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Mobilising an army of sports volunteers Turning Potential Into Legacy Manchester, 10 September 2014 Gethyn Williams Head of Partnerships
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Mobilising an army of sports volunteers
Turning Potential Into LegacyManchester, 10 September 2014
Gethyn WilliamsHead of Partnerships
joininuk.org
Who we are
National campaign
Local focusInspiration
Join In harnesses the spirit of London 2012, putting more volunteers into community sport and helping to
create healthier and happier communities
joininuk.org
What we do
The power of sport, at the heart of communities
7/10 sports clubs need more volunteers
Working in partnerships with NGBs, CSPs and
others in sport
Volunteering to boost happiness, wellbeing and to
get people active
Clubs are amazing local assets - made viable by volunteers
joininuk.org
How we do it
Digital engagement
On the ground in local communitiesDirect mail
(eCRM)
Social media
Be Inspired
Recruiters of major event volunteers
Promoting clubs
Local Leaders – local sports ambassadors inspired by the Games Makers
Commercial partners help spread the word
Digital alone is not enough
Film and digital content
Our assets
The official volunteering legacy charity from London 2012.
Puts more volunteers into community sport.
Evolved from LOCOG.
A charitable trust, UK wide.
Eddie Izzard - patron.
‘Home of the Games Makers’ / Local Leaders
Where sport meets community.
Major events and grass roots community sport.
We deliver campaigns that inspire people to participate and volunteer in community sport.
100,000 volunteers p.a.
CAMPAIGNS
Film & DigitalEvent-based models
National Broadcasters
Film
Digital
Event-based
joininuk.org
This summer ITV and Join In will put 100,000 volunteers into community sport.
National Broadcasters
National Broadcasters
joininuk.org
Local Leaders: aims
• Create a London 2012 volunteering legacy
• Build on the success of the London 2012 volunteers and the Sport Maker database
• Work with CSPs to achieve objectives locally
• Get more people active in target communities
• Attract new and different volunteers from all demographics
• Create a new movement for volunteering in community sport
• Add value by doing things differently, not duplicate what already exists
joininuk.org
Previous volunteering
Have you volunteered before? 94% yes, 6% no
Did you volunteer at London 2012? 80% yes, 20% no
joininuk.org
Gender balance
joininuk.org
Age range
joininuk.org
Motivations as Local Leaders
joininuk.org
Supporting the local community / being involved in local community Getting my local area participating / involved in sport Bringing volunteers to clubs / supporting clubsBeing active and meeting new people
Networking / meeting other volunteers
Make a difference Just being involved with Join In / legacy
Helping young people in community / take up sport Learning new skills Socialising
Motivations as Local Leaders
joininuk.org
In partnership with others
