A design that sets a bench mark for others to follow.A design that sets new standards in terms of quality, functions/features or style. A ground breaking design, in terms of its technology or manufacturing techniques used during its production.A design that improves on the past.A design that stands the test of time, remaining popular despite the passing of years.A design that stays in the memory of those who see/use it.A design that is often recognised immediately by consumers.A design that inspires other designers.A design that sets a trend.A design that is innovative.A design that is aesthetically pleasing.A design that has its place in history, or even helps change history.

Model of Iconographic Analysis

What is an iconic design

COURSE SCHEDULEDESIGN MANAGEMENT

DESIGN MANAGEMENT

SESSION1 10.04.2018

Brief Presentation

MIA AnalysisSofas

MIA ApplicationSofas

and MIA Model Report

SESSION 224.04.2018

Theory

MIA AnalysisChairs and Tables

MIA ApplicationChairs and Tables

MIA Model Report

SESSION 302.05.2018

Theory

MIA AnalysisSystems and Armchairs

MIA ApplicationSystems and Armchairs

MIA Model Report

SESSION 415.05.2018

Theory

MIA AnalysisLighting

MIA ApplicationLighting

MIA Model Report

SESSION 522.05.2018

FinalExam

Session

part1. 30 minWhat is an iconic design? keys for lighting

part2. 40 minproduct class analysis systems -technologies and manufacturing processes

Break. 15 min

part3. -exercise 2. 20min + debate 20 min-exercise 3. 20min + debate 20 min

part4. 30 minExam intro

Lesson 4

CORSO DI L AUREA MAGISTRALE IN ECONOMIA AZIENDALE E MANAGEMENT

DESIGN MANAGEMENT

Lesson 4.1 - what is an icon?Lesson 4.2 - product class analysis / lighting

THEORY /FRAMEWORK

MIA(MODEL OF ICONOGRAPHIC ANALYSIS)

METHODOLOGY

EXERCISE

PRODUCT CLASS

ANALYSIS: LIGHTING

LESSON 4 OVERVIEW

WHAT IS AN ICONIC DESIGN?

KEY MESSAGE

An iconic design represents something that is highly recognizable through memory, innovation or differentiation,

and that stands the test of time over markets or media.

Timeless objects, originated by mixing innovation and originality that remain in the collective memory, becoming

symbols of our lives.

WHAT IS AN ICONIC DESIGN

WHAT IS AN ICONIC DESIGN

EccliseVico Magistretti, Artemide, 1965

ArcoA.Castiglioni, Flos,1932

AtolloV. Magistretti, Oluce, 1977

TizioR. Sapper, Artemide, 1972

ParentesiA. Castiglioni, Flos, 1971

Colombo281J. Colombo, Oluce,1962

Taraxacum 88A. Castiglioni, Flos, 1988

ToioA. Castiglioni,Flos,1964

Understanding the different kinds of signs a product has, and how these signs work together, in order to perceive their added value.

HOW TO RECOGNIZE AN ICONIC DESIGN

+DESIGN KEYS PRODUCT KEYS

WHAT IS AN ICONIC DESIGN

PRODUCT ANALYSIS

TECHNOLOGICAL ASPECTSMATERIALS

PRODUCTION PROCESSESFUNCTION

+ICONOGRAPHIC CONTENT

ICONOGRAPHIC VALUE

DESIGN KEYS PRODUCT KEYS

1. A design that sets a bench mark for others to follow. 2. A ground breaking design, in terms of its technology or manufacturing techniques

used during its production. 3. A design that sets new standards in terms of quality, functions/features or style.

4. A design that stands the test of time, remaining popular despite the passing of years.5. A design that improves on the past.

6. A design that is often recognised and stays in the memory by consumers.

7. A design that sets a trend.8. A design that is innovative.

9. A design that is aesthetically pleasing.

WHAT IS AN ICONIC DESIGN

KEYS

A design that sets a benchmark for others to follow.

KEY 1

DESIGN KEYSIcon of the modern interiors

PRODUCT KEYSMarble base

PRODUCT KEYSmetal chrome shader

TYPOLOGYstanding suspended lamp

ARCOA. Castiglioni, Flos, 1962

WHAT IS AN ICONIC DESIGN

A ground breaking design

KEY 2

DESIGN KEYSInnovative use of fresnel lenses

PRODUCT KEYSpunctual point of lighting

PRODUCT KEYSMetal structure with plastic elements

TYPOLOGYChandelier

HOPEF. Gomez Paz, Luceplan, 2011

WHAT IS AN ICONIC DESIGN

A design that sets new standards

KEY 3

PARENTESIA. Castiglioni, Flos, 1971

DESIGN KEYSReady made

PRODUCT KEYShalogen light

PRODUCT KEYSelectric components

PRODUCT KEYSWire suspension structure

TYPOLOGYFloor to ceiling lamp

WHAT IS AN ICONIC DESIGN

A design that stands the test of time

KEY 4

TYPOLOGYDesk lamp

DESIGN KEYSgeometic design

PRODUCT KEYShidden cables

TIZIO Richard Sapper, Artemide, 1972

WHAT IS AN ICONIC DESIGN

COSTANZAP. Rizzatto, Luceplan, 1986

A design that improves on the past.

KEY 5

DESIGN KEYSRedesign of the iconic lamp shape

PRODUCT KEYSsensitive dimmer

PRODUCT KEYSPolyestiren shade

TYPOLOGYtable and stand lamp family

WHAT IS AN ICONIC DESIGN

A design that stays in the memory of consumers.

KEY 6

ATOLLOV. Magistretti, Oluce, 1977

DESIGN KEYSGeometric shapes

PRODUCT KEYSMetal structure

PRODUCT KEYSMurano glas difusser

TYPOLOGYtable lamp

WHAT IS AN ICONIC DESIGN

A design that sets a trend.

KEY 7

BOURGIEFerruccio Laviani, Kartell, 2004

DESIGN KEYSRedesign of iconic classic lamp shade

PRODUCT KEYSPolymetacrylate

PRODUCT KEYSPlastic diffuser

TYPOLOGYtable lamp

WHAT IS AN ICONIC DESIGN

A design that is innovative.

KEY 8

KELVIN A. Citterio, Flos, 2009

DESIGN KEYSLed lamp

PRODUCT KEYSMetal structure

PRODUCT KEYS360º movement

TYPOLOGYdesk lamp

WHAT IS AN ICONIC DESIGN

A design that is aesthetically pleasing.

KEY 9

COPERNICOCarlotta de Bevilacqua, Artemide, 2012

DESIGN KEYSdynamic light movement

PRODUCT KEYSMetal structure

PRODUCT KEYSLed lights

TYPOLOGYCeiling lamp

WHAT IS AN ICONIC DESIGN

WHAT IS AN ICONIC DESIGN

PRODUCT ANALYSIS

TECHNOLOGICAL ASPECTSMATERIALS

PRODUCTION PROCESSESFUNCTION

+ICONOGRAPHIC CONTENT

ICONOGRAPHIC VALUE

DESIGN KEYS PRODUCT KEYS

PRODUCT KEYS ANALYSIS: LIGHTING

MATERIALS & PRODUCTION PROCESSES

METAL BLOWN GLASS PLASTIC

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: METAL MANUFACTURING

PRODUCTION PROCESSES

METAL DIE CASTMETAL SPINNING

TOLOMEOMichele de Lucchi, Artemide, 1987

KELVINGA. Citterio, Flos 2009

WHAT IS AN ICONIC DESIGN

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: METAL SPINNING

PRODUCTION PROCESSES. METAL SPINNING

1. METAL PLATE 2.PRESSURE AGAINST A MOLD 3. FINISH OF SHAPE

PRODUCTION PROCESSES. METAL SPINNING

4. FINISHED PIECES 5.CHOOSE OF FINISH 6. FINISHED PIECE

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: METAL SPINNING

WHAT IS AN ICONIC DESIGN

VIDEO

https://www.youtube.com/watch?v=oTjKLd5Wg0Y

PRODUCT KEYS ANALYSIS: METAL PARTS & ASSEMBLY

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: GLASS

PRODUCTION PROCESSES

BLOWN GLASS

EMPATIACarlotta de Bevilacqua, Artemide

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: GLASS

PRODUCTION PROCESSES. BLOWN GLASS

1. RAW MATERIALS (SILICA...) 2. FURNACE AND GLASS TANK 3. BLOW PIPE COLLECTING MELTED GLASS

WHAT IS AN ICONIC DESIGN

4. BLOW AIR AND SHAPIING 5. REFINING SHAPES WITH MOLDS 6.DECORATION

PRODUCT KEYS ANALYSIS: GLASS

PRODUCTION PROCESSES. BLOWN GLASS

WHAT IS AN ICONIC DESIGN

VIDEO

https://www.youtube.com/watch?v=NtSqs9Ka-UM

PRODUCT KEYS ANALYSIS: GLASS

WHAT IS AN ICONIC DESIGN

HOPEF. GOMEZ PAZ; LUCEPLAN; 2011

PRODUCT KEYS ANALYSIS: PLASTIC

PRODUCTION PROCESSES

PLASTIC

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: PLASTIC

PRODUCTION PROCESSES. MANUFACTURING PLASTIC PIECES

1. RAW MATERIALS 2. MOLD ENGINEERING 3. MOLDS

WHAT IS AN ICONIC DESIGN

PRODUCT KEYS ANALYSIS: PLASTIC

PRODUCTION PROCESSES. MANUFACTURING PLASTIC PIECES

4. MANUFACTURING FACILITIES 5. INJECTION MOLDING 6. PARTS ASSEMBLY

WHAT IS AN ICONIC DESIGN

VIDEO

https://www.youtube.com/watch?v=TG_t2Qk3cuc&t=205s

PRODUCT KEYS ANALYSIS: PLASTIC

COFFEE BREAK

CORSO DI L AUREA MAGISTRALE IN ECONOMIA AZIENDALE E MANAGEMENT

DESIGN MANAGEMENT

Lesson 4.3 - exercises

MIA

TEAM EXERCISE Nº1

- aesthetic + aestethic

progressive

conservative

Objective:

Understand the iconic values of products through product analysis

Methodology:

Throughout the use of an analytical matrix:

1) Combine an iconic lamp and an armchair to create a living room situation.

2) Map the selected products in terms of Iconicism and aesthetics code

3) Cluster the results.

4) Be prepare to comment your maps.

TOIOA. Castiglioni, Flos

AK-47P. Starck, Kartell

COSTANZAP. Rizzatto, Luceplan

ARCOA. Castiglioni, Flos

ORBITALF. Leviani, Foscarini

SNOOPYA. Castiglioni, Flos

TACCIAA. Castiglioni, Flos

MOLOCHGaetano Pesce, Bracciodiferro

TRESSM. Sadler, Foscarini

SUPERLOONJ. Morrison, Flos

EXERCISE INFORMATION

ICONIC LAMPS

A.B.CA. Citterio, Flexform

LOUISIANAVico Magistretti, DePadova

SANLUCAA.Castiglioni, Poltrona Frau

CORALLOF+H Campana, Edra

NEMOF. Novembre, Driade

FELTRIG. Pesce, Cassina

TUBEJoe Colombo, Cappellini

ELDAJoe Colombo

TULIPM. Wanders, Capellini

LC4Le Corbusier, Cassina

EXERCISE INFORMATION

ICONIC ARMCHAIRS

ICONICISM VS. AESTHETICS CODE

ITALIAN DAY LIVING ROOM SITUATIONS: LIGHT + ARMCHAIR

- ICONIC + ICONIC

CONSERVATIVE

PROGRESSIVE

0

Objective:

Understand the iconic values of products through product analysis

Methodology:

Throughout the use of an analytical matrix:

1) Combine an iconic lamp, a table and a chair to create a dining situation

2) Map the selected products in terms of Iconicism and aesthetics code

3) Cluster the results.

4) Be prepared to comment on your choices.

MIA

TEAM EXERCISE Nº2

- aesthetic + aestethic

progressive

conservative

HOPEF. Gomez Paz, Luceplan

SKYGARDENM. Wanders, Flos

MERCURYLovegrove, Artemide

CABOCHEUrquiola, Foscarini

TARAXACUM 88Castiglioni, Flos

MOD 2097Sarfatti, Flos

TARAXACUMA. Castiglioni, Flos

TITANIAA. Meda, Luceplan

COPERNICAC. De Bevilacqua, Artemide

ALLEGROAttelier OI, Foscarini

EXERCISE INFORMATION

ICONIC LAMPS

ELICAZanotta, Rasullo

LINKB&B, Jakob Wagner

TENSEMDF, Cazzaniga

ANTEOGeorgetti, Carlo Colombo

MINIMOPorro, Piero Lissoni

CONCORDEPoliform, E. Gallina

FERROPorro, Piero Lissoni

ELEMENTDesalto, Tokujin Yoshioka

25 Desalto,Metrica

EXERCISE INFORMATION

ICONIC TABLES

INVISIBLE TABLEKartell, Tokujin Yoshioka

MASTERSKartell, E. Quillet

FRIDAPedrali, O. Fioravanti

ONEMagis, K. Grcic

EROSKartell, Starck

LOUIS GHOSTKartell, Starck

DEJAVUMagis, Naoto Fukasawa

SUPERLEGGERACassina, Gio Ponti

BACCapellini, J. Morrison

NEVEPorro, Piero Lissoni

ZIGZAGCassina, Rietveld

EXERCISE INFORMATION

ICONIC CHAIRS

ICONICISM VS. AESTHETICS CODE

ITALIAN DAY DINING SITUATIONS: LIGHT + CHAIR + TABLE

- ICONIC + ICONIC

CONSERVATIVE

PROGRESSIVE

0