Date post: | 16-May-2015 |
Category: |
Business |
Upload: | steve-wickham |
View: | 1,019 times |
Download: | 1 times |
Modern Day Pamphleteering
Steve Wickham • WickwoodOnline.com
Modern Day Pamphleteering
(Marketing)
Steve Wickham • WickwoodOnline.com
Tip:Go to where people are,
and bring them to where you are.
Steve Wickham • WickwoodOnline.com
Belief:If you can conceive it,
and believe it, you can achieve it.
Steve Wickham • WickwoodOnline.com
Steve Wickham • WickwoodOnline.com
Introduction - InspirationIntroduction - Inspiration
Modern Day Pamphleteering
(Marketing Peace & Sustainability)
• History• Common Sense by Thomas Paine• Ben Franklin• The American Revolution
Steve Wickham • WickwoodOnline.com
Introduction - About MeIntroduction - About Me
• Formally Studied Chemistry at Ithaca College and U.C. Berkeley
• Started by own business while at Berkeley to get out of chemistry
• Currently work from my home as an Internet Marketer and Consultant
• Got involved in activism after watching the movie Loose Change
Steve Wickham • WickwoodOnline.com
Modern Day PamphleteeringModern Day Pamphleteering
• Computers• Internet
• Cameras• Video• Phones• Copy Machines
• Books• e-Books
• TV• Cable Access• CurrentTV
• Radio• Conventional• Internet
Steve Wickham • WickwoodOnline.com
RecommendationsRecommendations
• Highly Recommended Books• Cracking The Code• Last Hours of Ancient Sunlight
by Thom Hartmann
• Cradle to CradleBy William McDonough & Michael Braungart
• Stirring It UpBy Gary Hirshberg
• For Dummies, For Idiots, Guerilla Marketing, etc.
Steve Wickham • WickwoodOnline.com
RecommendationsRecommendations
• Browser (Be sure to turn your cookies and javascript on!)
• Flock• Firefox• Internet Explorer 7 (only when you have to)
• Computer• Macs (No Dells!)
• Software• Use Open Source whenever possible
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet• Full Sheet• Posters• Lamination
Steve Wickham • WickwoodOnline.com
Flyers - CreationFlyers - Creation
Desk Top Publishing
• Adobe PageMaker• Adobe InDesign• Scribus (OS)
www.scribus.net
Word Processing
• MS Word• Google Docs• Open Office (OS)
www.OpenOffice.org
Steve Wickham • WickwoodOnline.com
Flyers - CreationFlyers - Creation
Distribute in PDF files
• Portable Document Format• Need Full Version of Adobe Acrobat to Edit• Mac Print PDF• PC use PDF995
download at www.PDF995.com
Steve Wickham • WickwoodOnline.com
Going to a WebsiteGoing to a Website
• You don’t need the http://• You don’t need the www.
(most of the time)
• You DO need to put in everything else• The domain part of a URL is CaSe
InSenSitive, but nothing else is• E-mail addresses are also CaSe
InSenSitive
Steve Wickham • WickwoodOnline.com
TipsTips
• Example:
subdomain.domain-name
Guilderland.Neighbors4Peace.org
http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/
Steve Wickham • WickwoodOnline.com
Type of MarketingType of Marketing
• Branding• Direct Response• Relationship
Steve Wickham • WickwoodOnline.com
Anatomy of an AdAnatomy of an Ad
• Headline• Benefit/Feature (WIIFM)• Call to Action
These elements will be needed in almost everything you put out to the public
Steve Wickham • WickwoodOnline.com
Social MediaSocial Media
• The Internet Web 2.0• Faster Growth than any
other trend, ever!• Faster than TVs entering the home• Faster than People buying computers
themselves
Steve Wickham • WickwoodOnline.com
Flock BrowserFlock Browser
• The web browser for Social Media!• Based on Firefox• Free and Open Source• Helps you manage your Social
Media, as well as browse the web.
Steve Wickham • WickwoodOnline.com
Social Networking SitesSocial Networking Sites
• Focus• Connecting with old and new friends• Sharing with like-minded people in
groups
• Huge traffic• Becoming “the Internet” for many
people
Steve Wickham • WickwoodOnline.com
Facebook.comFacebook.com
• Huge Community, recently opened up beyond the college community
• We’ll come back to Facebook and do some live exploring
Steve Wickham • WickwoodOnline.com
MySpace.comMySpace.com
• Bigger than Facebook, but probably not for long
• Many of the same elements as Facebook
Steve Wickham • WickwoodOnline.com
LinkedIn.comLinkedIn.com
• Devoted to business focus• Helping people network their
business contacts for:• leads• getting a job• consulting• etc.
Steve Wickham • WickwoodOnline.com
Social Bookmarking SitesSocial Bookmarking Sites
• Focus• Simple way to record Your Favorites
online• See the websites chosen by others• Drive group-think• Tagging, “folksonomy”
Steve Wickham • WickwoodOnline.com
Digg.comDigg.com
• Digg an article or a page• The more people who “Digg” a page,
the more likely it will be promoted to the front page of Digg (and other search engines, too!)
• The Digg Effect
Steve Wickham • WickwoodOnline.com
Technorati.comTechnorati.com
• Search Engine for Blogs• When a person posts to a blog, it can
“ping” Technorati and tell the search engine that there is new information to be indexed
Steve Wickham • WickwoodOnline.com
Del.icio.usDel.icio.us
• Early social bookmarking tool• Allows people to see what others are
bookmarking and what’s popular• Drives new trends, awareness, and
group-think
Steve Wickham • WickwoodOnline.com
Reddit.comReddit.com
• Very similar to the others• Focuses on what’s new and popular
online• Learns what you like as you vote on
links and submit your own
Steve Wickham • WickwoodOnline.com
StumbleUpon.comStumbleUpon.com
• Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down
• Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to
Steve Wickham • WickwoodOnline.com
Content-Sharing SitesContent-Sharing Sites
• Focus• Gather user-generated content• Share your knowledge/thoughts with
others
• Considered viable source by many
Steve Wickham • WickwoodOnline.com
Wikipedia.orgWikipedia.org
• The Grand Master of them all
• WikiLeaks.la
Steve Wickham • WickwoodOnline.com
HubPages.comHubPages.com
• Allows you to build a webpage called a “HubPage” around your interests
• They will share the profits with you for the advertising on your page
Steve Wickham • WickwoodOnline.com
Sqidoo.comSqidoo.com
• Similar to HubPages, but allows you to build a webpage called a “lens”
Steve Wickham • WickwoodOnline.com
Gather.comGather.com
• 100’s of user-generated articles• Great place to write your “opinion
articles”
Steve Wickham • WickwoodOnline.com
Flickr.comFlickr.com
• One of the photo-sharing sites• Allows you to post your photos and
share them with the world• Huge Audiences
and growing every day
Steve Wickham • WickwoodOnline.com
Twitter.comTwitter.com
• Allows you to put in up to 140 characters about whatever you’re doing
• Has tools that will then publish this information to your Facebook or other pages
• Even can send your “twitter” as text message to your friend’s cell phones
Steve Wickham • WickwoodOnline.com
YouTube.comYouTube.com
• Focus• Gather and show user-generated video
• Hugely popular – replacing television for some
• Most content is entertaining, but how-to videos are growing rapidly
• Allows you and others to put videos on other websites
Steve Wickham • WickwoodOnline.com
Urth.TVUrth.TV
• Video Sharing Site focused on Environmental Issues
• Owned by my Sister and Husband’s company
Steve Wickham • WickwoodOnline.com
GreenMaven.comGreenMaven.com
• Another site owned by my Sister and Husband’s company
• Search Engine for finding all things “Green”
Steve Wickham • WickwoodOnline.com
Blogging and PodcastingBlogging and Podcasting
• Blog = Web + Log• Focus• Ease of use – quick and easy posting• “Normal people” can easily communicate
through the web
• Bloggers are developing audiences and influencing purchasing and other opinions
• The Pentagon is worried about Bloggers
Steve Wickham • WickwoodOnline.com
Blogging and PodcastingBlogging and Podcasting
• DailyKos.comStarted by Markos MoulitsasAs a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration.
• BradBlog.comStarted by Brad FriedmanBrad is an investigative citizen journalist/blogger, political commentator and broadcaster.
Steve Wickham • WickwoodOnline.com
Mobile ToolsMobile Tools
• Focus• Making participatory media mobile• Instant access• Fully emergent
• Dozens of new ways to interact with your cell coming online
• Right now, subsets of the media shown here
• Allow you to publish to your blog from your cell phone
Steve Wickham • WickwoodOnline.com
Exploring FacebookExploring Facebook
Steve Wickham • WickwoodOnline.com
Thank YouThank You
• Don’t Beat Yourself Up! There are plenty of others who will do that
for you. LOL
• Don’t Get Overwhelmed! :-oJust do something everyday.
• Don’t “Should” On Yourself! ;-)Just focus on one thing at a time, doing
first things first.
Common SenseDownload printable and audio versions from www.Neighbors4Peace.org/books/Common_Sense
Steve Wickham • WickwoodOnline.com