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T-Systems International GmbH Mobile Enterprise – 2010
Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing
Core BeliefMobile Enterprise.Deep Dive.
T-Systems International GmbH Mobile Enterprise – 2010
MOBILE ENTERPRISE
Mobile Enterprise – anytime, anywhere access to data.
T-Systems ensures employees can access their data anytime, anyplace and from any device: Role-based access to data and
applications Secure Internet connections
The benefit: increased productivity for mobile workers
T-Systems International GmbH Mobile Enterprise – 2010
Mobile Enterprise.Key drivers.
As travel timeincreases and deadlines get tighter, more and more qualified resources must stay productive while on the move.
Qualified staff is getting harder to find -- so highly-skilleddigital natives will increasingly chose their employer.
Innovations such as the iPhone are increasingly making their way from the consumer into the business world.
The border between traditional IT and fixed/ mobile telecommunication is blurring.
The economic crisis is accelerating pressure on companies to cut costs, turn fixed costs into variable costs, and cut innovation budgets.
Mobility Resources „Consumerisation of IT“ Convergence Optimisation1 2 3 4 5
T-Systems International GmbH Mobile Enterprise – 2010
Mobile Enterprise solutions involve complex value chains and integration scenarios with multiple interfaces, technologies, and stakeholders.
Backend Application MobilizationFramework
Smart phonesbased on OS
Mobile Device Mgmt Software
Mobile Device Management
Services
Mobile Enterprise Application
SW-Products
Consulting/ Integration/
Individual Dev./ALM
Connectivity
Hardware Service
(Mobile)Enterprise
Application Operations
Software
Middleware
Managed Services Project Services
Enterprise Application
Software
Standard, Mobile Applications as Products(incl. Frontend and Backend)
Deployment Framework for Mobile Apps
Backend Integration / Customization / Configuration
Front End Customization / Individual Development
Subscription (SIM-Card)
OS deployment & configuration
over the air software distribution & removal
system configurations, asset inventory & patches
security & remote management
Mobile Solution Consulting
Device Management Tools
other (Android, Maemo)
Develop. & Framework for Mobile Apps
iPhone OS (Apple)
Win Mobile (e.g. HTC)
BlackBerry OS (RIM)
Symbian(Nokia)
Mobile Application, Backend Hosting
Housing of customer HW for Backend and Mobile Application
Backend Business Apps
Airtime/ Data Tariffs
Blackberry Service
Backend Integration Adaption Mobile
Application Lifecycle Management
Standalone Apps (eg.viaApp Store)
Remote Device and Application management
T-Systems International GmbH Mobile Enterprise – 2010
Mobile Enterprise.Opportunity or threat? Issues for discussion!
Impact of Mobile Enterprise on the businessmodel of my organisation?
Impact of Mobile Enterpries on the businessprocesses of my organisation?
Which are the new possibilities for theorganisation?
Is the enduser accepting the limitationsposed by security?
How can we exploit the benefits of socialnetworks?
Is my organisation prepared to supportdevices chosen by the end user?
T-Systems International GmbH Mobile Enterprise – 2010
Mobile Enterprise Innovation: an end-to-end approach.
Business processes: mobile enablement
Applications: completely integrated
Device management: consolidated and secure
No modular solutions Low market penetration High complexity
Current situation
T-Systems International GmbH Mobile Enterprise – 2010
Note: CRM=Customer Relationship Management;
“It works!!” Unique SAP CRM feature set empowered with device related content integration.
Opportunities Analytics Google Map Integration
Unified Inbox Sync Addressbook Contact Details Match
CRM Core Features
Accounts Contacts
Leads Activities
Mobile CRM – Core features
T-Systems International GmbH Mobile Enterprise – 2010
Example Case
T-Systems International GmbH Mobile Enterprise – 2010
Taking on a customer lead.
Contact Centre Agent responds to lead and puts it into CRM
T-Systems International GmbH Mobile Enterprise – 2010
Motorworld
MotorworldMotorworld
MotorworldMotorworld
Sales takes over.
Sales person accepts the lead and calls the prospect via blackberry
T-Systems International GmbH Mobile Enterprise – 2010
After a successful sales call – lead turns into opportunity.
Motorworld
The call was successful – logged as opportunity in CRM – open questions remain
T-Systems International GmbH Mobile Enterprise – 2010
Sales director tracks opportunities on the iPhone.
The opportunity gets the attention of sales director – who wants to meet the prospect
T-Systems International GmbH Mobile Enterprise – 2010
Sales director decides on a personal customer visit.
To arrange a customer visit – CRM is linked with calendar and navigation to get there
T-Systems International GmbH Mobile Enterprise – 2010
Device
ServiceApplication
Mobile Enterprise Services: Complex value chain, integrationscenario, interfaces, technology and players.
Device Mgmt.
Security
Integration
Voice & data
PIM, FMC
2. application
3. application4. application5. application…
T-Systems International GmbH Mobile Enterprise – 2010
Strong partnerships with leading industry partners like SAP and Sybase ensure a strong business model.
T-SystemsAccountable for End to End sales and integration from device to back-end systemsPlatform operations and mobile managementSAPEnable full apps set to provide data and workflowsDesign statistic mobile workflow to enhance productivitySybaseEnsure high performance and interaction between different device platforms and backend systemsProvide development tools for statistic mobile appsDevice provider/T-MobileTight integration in product roadmap to ensure best in class customer experienceDriving force for new BizApps
Innovation
Integrator and mgd service provider
For more information, please contact: [email protected]@t-systems.com