‘Mobility and In-Memory Game - FST...

‘Mobility and In-Memory – Game

Changers for Banking’Matthew Talbot, Senior Vice President - mCommerce

© 2010 SAP AG. All rights reserved. / Page 2

WHAT IS POSSIBLE TODAY? A DAY IN THE LIFE…

Buys rail pass on the way to the station, avoiding lines at ticket counter

Gets a soda from a vending machine at the station

Goes to meet a client and pays for parking using mobile phone

Leaves meeting and looks up directions to nearest gas station

Fills car with gas on the way back to the office. Pays by phone

Orders lunch for the whole office and pays via mobile phone. Colleagues contribute phone to phone

Remembers anniversary. Orders gift via phone and has delivered to office

Decides to take a cab to next meeting, but first buys cappuccino at m-payment coffee shop. Pays for cab with mobile phone

Invites clients to dinner at m-paymentenabled restaurant

Pays for client cab back to hotel with mobile phone

Gets email invitation to visit friends out of state. Buys plane ticket on mobile phone

Buys insured theater tickets for the following week, knowing money will be refunded in the event of illness


WHAT WE DO WITH OUR MOBILE IS CHANGING…

10 Billion+ Mobile

Applications

downloaded to date

APPLICATIONS

400 Million+

mCommerce users

World-Wide today

PURCHASES

Remote digital

payments for goods

and services totaled

$167B in 2010, and

predicted to exceed

$633B by 2014

PAYMENTS

In developed

markets 17% of all

people with a bank

account will bank via

mobile device by

2015

BANKING


THE UNWIRED CUSTOMER

In emerging markets, the current generation will never step into a a

bank branch as we know it.


WHY BANKS LOOK AT MOBILE…

Cost Savings

Enables banks to exploit the low cost Mobile channel. Move common requests to the

mobile, launch new services and market products direct to your customers.

Security for Internet Banking & Internet Commerce

The customers mobiles devices can be used to improve security by using them as an

alternative to PIN tokens. Along with SMS notifications of Internet or card not present

purchases.

Marketing

Financial institutions can use the mobile channel to market direct to their customers.

Product promotions, Credit Card discounts, (mCRM)etc. Benefit from the personal and

immediate nature of mobile

Service Extension

Enables banks to deliver existing services, via new channels, to meet their customers

increased demands for easy access to services and their accounts, anytime, anywhere.


MOBILE BANKING IS EVOLVING

We’ve been saying this for five years now, and you can now see this happening

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Address the Mobile Channel

• Alerts & Notifications push SMS

• Messaging services

• Alerts Engine

The New Return:Cost savings from Mobile

• Simple interactive mBanking

• Balance

• Statements

• Silo platforms for SMS, WAP and Rich Client

• Unified platform

The New Growth : Innovative fee based services

• Value add interactive mBanking

• Funds transfer

• Bill Pay

• 2FA

• Panic Pay

• mBanking Platform for quick launch of innovative services

The New Value:Mobile Financial services

• mPayments

• Macro-Payments

• P2P

• Remittance

• NFC

• Top-Ups

• mCommercePlatform

• Mobile Wallet

1 2 3 4


SMS, USSD, WAP, RICH CLIENT (iPHONE, BLACKBERRY, ANDROID, WINDOWS MOBILE)

Login (Internet Banking user id and password) Account Summary

Account Statement (All products)

Transaction History (Only for Banking and Cards) Last 2 days

Last 5 days

Current month

Between 2 dates

Credit cards Unbilled Statement

Previous Statement

Funds Transfer examples Another Citi A/C of mine

Another Citi A/C

Another Bank A/C - NEFT

Payments Utility Payments

Card Payments

Draft Payments

Requests Statement on Email registration

Linking Request

Cheaque Book Request

Stop payment Request

Duplicate Statement

mBANKING

MAIN FEATURES


FUNCTIONALITY FOR EXISTING CUSTOMERS

User downloads

from iPhone App

store

Integrates to

bank via Sybase

mBanking 365

platform

Integrates

Geo-Location

services for ATM,

Branch, etc

Download

Mobile Banking Sign-in

ATM/Branch locator View

Account Balance

Recent Transactions

Notifications

Transact

Bill Pay

Balance Transfer

.


FUNCTIONALITY FOR EXISTING + NEW CUSTOMERS

Main Menu Screen Sub Menu Screen

Selection Menu Screen

Merchant Details Screen

Coupon Details Screen

Click on -

get offers

Go to -

by merchant

Pick your

merchant

Get your

coupon


AND THEN THERE IS THE iPAD....


AND SOCIAL MEDIA…

600M users 253M Unique Visitors130M monthly

active users

51M

Subscribers


CASE STUDIES: mBANKING

Citi, Global Standard Chartered Bank, Global

IXE Bank, Mexico Compass Bank, US

Messaging for Citi in 40+ countries enabling alerting, 2FA, marketing

Treasury & Account Alerts Marketing push campaigns Call center PIN delivery, 2FA PIN Dispute resolution notifications SMS to call center, Fraud alerts

Natural Language Mobile Banking via SMS No need to remember structured commands Alerts, Balance, Statements

Serving high end customers Enabling secure mobile transactions

Rich Java client Balance, Statement, Transfers, Bill Pay 2FA authentication integrated

into the interface Supported on many different types of phones

Compass a regional US Bank owned by BBVA, Spain

Banking when and where customers want it Full Mobile Banking Implementation Check balances View “posted” and “pending” Transfer funds between accounts

Messaging for SCB in 25+ countries

An Additional Logon PIN (ALP) via SMS for e-Banking

Two-way SMS banking services Push marketing campaigns Banking/transactional Alerts Loan Services via SMS

CIBC, Canada RBC, Canada

One of Canada’s leading retail Banks Providing mobile banking via

Mobile Internet iPhone Application

First Mover in Canadian market with No 1 Financial Service Application on iTunes

Largest Canadian Retail Bank Multi-Channel access via iPhone, Blackberry , Android for

Banking Bill Payments, Funds Transfer


CITI: SMS FOR PULL AND PUSH INFORMATION

Example: Consumers can manage alerts and pull information via SMS


BBVA COMPASS BANK: SMS&iPHONE/iPAD mBANKING

Example: Consumers can access the Mobile Banking Service from iPhones, Blackberry and SMS.

•Account balances

•Posted and pending

transactions

•Transfer funds

between accounts

•Compatible with

Android, BlackBerry,

iPad, iPhone & iPod

touch

•All commands

available on SMS

banking


RBS CITIZENS BANK: CORPORATE MBANKING

Release Wires

Approve

transactions

Transfer Funds

View secure

messages

View account

balance

View detailed

transaction history

iPhone

Example: Corporate users can receive secure emails & alerts, approve wire releases and get summary of their corporate accounts

iPad


CBQ: mBANKING AND mPAYMENT PLATFORM

Example: Consumers can access the Mobile Service via the Mobile Internet and from their iPhones and Blackberries

Remotely and

securely access

personal bank

accounts ,

Remit money

domestically and

Pay utility and

credit card bills

The next phases is

about enabling

mobile payment to

every Qatari

to conveniently

top-up any phone

to provide mobile

banking services

for un-banked via

USSD.

WAP

iPhone


CIBC: MOBILE WEB AND iPHONE – NO. 1 APP

Requirements

Multi channel platform -

WAP evolving to Rich

client solutions for iPhone

for Retail Banking

channel

Solution

Launched WAP in Oct

2009

iPhone Launched in Feb

2010. 1st Bank in Canada

to have an iPhone

mBanking solution.

Both browser and

application include access

to e mail money transfer

application

Example: Consumers downloads Apps from iTunes


THE MOBILE ECONOMY IMPERATIVE

The evolution of the mobile economy is now at an inflection point

1990 2000 2010 2020

Mobile

Banking

Mobile

Payments

Mobile

Commerce

Mobile replaces PC for banking needs

Mobile replaces PC for buying goods

and services

Mobile devices become the ubiquitous platform for communications and

transactions

Mo

neti

zati

on


ALL MCOMMERCE SERVICES ARE NOW EVOLVING

It isn’t just mBanking that is evolving, all mobile commerce services are

Mobile Financial Services Mobile CRM

The Path for FIs

The Path for Enterprise

Mobile Commerce


CONSUMER MOBILITY & MCOMMERCE REQUIRES

ECOSYSTEM COLLABORATION

Banks and Card Networks

Mobile OperatorsMerchant

… but barriers exist

Loyalty

Cooperation

Business models

Technology Adoption

Economy

Consumer

• Saves time

• Eliminates the hassle of handling cash

• Gains flexibility with one interface for many payment options

• Has enhanced security

• Gains revenues from:

– Faster processing

– Spending lift

– Mobile couponing

• Reduces need for cash

• Increases customer loyalty

• Drives merchant card usage

• Reach new markets

• Increase transactions

• Lower costs

• Leverage fraud mitigation and compliance processes

• Build customer loyalty and stickiness

• Deepen customer relationships

• Gain new revenue streams from processing and billing

• Have opportunity to disintermediate banks

$


PARTICIPANTS AREN’T WAITING…THE RACE IS ON TO

ENROLL THE CUSTOMER

Banks and Card Networks

Mobile OperatorsMerchant

… but barriers exist

Loyalty

Cooperation

Business models

Technology Adoption

Economy

Consumer

• Saves time

• Eliminates the hassle of handling cash

• Gains flexibility with one interface for many payment options

• Has enhanced security

• Gains revenues from:

– Faster processing

– Spending lift

– Mobile couponing

• Reduces need for cash

• Increases customer loyalty

• Drives merchant card usage

• Reach new markets

• Increase transactions

• Lower costs

• Leverage fraud mitigation and compliance processes

• Build customer loyalty and stickiness

• Deepen customer relationships

• Gain new revenue streams from processing and billing

• Have opportunity to disintermediate banks

$


WHAT IS DRIVING MCOMMERCE IN DEV MARKETS

Location Based

Services

Discount

offers

Immediacy of

Delivery Services

Price

Comparison

Services


mPASS (MNO’S) GERMANY – MPAYMENTS

Pay for digitial

goods

Pay for

physical goods

Pay for Airtime

Example: Voda and O2 users in Germany can pay for Web or Mobile Web purchases using their phone


PAYBOX AUSTRIA (MNO’S) – MPAYMENTS

Example: National payment system across A1, Orange, T-Mobile and tele.ring. Postpaid customers, direct billed to bank accounts or carrier bill: In 2009 700,000 active users, 5.5 M Mobile Payments

•Services – 6000

merchants

• Vending

• Books

• Eating / Drinking

• Send Money

•Train/Bus Ticketing

•Parking

•Prepaid Recharge

•Cinema/Event Ticketing

•Lotto/Betting

•Donations

•Online Merchants

•Payments

•Pay with phone

•Pay securely on the web

•Billed to operator bill or

bank account or prepaid

cards

•

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PAYBOX AUSTRIA - SUPPORT FOR FUTURE NFC

… buy a

train ticket

from Austrian

Railways for

rides in all

Austria

… buy a

subway ticket

for rides in

Vienna

… buy

Snacks &

Drinks from

vending

machines in all

Austria

With a single touch …

… buy

parking

tickets, play

the lottery, use

vouchers or

buy mobile

products


CELCOM AIRCASH (MALAYSIA MNO) - MPAYMENTS

Example: Subscribers Can Buy Airtime, Pay Bills and Transfer Money

Celcom Product Video.mpg





STARBUCKS MOBILE PAYMENT


This guide is full of paradigm-shifting

examples of mCommerce at work. For

those who need and use the services that

mCommerce has to offer, the benefits

range from speeding up economies to

life-changing improvements. For

merchants, operators and banks, the new

channel offers another way to grow

business and revenues while meeting the

financial needs of customers.

Thank You

Date post:	23-Jun-2018
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