@gShiftLabs | #MobileSEO
Data-Driven Insights, Monitoring
& Reportingfor SEO + Social + Content
How to Get Ready For Google Mobile SEO
Jeff RiddallDirector Product
StrategygShift
@gShiftLabs | #MobileSEO
1. MOBILEGEDDON or NOT?2. Industry Trends3. Mobile SEO Survey Results4. Preparing Your Presence
• Diagnosing Mobile Friendliness• Fixing Usability Issues• Mobile Content Marketing• Benchmarking Your Keywords for Mobile
SEO5. Q & A
Let’s Talk About…
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Socialize with #MobileSEO
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MOBILEGEDDON or NOT?
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO
What Does This Mean for SEO?
What do we know?
• Mobile SEO is Best Practice
• Differences in Discoverability by Device
• Mobile Usability
• Mobile Content Marketing
• Competitive Opportunity
• Will take at least 2-3 months to roll out
• Lots of other Non-Mobile Ranking Factors
• Bing is NEXT!
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GSM Association, Oct 7, 2014
7.2 billion people and devices
More Devices than People
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What is SEO again?
“It’s about the long-term process of enhancing both the brand's web presence asset and the opportunity for discoverability in search and social throughout the prospect's buying cycle and across any device.”
Krista LaRiviere
Founder and CEO
gShift
@gShiftLabs | #MobileSEO
Mobile SEO Survey Results293 Digital MarketersMarch 25th to April 2nd
Retail, Travel, Automotive, B2B and B2C65% of Participants were Senior-Level
Decision Makers
@gShiftLabs | #MobileSEO
Is your website mobile-friendly? i.e., how does it render on a mobile device like a phone or tablet?
Does your content load quickly?
What is your visitor’s mobile experience like?
Even more important for local businesses where mobile search is more prevalent.
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Mobile Usability
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Google WMT Warnings and Mobile Test
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https://www.google.com/webmasters/tools/mobile-friendly/
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• CMS? Use a mobile friendly theme.
• Make sure your site fits in mobile viewports.
• Make sure font is legible• Make sure buttons are
clickable.• Minimize HTML & CSS.• Avoid JavaScript.• Avoid heavy images.• Use browser caching.• If you go “mobile-only”
you need to re-optimize content.
Fixing Usability Issues
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Mobile Optimized Content Marketing
Mobile website visitors have a 9.56% higher bounce rate on average compared to a desktop visitor.
• Usability• Content type: consider video,
podcasts• Content style: short form, bite-
sized content• Short headlines• Set up mobile conversions in
Google Analytics• Test and Optimize!
@gShiftLabs | #MobileSEO @gShiftLabs | #MobileSEO
• Anecdotally, mobile rank was already different than desktop rank
• Remember: Page 1 may only include Top 5-7 positions depending on the device
• Benchmark your presence now!
Mobile Rank Data
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Mobile Data
• Google Mobile Rank Data
• Comparative and Competitive Reporting
• Important to get a Benchmark Now!
• Mobile Analytics – Mobile vs. Desktop vs. Tablet
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Benchmark your Keywords & Content
for Mobile SEOMobile SEO Resources
www.gshiftlabs.com/resources/mobile-seo
Q & A Time!
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