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Mobility Management Monitoring:The only way to prove the value of whatyou’ve already done, the only source of
evidence to secure future funding.
Dan Blanchet Commercial Manager iBase Systems Ltd
Director of Act Travelwise
ECOMM Toulouse 18-20 May 2011
Successful mobility plan monitoring: Why, Methods and Business case
Why monitor?
How else can we know what progress can reasonably be achieved?
Why monitor?
Without some evidence of past travel behaviour change we cannot estimate sensible targets for change.
We must be able to predict outcomes: reduced single occupancy
car usage by 17.3%
Why monitor?
“Is this initiative effective? With iTRACE [monitoring system]
we can now say Yes! And prove it” Sally Herbert, Mobility Plan Officer, Newcastle City Council
Why monitor?
“Our performance monitoring information enables
me to see how businesses are adopting initiatives,
how different projects perform in each borough and across the city.”
Jane Lupson, a Policy Officer for Smarter Travel, Freight & Development at Transport for London.
Why monitor?
Developments in London since 2000
7 percentage point modal shift from car to public transport, walking and cycling
40% increase in bus usage
90% increase in cycling- From a presentation by Elaine Seagriff, Transport for London, 14th April 2011.
Why monitor?
Monitoring need not be
restricted to your district, region or even country: 25,000 surveys across 27 EU member states.
Why monitor?
Extract from Flash EB Series #312 “Future of transport” Conducted by The Gallup Organisation, Hungary upon the request of Directorate General Mobility and Transport October 2010.
We must endeavour to have an informed and tactical approach to the management of behavioural change
interventions
Monitoring – Final Thought
Option 1 - No method – wait until just after failure is achieved then
feel overwhelmed.
Adopted Methods
Option 2 - Use Microsoft Office tools such as MS Word, Excel and
Access
Adopted Methods
Option 3 – Purpose Built software: Adopting or developing a
dedicated mobility plan management system could be costly but
will deliver many benefits.
Adopted Methods
MM in building a Business Case
Facilitates a tactical approach to the management of
behavioural change.
MM in building a Business Case
Analysis of a variety of previous interventions helps ensure
that investments are targeted on those that achieve the
greatest benefit and give confidence to stakeholders.Walk
0 2 4 6 8 10
Convenience
Time Savings
Cost
Availability Satisfy work
need/commitmentsPersonal Safety
Environmental reasons
Health - disability reasonsDropping/collecting/caring/other
commitmentsHealth - fitness reasons
Other
Freq. of Response
MM in building a Business Case
Provides long term business process continuity and
standardisation.
MM in building a Business Case
Gives authorities a detailed and accurate picture of mobility
plans at a local or regional level, and the effects that behavioural and
physical initiatives have on reducing car use, and on encouraging the use of sustainable travel
methods enabling authorities to undertake some coordinated strategic planning for the first time.
Public Transport Mode - Walking
8
6
4
6
18
6
4
7
4
4
2
7
3
6
2
1
6
9
6
3
0 5 10 15 20 25 30
Safer crossing facilities on route
Improved lighting/security on route
More lockers and storage facilities
Improved shower and changing facilities
Less shared facilities with cyclists
Nothing would encourage me
Freq. of Response
Response = 1 Response = 2 Response = 3 Response = 4
MM in building a Business Case
Best practice can be shared, monitoring fees charged and
awards created to encourage up-take and
competition; assists organisations striving towards compliance with ISO 14001,
BS7750 or EMAS (Eco-Management and Audit Scheme) requirements
Park Inn first hotel in Heathrow to achieve Gold Accreditation with Green Tourism Scheme.
Reproduced courtesy London Borough of Ealing.
MM in building a Business Case
Results driven justification for mobility plan related investment, a
deeper understanding of which mobility management initiatives are
the most effective and where and how businesses are
adopting them.Primary Care Trust London - Modal Shift Report Aug 2008 - Aug 2010
-17.32%
3.35%
2.06%
-1.30%
12.66%
-
0.97%
2.27%
-
2.06%-3.46%
-1.30%
Car-S.O.
car
C/ S-Dvr C/ S-Psgr Mtrcycle
mcycle
Bus
bus
Tram U'grd Rail
rain
Bike/ Rail Bicycle Foot
oot
Other
Overall Conclusions
When we monitor the performance of our mobility plan initiatives, we
can measure change, prove their value and
build a robust business case for future investment.
Dan BlanchetDan Blanchet
Commercial ManagerCommercial Manager
iBase Systems LtdiBase Systems Ltd
[email protected]@ibasesystems.co.ukco.uk
Tel - +44 (0)20 7372 1122Tel - +44 (0)20 7372 1122Tanya Hanekom
Customer Support
iBase Systems Ltd
Tel - +44 (0)20 7372 8877
Contacts and more information
Google “travel plan Google “travel plan management”management”
Visit www.ibasesystems.comVisit www.ibasesystems.com