Page 3: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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I.I. KT WiBro Services In KoreaKT WiBro Services In Korea

Page 4: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Introduction of KT GroupIntroduction of KT Group

1981 KT Corporation established 1993 Telephone lines reached 20 million2002 Privatization completed

2007 Launched Commercial WiBro Service

1897 Started as a government agency

2004 Internet Service reached 6million

Korean Population: 47.8 M Korean Household: 15.3 M

KT Group

Global ICT Convergence Leader Global ICT Convergence Leader I. KT WiBro Services

31,500 16.8 Billion USD 17.6 Million 7.1 Million

Employees Revenue TelephoneSubscribers

BroadbandSubscribers

Year 2009 Year 2009

CellphoneSubscribers

2010. 1Q2010. 1Q

15.4 Million

2010. 1Q2010. 1Q 2010. 1Q2010. 1Q 2010. 1Q2010. 1Q

2009 Olleh KT, merged with KTF(Korea’s 2nd largest mobile operator)

Page 5: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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What is WiBro?What is WiBro?

WiBro (Wireless + Broadband)

Mobile WiMAX Service in Korea

Mobility IP Broadband

Vehicle Speed (120km/h) Outstanding Performance

while on the Move

Internet Service Various Terminals

(PC/PMP/PDA/Phones, etc)

3Mbps per User High Uploading Capability

I. KT WiBro Services

Page 6: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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WiBro Target CustomerWiBro Target Customer

Mass

Vertical

Global

Large-volumeInternet

Connection

WiFi

Small-size device

Large-size device

Broadband, large-volume Internet –centric Market

Voice/Video Phone/ Global Roaming, etc. Voice-centric Market

B2B salesmen

Web access

Students, Businessmen,Heavy data users

Students, Businessmen,Trendy mobile internet users

Smartphone

Enterprise solution

Roaming, RentalBusiness travelers

Target Customer

Voice/Video Phone

I. KT WiBro Services

Page 7: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Smartphone

WiBro Mobile DevicesWiBro Mobile Devices

ModemModem

TypeType

EmbeddedEmbedded

TypeType

USB dongle

PMPMID

Gameplayer

Laptop

UMPCNetbook

Consumer Electronics

M2M

EGGEGG

CPE

SmartphoneNavigator

I. KT WiBro Services

Page 8: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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KT WIBRO Business PhaseKT WIBRO Business Phase

Core customer

value

Phase IIPhase II

Businessgoals

BM

Generalization

Matured stage

Phase ⅢPhase Ⅲ

•2M subscribers by 2012

•Change in frequency bandwidth

•Increase of system & device types(Netbook, MID, Embedded notebook)

2010 ~2010 ~

Phase IPhase I

Plain connection - Connection fees, application service fees

Relief

•Overcome the chasm •lead in mobile broadband data market

Initial stage2007. 2Q 2007. 2Q

~~

Convergence WINDOW: FMC, e-Book, Telematics

Personal Fun

•Widen the value with specialized service

Growing stage

2008.4Q ~2008.4Q ~

I. KT WiBro Services

Page 9: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Network Strategy- Rollout plan(2010)Network Strategy- Rollout plan(2010)Phase I

April2007

Oct.2008

Phase II

2211

5000~1000~5000500~1000200~500100~200

~100

Phase III Population density

(person/km2)

SHOW WIBRO will cover 83% of total population in Korea

2010~

Phase Ⅲ

33

Expand coverage to suburb from Seoul

Deploy the network in Seoul2

1

3Constructing metro zonesConstructing metro zones

Change Frequency bandwidth from 8.75MHz to 10MHz

I. KT WiBro Services

Page 10: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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3W Business strategy 3W Business strategy ((WWIBRO + IBRO + WWCDMA + CDMA + WWiFi)iFi)

Seamless wireless services across different networks

``````

Nation-Wide

(WCDMA)

Nation-Wide

(WCDMA)

AP

Country

Metro Zone

(MobileWiMAX)

Metro Zone

(MobileWiMAX)

Hot Zone(WiFi)

Hot Zone(WiFi)

City Indoor

WIFI Zone

3G Voice/Data

InternetPhone /WiFi Data

InternetPhone/WiFi Data Nespot

FMCFMC

I. KT WiBro Services

Page 11: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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3W PLAN (WiBro+WCDMA+WiFi)3W PLAN (WiBro+WCDMA+WiFi)I. KT WiBro Services

Page 12: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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II.II. KT WiBro Global BizKT WiBro Global Biz

Page 13: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Mobile WiMAX Global TrendsMobile WiMAX Global TrendsII. Global WiBro Biz

WiMAX(802.16d/e) service is remarkably expanding.

WiMAX Deployments Map(Feb,2010)http://www.wimaxmaps.org

WiMAX Deployments Map(Feb,2010)http://www.wimaxmaps.org

Page 14: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Global adoptionGlobal adoption

WOA : The global alliance for mobile WiMAX operators

• Network deployment in developed & developing countries• Market expansion through global roaming

II. Global WiBro Biz

Page 15: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Vast experience in Mobile-WiMAX fields Broadband Internet Business

Consulting - Rwanda, Stanford University

(USA) - Tunisia, Sudan, Japan, Malaysia,

Saudi Arabia, etc. WiMAX Forum Board Member

and Working Group activity Deployment - Super-iMAX in Uzbekistan in 2008 - NTC in Vladivostok, Russia in 2008

First Mobile WiMAX operator in the world

Know-How

- Planning

- Deployment

- Operation Commercial Service Experience

Consulting Experience

First WiMAXOperator

CustomizedSolutions

KT’s WiMAX Solutions

- WiMAX Systems

(Femto BS, Pico BS, Micro BS,

Macro BS, Various MS..)

- Cell Planning Tool(CellTREK)

- AAA,BSS(Billing Support System)

- Applications Service Platform

(Mobile IPTV, Mobile VoIP,

Mobile CCTV, W-Navigation..)

Competitiveness of KT WIBRO Competitiveness of KT WIBRO II. Global WiBro Biz

Page 16: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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III.III. KT WiBroKT WiBro SolutionsSolutions(Product and Service)(Product and Service)

Page 17: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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W-OfficeW-OfficeIII. KT WiBro Solutions

Corporate employees can access its intranet from anywhere in the company through wireless devices

Page 18: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Mobile OfficeMobile OfficeIII. KT WiBro Solutions

Mobile Office users with smart phones can work outside of their working places by connecting to their servers through KT mobile office platform and mobile G/W via wireless network (WCDMA, Wi-Fi, Wi-MAX)

Page 19: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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U-CityU-City

Space

U-office

U-space

Hotspot ITS

Informationappliances

U-education

U-traffics

U-government

e-local council

All in one network

U-healthe-diagnosis

HumanGoods

U-home

III. KT WiBro Solutions

• U-City enables residents to enjoy the convenient life and benefits of state-of-the-art ICT technologies• U-City Solutions are available for businesses, education, shopping, health, transportation, sports & leisure, and cultural events

Page 20: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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• Mobile CCTV delivers live images, free from most geographical restrictions. • Real time monitoring is available on the PC, Web and Mobile phones.

Mobile CCTVMobile CCTVIII. KT WiBro Solutions

Page 21: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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Mobile IPTV & Cell PlanningMobile IPTV & Cell PlanningIII. KT WiBro Solutions

Mobile IPTVMobile IPTV

Page 22: Mobile WiMAX(WiBro) in Korea Jun. 15 th, 2010 Kunmuk Cho Communication Convergence Forum Between Egypt and Korea.

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www.kt.comwww.kt.com

Thank youThank you


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