Modern Agriculture –
leads to changed requirements for
agricultural machinery manufacturers,
distribution partners
and farmers
Jan-Hendrik Mohr
Member of the CLAAS Group Executive Board – Group Executive Vice President Sales & Service
31.03.2014 CLAAS Symposium in Szent István University Gödöllő2
Modern Agriculture
changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers
changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers
New technologies
Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions
31.03.2014 CLAAS Symposium in Szent István University Gödöllő3
New technologies…also based on many years of experience in Hungary
1972 In the 1980s
31.03.2014 CLAAS Symposium in Szent István University Gödöllő4
New technologies…and today‘s result
CEMOS AutomaticGPS-Steering systems
CLAAS TELEMATICS
CLAAS LEXION
31.03.2014 CLAAS Symposium in Szent István University Gödöllő5
New technologies…and today‘s result
Tractor Jumbo (1955)
World record: 448,29 hectare in 24 h
LD 40 CLAAS engine (72 hp)
CLAAS XERION 5000+ HORSCH Maestro 24.70 SW CLAAS „Huckepack“
31.03.2014 CLAAS Symposium in Szent István University Gödöllő6
New technologies
Key ComponentsContinuously Variable Transmission (CVT)
…in the power range between 140 and 530 hp
Silbermedaille auf der Agritechnica 2013:Prozess- und Leistungsoptimierung von Traktor-Maschinen-Kombinationen.
31.03.2014 CLAAS Symposium in Szent István University Gödöllő7
New technologies
ICT
Implement Controls Tractor. Process- and performance optimization of tractor implement combinations.
31.03.2014 CLAAS Symposium in Szent István University Gödöllő8
New technologies
Farm Management: growing complexitiy require proper management skills
365 FarmNetOne software for the whole farm – 365 days a year
31.03.2014 CLAAS Symposium in Szent István University Gödöllő9
Modern Agriculture
changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers
New technologiesNew technologies
Influence on required skills in agricultural professionsInfluence on required skills in agricultural professions
31.03.2014 CLAAS Symposium in Szent István University Gödöllő10
Changed requirements –agricultural machinery manufacturer
Sales: Configurator (Product Configurator)Configurator (Product Configurator) Machine.Online (MOL)
CLAAS Online MapsVertriebs-Informations-Assistent (VIA)
31.03.2014 CLAAS Symposium in Szent István University Gödöllő11
Changed requirements –agricultural machinery manufacturer
Service and Parts:
CDS REMOTE Remote diagnosis - technology
Global spare parts network� ensures local supply as quick as possible
CLAAS of America
CLAAS China
CLAAS TELEMATICS Benefit from given performance
Feb 201312
COL
CIL
CLKCSE
China East
CARG SKD
UCA
China North SKD
Full Machine Assembly
Components manufacturing
Components purchased
SKD Machine Assembly
Plant Products
COL LEX
CSE LEX+TUC+ JAG+XER+DO+AV
CLK TUC+LEX+XER
CLH Headers
UCA DO
CIL CT+TIG
CARG TUC
CCL_E local
CLH
Production and R&D: Global Footprint Required
15
15
Changed requirements –agricultural machinery manufacturer
CLAAS Symposium in Szent István University Gödöllő
31.03.2014 CLAAS Symposium an der Universität in Gödöllö13
Changed requirements –agricultural machinery manufacturer
Production and R&D:
Huge investments required in R&D:
� Capacity increase in R&D for Electronics:2010 – 2014: +76%
� Cost of specialized work station => e. g. test engineer in validation of electronics:~ 150.000,-€
Operating CLAAS machines – everywhere at any time
User groups:
ACADEMY trainerWorkshop staffSales personsMarketing employeesMachine operatorsCustomers
31.03.2014 CLAAS Symposium in Szent István University Gödöllő14
Changed requirements –agricultural machinery manufacturer
Academy / Trainings:
CLAAS online machine simulator:
31.03.2014 CLAAS Symposium in Szent István University Gödöllő15
Changed requirements –distribution partners
Distribution partners:Workshop Spare Parts Supply
Used Machinery Training
Strictly confidentialChanged requirements –
farmer / contractors
One software for the whole farm – anywhere and 365 days a year
One view One philosophy One operating concept
Forest management
Pig farm management
lease management
Field record
Forecast models
GIS Program
Payroll
Invoicing
Accounting
Building administration
Land rights
Calendar
Home banking
Excel, Word
Information portal
etc.
31.03.2014 CLAAS Symposium an der Universität in Gödöllö17
Planning/Sowing condition control (CC) improvement / fertilisation yield/documentation
Changed requirements –farmers / contractors
Data in agriculture processes (example of corn production)
31.03.2014 CLAAS Symposium in Szent István University Gödöllő18
Modern Agriculture
changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers
changed requirements for � agricultural machinery manufacturers, � distribution partners� farmers
New technologiesNew technologies
Influence on required skills in agricultural professions
31.03.2014 CLAAS Symposium in Szent István University Gödöllő19
Influence of required skills setsin agricultural professions
Prerequisites:
� Well educated people will fulfill the market demands of all agricultural sectors� Professional competence is of continuously growing importance� Education is critical success factor