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Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables...

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Mobilität der Zukunft – Trends und Anforderungen Christian Kleine 8. Geofachtag Sachsen-Anhalt Wernigerode, 18.02.2016
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Page 1: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

Mobilität der Zukunft –Trends und Anforderungen

Christian Kleine8. Geofachtag Sachsen-AnhaltWernigerode, 18.02.2016

Page 2: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

AGENDA

• About HERE

• Map Building Process

• HERE HD Live Map

© 2015 HERE | HERE Internal Use Only2

Page 3: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

About HERE

01

Page 4: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

44

Enables four out of five in-car navsystems in North America and Europe

Enables mobile, web, and enterprise solutions for global industry leaders

Produces maps for nearly 200 countries

Employs 6,000 people in 55 countries

Dedicated location-based company with global reach

© 2016 HERE | Confidential

Page 5: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

55

Dedicated location-based company with global reach

Employs 6,000 + inpeople in 55 countries

© 2015 HERE | Confidential

Page 6: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

66

19941985 2006 2008 2010 2011 2012 2013 2015

Continuously Bringing More Value to the Market

Navigation Technologies founded Acquires NAVTEQ

brand introduction

1st in-dash

navigation

1st offline

navigation

1st pure

location cloud

Autonomous

driving tests

NAVTEQ

acquires traffic

providers

HERE Auto

Commercial launch

HIGHLY AUTOMATED DRIVING

CONNECTED DRIVING& SOFTWARE

PLATFORM & DYNAMIC CONTENT

TRAFFIC

MAP

Acquire HERE

Page 7: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

77

Unmatched portfolio for Automotive, Enterprise and Consumer

© 2016 HERE | Confidential

Page 8: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

88

Leading brands trust HERE

Consumer Automotive

Enterprise

Page 9: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

Map Building Process

02

Page 10: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

10

Initial Collection of Road Data

– Digitizing from official paper maps

– Fieldwork on Plots

– Since 2000 Data Collection with GPS

– Since 2010 TRUE Drive with

Panoramic Camera and LIDAR

prepared by Christian Kleine

Page 11: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

11

Keeping the Map fresh

– Internal change detection processes

– External information

(about 80.000 sources worldwide)

– Data collection by driving with multi-cameras and LIDAR-vehicles

prepared by Christian Kleine

Page 12: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

12

Sourcing - Detecting change is number 1 priority

Proactive Sourcing

Controlled Maintenance

CommunityFeedback

prepared by Christian Kleine

Page 13: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

HERE HD Live Map

03

prepared by Christian Kleine

Page 14: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

Our Automotive mission

At HERE we strive to make driving smarter, safer and more enjoyable by delivering best-in-class Connected Services & Driver Experiences.

© 2016 HERE | Company confidential 14

Page 15: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

Market Problems for Automated Driving

© 2016 HERE | Company confidential 15

Problem Key Needs HERE Solution

WHERE EXACTLYAM I?

Precise positioning for lateral & longitudinal

control of vehicle on the road surface HD

LiveMap

WHAT LIES AHEAD?Accurate planning of

vehicle control maneuvers beyond sensor visibility.

HOW CAN I GET THERE

COMFORTABLY?

Making automated driving comfortable for humans

Page 16: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

Introducing HD Live Map

© 2016 HERE | Company confidential 16

HD Live Map is a cloud service product providing highly accurate and continuously updated map, dynamic road network and speed profile data, all delivered in a layered map-tile format.

The ability to provide a high precise “live map” allows vehicle driving strategies to be prepared in advance, allowing for a comfortable driving experience that wouldn’t be possible otherwise.

HD Live Map Layers

• Layers with high permanency

• Stable road network attributes

• Layers which are temporal

• Frequent changes due to nature of the data

• Analytics Layer

• Analysis of human driving behavior

LongLa

yer

Temporal layer:What is happening on the road now

Analytics layer:Adjust for Comfort

Precise road network layer: Most precise road reference data

Page 17: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

HERE HD Map – Precise Road Network Layers

© 2016 HERE

Page 18: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

HERE Live Roads – Temporal Layers

© 2016 HERE | Company confidential 18

• Vehicle Sensor coverage is sufficient to

guarantee a safe function

• An extended preview beyond sensor

range is critical for comfortable driving

and market acceptance

Page 19: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

• Define driving behavior as

– Normal (50 percentile)

– Economics (25 percentile)

– Sport (75 percentile)

• OEM can tune autonomous driving style

© 2016 HERE | Company confidential 19

Speed limit = 40 km/h

Drivers slow below speed limit. Autonomous car should too !

Green = EconomicBlue = NormalRed = Sport

© 2016 HERE | Company confidential

Human Speed Profiles – Analytics Layer

Page 20: Mobilität der Zukunft Trends und Anforderungen · systems in North America and Europe Enables mobile, web, and enterprise solutions for global ... Continuously Bringing More Value

© 2016 HERE | Company confidential 20

Christian KleineSenior Geographic AnalystRMC Germany

[email protected]: +49(0)30-200073629

HERE EssenFriedrich-Ebert-Straße 55 45127 Essen, Germany


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