Mobile Marketing Why it’s a big deal

We’ve come a long way

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Type Years World UsageAutomobile 100 800 Million

PC 30 850 MillionLandline Phone 110 1.3 Billion

Credit Card 40 1.4 BillionTV 60 1.5 Billion

Mobile Phone 35 4.1 Billion

* Source: Mobile Web Design

Talk about a Revolution?

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First thing, last thing?

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What is mobile marketing?

* Source: Flickr user chiclet

Your brand here..

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Mobile is local, personal, immediate

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Talk about a Revolution?

* Source: Flickr user chiclet

Not the same old internet

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What is mobile marketing?

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What is mobile marketing?

* Source: Flickr user chiclet

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But why???

Thinking beyond...‣ Your product

‣ Your Service

‣ How can you enrich their lives?

‣ Engage them with your brand

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* Sit or Squat - iPhone App

Thinking beyond...

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* Drinkspiration - iPhone App

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* Sit or Squat - iPhone App

Shouldn’t be stand alone

How to approach mobile

‣ Narrow feature-set

‣ Less content / Concise content

‣ Unique engagement

‣ Location based features

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*urbanspoon iPhone application

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Choice. Control. Consideration

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There’s an app for that

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Location. Location. Location.

Health + Mobile

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QR Codes

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*Yelp iPhone application

Tickets

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*Yelp iPhone application

Augmented Reality

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*Yelp iPhone application

Google Goggles

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*Yelp iPhone application

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PEOPLE. PLACES. INFO.It’s about

Stay in touch

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@drintelmannTwitter

drintelmann@hartinc.comEmail

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