Date post: | 28-Dec-2015 |
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Selecting a Platform Provider
Models
Revenue Models Free Play Sites
No Consideration Acquire New Players While Providing
Continuous Branded Experience To Existing Customers
Things To Think About...
Easiest Regulatory PathNo Big License FeeNo Payment ProcessorSmaller StaffLow Operating Cost
Things To Think About...Collect Global Player DataPromotions Bring Players Physically In
To Your Land-Based CasinoSign Up PromotionsSpecial Event Tournaments
Monetization Limited To Physical Conversion Along With Frequent Branding Both Directions
Revenue Models Virtual Currency Sites
Players Buy VC, No Monetary ValuePlayers Use VC To Enter “Premium”
TournamentsPlayers Use VC To Continue Or Enhance
Their Experience
Things To Think About...Easier Regulatory PathNo Big License FeeProcessing Needed If
IndependentSmaller Staff Than Real
MoneyLower Operating Cost
Things To Think About...Can Be Facebook And/Or Casino Site
BasedCollect Global Player Data On Casino
SiteCasino Site: Promotions Bring Players
Physically In To Your Land-Based CasinoFacebook: Promotions Aimed At Viral
Social Media BrandingLand-Based Property Can Be Tied To
Purchases
Things To Think About...
Monetization Is Limited To Virtual Currency Purchases And Ad Revenue.
Revenue expectations?
Revenue Models Real Money Sites
Players Can Play For Free And Real Money.
A Real Money Site Should Provide Quality Traffic To Both Your Brick & Mortar And Online Operations, While Extending Your Brand In A Positive Way
Things To Think About...Most Complicated RegulatoryLicense Fee Can Be Expensive
Several Components NeededDedicated Staff Is NeededHigher Operating Cost
Things To Think About...
Intrastate Only For NowPromotions Contain Real Money And Prizes
Land-Based Property Can Be Directly Tied In To Promotions
Things To Think About...
Monetization Is From Real Money Wagers And Land-Based Property Tie In
Selecting a Platform Provider
The Magic Formula…
Selecting a Platform Provider
The Magic Formula…Technology
Selecting a Platform Provider
The Magic Formula…Technology
+ Marketing
Budget
Selecting a Platform ProviderThe Magic Formula…
Technology +
Marketing Budget
+ Experience
Selecting a Platform Provider
MODELSFree Play SitesVirtual CurrencySubscription/SkillReal Money Sites
Selecting a Platform
Options
Selecting a Platform FREE PLAY ONLY VIRTUAL CURRENCY SUBSCRIPTION REAL MONEY
INDEPENDENT OPERATOR NETWORK SKIN/LICENSEE AFFILIATE PARTNER
Selecting a PlatformLicensingScalabilityGame SelectionPayout PercentagesPlayer LiquidityRevenues (Gross)Processing
Selecting a PlatformCustomer SupportMarketingPromotionsPlayer DatabasePlayer SecurityKnow Your ClientAffiliates
Licensing
Scalability
Game Selection
Payout Percentage
Player Liquidity
Player Liquidity
Revenues
Processing
Customer Support
Marketing/Media
Player Promotions
Player Database, Security, KYC
Affiliates