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©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
SESSION ID 4480 MOBILITY TODAY AND IN THE
FUTURE: CONNECTING
EMPLOYEES ANYTIME,
ANYWHERE
Patricia Wilkey- HP Global Director Desktop &
Mobility
Mike Bennett- HP CTO Proctor & Gamble
Eleodor Sotropa- Associate Director Global Business
Services, The Procter & Gamble Company
Evolving Enterprise Mobility
3 HP Confidential
• More personally owned devices connected
– 73% of corporations allow some or all employees to
use personal-liable mobile devices for work
(Aberdeen)
– Smartphones present a security risk
– A single compliance lapse can cost a company up
to $2M. A single lost or stolen smartphone incident
may encompass multiple compliance lapses
(Aberdeen)
• Application Management Challenge
– 90% of Smartphone apps downloaded aren’t used
more than 10 times (Zenprise)
Professional Personal
BYOM (Bring Your Own Mobile)
4 HP Confidential
• Difficult for Enterprises to keep Personal-liable
devices from connecting to the network
–Policies restricting the use of Personal-owned devices
–Lack visibility into what devices are connecting, and who owns
them
• Moving beyond Blackberry brings risks
–ActiveSync offers lower support costs compared to BES
–ActiveSync does not offer any Mobile Device Management
features like BES
• BYOM will likely be the catalyst leading to Mobile
Device Management
Mobile Security
5 HP Confidential
• Poorly enforced IT Policies
–Enterprises lack the visibility to track and identify devices
–Virtually all data breaches involve missing, broken or unenforced IT
policies
• Poorly Protected Information
–Limited Security
–Mobile devices are targeted by Virus-makers
• Smartphones and Tablets are endpoints too
–They require monitoring and tracking just like PCs
–Lost or stolen devices represent the single largest security threat to
Enterprises
Mobile Device Management
6 HP Confidential
• Application Management
–Juggling the many different App Stores
–How to control who’s downloading and using the Apps?
• Back-end is not Agnostic
–Lack of solutions that integrate data and software from
multiple vendors
–Enterprises typically pick a vendor stack and follow that
path
• Endless stream of upgrades
–Constant flow of software updates to keep up with the
constant flow of new mobile devices
7
P&G’s 23 billion-dollar brands
Billion HP Confidential
• Founded 1837
• HQ in Cincinnati
• $78.9 Billion annual sales
• 127,000 employees
• More than 300 brands sold in 180
countries
• Operations in more than 80 countries
The P&G business need on mobility
8
• The market is changing – it’s harder to
reach our consumer
• Consumers are more demanding
than ever
• Our competitors – we have to work
harder to stay ahead
• Innovation is critical to sustaining long
term growth
• Increased productivity = time for
building capabilities and innovation
HP Confidential
9
Our starting point: A scattered structure
“Before”
HP Confidential
Business Implications • Duplicated services across regions
• Structural inability to take advantage
of economies of scale
• Inefficiently allocated staffing and
budgets
Rest of the World • Operating “independently” in countries
around the globe
Business Services • “Localized” and dispersed among
business units, brands, geographies
Statistics •Smart phones – BB
•Current BT and HP Contracts
•Key productivity tool
•Carriers
Strategy plank – Choice
10
• iPhone, ipad intro
• Beyond blackberry
HP Confidential
Mobility Transformation at Work
Strategy plank - Capability • iApp Store
• Pg2go
• Internal Apps
• App factory
• Recommended apps
Strategy plank - Scale
• Provisioning
• Support model change
• TEMS
Assessing the holistic mobility needs
11
• How could we really reshape
Mobility?
• Not just devices or
support…but all aspects of
business support systems…
HP Confidential
12 Footer goes here
Five steps to a foundation for business
transformation Going Global
Thinking Holistically
Growing in Partnership
Running as a Business
Measuring for Success
13
GBS mobility service centers
“After”
Cincinnati/
Columbus
San Jose
Newcastle
Brussels
Singapore Manila
HP Confidential
14
Five steps to a foundation for business
transformation
HP Confidential
Going Global
Thinking Holistically
Growing in Partnership
Running as a Business
Measuring for Success
15
Mobility services
HP Confidential
“Instantly Connected”
“Always On“
Smart Devices
Mobile Broadband
Mobile Voice
Misc Other
Remote Access
Mobility Service transformation
Blackberry
Non-Blackberry
Device HW
iPass
Tethering/Hot
Spot
Aircards/GOBI
ESP Cards
Cell Phones
Pagers
One Reach
PDA’s
Home High
Speed
AIWI
VPN
Corp Jet WiFI
VPN@Home
16
Five steps to a foundation for business
transformation
HP Confidential
Going Global
Thinking Holistically
Growing in Partnership
Running as a Business
Measuring for Success
The decision to partner
17
Why we did it:
• We needed: Another big step in our
business model
• What we realized: Could grow
stronger, faster if we tapped into the
strengths of external partners
HP Confidential
Leverage Our best, with Their best . . .
How we did it
18 HP Confidential
• Looked for What, before Who
–Industry leaders
–Strong cultural fit
–Strategic partnerships
• Committed to completing
streamlining and standardization
FIRST
19 HP Confidential
What we did
• Partnerships – $x million agreements
– 11 months start-to-finish
– 25,000 users
• Best-in-class industry leaders
• Strong commitment to partnership
• Clear measures for success
RotW
Logos
– BT
– Vodafone
– Symphony
– Mobi
20
Five steps to a foundation for business
transformation
HP Confidential
Going Global
Thinking Holistically
Growing in Partnership
Running as a Business
Measuring for Success
Picture of PCR i/o consumers
21 HP Confidential
Why: We wanted to help the
Company do more:
• Grow in breakthrough ways
• Double our business contribution in
the next 4 years
• Deliver lower cost, AND better
services, AND greater value
Running mobility as a business
22
Five steps to a foundation for business
transformation
HP Confidential
Going Global
Thinking Holistically
Growing in Partnership
Running as a Business
Measuring for Success
Measuring for success
23
• Scorecards
• SLAs
• KEAs
• User Sensing
• Top-to-Top Connections
HP Confidential
Key take-aways
24
• Mobility Services is a strategic
Productivity and Sales enabler
–Don’t stop at cost optimization
• Anticipate is key
–Get good at it
• Make a little, sell a little, learn a lot
–30-60-90 day plan
HP Confidential
THANK YOU