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EDITORIAL

7March 2013 | Modern Food Processing

New FSSAI guidelines: A healthy move?

Manas R [email protected]

7

EditorialAdvisory Board

Dr A S Abhiraman Former Executive

Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

The impact of fortif ied foods is being felt not only on the retail space

but also in the consumer mindspace. While on one hand, food

items such as probiotic dairy products, digestive biscuits or low-sugar

jams have been fast disappearing from the shelves of super markets,

on the other, there have been ongoing ‘hot’ debates about the claims made by

advertisements of foods and beverages such as making children taller, helping

people lose weight or even curing hair loss.

In this scenario, a new government directive, which says that food companies will no

longer be allowed to sell new products without taking approvals from the Food Safety &

Standards Authority of India (FSSAI), assumes significance for the present and future

growth of this segment of the Foods & Beverages (F&B) industry.

According to the guidelines, companies advertising health claims for their F&B

products will need to prove their declarations scientifically. In line with this,

any new or existing product that is ‘proprietary’ (or, which is not classified

in the food act) will have to follow the FSSAI regulatory ‘new product

approval’ guideline. It also states that even if F&B brands announce the

ingredients on packs and in advertisements, they will need approvals.

At present, proprietary food products are being approved at the state level;

however, as per the new guidelines, F&B manufacturers need to get

approval from the central food authority.

Simply put, going forward, the manufacturers of all proprietary

products will need to submit applications to the Central Government

for approval and can launch such products only after obtaining all

necessary approvals. Besides, the FSSAI has set up an exhaustive

set of guidelines for self-regulation in all advertising of foods and

beverages, along with the advertising monitoring agency Advertising

Standards Council of India (ASCI).

Now, let’s analyse its pros and cons for the functional foods market

that is currently growing at a healthy rate in India. For instance, categories

such as muesli are growing at 40 per cent per annum and estimated at

` 100 crore. The ` 200-crore-plus oats market, not to be left behind, is

growing at about 30 per cent on a yearly basis. While the guidelines will be

good for the consumers at large by helping in weeding out exaggerated brand

claims, it may still derail the ongoing growth momentum of this segment

by delaying new product development and product innovation. Therefore,

the government needs to appropriately weigh both these perspectives before

taking a prudent step.


Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Insight & Outlook: Health Foods Special Focus: Beverage Processing Beverage processing ............................................................

Packaging innovation ..........................................................

Fruit juices ............................................................................

Beverage machine selection ................................................

Case Study - Domaine du Tariquet winery .......................

Roundtable ..........................................................................

In Conversation With

Darshit Shah, Managing Director, Leonidas Fresh Belgian Chocolates Premium Pralines Pvt Ltd ................

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Baby foods ...........................................................................

Nutraceuticals .....................................................................

Health foods.........................................................................

Organic foods .....................................................................

Roundtable ..........................................................................

46

Facility Visit: HRS Process Systems LtdEnsuring on-time delivery with line production concept ....... 40

48

52

Automation TrendsAutomated weighing systems: Enhancing visibility and accuracy in food production .......................................

Energy ManagementElectrochemical activation technology: Reducing cleaning hazards with minimum power .............................

Policies & RegulationsRegulatory framework for health food: Safeguarding the interests of industry and consumers .............................

StrategyTapping rural market: A healthy marketplace for packaged foods! .............................................................

Tips & TricksWater management: Practical tips to manage wastewater in brewery .......................................................

Event PreviewNutra INDIA Summit 2013: Cashing in on the global wellness trend...........................................................

Cover Photo: Mexy Xavier; Assisted by Joshua Navalkar and Nachiket Gujar;Model: Janav Rahul Parmar; Product Courtesy: Early Learning Centre, DLF Brands

Regular SectionsEditorial ............................................................................ 7

News, Views & Analysis .................................................. 12

Technology & Innovation ................................................ 18

Technology Transfer ........................................................ 20

Projects ............................................................................ 70

Tenders ............................................................................ 71

Event List ........................................................................ 72

Book Review .................................................................... 74

Products .......................................................................... 75

List of Products .............................................................. 84

List of Advertisers .......................................................... 85

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Highlights of Next EditionSpecial Focus: Food & Beverage Ingredients Insight & Outlook: Non-alcoholic Beverages Details on page no. 72

545252


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NEWS, VIEWS & ANALYSIS

Modern Food Processing | March 201312

QSR

Burgs opens gourmet burger chain in Mumbai and PuneBurgs, a gourmet burger chain, was

recently inaugurated in Mumbai and

Pune. The idea behind this concept is

to offer to the consumer a real hand-

crafted exquisite range of burgers.

It has a wide variety of burgers –

conventional & unconventional across

various categories of meats, seafood

and poultry, in addition to a unique

range of vegetarian burgers. “We aim

to replicate the popularity of pizzas in

India. Being positioned in the sub-mid

range, we fill the gaps in the burger

QSR space,” said Subroto Mukherjee,

Chief Operating Officer, Burgs.

The chain is serviced by a

3,000 sq ft central kitchen in Navi

Mumbai. It has the capacity to

comfortably cater to 20-25 outlets.

The entire range of burger patties,

slushes, sauces, etc, is manufactured

exclusively at this facility.

“We plan to reach five main cities –

Pune, Mumbai, Delhi, Bengaluru and

Hyderabad, in three years and open

20-25 outlets. We aim to open 200

stores in ten years,” added Mukherjee.

Mahua Roy

The ketchup-maker H.J. Heinz has

announced its agreement to be acquired

by Warren Buffett’s Berkshire Hathaway

and 3G Capital Management in a deal

valued at $ 28 billion. “The Heinz brand

is among the most respected in the

global food industry, and this historic

transaction provides tremendous value

to Heinz shareholders,” said William

Johnson, Chairman, President and Chief

Executive, Heinz. According to experts,

3G Capital, which also owns the fast-

food chain Burger King, will be the

primary supervisor of Heinz’s operations

after the deal closes. Johnson added,

“We look forward to partnering with

Berkshire Hathaway and 3G Capital,

both highly respected investors, in what

will be an exciting new chapter in the

history of Heinz.”

The burgeoning processed food market in India has opened up

new business opportunities for Dow Wolff Cellulosics (DWC),

a business unit of Dow. DWC, which provides a range of

functional ingredients to improve the quality of food & beverages,

is particularly upbeat about the prospects offered in the bakery

segment. “Dow is constantly engaged with the industry in search

of opportunities to develop and introduce new technologies to

cater to the food industry. Today, the bakery segment offers most

potential for growth. DWC solutions are used in this industry for texture enhancement.

Already available in the market are certain cakes and cookies, whip cream toppings,

biscuits and wines using Dow’s ingredients – METHOCEL, Clear+Stable and

FORTEFIBER Soluble Dietary Fiber. In case of Indian traditional foods, especially

fried snacks where oil intake is high, Dow technology helps reduce oil consumption

contributing to healthier products,” said Veena Singh, Regional Commercial Manager

– DWC (IBPS region), Dow Chemical International Pvt Ltd.

According to her, the addressable market for cellulose fibre is steadily expanding

across the Asia-Pacific region.

Rakesh Rao

MEGA DEAL

Berkshire Hathaway and 3G buys Heinz for $ 28 billion

FOOD INGREDIENTS

Dow Wolff Cellulosics bets big on bakery market in India

MARKET EXPANSION

Vadilal launches flavoured milk in Uttar Pradesh RECOGNITION

Nichrome India bags prestigious PACMACHINE Award Within a couple of months since its

successful flavoured milk Power Sip brand

launch in Gujarat in December last year,

followed by Madhya Pradesh, Vadilal

Industries Ltd is all set to introduce it in

Uttar Pradesh (UP). This initiative is a part

of the company’s long-term strategy to offer

a wider range of frozen food products to

consumers and its first major product launch

in the beverages market. Devanshu Gandhi, Managing Director, Vadilal

Industries Ltd, said, “We got an overwhelming response from consumers

in Gujarat. This gave us the confidence to introduce it earlier than planned

in Madhya Pradesh, in the second month itself, and there too the response

has been favourable. So now we are taking Power Sip to UP, and more

states will follow thereafter. Our aim is to capture a 5-7 per cent share of

the flavoured milk market in India over the next three years.”

Avani Jain

Nichrome, a leading packaging

machinery manufacturer and the

pioneer in form fill seal machines

in India, recently won the

PACMACHINE Award 2012 for

its innovative salt packing machine.

This award is conferred by the Indian

Institute of Packaging for excellence

in design and development in packaging machinery.

Nichrome won this award for the development of its

innovative, high speed and one-of-its-kind salt packing

machine known as SALTPACK. It is a vertical form fill

seal packaging machine that is indigenously designed

and developed first time in India to successfully meet the

demand of high-speed packing of corrosive products such

as salt in flexible pouches.

Veena Singh



IT SOLU TIONS

Infor unveils IT solution suite for the Indian food and beverage industryInfor, one of the leading providers of

business application software, recently

launched and demonstrated its purpose-

built solution suite for the Indian food

and beverage industry. Attendees at this

food and beverage event highlighted

the immediate need for innovative

solutions to efficiently manage the

entire supply chain from new product

development to delivery. Colin Strang,

Senior Solution Consultant, Infor, said

“The Indian food & beverage market

provides enormous growth prospects.

At Infor, we are well-poised to tap these

opportunities with our solution suite to

produce consistent quality and compliant

products enabling organisations to fulfill

changing demand and adapt to volatile

market dynamics while achieving

their business goals. With futuristic

supply chain management solutions,

the dynamics of demand planning can

change completely.”

“We were delighted to engage with

some of India’s leading companies

from the food & beverage industry

at our events in Mumbai and New

Delhi as it enabled us to showcase our

specialisation by industry approach

in offering tailor-made solutions for

food & beverage industry with faster

deployments and fewer modifications.

We are committed to providing the

right tools for customers in India to

get complete visibility of their processes

and achieve operational excellence,”

said Steve Shorten, Senior Director,

Industry Strategy & Solutions, Infor.

Infor’s food & beverage solution

suite comprises capabilities for

enterprise resource planning, advanced

production & scheduling, demand

planning & forecasting, recipe

development & optimisation, supply

chain execution, business intelligence

and enterprise asset management.

Mahua Roy

The Hyderabad-based Elixir Cereals

Pvt Ltd, which recently ventured into

breakfast cereals segment with its Nutri-

Crisp brand, is gearing up for

a pan-India expansion. “Our

branded products are presently

available in modern retail stores

in Andhra Pradesh, Tamil Nadu

and Karnataka. Soon, we are

looking to expand into other

regions through our distribution

network,” stated Sunil Gupta,

Managing Director, Elixir Cereals Pvt Ltd.

The market for breakfast cereals,

which is consistently growing at 13 per

cent, is estimated to be at $ 139 million in

2012. Elixir Cereals is looking at tapping

this booming market with a wide range

of offerings including corn flakes, wheat

flakes, rice puffs, choco flakes, etc. “With

increase in demand for healthy

breakfast products, there is soon

going to be a gap in supply

and demand. We can fill this

gap by providing cost-effective

products, as per the Indian taste.

In addition, by offering contract

manufacturing to large MNCs,

we are planning to increase

our market reach as well as marketshare.

Our company is expecting year-on-year

growth rate of 300 per cent for next five

years,” added Gupta.

Rakesh Rao

Ahmedabad-based Flourish Purefoods Pvt Ltd has

launched Flourish Rich Milk in Tetra Pak packages.

Processed using Ultra-High Temperature (UHT)

technology, Flourish Rich Milk gives consumers the

convenience of long shelf-life without the need for

refrigeration until opened as the packaging prevents air

and sunlight from entering and causing bacterial growth.

Milina Bose, Vice President – Marketing, Flourish

Purefoods Pvt Ltd, said, “Our UHT milk in Tetra Pak packages is processed using

aseptic technology, which ensures safe and hygienic milk that can be consumed straight

from the carton.” Thus, due to the convenience provided by the pack, it makes it easy to

carry while travelling and can let anyone indulge any time and anywhere. Flourish Rich

Milk will be available for consumers across stores and supermarkets in Delhi and NCR

Region. The company also plans to launch other milk variants in the future.

Avani Jain

BREAKFAST CEREALS

Elixir Cereals plans expansion across India

DAIRY PRODUCTS

Flourish Purefoods launches UHT milk in Tetra Pak packages

ORGANIC FOODS

Nourish Organics unveils a range of health productsNourish Organics recently launched

health products in the form of seeds &

nuts muesli and brown rice

cookies packed with nutritious

essentials making it a definite

inclusion in the diet. Seeds

and nuts muesli comprises

sunflower, pumpkin, melon

& flax seeds in a crunchy mix

with cashew nuts, walnuts,

almonds and wholegrain flakes. This

healthy cereal is sweetened with dried

apples and apricots and is a source of

protein, calcium and iron. It is also

available in one-meal portion

packaging. The brown rice

cookies are a blend of high

fibre, organic brown rice with

hand-picked organic nuts.

These munchies are a source

of calcium and Vitamin C.

Promoting CSR, the

processing of these products is done by

a women self-help group in Uttarakhand.

Sunil Gupta



EVENT PREVIEW

IFFA to showcase innovative solutions for meat processingAround 950 exhibitors from

47 countries will present their

innovations at IFFA, one of the

premium tradeshows for the meat

industry, in Frankfurt, from May 4-9,

2013. With new products covering the

entire process chain, the exhibition

will occupy 1,10,000 sq mt space, an

increase of six per cent compared to

the previous event. Organiser Messe

Frankfurt expects around 58,000 trade

visitors from all around the world.

Wolfgang Marzin, President and

CEO, Messe Frankfurt, said, “We

are experiencing a strong response to

IFFA as the unrivalled leading trade

fair for the meat industry. All market

leaders have signed up to present

their innovations to an international

audience of trade visitors.” New in

2013 will be the international Meat

Vision Congress with gala evening

and awards ceremony.

FOOD INGREDIENTS

XIAMETER effectively tackles problems of foamWhile new flavours, novel ingredients, healthier choices and

aggressive marketing will certainly play a large role in generating

demand for confectionery, experts believe it will be silicone

antifoams that help create supply. “Foaming issues in food

and beverage processing applications can create spillovers that

negatively impact efficiency, productivity and cost. Silicone

antifoams destabilise and collapse bubbles, allowing confectioners

to avoid having to stop production to clean up spills,” said

Don Buchalski, Marketing Manager, Global, XIAMETER, Dow

Corning - a supplier of silicone antifoaming agents for food and

beverage processing.

Radikal Overseas Pvt Ltd recently

launched a brand of premium basmati rice

that is low in fat content, with healthy

carbohydrates and zero cholesterol. With

the endeavour to continuously innovate

and improvise the product portfolio,

Radikal Overseas’ new range comprises

four varieties namely Aqua Mist Premium

Basmati Rice, a premium naturally-aged

basmati rice; Pristine Traditional Basmati

Rice, exceptional taste with exotic aroma;

Apica Premium Rice, rich in natural

nutrients that make it the ultimate food

for a healthy lifestyle; and Morvarid

Premium Sella Basmati Rice, offering low-

fat balanced diet, rich in vitamins, minerals,

fibre, antioxidants and phytochemicals.

FICCI in association with the Ministry of Food Processing Industries (MoFPI) organised

a seminar on ‘National summit on mega food parks: The investment destination’ in Mumbai

recently. Speaking on the occasion, Rakesh Kacker, Secretary, MoFPI, Government of

India, said, “The mega food park scheme has received good response with 13 such parks

under various stages of implementation. Of these, seven food parks located in Punjab,

Andhra Pradesh, Karnataka, Assam and Tripura and two in West Bengal are at an

advanced stage of completion and expected to be operational soon,” he said.

S K Goel, Additional Chief Secretary, Agriculture and Marketing, Government of

Maharashtra, also spoke on the occasion. Through his presentation, he emphasised the

importance of public-private partnership (PPP) to boost the food processing industry.

Representatives of mega food parks from various states were also present at the summit.

Prasenjit Chakraborty

PRODUCT INNOVATION

Radikal Overseas launches healthy basmati rice

DISCUSSION PANEL

FICCI organises national summit on mega food parks

FOOD ANALYSIS

Fera & Waters opens International Food Safety Training Laboratory

BEVERAGE PACKAGING

Krones sells more than 500 Contiform Bloc systems

A major new International Food Safety Training Laboratory

(IFSTL), aimed at improving compliance with EU food import

standards, was launched by The Food and Environment Research

Agency (Fera) and analytical equipment manufacturer, Waters.

The Laboratory, based near York, will primarily train scientists

concerned with exporting foods to Europe. The new venture

combines the respective regulatory and scientific expertise

of both organisations. Adrian Belton, Chief Executive, Fera,

commented, “We welcome this opportunity to be able to pass

on our expertise in food analytical testing.”

By year-end 2012, Krones sold more than 500 systems featuring a Contiform Bloc and an

ErgoBloc L proving that the monobloc technology for combined production and filling of PET

containers is an absolute winner. The first monobloc comprising a Contiform blow-moulding

machine and beverage-specific filler was premiered in 2001. The system’s components are

linked to each other in close proximity, producing a compactly dimensioned and space-saving

footprint. The beverage industry was quick to recognise these advantages, and adopted this

technology for handling mineral water, soft drinks, milk, beer and edible oil.



FOOD SAFET Y

USP compiles food adulteration databaseNearly 800 new records of food fraud

added to the US Pharmacopeial

Convention’s (USP) Food Fraud

Database present new information

about foods that are vulnerable to

fraudulent manipulation in today’s

food supply. The first iteration of the

database compiled 1,300 records of

food fraud published between 1980

and 2010. The update increases the

total number of records by 60 per

cent – and consists mostly of new

information published in 2011 and

2012 in both scholarly journals and

general media. Food fraud is a collective

term that encompasses the deliberate

substitution, addition, tampering

or misrepresentation of food, food

ingredients or food packaging, or false

or misleading statements made about

a product for economic gains. USP is

actively seeking outside additions to

the database.

METTLER TOLEDO launched

its new high-speed Excellence HS153

moisture analyser. According to the

company, the product helps

in increasing productivity

and meeting regulatory

requirements, besides

assuring quality for true

bottom-line enhancement.

For food manufacturers, speed-

to-market pressure is high – but the kind of

quality assurance that not only guarantees

palatability but also ensures consumer safety

is critical. So batch by batch, manufacturers

must test a variety of attributes

including moisture content to prevent

spoilage and ensure products perform

as expected to ensure repeat

sales and brand stability.

METTLER TOLEDO

understands this critical

combination and has ensured

that the Excellence HS153 takes both

precision and time-savings into account.

PACKAGING

Blue Marlin wins DBA Design Effectiveness Award for Bournvita packaging

Integrated brand design specialists Blue Marlin took

home gold, silver and the International Export Award at

the Design Business Association’s Design Effectiveness

Awards in London. Blue Marlin was awarded a gold trophy

for reinventing malted food drink brand Bournvita for

Cadbury India. The design, which features a modernised

structure and graphics celebrating the empowerment of Hindi culture, was also the

recipient of the International Export Award, which recognises the most effective

collaboration between a UK consultancy and an overseas client. These honours follow

the accolade Bournvita acquired at the India Star Packaging Awards in Mumbai.

FOOD INSPECTION

METTLER TOLEDO launches Excellence HS153 moisture analyser

LUBRICANTS

Mobil SHC Cibus earns food safety management certification

FOOD INGREDIENTS

BENEO shows significant process optimisation with ISOMALT in chewing gum centres

PRODUCT UPGRADATION

Cognex adds new features to OCR technologyExxonMobil Lubricants & Petroleum

Specialties Company, a division of Exxon

Mobil Corporation, became the first

lubricant provider to report the ISO

22000:2005 certification of facilities

manufacturing NSF H1-registered

lubricants. This accreditation of facilities

can help companies advance both the

safety and performance of their operations.

This certification comes shortly after

ExxonMobil revealed the energy-

efficiency potential of the Mobil SHC

Cibus series. Food and beverage companies

can achieve potential energy-efficiency

savings of up to 3 per cent by using this

advanced synthetic lubrication in gear

oil applications. Another key benefit is

that Mobil SHC Cibus series lubricants

are formulated to meet nut-, wheat- and

gluten-free requirements.

BENEO Technology Center has shown that it can successfully replace the commonly used

polyol mannitol, offering confectionery producers an attractive commercial alternative,

while maintaining chewing gum’s shape, chewability and texture. The BENEO-

Technology Center’s trials focussed on the replacement of up to 5 per cent mannitol, the

common dosage used in chewing gum centres, with BENEO’s ISOMALT sugar replacer

and monitored the results. Due to its similar sensorial profile and technological properties,

ISOMALT proved to be equivalent, if not superior, to mannitol in terms of the end-

product’s processability, product stability, as well as final taste and texture.

Cognex Corporation, one of the world’s

leading suppliers of machine vision

systems, announced that its industry-

leading OCRMax technology adds a new

feature, which is an automatic tuning

capability. This new auto-tune feature

makes complex OCR applications simple

for even the novice user and is available

in the In-Sight Explorer 4.8 and VisionPro

8.1 software releases. “Decoding both

human-readable text and compact Data

Matrix codes is critical components of

our customers’ supply chain traceability

initiatives. Cognex technology is the

benchmark for robust, reliable image-based

code reading. Powerful software algorithms,

combined with simple set-up features such

as auto-tune for OCRMax, provide all our

customers with the industry’s highest read

rates,” said Herbert Lade, VP and Business

Unit Manager, Vision Systems.

TECHNOLOGY & INNOVATION


A revolutionary X-ray system designed by Mettler-Toledo X-ray gives food and

pharmaceutical manufacturers the same high level of foreign body detection

sensitivity as a traditional X-ray system using just a fifth of the power. The

technology’s exceptional inspection capabilities for foreign bodies enables

manufacturers to comply with stringent local food safety legislation, such as the

China’s 2009 Food Safety Law, as well as international standards, such as the

International Featured Standards (IFS) in effect in France and Germany. This

ensures they are able to access lucrative international markets and grow their

business overseas.

Developed as a result of collaboration between Mettler-Toledo Safeline X-ray

and its customers, the X3305’s state-of-the-art detector technology represents

the next generation of X-ray inspection. X3305’s sensitive X-ray detector offers

exceptional detection of foreign bodies such as glass, metal, mineral stone, high-

density plastic and calcified bone fragments, as well as simultaneously performing

gross mass measurement for calculated portion control. The X-ray system is ideal

for the inspection of small- and medium-sized packaged products. The technology

offers food and pharmaceutical manufacturers the market-leading product

inspection technology needed to guarantee superior product safety. The system has

a single vertical X-ray beam and is available in 300 mm or 400 mm detector widths

to suit a wide range of applications. The technology features a 20 Watt X-ray

generator rather than the 100 watt generator used in traditional X-ray machines,

lowering energy consumption and reducing Total Cost of Ownership (TCO).

This also results in a reduction of X-ray emissions permitting the X-ray cabinet

to be constructed of thinner, and more environment-friendly stainless steel. Under

typical operating conditions, X3305 can achieve the same high level of foreign body

detection sensitivity as traditional X-ray systems using just a fifth of the power.

Safeline X-ray offers exceptional inspection sensitivity and reduces energy consumption by 20 per cent

Symetix has introduced VeriSym SE,

an affordable new high-performance

optical inspection system designed to

verify softgels continuously, in-line after

a single encapsulator or off-line in a

batch mode. It can be used for product

verification system for pharmaceutical

and nutraceutical softgel encapsulation

lines. As the smallest member of the

VeriSym family, VeriSym SE inspects up

to 2,00,000 softgels per hour within its

compact footprint. It detects product

colour, size & shape and removes

foreign softgels and defects such as

spots, colour variations, air bubbles, and

misshapen softgels from the product

stream to assure product quality

while reducing labour costs. “VeriSym

SE satisfies customers who want the

powerful inspection capabilities of our

popular full-capacity VeriSym, which

inspects up to 10,00,000 softgels

or tablets per hour, but at the right

size and capacity for encapsulation

lines,” said Ken Carambot, Manager,

Pharmaceutical Applications, Symetix.

He also added, “VeriSym SE brings

world-class automated inspection to

softgel manufacturers and packers with

lower-volume product runs. It reduces

reliance on labour by eliminating

manual inspection and by facilitating

the migration from batch processing

to continuous automated processing.”

Unlike manual inspection, VeriSym

SE is objective and consistent, which

improves final product quality.

Symetix’s inspection system improves final product quality

BERICAP has developed technology to manufacture

a dispensing valve, which is called BeriValve. The

dispensing valve is bi-injected to offer superior

tightness. The BeriValve is manufactured from TPE

material, thereby avoiding contamination of the

PET recycling stream, a phenomenon known from

competing valve solutions made of silicone. The

BeriValve has been on the market for several years and

performs to the satisfaction of consumers, thanks to its

soft dispensing start and superior tightness. To ensure

good, user-friendly dispensing for various products and

viscosities, BERICAP offers different degrees of valve hardness. BeriValve is

currently used for applications such as ketchups, chocolate sauces and bodycare

products and is also used in the pharmaceutical industry. It can be used with

all viscous products and even for the dispensing of viscous products containing

pieces. BERICAP offers a wide range of standard design hinge closures for

insertion of the BeriValve. Besides, BERICAP has the resources to develop

customised closures for BeriValve applications.

BERICAP’s dispensing valve helps avoiding contamination

TECHNOLOGY TRANSFER


As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

TECHNOLOGY OFFERED

TECHNOLOGY REQUESTED

Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.

Areas of application

Food processing industry

Forms of transfer

Consultancy

Corn processingAn Indian company is looking

for a complete proposal/project

report to set up a dry milling corn

processing plant in Andhra Pradesh.

Targeted finished product is tinned

corn, pop corn, corn flakes etc.

It is also interested to import similar kind

of plant & machinery to set up the same

in India.


Corn processing industry

Forms of transfer

Others

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.


Infant food, supplementary food,

weaning food

Forms of transfer

Others

Food processing equipmentAn Indian company is seeking technology

and equipment for processing of fruits,

vegetables and other related products.


Food processing industry

Forms of transfer

Others

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer

can set up three different types of

fermentation simultaneously at one

particular temperature.


Beverage industry

Forms of transfer

Technology licensing

Chitin and chitosan An Indian company is offering

technology to manufacture chitin and

chitosan - important byproducts from

the shell of shellfish. Chitin is the most

important organic constituent of the

exoskeletal material of invertebrates

and an important economical source of

this material is the shrimp processing

industry.


Industries such as food processing,

biotechnology, pharmacy and medicine

Forms of transfer

Consultancy, technology licensing

Retort pouch technologyAn India-based company offers

technology for ready-to-serve fish

curry in retortable pouch. The

technology provides a method for

preparing the ready-to-serve fish curry

in retortable pouch with excellent

storage stability and quality with a shelf-

life of more than one year at ambient

temperature. The thermal processing

conditions have been standardised for

this product in order to make it safe for

consumers.


Food, meat, fish processing

Forms of transfer

Consultancy, technical services,

technology licensing

Share and Solicit TechnologyThe mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or

technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be

as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W),

Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: [email protected], Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

IN CONVERSATION WITH Darshit ShahDarshit Shah


IN CONVERSATION WITH

Pho

to:

Josh

ua

Nav

alka

r

…says Darshit Shah, Managing Director, Leonidas Fresh Belgian Chocolates Premium Pralines Pvt Ltd. He talks to Mahua Roy about the interesting evolution of chocolate in India and the big plans Leonidas has for the country.

The chocolate market has The chocolate market has opened up tremendouslyopened up tremendously


Darshit Shah

What is your main instruction to your staff ?We train our staff to evolve their palate and know everything about the taste of the chocolates. Thus, in the first two months, all they do is try each and every chocolate!

What is your goal for the Indian market?I want to make India accustomed to Belgian chocolates.

Which is your favourite Leonidas’ chocolate?Gianduja – it is a pure almond and hazelnut praline.

How has chocolate evolved over the years in India?It is interesting to note trends in the chocolate industry in the past few years. A lot of new players have entered, and chocolate has diversified into many other uses, than just consumption – for example, art, luxury (spa), culinary, etc. Besides, food tourism is a growing trend now for the 30-45 age bracket of consumers. This is leading to an experimentative consumer with an evolved palate, making it easier for a foreign brand to attach with this set of consumers. Also, traditional sweet shops are introducing variants such as chocolate barfi/peda. And of late, there has been growth in new installations such as chocolate clubs for appreciation and also exclusive chocolate cafes. All these have in turn opened up the market.

How is the market in India for premium confectionery?A certain set of consumers in India is gradually matching the global standards. Since they are travelling a lot, they are getting accustomed to a wide variety of tastes. They are looking for an indulgent confectionery product, but are also particular about its taste. Also, earlier, the perception was that dark chocolates are specifically bitter. But now the acceptance of dark chocolates is a growing trend, and we are optimistic about its success. People are aware of the concept of cocoa percentage and thus accept a certain variant of dark chocolate, not necessarily the intense ones. Moreover, there is more acceptance of milk chocolates across all age brackets. Another specific trend to Indian markets is the demand for vegetarian chocolates. This is because the consumers treat vegetarian chocolates as a safe option for gifting to an entire family. White chocolate is also a welcome trend. Our average ticket size amounts to ` 2,500, which shows acceptance of consumers towards premiumness and quality.

What are the store formats Leonidas is concentrating on?Worldwide, Leonidas is present in altogether three formats – store, kiosk

and Leonidas Chocolate Café (LCC). As of now, we are concentrating on our store model. We are looking at exploring malls as a centre for our kiosk model. LCC is something we are excited about and maybe we will launch it next year.

What is so special about the LCC model?LCC has been our successful model the world over. We have not yet launched it in India. But given the correct location and audience, we will launch it soon. It is not primarily a café though, as the name suggests. Our main product will always remain chocolate. However, the menu will feature beverages made out of our chocolates. For example, the Manon café, it tastes exactly like our chocolate, which has white coated chocolate and has base of hazelnut praline and mocha butter on the inside. This way, we will be able to educate the customer on the wide range of our offerings. LCC will not be a standalone format, but a brand extension to our store model.

What is Leonidas’ commitment to quality?Keeping the 100 year-old tradition of Leonidas in mind, we keep away from vegetable oils or animal fats and preservatives or artificial flavourings. We offer our products in 100 per cent cocoa butter. We care a lot about the perfection of the aftertaste and appearance of chocolates. Because these are the two things that will influence consumers to recommend, repurchase and endorse our brand. All our products are manufactured solely in Brussels. Leonidas offers a wide variety of chocolates from dark, milk & white, with fillings of pralines, ganache, butter creams, fruit-centred to name a few. We have something for consumers in all age brackets. Moreover, we offer customisation in the packaging, ribbons, bags, gift cards, paper, cardboard, you name it!

What are your investment plans in India?In the last five years, we have invested heavily in the development of the back-

end infrastructure. Once that was in place, we concentrated on franchising. We plan to set up 10 stores in next three years, and are looking to invest around ` 6-7 crore. We are looking at a stable, systematic growth curve. Presently, our target cities are Delhi, Chandigarh, Ahmedabad, Surat, Bengaluru, Hyderabad, Amritsar, and Kolkata. We are also optimistic about tier III cities. For franchising, the kiosk model is at ` 25-27 lakh investment, store model at ` 45 lakh and LCC at ` 55-60 lakh. In the history of 100 years of Leonidas’ existence, the average life of franchisees has been 15 years across 1,400 outlets worldwide. This is a good figure, way above industry standards.


Dear Reader,

‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that refl ect your

valuable experience and expertise in the food processing industry.

You can send us Technical Articles, Case Studies and Product Write-ups. Th e length of the article should not exceed

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Authors whose articles are published will be sent a complimentary copy of that particular edition.

Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines

exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national

readership of over 80,000 and our strong network of 26 branch offi ces across India, this magazine reaches out to key

decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought

out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing

houses with more than 200 special interest titles and offi ces in every major country), it ensures that advertisers are

able to promote their products and services across the globe at no extra cost.

So get going and rush your articles, write-ups, etc…

Th anking you,

Yours sincerely,

An invite that rewards as well...

Manas R BastiaSenior Editor

Network18 Media & Investments Ltd‘A’ Wing, Ruby House,J K Sawant Marg, Dadar (W)Mumbai 400 028India

T +91 22 3024 5000F +91 22 3003 4499E [email protected] www.network18publishing.com

D +91 22 3003 4669

Business Insights •Technologies•Opportunities

SPECIAL FOCUS


BEVERAGE PROCESSING BEVERAGE PROCESSING Quenching the growth thirst of machinery manufacturers ......................................................................26

PACKAGING INNOVATIONRedefining aesthetics to boost consumption of beverages ........................................................................28

FRUIT JUICES Fresh innovations must to bring all-season delight ..................................................................................32

BEVERAGE MACHINE SELECTIONFilling technology gaps with the right move ............................................................................................34

CASE STUDY - DOMAINE DU TARIQUET WINERYWine making made easy with synchronised operation ............................................................................36Matthias Kreutz, Area Sales Manager (Belgium, France & Algeria), Krones AG

ROUNDTABLEAre colas losing the fizz against fruit-based beverages? ...........................................................................38

SPECIAL FOCUS Beverage processing

Rakesh Rao

According to the Global Food and Beverage Survey

2012-2013, India and Brazil are identified as the two

most important emerging markets by respondents

from beverage manufacturing companies. “A strong

economic growth in both countries, along with increased

consumption of branded beverages such as wine, beer, coffee,

juice, and dairy products among consumers are making these

markets attractive to foreign investors,” opines Melvin Abraham,

Key Accounts Manager, Xylem Water Solutions India Pvt Ltd –

which offers full process design, equipment selection and supply,

installation, commissioning and operator training for water

management of beverage processors.

Quality matters, not the origin With the government providing incentives for fruit processing,

businesses are moving up the value chain. Entrepreneurs from

the agricultural industry are looking to expand their business by

processing the products themselves, instead of just selling them

fresh. Abraham elaborates, “Most of the processing companies

are small to medium size, and they are looking for new lines

either to increase current capacity or to start producing new

products. So, we see both trends – a rise in capacity and an

increase in product diversification. These companies are price

sensitive; however they are also aware of the fact that an efficient

processing line means a competitive advantage for their business,

and more than just looking for low-cost equipment options, their

aim is to find a solution with the right price-quality relationship.”

With market for fruit-based beverages ballooning, there has

been a rise in demand for fruit processing machines. “We are

witnessing robust growth figures of almost 35-40 per cent for

the past consecutive three years, which are a true reflection of the

growth in the beverage industry besides increase in our company’s

marketshare year-on-year,” opines Girish D Bajaj, Director, Bajaj

Processpack Ltd – which offers complete plant and machinery

on turnkey basis for setting up a range of beverage plants for

packaged drinking water, carbonated beverages and juices.

The need for high volumes, productivity and quality has led

to increasing demand for automation in the beverage processing

industry. “The traditional local equipment manufacturers are

upgrading their technology and quality standards while the

global giants are de-featuring their product offerings to meet the

expectations of the Indian customers,” observes Abraham.

Banking on demand With changing lifestyles and the rising middle class, beverage sector

has a bright future in India. Despite a considerable increase in the

supply provided by local food & beverage processing and packaging

machinery manufacturers, there is a high demand for foreign

machinery featuring state-of-the-art technology. In particular,

companies producing food and beverages not only for the local

market but also for export purchase imported machinery. According

to the national statistics of 43 industrial countries, VDMA, India

imported $ 560-million worth of food & beverage processing and

packaging equipment in 2010, which was 14 per cent more than its

previous year. Companies supplying to this industry are gearing up

to tap this trend.

Draught beer is catching up with the youth of today, especially

in cities such as Bengaluru and Pune, which have a heavy inflow

of IT employees. India is one of the largest markets for alcoholic

beverages in the world. In Asia, India is the third-largest sales market

after China and Japan. Micro-breweries are the next upcoming

business proposition. Abraham avers, “Companies are also toying

with the concepts of beer cafes, beverage parlors serving beer along

with coffee and soft drinks along with sporting entertainment.”

Wine is yet another sector, which is nascent but surely

attracting the affluent. With the development of wine parks in

As summer sets in, the demand for beverages is expected to increase manifold. In their attempt to gain an edge over the competitors, beverage manufacturers are not just expanding their product portfolio but are also adopting latest technologies to upgrade production. This has opened up new growth avenues for beverage equipment suppliers.

Quenching the growth thirst of machinery

manufacturers

26 Modern Food ProcessingModern Food Processing | March 2013


Beverage processing

Maharashtra and few other states, this

industry is striving to meet international

quality standards of wine making. The

wine industry is just over one million

cases of wines manufactured in India

and 0.15 to 0.2 million cases of imported

wines. The wine consumption is expected

to grow at a rate of 30 per cent in the

next 10 years. No wonder, suppliers are

gearing up to offer innovative solutions to

wine makers.

Fizz is out, juice is inAccording to an ASSOCHAM report,

growing at a Compounded Annual

Growth Rate (CAGR) of about 35 per

cent annually, Indian non-carbonated

drink market is likely to touch $ 9.8

billion by 2015 including fruit drinks,

nectars and juices, etc. Milk-based

drinks and fruit-based nutrient-rich

soft drinks are also becoming popular

among the health-conscious masses that

prefer non-carbonated beverages over the

carbonated ones. With an annual output

of more than 110 million tonne, India is

the largest milk producer in the world.

Currently, only 13 per cent of the milk

is processed. “With the introduction of

micro-filtration, ultra-filtration, nano-

filtration and Reverse Osmosis (RO)

membrane filtration of milk, cheese,

yoghurt, whey and other products, there

is a lot of scope to improve productivity

and process efficiency in the dairy sector,”

opines Abraham.

Understanding the needs of Indian

customers, multinational companies

are developing solutions to meet local

requirements by using their global

expertise. Abraham highlights, “With

the quality of water supply degrading,

consumers have begun shifting to

domestic water purification equipment

or packaged drinking water, especially

during the rainy season. Bulk water will

be approximately 50 per cent of the

total bottled water market in the next

five years, according to a recent market

research. Understanding this need of

the hour, Xylem India has customised

one of its global product offerings to

suit Indian domestic requirements. The

Indian Bottled Water System is a unique

solution designed to address the water

dispensing issues of Indian consumers.”

Addressing challenges With rising demand for various types

of beverages (eg, alcoholic, aerated,

fruit juice, milk, packaged water, etc),

suppliers are chalking out their plans to

explore maximum growth potential in

India. Abraham says, “It is difficult to

zero-in on one particular sub-segment

within the beverage industry of India

due to the dynamic nature of the market.

However, the alcoholic and packaged

water segments are attractive markets for

Xylem in India, given the broad portfolio

of products and services available to cater

to the needs of these markets. With

products like food grade flexible impeller

pumps, utility and process water pumps,

bottled water dispensing system and a

wide range of analytic instruments and

treatment solutions, beverage processing

offers a great business potential for

Xylem in India.”

Along with opportunities, this market

faces a few challenges too. He opines,

“Lack of policies and regulations for

adherence to the prevalent hygiene and

quality standards can be perceived as one

of the most significant roadblocks in the

way of tapping the growth potential in

this segment.”

Bajaj adds, “The main challenges

are high raw material costs and their

regular fluctuations. Similarly, there are

difficulties being faced in integration of

latest technologies and converting those

using indigenous systems.”

Scaling new heights In order to make beverages affordable,

companies are offering products in smaller

pack-sizes, which are opening new windows

of opportunities for the machinery suppliers.

“The trends in the beverage industry are

moving towards smaller serve sizes besides

adoption of affordable consumer aseptic

brick-packs for future growth,” says Bajaj.

Demand for high-speed machines is

on the rise since beverage processors have

realised the importance of these machines

to improve efficiency. Abraham elaborates,

“Equipment with new technologies that

add value is being adopted faster than ever.

For example, the latest technology in the

beer processing industry is the monitoring

of pasteurisation temperature directly in the

bottle itself, thus saving up to one hour per

work day.”

Developments in packaging materials

are also helping the machinery suppliers

to offer better products to beverage

manufacturers. Bajaj says, “We are

diversifying into manufacturing of special

grade plastic bottles, which can withstand

hot-fill requirements of several beverages

and would greatly enhance their taste

and shelf-life. This would undoubtedly

increase the reach and marketshare of the

beverage manufacturers, which in turn

would enhance our company’s presence

and marketshare. We are also trying to

upgrade our technologies to the latest

international trends.”

In a competitive market where

constantly increasing commodity prices

raise the bottom line, one can expect

increased acceptance of state-of-the-art

equipment by beverage processors to

provide cost-effective technologies and

solutions for sustainable growth.


The traditional local equipment manufacturers are upgrading their technology and quality standards while the

global giants are de-featuring their product offerings to meet the expectations of the Indian customers.

Melvin AbrahamKey Accounts Manager, Xylem Water Solutions India Pvt Ltd

The trends in the beverage industry are moving towards smaller serve sizes besides adoption of affordable consumer

aseptic brick-packs for future growth.

Girish D BajajDirector, Bajaj Processpack Ltd

SPECIAL FOCUS Packaging innovation



Packaging plays an important

role in the Indian non-

alcoholic beverage market.

With the introduction of tetra

pack and plastic containers, the dynamics

of non-alcoholic beverage market has

changed. Earlier, non-alcoholic beverages,

for instance, juices, were made at home or

bought from juice counters for immediate

consumption as there were no alternatives

available. According to Nikhil Sipani,

CEO, Reliable Packaging, in early 90s,

dry powder drinks and colas used to be in

glass bottles or tin cans, but shelf-life of

the products was limited. “At that point

of time, cost of packaging was high and

the shelf-life of the products was low.

And that was the only way to pack non-

alcoholic beverages, that too with limited

production and supply,” he points out.

With the introduction of tetra packs,

shelf-life of such products has increased

from few months to years for some

products. Besides, the look of the product

(due to packaging) and even reduction in

packaging cost led to popularisation of

non-alcoholic beverages.

Echoing a similar sentiment, Vikas

Pathak, Deputy General Manager, Sales

& Marketing - Packaging, Nichrome

Ltd, says, “In earlier days, glass bottles

were used for standard beverages. Later

due to recycling issues related to hygiene,

damage, loss etc, manufacturers adopted

PET bottles, which are not required to be

recycled. This has resulted in substantial

growth in market demand for fresh fruit

beverages through rigid packs and many

promotional schemes in the retail arena.”

Involving consumers Shekhar Badve, Founder Director -

Strategy & Marketing, Lokusdesign,

opines that generally, non-alcoholic

beverages are low involvement products

for consumers; this makes packaging an

extremely integral aspect for popularising

the product. “To ensure a substantial

brand recall and build brand loyalty, the

packaging should not only be attractive,

but engage consumers as well,” he says.

To involve consumers, Lokusdesign

has initiated a process of inculcating their

design aimed at evoking a response from

the senses. The company believes that

by incorporating factors such as touch,

smell, taste, sound, and visual appeal, it

can provide impactful design solutions

to its brand partners. “For non-alcoholic

beverages, we engage consumers with

smell & visual appeal, and ensure that

the shape & colour of the container are

unique to instantly attract consumers’

attention and break free from the clutter

as well as making sure the aroma of the

ingredients present in the product is

communicated. Formulating packaging

REDEFINING AESTHETICS REDEFINING AESTHETICS TO BOOST CONSUMPTION TO BOOST CONSUMPTION

OF BEVERAGES OF BEVERAGES

Innovation in packaging is instrumental in popularising non-alcoholic beverages in India. Packaging has provided a fillip to the segment in many ways such as increasing shelf-life, providing different pack size options, taking the products to remote areas of the country, etc. Besides, it brings consumers closer to such products and helps in brand-building.

Courtesy: Krones


Packaging innovation

design solutions using this approach

creates a strong impact on the brand

consumers, which builds high recall and

leads to brand loyalty,” points out Badve.

Promoting brandingPackaging of a product is its identity;

it instantly builds connection between

a consumer and the product. While

creating packaging design solutions, it is

imperative to keep in mind the needs,

tastes and preferences of target audience

and how to integrate these aspects with

the brand identity & positioning. Binding

the brand communication of a product

with consumer preferences and behaviour

helps create a niche for the product; it

obtains a share of consumer mindspace,

hence differentiating itself from the

competition. Translating the brand image

to the product and packaging design

leads to brand creation.

“Coca Cola is one of the best

examples of brand creation through

packaging design. Typically, attractive

and innovative packaging design ideas

such as bringing smaller variants of a

non-alcoholic beverage by understanding

the lower one-time consumption needs

of consumers in India did ensure an

instant brand creation. By bridging the

local consumer preferences and behaviour

with the brand communication, it told

its brand consumers ‘We care. We think’.

This type of approach creates impact,”

explains Badve.

Penetrating remote areas No doubt, packaging plays a significant role

in product penetration of non-alcoholic

beverages, especially in the remote areas

of the country. Certain factors need to

be considered when creating packaging

design ideas for remote areas. For ease

of transportation, it is essential to decide

on the raw materials of the products on

the basis of the geographical dynamics of

the destination it needs to be transported.

For example, transportation through a

hilly terrain would need sturdy material

such as plastic. “We have to ensure that

the packaging can take the pressure of

the beverages inside to ensure shaking

through product handling does not

spoil its packaging or the product,” points

out Badve.

Similarly, when it comes to storage,

designing packaging solutions with an

aim to use an optimum area of storage

space is an integral aspect. “This approach

of designing solutions that are compact

not only increases shelf-life, but also has

direct business impact through reduction

of storage expenditure for organisations,”

he says.

How important is frequent changes

in design for the non-alcoholic beverage

segment? Replies Badve, “It is important

for non-alcoholic beverage segment to

frequently change packaging strategies to

ensure a unique identity and brand recall.

As the ingredients in most products

stay constant, innovation in engagement

through packaging design becomes a key

differentiator for its consumers. While

innovation is important to keep the

brand relevant to its target segment, it is

essential that the overall brand image and

positioning are not affected.”

A trendy futureAs far as future trends of packaging for

fruit-based beverages are concerned,

Sipani believes that use of PET bottles

would continue for another two years.

“Currently, aseptic packaging equipment

is expensive than PET bottle technology.

Price will play a crucial role for small

and medium packs,” he says. However,

companies offering packaging solutions

are trying their best to offer more cost-

effective solutions. For example, Nichrome

indigenously has developed aseptic

technology. “Nichrome’s indigenously

developed aseptic technology can be an

economical option for manufacturers as

against rigid packs. The range from 200

to 1,000 ml packs through flexi pouch

can be right solution for the market to

grow,” claims Pathak. He strongly believes

that 200 ml, 500 ml Doypacks with spout

would emerge as economical trendsetter

(small pack category) for fruit-based

beverages. It is clear that providing cost-

effective solution would be one of the

important areas for packaging companies.

“The future focus will be on devising

cost-effective techniques while continuing

to ensure better consumer interaction

and involvement with the product. The

authenticity of the products should be

maintained, especially in terms of the

aroma and flavour of the ingredients,”

says Badve.

The size of the brand variants depends

on the target segment demographics as

well as budgets. “For instance, the small

packaging variants, which worked for

Frooti as a brand, may not work for other

brands due to its diverse target audience.

In case of small budgets, the challenge is

to accommodate all aspects of packaging

design without compromising on the

quality of raw materials and the overall

product experience,” concludes Badve.


Generally, non-alcoholic beverages are low involvement products for consumers; this makes packaging an extremely

integral aspect for popularising the product. To ensure a substantial brand recall and build brand loyalty, the packaging should not only be attractive, but engage consumers as well.

Shekhar BadveFounder Director - Strategy & Marketing, Lokusdesign

WHAT PACKAGING OFFERS Packaging helps penetrating remote markets

It takes care of pressure of beverages during transportation

It is essential to frequently change packaging

Cost-effective packaging would be key

To provide all aspects of packaging in small budget is a challenge


SPECIAL FOCUS Fruit juices

Avani Jain

In the recent past, India has seen the

advent of various packaged fruit

juices from leading companies. In

their endeavour to woo customers,

manufacturers have introduced fruit juices

in different flavours. This clearly indicates

that such products are gaining popularity

fast among the consumers. There are

many reasons for this growth. Today,

there is growing awareness among Indian

consumers about health and wellness, and

increasingly, people are seeking healthy

products. Earlier, when the disposable

incomes were limited, people had resorted

to spending on basic nutritional products

such as milk. However, as affluence

or disposable income rises, so do the

aspiration levels of consumers. Adding

to this, the growing health-consciousness

has prompted the consumers to start

consuming more of aspirational and

functional health products such as

packaged fruit juices. Furthermore, juices

are more palatable or better tasting than

some other nutritional products.

Piruz Khambatta, Chairman &

Managing Director, Rasna Pvt Ltd,

notes, “The soft drink industry in India is

growing at a fast pace owing to a number

of factors. The biggest trend is people

moving towards fruit-based products and

healthy foods. In keeping with this trend,

companies such as Rasna are focussing

on making products that are more fruity,

natural and healthier.”

The market scenarioThe beverage market comprises a variety

of carbonated soft drinks, non-carbonated

drinks such as the energy drinks, powder-

based versions, fruit-based beverages and

non-fruit-based varieties such as soya

& milk-based beverages and iced tea.

The Indian non-carbonated beverage

market is valued at ` 20,000 crore,

with an estimated size of 120 billion

litre annually, and of this, the packaged

beverage segment is around five per cent.

At present, the fruit-based segment is

estimated to be about ` 1,000 crore. It

covers categories of 100 per cent pure

or natural and sweetened versions. Of

late, new categories of beverages, such as

organically grown fruit-based drinks (for

instance, organic mango juice), have also

emerged in the market. Further, mango

pulp and juices that have a content of

20-100 per cent fruit pulp are on an

upward growth curve.

Rajesh Gandhi, Managing Director,

Vadilal Industries Ltd, observes, “India

has exported 1.5 lakh MT of mango pulp

worth around ` 600 crore to more than 70

countries during 2011-12. In future, the

expected growth of aamras consumption

will be around 28 per cent in volume

and 48 per cent in value. However, at

present, aamras as a category is still

dominated by unorganised/local players,

but the market is changing.”

The Indian Beverage Association

states that not just mango, orange or

lime are seen as the preferred choices, but

consumers are also willing to experiment

with variety and pay a premium for value-

added products. In the present scenario,

The soft drink industry in India is growing at a fast pace owing to a number of factors. The biggest trend is people

moving towards fruit-based products and healthy foods.

Piruz KhambattaChairman & Managing Director, Rasna Pvt Ltd

At present, aseptic beverage packing solutions are increasingly being used for packaging of fruit juices as such solutions

provide long shelf-life with preservation of natural flavour of product without addition of preservatives and additives.

Yatindra R SharmaManaging Director, KHS Machinery Pvt Ltd

India has exported 1.5 lakh MT of mango pulp worth around ` 600 crore to more than 70 countries during 2011-12.

In future, the expected growth of aamras consumption will be around 28 per cent in volume and 48 per cent in value. However, at present, aamras as a category is still dominated by unorganised/local players, but the market is changing.

Rajesh GandhiManaging Director, Vadilal Industries Ltd

Fresh innovations must to bring all-season delight

Fruit-based drinks are no longer just a summer delight, with Indians looking to quench their thirst the healthy way in all the seasons. This clearly implies that the fruit juice market is growing in India at a fast pace. Against this backdrop, companies in the segment are continuously innovating their processes to maintain freshness in their products to further provide a boost to the market.


Fruit juices

there is a growing category of informed buyers, which is able

to distinguish between a fruit-based beverage and a 20 per cent

fruit pulp version.

Technological innovations in processing & packagingTaking into account the growth of the fruit juices market in India,

there is a need to maintain the quality of the product so as to lure

more consumers. This can be done by adopting various measures

such as innovating processes for maintaining freshness in fruit

juice products. Thus, the quality of processing and packaging

always has a major impact on the fruit juices market. Khambatta

notes, “The technology used to perform the above two tasks play

an important role in maintaining the freshness in fruit juices.

These days, due to usage of better machinery in processing

and packaging and presence of cold chain infrastructure, the

freshness in fruit juices can be maintained to a large extent.”

Nowadays, with the benefit of Ultra-High Temperature

(UHT) pasteurisation, aseptic packaging techniques and

systems, pressed juices can be stored for extended periods

with little deterioration in quality. Also, adoption of aseptic

beverage packaging technology is growing in popularity as

consumers are moving away from carbonated soft drinks

towards functional beverages, fresh fruit juices, etc. Yatindra

R Sharma, Managing Director, KHS Machinery Pvt Ltd,

states, “At present, aseptic beverage packing solutions are

increasingly being used for packaging of fruit juices as such

solutions provide long shelf-life with preservation of natural

flavour of product without addition of preservatives and

additives. It gives an opportunity to consumer to have such

juices in the nearest natural flavour and taste.”

Aseptic filling is recommended for these types of beverages.

Basically, two processes for aseptic filling have emerged – dry

and wet sterilisation. The most common applications in aseptic

technology for beverage filling include wet bottle sterilisation

with Peracetic Acid (PAA) or dry bottle sterilisation with

hydrogen peroxide. Hence, the companies in the segment

are taking all the possible steps for retaining the freshness of

fruit juices.

Fruity prospectsAlthough fruit-based juices form a small segment in the vast

food and beverage sector, there is considerable scope and

promising opportunities as beverage majors are now engaged

in building a portfolio of favourite brands. Moreover, the intake

of juices is no more seasonal, but is a way of life to maintain

good health. India is also positioned with the best advantage to

profit from its juice manufacturers, as different variants of fruits

are accessible right through the year. In such a scenario, if new

technologies are adopted and innovative approach is taken in

retaining the freshness of fruit-based products, the market for

fruit juices will definitely see a juicy future.


SPECIAL FOCUS Beverage machine selection


Rakesh Rao

Reports about expanding

beverages market have

evoked interest among

many new players to enter

the industry with a range of products.

However, many of these projects do not

go beyond planning stages mainly due to

lack of knowledge about the consumer

behaviour in the domestic (in some cases

regional) marketplace. A case in point

is packaged coconut water. While many

enthusiasts ventured into the packaged

coconut water market since processing

and packaging technology is available,

there are not many takers for this product.

“Awareness about packaged coconut

water among the consumers is still low.

Consumers still prefer fresh coconut water

since they believe that it offers better

nutritive value than the packaged ones.

On the contrary, the packaged coconut

water offers balanced nutrition,” observes

B Choudhury, CEO, Sunray Industries –

a supplier of sealing machines to the food

and beverage industry – and who has

supplied technology to a few packaged

coconut facilities.

Pick the right technology While consumer awareness is one of

the critical factors for the success of

any new beverage product, selection of

right technology plays an important role.

Choudhury says, “Beverage processors

go to pharmaceutical equipment

manufacturers, instead of going to

exclusive suppliers of fruit processing

machinery. This is because they think

since pharma industry follows stringent

quality norms, same machines can be used

for fruit processing. But such machines

fail to give adequate results in beverage

industry because the beverage processor

ignores the fact that pharmaceutical

industry processes chemicals, while

beverage is a fruit pulp-based (which

is natural) industry. Pharmaceutical

machine suppliers do not take into

consideration the composition of various

types of pulps, which require different

ways of treatment.”

Every fruit has its unique characteristics

and composition. Juice needs to be

refrigerated so that microbial development

does not take place. In case of citrus fruits,

such as lemon, oranges, etc, they can stay

for longer time without refrigeration.

Choudhury observes, “But, juices of non-

citrus fruits such as apple, mango, coconut

water, etc are prone to microbial attack if

they are not refrigerated immediately or

processed within the timeframe of each

product. Hence, non-citrus fruit juices

require special type of (or tailor-made)

machine design for processing as well as

packaging.”

Designing a beverage plant for beverage

processing can be tricky, since every

machine should meet the manufacturing

requirements of the fruits selected for

processing. “Since different beverages have

different characteristics, if the processing

machine is not matching this requirement,

then it will not work. Normally, designing

machine for citrus beverage is not a problem,

but to build equipment for non-citrus fruit

is a challenge. The demand for machines to

process non-citrus fruits is more than that

of the citrus fruits,” explains Choudhury.

Energy efficiency in demand While there is general awareness about need

for energy-efficient processing equipment,

in realty there are few processors who have

taken active initiatives in this direction.

Choudhury says, “Processors do not prefer

energy-efficient equipment since their

costs are higher than the normally available

machinery. But, they fail to understand

the pay-back time for energy-efficient

machinery is short, and in the long-run,

such equipment can in fact save money,

since they consume less power, and have

high rate of production. Hence, there is

a need to create awareness about using

energy-efficient equipment in the country.”

Hygiene also plays a critical role

in fruit processing. The hygiene has to

be maintained inside as well as outside

the machine, and this factor needs to

be given due importance while setting

up a beverage plant. Choudhury says,

“Machinery designers will not understand

this critical requirement until and unless

they work on food machinery project.

Food engineering is different than the

normal engineering.”

Hence, he believes, there is a need

to create awareness to develop equipment

based on scientific knowledge about

fruit processing.


Increasingly many companies are venturing into beverage processing as they see huge growth prospects. While many fail due to lack of market knowledge, there are others who pick up wrong machinery for their processing requirements. Hence, one needs to do proper ground work before venturing into beverage processing.

FILLING TECHNOLOGY GAPSFILLING TECHNOLOGY GAPS WITH THE RIGHT MOVEWITH THE RIGHT MOVE

S i n c e d i f f e r e n t beverages have different characteristics, if the processing machine is not matching this

requirement, then it will not work. Normally, designing machine for citrus beverage is not a problem, but to build equipment for non-citrus fruit is a challenge.B ChoudhuryCEO, Sunray Industries


SPECIAL FOCUS Case Study - Domaine du Tariquet winery

Matthias Kreutz

Owned by the Grassa family,

Domaine du Tariquet is

among France’s largest

independent wine producer.

Tariquet, initially a small château with

a farm and seven hectares of vineyards

discovered in 1912, was transformed

from a successful Armagnac business into

a world-class winery in Gascony. The

winery started as a family affair. In 1972,

Pierre Grassa along with his two children,

Maïté and Yves, set up a company and

developed a sales operation for the Bas-

Armagnac produced at the château. At

that time, they had around 40 hectares

of their own vineyards available for this

purpose. As a result of some wise and bold

decisions on their part, especially Yves

Grassa – who was voted the ‘Winemaker

of the Year’ in 1982 – Tariquet went on to

become the first winery to be selling wines

from Gascony in bottles.

Today, Armin Grassa and Rémy

Grassa, sons of Yves Grassa, are managing

Tariquet in the fifth generation, together

with their Aunt Maïté. Following a series

of acquisitions, the original 40 hectares

of vineyards have grown to 900 hectares.

In all, the winery produces eight million

bottles of wine, including 3,00,000 bottles

of rosé and 2,50,000 bottles of red wine,

plus 1,20,000 bottles of Armagnac.

Freshness conceptThe wines are clarified using natural

bentonite, with which the yeast bonds and

sinks to the bottom, whereupon the wine

is clarified in a second sedimentation

process. The tartrate is then precipitated

and removed at - 4ºC in a diatomite filter.

The wines are now ready for blending,

and are stored in 1,500-hectolitre tanks

at - 2-0ºC. According to Armin Grassa,

“Our freshness concept means the

wines are intended to be drunk within

18 months. After harvesting, they are

ready in February of the next year, on

the market in March, and then should go

to the consumer as quickly as possible.”

They are cold-stored at - 2ºC, and bottled

the whole year round in response to actual

orders, so as to preserve their freshness for

as long as possible. “We combine the idea

of offering fresh, fruity wines featuring

relatively low alcohol content with an

affordable price-performance ratio, so

that consumers will feel comfortable

with opening a second bottle,” he adds.

In France, for example, the price for a

bottle of Classic, a mixture of Ugni Blanc,

Colombard, Sauvignon and Gros Manseng

grapes, is around Euro 4.20.

In its homeland, Tariquet already

ranks among the best-known wineries,

while in Germany its wines are gaining

steadily in popularity. At the 2010 Berlin

Wine Trophy, the Domaine du Tariquet

Chardonnay won a gold medal, while the

Tariquet Classic took silver. Something

rather special is the dessert wine Tariquet

Les Dernières Grives, whose grapes every

year have to be defended against the last

thrushes, the dernières grives migrating

to the south. It is a great wine of almost

liqueur-like consistency, with aromas of

black truffles, honey and ripe peaches,

transposing into fragrant notes of vanilla.

The challengeEight million bottles of wine a year have

to be filled reliably, hygienically and cost-

efficiently. The existing bottling line was

more than 20 years old, filled only around

4,500 bottles an hour, and accordingly had

to be run in two shifts for 16 hours a day.

And it was no longer able to fully meet

the company’s stringent requirements

for hygiene. The biggest risk, however,

was a temporary failure of the line, since

Tariquet does not produce for stock,

Wine making made easy Wine making made easy with synchronised operationwith synchronised operation

Domaine du Tariquet winery in the French province of Gascony has come a long way ever since the venture began – a family business. With growing

demand and need to fill eight million bottles of wine a year, apart from the Armagnacs, the existing bottling line was no longer able to fully meet the company’s requirements. Ultimately, a Krones line was installed for

bottling its wines and Armagnacs.

The two main machines, the filler and the labeller, have deliberately been positioned diagonally opposite

Cou

rtes

y: K

ron

es


Case Study - Domaine du Tariquet winery

but in response to orders in a 21-day

rhythm. Another consideration was the

necessity for certifications, which were

no longer possible with the old line. This

indicated that it was time for some new

investment. Tariquet had already been

working with a Krones labeller in the old

line, “but at first we were unaware that

Krones also made complete lines,” states

Armin Grassa. And that is precisely what

the family decided on.

New investmentTariquet built a new hall directly next to

the small château. A modern, attractive

tasting room is separated from the bottling

line only by glass panes. The visitors look

straight at the two main machines, the filler

and the labeller, which have deliberately

been positioned diagonally opposite.

A showcase line begins with a Krones

Modulpal bulk glass sweep-off depalletiser,

which lifts off the bottles at right angles

to the line and places them on the mass

conveyors. After being spaced, they arrive

at the rinser/filler/closer monobloc. “That

was the first filler from Krones without

a front table in this small size,” says a

gratified Armin Grassa. “We thought this

system was simply brilliant in terms of

hygiene. What is more, the filling system

of the VKPV-CF also provided an option

for pressurised filling, which opens up

new scenarios for the future. We likewise

attached crucial importance to pre-

evacuation and pre-flushing with targeted

nitrogen injection for minimising oxygen

pick-up during filling. At the Moduljet

rinser upstream, we can, when we are

bottling Armagnac, pre-rinse the bottles

with Armagnac instead of water. That is

an important point, too, with regard to the

quality of the product and flexibility of the

system,” he adds.

A Zalkin screw-capper is directly

monobloc-synchronised with the

filler. And alternatively a Krones natural-

corker is monobloc-synchronised via

a worm. After the bottles leave the

monobloc, a Checkmat inspects them for

the correct fill level.

On the way to the labeller, a capsule

applicator and a dryer are interpolated.

The Bonamatic labeller incorporates two

wet-glue stations and three pressure-

sensitive labelling stations for upmarket

dress. Armin Grassa opines, “Pressure-

sensitive labels offer additional scope for

marketing, are much better in terms of

presentational quality, and are gradually

getting more affordable, too.” A built-in

camera enables the labels to be oriented,

while an integrated Checkmat inspects

them for correct placement. After a

buffering section, a Krones Variocart

machine erects the six-bottle cartons, and

a Kosme Acepack packs them with bottles;

a Kosme Sealpack then seals the cartons,

which are finally palletised by another

Modulpal and ultimately wrapped. All the

valves in the bottling line are from the

EvoGuard range. “We were impressed by

Krones’ spectrum of corporate capabilities,

enabling us to get all the machines from a

single source, and interface with only one

company for both the planning work and

the servicing in the future,” emphasises

Armin Grassa. “The line’s four operators

are happy, and quickly got accustomed to

their machines. It is important to us that

our people take pleasure in their work,”

he adds.

Bottling every two monthsAbout every two months, Tariquet uses

the new line for bottling its own Armagnac

but only for the classical 0.7-litre bottle.

For a few hours, several thousand bottles

are filled and placed in storage, since once

inside, the bottled brandy remains stable.

The numerous special shapes and gift

packages, by contrast, are handled manually.

Tariquet has a whole series of different

Armagnacs in its portfolio: starting with Le

Légendaire and the traditional range like

Classique VS or VSOP, white Armagnac, 8-,

12-and 15-year delicacies made 100-per

cent from Folle Blanche grapes, all the way

through to the barrique brandies, vintage

Armagnac and the exquisite Qualité Rare

or the l ’Armagnac Cabine. Sales are rising

by about ten per cent a year, as Armin

Grassa proudly reports. Armagnac has

potential once again. “We have got 23

years’ worth of distillation in stock: we are

investing in the future,” he adds.

Continuous distillation process in the alambicIn contrast to Cognac, Armagnac is

distilled only once in a continuous process,

meaning it is not rectified like Cognac.

For this purpose, Tariquet uses a movable

copper still, an alambic Armagnaquais,

which is still heated with wood. The

wines used for this purpose are produced

entirely without sulfurisation, because the

sulfur would otherwise be concentrated

during distillation. This alambic is run

round the clock from mid-November

until February of the following year, with

an interruption of just one day a week

for cleaning. The still’s design ensures

that the alcohol never comes into direct

contact with the heat; rather, it is cooled

by the wine surrounding it. This means

it can develop its full diversity of tastes

and aromas, creating a brandy with 55

per cent alcohol by volume (abv), which

is then stored for up to 25 years in

barrels made of French oak and holding

between 228 and 400 litre. Once it has

matured completely, it is blended in large

150-hectolitre tanks, and after another

year it can be bottled.

Matthias Kreutz is the Area Sales Manager

(Belgium, France & Algeria) at Krones AG,

Neutraubling, Germany.


Courtesy: Krones

SPECIAL FOCUS Roundtable


Are colas losing the fi zz against fruit-based beverages?

With consumers in India getting more and more health-conscious, it has become difficult for cola companies to register a growth rate similar to that of fruit-based beverages. Today, consumers do not mind paying for products that address health issues. In this context, fruit-based beverages have an edge over colas. Prasenjit Chakraborty finds out more about this…

It is a fact that the fruit-based beverages segment is registering higher growth compared to that of colas. This does not mean that the market for colas is shrinking significantly. What is imperative, cola manufacturers should concentrate more on R&D and provide health benefits as well as disseminate the right message to their consumers.

EDITORIAL TAKE

Indians are increasingly becoming

aware of the health risks due to high

consumption of colas. This can be seen

with Coca Cola’s latest international

campaign revolving around obesity

and health risks of colas. The youth

(between the age group of 18 and 25)

in India, who are the key consumers of

these products, have become extremely

conscious of their intake of carbonated

drinks. This is evident from the fact

that the cola segment has not grown

in the same proportion like other

beverage segments in India. Keeping

this in mind, the cola companies

have come out with zero- and low-

calorie variants of their products. In

fact, they have also started to reduce

the size of the variant to a healthier

proportion. This exercise has already

been initiated by Coca Cola in the US

and later, it would be launched around

the world. The cola companies need

to look at their brand and packaging

communication of these small, low-

and zero-calorie variants.

Nikhil SipaniCEO,

Reliable Packaging

Fruit and fruit-based drinks

market is registering 20 per cent

growth. However, with cola’s flat

growth rate, one can clearly make

out that the cola segment is losing

fizz against fruit-based beverages.

With people in India moving

towards healthy eating habits, there

will be huge scope for fruit-based

beverages in the years to come.

With technological developments,

the fruit-based beverages will offer

more varieties in terms of taste,

quality etc. Frequent consumption

of fizzy drinks lead to diseases such

as diabetes, tooth decay, hormonal

changes etc. That is why people

have become more conscious and

started avoiding such drinks. On

the other hand, juices provide vital

vitamins and increase red blood

cells (as told by juice industry).

Although too much of everything

is bad. Juices also contain same

amount of sugar that fizzy drinks

contain and may lead to obesity.

V Gokul DasManaging Director,

HRS Process Systems Ltd

Not necessarily losing fizz in direct

way, but more importantly, the fruit-

based beverages are finding more

prominence today in peoples’ lives.

Consumers want to have products

that offer value for money. They

believe that fruit-based beverages

are good for health and they do not

bother to spend money for such

products. Due to innovation on

the technological front, consumers

are getting new flavours frequently.

Hence, market for fruit-based

beverages is increasing more than

cola or other aerated drinks. But,

it will be wrong to assume that

the market for cola has drastically

dropped. The issue is that cola

market is not growing at the same

pace at which fruit-based beverage

segment is rising. In that sense, it is a

change. Globally too, consumers are

preferring drinks that address health

issues. Today, consumers have varied

options. With growing population,

this differentiation is not so big.

Shekhar BadveFounder Director (Strategy & Marketing),

Lokusdesign

FACILITY VISIT HRS Process Systems Ltd



A visit to the HRS Process

Systems Ltd ’s plant

at Koregaon Bhima,

Sanaswadi, Pune, offers

indepth insights on what it takes to

function efficiently in every aspect of

manufacturing. The plant manufactures

all kinds of heat exchangers (used across

industries) available in the world. It is a

one-stop shop for products, right from

traditional to highly evolved ones. Set

up in 2003, the facility is spread over

4 acre, with a 20,000 sq ft fabrication

shop. However, growing business was a

driving force for the company to add

another 20,000 sq ft. This expansion is

intended to meet the long-term business

goals of the company.

In order to provide more efficient

services to the food processing industry,

HRS has come out with innovative

products. The facility is designed

for fabrication of heat exchangers –

corrugated tube, shell and tube, plate

– and heat exchanger-based systems for

food, fruit processing and other process

industries. “With the newly expanded

facility, we can now cater to a wide range

of industries and offer enhanced products

in terms of volumes and sizes,” says

V Gokul Das, Managing Director, HRS

Process Systems Ltd.

Productivity enhancementThe production team at HRS strives

for continual improvement in the

manufacturing process of the varied

range of equipment and systems. “Having

implemented the pilot production cell to

implement a line production format, we

have been able to accelerate the fabrication

process and improve on-time delivery of

projects,” says Das.

The line manufacturing is a well-

established concept in assembly

shops, typically for automotive or

high volume production processes.

However, for customised equipment

fabrication, it requires a good study and

implementation to be effective. In the

pilot cell, all activities for heat exchanger

manufacturing are undertaken in one

place, in a sequential manner, and a

space-wise layout is made. “We also

follow 5S and value stream mapping

for the shop floor processes. Due

to these Productivity Enhancement

HRS Process Systems Ltd has introduced line production concept at its plant in Pune. The concept provides excellent benefits to HRS as it expedites the fabrication process and helps on-time delivery of projects. It also ensures product quality. Besides, providing meticulous training to its workers on areas such as 5S,

value stream mapping, etc, is the hallmark of its success.

Ensuring on-time delivery with line production concept

HRS Process Systems’ factory shop floor

Workers fitting the PHE


HRS Process Systems Ltd

Processes (PEPs), the major functions

on shop floor have been streamlined

for a smooth product and process flow,”

says Das.

The company has almost doubled

the area of the production shop. This

additional space has given it the capacity

to cater to the growth plans in coming

years. At the same time, its team is

geared up to face the challenges and

focus on continual improvement in this

additional shop floor area. Maintaining

the PEPs such as 5S and strengthening

the planning process with better tools are

effective for enhancing agility in people

as well as processes. In order to facilitate

production, daily production plan is

made the previous evening to enable the

supervising team and workmen to start

work immediately the next morning.

This ensures proper material planning;

reduces wastage of space, power, cost &

time; ensures reduced cycle times, and

eventually facilitates timely dispatches.

HRS is ISO 9001:2008 certified

along with The American Society

of Mechanical Engineers (ASME

‘U’), The National Board of Boiler &

Pressure Vessel Inspectors (NBBI),

Heat Transfer Research, Inc (HTRI)

and National Small Industries

Corporation (NSIC)-Credit Rating

and Information Services of India Ltd

(CRISIL) SE1B certifications.

Key innovationsFor HRS, R&D is top-most priority for

its business plans as it offers a competitive

edge. The focus on research facilitates the

company to come out with innovative

products. For example, ECOFLUX

corrugated tube heat exchanger has

corrugated tubes that enhance the

efficiency of the heat exchangers, which

not only help to have a uniform thermal

processing but also ensure that there is

very low fouling of heat exchanger surface.

Hygienic piston pump is another

innovative product used to pump solids

and dices without breaking them. “It

can handle soft products such as leaves,

strawberry and high-end fruit dices or

double or triple strength pulp, purees

etc. In India, we are working on fruit

pulp can filling station and value-added

product processing,” says Das. It also

launched HRS ParaDice, a value-added

solution for processing fruit and vegetable

dices without any kind of breakage. “The

solution ensures aseptic processing and

longer shelf-life of the food product

without adding any preservatives and

retains the organic properties such as

taste, colour, smell, structure as well as the

nutritional properties,” he claims.

Manpower training and safetyFor all employees, HRS provides product-

and market-based training. Besides, it

also gives in-house training on induction,

design software etc. “Our team is trained

in 5S and value stream mapping. Other

areas include changing mindset for success,

purchase management and material quality

testing methods. They are also updated on

latest amendments in labour laws. We give

periodical inputs to the workmen under

the Workers Development Programme

on areas such as safety at workplace, first

aid, and other measures to improve their

work environment, and create awareness

on safety, health & environmental issues,”

says Das.

HRS pays utmost attention to safety

aspects of its employees. It provides

necessary safety gears such as shoes,

helmets, eye masks, etc as required for

specific operations. “Since most of the work

is dependent on power, we have installed

best of electrical panels and accessories,

which have in-built safety trip in case of

any leakage. Our facility is installed with

firefighting equipment and workmen are

trained to use the same,” claims Das.

Marketing strategiesAccording to Das, HRS brand value

lies in providing customised solutions,

which offer technological edge to its

customers with excellent service back-up.

“We ensure that all units available in the

market function to the satisfaction of our

customers; to that end, we leave no stone

unturned,” he claims.

HRS strongly believes that the key

to gaining customer confidence is in

supplying equipment that performs to

their expectations and beyond. “About 40

per cent of our business is from repeat

orders from our customers and this is

growing. We offer customers our expertise

and value-added service for evaluating

their existing systems and perform a

cost-benefit analysis, which will enhance

productivity and save cost,” says Das.

On the prospects for food processing

industry in the coming years, Das says,

“We are a country with vast agricultural

land. There needs to be a good integration

of various advanced agricultural inputs to

develop products for industrial processing.

The requirement for better and efficient

technology for processing will be a

growing need.”

Photo: Joshua Navalkar

Email: [email protected] measures adopted for workers

About 40 per cent of our business is from repeat orders from our customers and this is growing. We offer

customers our expertise and value-added service for evaluating their existing systems and perform a cost-benefit analysis, which will enhance productivity and save cost.

V Gokul DasManaging Director

INSIGHT & OUTLOOK


HEALTH FOODS HEALTH FOODS

INSIGHT & OUTLOOK

BABY FOODS Pushing for healthy gains............... .......................................................................................................46

NUTRACEUTICALSBooster dose to health............................. ..............................................................................................48Shushmul Maheshwari, CEO, RNCOS E-Services Pvt Ltd

HEALTH FOODSGiving an Indian edge............................ ...............................................................................................52

ORGANIC FOODSNatural, the new game changer!....................... .....................................................................................54

ROUNDTABLE Can health and convenience go hand-in-hand in QSR segment?.......................... .............................56

INSIGHT & OUTLOOK Baby foods

Mahua Roy

In this market, you can only

guess what taste your direct

consumer prefers. You cannot

even advertise in mainstream

media. You have to invest more in food

safety than production. Thus, being a

competitive player in the ` 1,500-crore

child nutrition market is definitely not

a child’s play. Nonetheless, there are

opportunities galore in this segment.

“Consider this. On an average,

there are around 25-27 million births

a year in India. Even if the top 10-20

per cent of this is taken into account,

that would mean a market opportunity

for 2.5-5 million children a year,” says

Saloni Nangia, President, Technopak

Advisors. In India, Nestle commands

an 85 per cent share in the baby food

market. Its acquisition of Pfizer’s

infant nutrition business last year has

put the spotlight on a category that

holds promise in a country where

nutritional needs of young children is

rapidly gaining ground. This market

is growing at 10-15 per cent a year.

The only other brand that enjoys some

equity and recall here is Farex, now

owned by Danone. There are also a few

other products, such as Mead Johnson’s

Enfamil, Abbott Nutrition’s Similac and

Amul’s Amulspray.

Buying behaviour changingPresence of this category in the Indian

market has been tricky traditionally.

“Mothers in India tend to feed their

children with what they prepare at

home. The practice of feeding children

with baby food is not common here,”

adds Nangia. Growth in baby food

category is expected to be driven by

Indian women’s increasing reliance on

packaged baby food in the forecast

period. “As more women take on full-

time jobs and as purchasing power

increases, mothers will supplement

home-cooked meals for their babies

with packaged baby food. The

communication from brands directed

towards mothers needs to be strong,”

says Nangia.

Weaning products are thus

garnering a huge marketshare among

urban cities. Even rural areas are seeing

some amount of penetration in this

category. “Breast-feeding results in

a predominance of bifidobacteria in

the colon. BENEO’s OraftiSynergy1

(oligofructose-enriched inulin) is the

ingredient of choice for those

manufacturers who would like to

offer alternatives to mothers who

need to rely on infant formulae.

The supplementation of an infant

formula with OraftiSynergy1

has been shown to help

increase bifidobacteria,

resulting in a flora

composition that

resembled that of

breast-fed babies.

Pushing for healthy

gains

46 Modern Food Processing | March 2013

Changing a traditional habit is perhaps the toughest

challenge for a marketer. In a country so obsessed

about fresh food and nutrition, can

companies be largely optimistic

about the baby food segment

in India?

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Baby foods

OraftiSynergy1 was also shown to be

safe and well-tolerated by the babies as

well as supporting adequate growth,”

explains Koen Van Praet, Managing

Director, BENEO Asia-Pacific Pte Ltd.

Such innovations help target consumers

looking for functionality coupled with

safety and convenience.

Functionality: A key differentiatorWeaning foods are gaining importance

due to fast-changing lifestyles. “The

primary reason for the seemingly high

penetration of this category of foods

is the ‘no compromise’ attitude when

it comes to choosing food for babies,”

says Nangia. Differentiation in terms of

flavour options has been the traditional

platform. Nestle presents variety of

flavours in its wheat-based Cerelac and

rice-based Nestum brands or fortified

powdered milk Lactogen. Companies are

also segmenting specialised products on

the basis of age. Lactogen and Nan from

Nestle, or Mama’s Best from Abbott

Nutrition are targeted at newborns as a

substitute for breast milk, while Cerelac

and Farex are supplements for children

of six months and above. Cerelac has

deeper segmentation for infants right

up to three-year-olds. However, the

baby foods category in the country is

not as evolved as it is abroad. There are

a plethora of brands available in other

countries, unlike in India, where there

are few market operators.

However, going for ward,

functionality will prove to be a prime

differentiator when it comes to choosing

baby foods. Ingredient manufacturers are

working together with food processing

companies to introduce a larger and more

intricate range of baby foods. “Factors

that are important for manufacturers

include quality and safety, as well as the

availability of studies that demonstrate

the use, tolerance and benefits of the

proposed ingredients. In addition, the

ingredients need to be in line with the

national regulatory requirements,” adds

Van Praet.

Global launches in this category

include milk-based and organic products

fortified with essential ingredients such

as key omega oils, DHA and iron, which

aid the overall development of the

baby. While infant formulae dominate

this category of baby foods, new &

upcoming products include yoghurts,

malted beverages, special cereals, soft

chews, etc. Yoghurt brands YoBaby and

YoKids by Stonyfield Farm successfully

pioneered prebiotic yoghurt category for

babies. Closer home, we have seen the

launches of malted beverages, which are

variants of established flagship brands,

eg, Cadbury’s Bournvita Li’l Champs and

GSK’s Junior Horlicks, among others,

aiming to target toddlers. Also, a crucial

ingredient for foetal and infant brain

cell growth & function is phosphatidyl

serine (PS), which is naturally found

in breast milk. Lipogen Ltd provided

this nutrient from soy lecithin for

use in infant formulae. Other important

fortifications include multi-vitamins

and calcium.

“Within the child/tween nutrition,

mental performance and improved

immunity are two of the key

benefits both global and local food

manufacturers are looking for when

selecting food ingredients. One of our

products, Palatinose, has the potential

to offer sustained release of glucose,

making it an appropriate choice. In

addition, ingredients such as inulin and

oligofructose help promote digestive

health, thus enabling proper nutrient

absorption,” explains Van Praet.

Other areas where companies are

seeing opportunities are dental health,

weight management and bone health.

Managing the pricingIn this highly important category,

pricing remains a dampener.

A 350-g pack of Cerelac, for instance,

costs anywhere between ` 139-150,

depending on the variant, whereas a

350-g pack of Lactogen starts from

` 200, while Nan costs as much

as ` 340-345 for a 450-g pack.

Another brand, ie a one-kg tin of

Amulspray milk powder is priced at

` 270, while a half-kg pack has ` 130-

135 price tag. “These products are

expensive and thus buyers are mostly

restricted to the upper middle class.

The full potential of the baby food

market in India could be exploited

only when price points begin to fall.

In China, for instance, the infant

nutrition market is worth ` 31,000

crore, constituting nearly 20 per

cent of the ` 1,56,000-crore global

infant nutrition market,” says Anand

Halve, Co-founder, Chlorophyll,

a Mumbai-based brand and

communications consultancy.

Tier III and rural markets are where

these products are needed. Managing

the pricing thus becomes crucial to

realise the full potential of this market.

“Making baby food affordable to the

rural consumer, without compromising

on its quality, poses a big challenge.

The tried and tested solution to this is

introduction of the product in smaller

price points. The added advantage of

this strategy is, offering the product to

the rural consumer for trials. Refillable/

reusable packaging of baby foods is also

a wonderful strategy,” adds Halve.


Making baby food affordable to the rural consumer, without compromising on its quality, poses a big

challenge. The tried and tested solution to this is introduction of the product in smaller price points.

Anand HalveCo-founder, Chlorophyll

Within the child/tween nutrition, mental per formance and improved immunity are two of the key

benefits both global and local food manufacturers are looking for when selecting food ingredients.

Koen Van PraetMD, BENEO Asia-Pacific Pte Ltd

INSIGHT & OUTLOOK Nutraceuticals


Shushmul Maheshwari

Nutraceuticals are products

that are either extracted

through natural sources or

manufactured synthetically

to complement the regular diet and help

prevent diseases. The significance of

health-based products can be judged by

the fact that more than 40 per cent deaths

in developing nations are due to nutrition-

related disorders, according to the World

Health Organization. This gives an

impetus to the importance of nutraceutical

products that are gaining popularity for

imparting health benefits to people and

also treating various diseases.

Categorisation of nutraceuticalsThe market for nutraceuticals comprises

three segments namely functional

foods, functional beverages and dietary

supplements. Functional foods provide

specific psychological benefits and reduce

the risk of chronic diseases. Nutrition

fortified foods, probiotic foods such as

yoghurt, protein powder, etc, are common

functional foods. Functional beverages

are liquids that apart from quenching

thirst have ample source of replenishing

minerals. These beverages provide

energy, prevent diseases and promote

healthy lifestyle. The biggest category of

nutraceuticals – dietary supplements –

consists of nutrient rich foods that add

ample nutrition levels in a balanced diet.

Key products in this segment include

vitamin and mineral supplements, amino

acids, antioxidants, herbal and non-herbal

extracts. Nutraceutical products aim at

complementing regular diet, keeping the

body and mind fit, and also imparting

additional immunity to the body to fight

against various diseases.

The Indian nutraceuticals market,

which is largely driven by the changing

lifestyles of consumers and enhanced

knowledge about nutritional supplements,

is growing at a healthy cumulative annual

growth rate of around 15 per cent and

currently valued at $ 1,725 million.

Driven by strong growth sentiments

and significant developments, RNCOS

anticipates that the market should touch

$ 3,470 million by 2017.

Among the three segments, the

functional foods will be the fastest growing

category followed by dietary supplements.

However, dietary supplements, especially

herbal and dietetic supplements, are likely

to offer the greatest market potential

for nutraceutical manufacturers, driven

by growing demand from increasing

consumer base.

Dietary supplements make up the

biggest and most penetrated over-

the-counter (OTC) segment in India.

Currently, dietary supplements bag the

maximum share of the market pie owing

to better penetration and consumer

awareness. Functional foods and

beverages are gaining pace as the demand

in these segments is rising. There is a

huge opportunity for market players to

explore the latent nutraceuticals market to

supplement India’s healthcare ambitions.

With changing face of regulations in

the nutraceuticals market, and more

importantly, government support in

pushing nutraceuticals to improve

overall health conditions of citizens, this

industry shall post momentous growth in

the times to come.

What drives the market?India has become the powerhouse for

nutraceuticals as the developed nations

such as Japan and the US are already on

the verge of matured penetration. With

a huge population base, rising incomes

& health-consciousness, among other

factors, India is becoming a major market

for nutritional companies. Indian health

system is undergoing a dynamic transition

phase. Ever-increasing healthcare costs

too have escalated people’s attention

towards preventive healthcare rather than

curative ones. The media has played a

significant role in spreading awareness

Today, nutraceuticals have become the buzzword for health-conscious people. The concept, which is comparatively naive for Indian masses, is gradually gaining wide acceptance due to increasing awareness about preventive cure and rising affordability of such health boosting products.

Market segmentation of key categories, (%), 2012

Functional foods

Dietary supplements

Functional beverages

Source: RNCOS

25%

15%

60%


Nutraceuticals

about health boosting qualities of

nutraceuticals.

A one-stop solution for all health

problems, nutraceutical products are

occupying prime space in consumers’

minds. Positive push from both, demand

and supply sides, has led to burgeoning

growth of the industry. Increasing trend

towards preventive therapies and alternative

medication, rising spending on preventive

healthcare, strong marketing efforts by

companies are some of the propellers

of nutraceutical industry. Besides, rising

health-consciousness, growth in wellness

centres and retail chains dedicated towards

health are giving a big push to the infant

market, which is mere one per cent of the

huge global nutraceuticals market.

To unfold the huge potential of the

market, domestic players and MNCs

are ramping up with fortified foods,

ayurvedic nutraceuticals, consumer

education programmes, etc. To help

improve the health prospects of common

man, the Indian Government is

funding vitamin fortification initiatives.

Enormous numbers of diabetes cases are

a cause of concern for the government

and health authorities. Furthermore, with

rising instances of obesity, cardiovascular

diseases, the need to adopt nutraceuticals

at a wide scale is must.

The Indian working men and women

are more aware of the health benefits

of nutritive products, which has led to

increasing penetration of nutraceuticals;

and moreover, easy accessibility and

affordability has raised the demand for

nutraceuticals. Physicians and health

practitioners have played a major role in

spreading awareness about nutraceuticals.

Pharmaceutical and FMCG

companies compete fiercely to grab

the lucrative marketshare. Mutual

collaborations, partnerships, R&D

activities are on heights to tap the

latent opportunity in the fast emerging

nutraceuticals market. Broadly, the

dietary supplements such as vitamin

and mineral supplements are catered

by pharmaceutical companies, while

functional food and beverages are brought

to the market by FMCG companies.

Inadequate regulatory frameworkThe nutraceuticals industry is yet to

match international standards as there

is lack of proper checks and measures

on the regulatory aspects. In 2006, the

Government of India passed Food Safety

and Standards (FSS) Act to combine

and restructure the loads of regulations

covering nutraceuticals, foods and dietary

supplements. To further streamline

regulations, the Indian Government issued

The Food Safety and Standards Rules,

2011. The Food Safety and Standards

Authority of India (FSSAI) has also

issued regulations with respect to licensing

and registration of food business, packing

and labelling, food products standards and

additives, etc.

It is unfortunate that entrepreneurs

looking forward to set up nutraceuticals

business in India are still faced with

many hurdles due to lack of clarity

of specific regulations with respect to

registration of nutraceutical products,

permitted ingredients, additives, etc.

Although some progress has been made

by regulatory authorities to smoothen the

pace for market players and consumers,

concrete changes still need to be done in

implementation, amendment of antiquated

norms and above all ample governance.

The road aheadOne of the booming markets for

nutraceuticals, India offers immense

potential for growth of these health

boosting products. With rising health

and wellness concerns among the

young generation, the future prospects

for nutraceuticals seem robust. With

the major nutraceutical markets such

as Japan and the US reaching maturity,

manufacturers are looking at India with

interest. There is a definite transition in

the Indian health system. What was until

now based on sick care, has begun to move

towards preventive care due to rising costs.

With most factors in favour, the Indian

nutraceuticals market is bound to boom

and bring smiles to the face of millions.

Shushmul Maheshwari is the

Chief Executive of RNCOS

E-Services Pvt Ltd, a market

research & information analysis

company with global presence.

He has spent more than 15 years working in

the senior management teams of both, Indian

and multinational companies. He has gained

expertise in research & analysis field and

actively participated in various national and

international conferences & discussions organised

by business & trade-related associations.


MENDING LOOPHOLESWhile there is uproar about the gaining

pace of nutraceuticals in the country,

it has grim sides too. Both, industry

players and the government need to rub

shoulders to make Indian nutraceuticals

industry achieve significant milestones

in terms of quality, consumer acceptance,

and of course, off-shore trade.

Some of the measures that market

players can take include:

Establishment of competent

assessment centres to keep a

check on the quality of ingredients

procured

Adopting proper labelling standards

to raise the confidence of common

masses towards health benefits

offered by these products

Effective marketing campaigns

Collaboration with renowned

players to foster advancements in

quality, technology, and of course,

reliability factorRegulatory authorities need to strengthen their governance in order to mitigate deceitful elements through:

Establishment of effective check

points at various stages from

ingredients procurement to

marketing

Standardisation in terms of

nutraceutical components and

labelling is inevitable to make

Indian products match international

standards

Strict norms and penalties imposed

on those flouting quality standards


Mahua Roy

Guilt-free indulgence is the key word here, and not

simply health. Consumers are looking at healthier

variants of foods traditionally considered unhealthy,

without compromising on the taste factor and also

demanding value for money. Now, that is too much mathematics

for a food processing company – having to juggle among so many

parameters. But nonetheless, we have retail shelves stocked with

sugar-free cakes, healthy chocolates, and roasted snacks. Of course,

this category has seen initial hiccups, but that has only helped in

gauging consumer perception. The health foods category is all set

to see a new wave of innovation in India.

The estimates of a study by Tata Strategic Management Group

(TSMG) are far optimistic. It says that the health and wellness

food market in India will grow to ` 36,000 crore by 2015 through

increased penetration of existing products and introduction of

new products. “And, if there are improvements in technology,

product development and government-mandated fortification, the

market size could further increase to ` 55,000 crore by 2015. The

report finds that general health, weight control, child growth,

heart health, digestion and energy are the dominant health and

wellness platforms on which several companies have launched

products to address consumer needs and garner marketshare,” says

Rajiv Subramanian, Principal – Consumer & Retail, Tata Strategic

Management Group.

Shifting gears in IndiaWhen multinational giants first came to India, their initial product

offerings were the standard fare. Coca-Cola and PepsiCo sold their

traditional soda; Heinz banked on its popular tomato ketchup; and

General Mills promoted its wheat flour brand - Pillsbury. Now,

cut to the 2010s, as Indian consumers are increasingly demanding

healthy variants, these companies are tweaking their brands and

strategies to suit that platform. In 2011, Coca-Cola launched

Minute Maid 100 per cent juice range. Pepsi is positioning itself as

a health beverage company, while its Frito Lay division launched

baked snacks. Pillsbury atta now comes in a whole grain version,

which highlights the benefits of fibre, iron and other nutrients.

Healthy snackingThe past few years have seen a slew of new launches in the

health and wellness segment. But market reports indicate a

low market penetration of this category. Experts pinpoint the

reason for this unexpected outcome to be low emphasis on

the taste factor. “In general, consumer preference is driving

development of an ever-increasing range of natural and ‘clean

label’ products. However, consumers also want the food they eat

to be indulgent, delicious and, if possible, novel & experiential.

Flavour technology can play a key role in achieving this balance,”

says K Ganapathy, Marketing Manager – India, Kemin Food

Technologies Inc.

The food processing industry is now going through a process

of revamp in the form of relaunches and rebrandings. Several

categories have, thus, emerged banking on the popularity of

the health segment. One of them being snacking. “The health

snacks market is young and the category is yet to evolve.

Positioning and pricing will play a key role in the growth of

this category. Awareness of quality and exposure to different

tastes are other key factors. We have a young demographic

profile. Healthy and fun snacks are themes that Indian youth

relate to very well,” says Subramanian.

It is interesting to note that the underlying message behind

these marketing strategies portrays the emphasis on ‘taste’.

Taste is the real hero when it comes to food. Health is a bankable attribute only when supplemented with great taste. Today, the focus is on uniting health and taste; more specifically, Indian ethnic taste. So how

successful have companies been in the process of Indianising the concept of health foods?

GIVING AN INDIAN EDGE

Health foodsHealth foodsINSIGHT & OUTLOOK


Health foods

Britannia, with its Nutrichoice brand, has

redefined the concept of health foods

effectively. “Combining health with taste

is what we have always emphasised. And

the key to this is using the right blend

of functional ingredients. Unlike the

existing product, which just takes away

the bad – fried – and substitutes it with

baked, we are doing value-addition and

giving the consumer more with multi-

grain,” says Anuradha Narasimhan,

Category Director, Health and Wellness,

Britannia Industries Ltd.

But there have been hiccups for

some players in this category. Parle’s

Monaco Smart Chips, non-fried chips

was withdrawn in August 2011. Saffola

Zest, a baked snack from Marico, was

withdrawn in April 2010 on account of

poor response.

Coming up next: Soya revolution in IndiaThe probiotics market saw great action

in the past few years. Nestle launched

probiotic dahi while Amul offered a

range of probiotic lassis and ice creams.

Mother Dairy launched a probiotic

curd, b-Activ and Danone-Yakult offered

probiotic drinks. Next up is the soya

revolution as per market experts.

When it comes to soya penetration,

64 per cent of all households in India

indicate they use soya products, placing

India among the top five countries in

soya penetration, according to Health

Focus International. Household usage

of soya has increased 64 per cent since

2003. Soya is a high-quality protein

that delivers essential amino acids in

the right ratios to meet the protein.

It offers satiety benefits, which is of

importance in order to address the

growing concerns around obesity. “Soya

foods are emerging as a popular concept

and there is supporting science showing

that proteins, especially high-quality

proteins like soya, are more satiating

than carbohydrates and fats. A variety

of foods can be supplemented with

soya protein; some areas of interest

would be breakfast and snack foods

that are important to help keep you full

until the next meal,” explains Mark B

Cope, Nutrition Research Scientist,

Solae LLC.

Taking this innovation further,

frozen soya-based products made from

Canadian soyabeans by the Malaysian

brand Everbest are being introduced in

India by Sunshine. “With its range of

soya products, the company is looking to

provide a protein-rich replacement for

meat. These products are rich in protein

and without any preservatives. Its range

called mock meat is textured soya

protein, which imitates the aesthetic

qualities of meat such as texture, flavour

and appearance. Our products are

available in 18 different varieties, which

tastes like pomfret fish, spiced duck,

prawns, chicken meat, lamb etc, though

it is 100 per cent vegetarian,” says Pinky

Harwani, Founder, Sunshine.


INSIGHT & OUTLOOK Organic foods


Mahua Roy

Bagrrys India Ltd and

Weikfield Foods recently

announced the expansion

of the product portfolio of

their organic foods range. The Indian

organic food market has now transformed

into a full-fledged industry having high

growth potential. Owing to the shift

of consumer behaviour and spending

patterns, the industry is exhibiting a strong

growth inclination over the past few years.

Considering all these factors, the organic

food market in India is estimated to grow

at a CAGR of around 15 per cent during

2011-2013, as per market research firm

RNCOS.

Organic market opening upOver the years, the wellness industry has

grown significantly. Health and wellness

quotient remains on top of the list of

priorities of many consumers worldwide.

“Various factors have been responsible

for continuous growth in the health and

wellness market for the past few years such

as rising obesity levels, increasing diabetes

outbreak, lifestyle changes etc. Indian

women in cities, who are key decision-

makers in choosing what the household

consumes, are looking and actively seeking

healthy food options,” says Mohit Khattar,

Managing Director, Godrej Nature’s

Basket, one of the prime players in organic

retail. Food companies are realising this

and customising product launches to suit

the wellness demands of consumers. This

is the prime reason why in 2011, natural

food items attracted maximum number of

sales in the global health food market.

The growing popularity of organic

foods is expected to drive changes in the

marketshare holding pattern in the years

to come. “The organic market is still at a

nascent stage. But with each passing day,

it is gaining popularity and becoming an

integral part of urban living. Currently,

the industry should aim at being more

accessible with affordable pricing. If

the demand for organic food increases

further, the government will gradually

provide more subsidies and incentives

to farmers to produce it,” says Seema

Jindal-Jajodia, Founder, Nourish

Organic Foods. India’s organic

exports almost trebled in value

for the fiscal year 2011-12 from

the previous year, as per reports

from ASSOCHAM. India exported

almost 1,15,000 MT of organic

products in 2011-12.

The key challenge however lies

in promotion. Lack of awareness

about organic foods still makes it

an urban phenomenon. “The Indian

consumer segment has reached a

point where information and awareness

drives them to purchase products. A

direct interaction with consumers is

becoming a core, which makes them

feel closer to the product and also

gives them a better understanding.

As a result, various brands are taking

steps to get the information correctly to

consumers,” adds Khattar.

As a result, the supply of

packaged and fresh organic food

is increasing. “Organic foods imply

that the produce is grown without

the use of harmful chemicals, additives,

pesticides and other substances; and

is full of natural goodness of fruits and

vegetables. There are many requirements

that need to be fulfilled before food, or

other products can be pronounced as ‘100

An area dedicated just for organic foods is the latest trend in retail. Not just that, there has been an emergence of standalone retail chains dealing exclusively in healthy organic foods. Is India witnessing the second wave of green revolution?

NATURAL, THE NEW GAME CHANGER!

The organic packaged and fresh food market is growing strong and penetrating into smaller cities as well. The

buying pattern suggests that people irrespective of their age or sex, are buying organic food products.

Mohit KhattarMD, Godrej Nature’s Basket

The organic market is still at a nascent stage. But with each passing day, it is gaining popularity and becoming

an integral part of urban living. Currently, the industry should aim at being more accessible with affordable pricing.

Seema Jindal-JajodiaFounder, Nourish Organic Foods


Organic foods

per cent organic’. For example, to be labelled genuinely organic,

a piece of land where produce is grown should be fallow for a

number of years,” adds Vishakha Doshi, Marketing Director,

Organic Haus. Thus, the credibility and awareness about organic

foods is increasing rapidly.

Just an urban phenomenon?With health becoming a priority, has MRP really taken a backseat

when buying organic packaged food products? For instance, a

popular rice variant is available at ` 40 per kg while the organic

rice of the same variety costs ` 60 per kg. Similarly, tur dal is

available at ` 90 per kg while its organic version costs ` 140

per kg. Such high prices of organic foods not only affect the

demand but are also the biggest impediment to sales. This has

restricted the demand of organic products to families with higher

disposable income living in the bigger cities of India.

But market watchers expect this to change. “The organic

packaged and fresh food market is growing strong and penetrating

into smaller cities as well. The buying pattern suggests that people

irrespective of their age or sex, are buying organic food products.

But just for starters, people buy smaller quantities first and then

move on to larger quantities looking at the effect of these products,”

remarks Khattar. All major hypermarket and supermarket retail

chains, including Spencer’s, Fabindia, HyperCity, Godrej Nature’s

Basket and Nilgiri, have a dedicated shelf for organic food.

“Initially, retailers were sceptical about movement of stock,

since organic foods are significantly more expensive than

conventional foods. That is partly due to higher processing

costs, since they choose to eschew chemical additives, as well as

higher packaging costs, to ensure a reasonably long shelf-life,”

adds Jajodia.

Organic farmingWith a steady annual growth of 40 per cent on rising population,

higher disposable incomes and rising health-consciousness,

India’s organic farming industry is all set to reach ` 10,000 crore,

according to ASSOCHAM. According to available government

data, currently India has about 4.5 million hectare area under

certified organic farms and the number is growing fast. The states

doing well in organic farming are Madhya Pradesh, Maharashtra

and Orissa. North East and Rajasthan are heavily promoting

organic farming. This can only spell further success of packaged

and fresh organic food business in India. Health will definitely be

calling the shots for the growth of this industry.


FACTS & FIGURES ` 839 crore: Organic food exports from India, in 2011

5,70,000: Number of organic farmers in India

` 100 crore: Size of Indian organic food market

235: Number of organic food exporters from India

Source: Ministry of Commerce, GoI

INSIGHT & OUTLOOK Roundtable


Can health and convenience go hand-in-hand in QSR segment?

Consumers expect their favourite Quick Service Restaurants (QSRs) to offer a healthy assortment of the menu, and that must be tasty as well. In this competitive indulgent marketplace, can a health platform really act as a differentiator? Mahua Roy finds out...

QSRs are positioned in the indulgent category traditionally. Convenience and on-the-go consumption have been the trademark of this marketplace. However, in the recent times, the health-conscious consumer is expecting more. The trick lies in making available an assortment of healthy options and ingredients in the otherwise indulgent menu offering.

EDITORIAL TAKE

Today’s consumers are more

knowledgeable about nutrition and

prefer to lead healthier lifestyles

instead of just dieting. QSR

format is more convenient for the

customers who are on the move

and have less time because of their

work formats. The trend is radically

changing the way people eat in

India. Globalisation has promoted

the concept of healthy eating. India

is blessed with the largest youth

population. We fit in by providing

a healthy option in the food and

beverage section to the youth.

Our focus is to drive our brand

to the various tier II and tier III

cities in the nation. There is a

major void in that segment with

many international players from

other industry segments as well.

What differentiates our QSR is

that our products are freshly made.

We believe in providing a healthy

alternative meal to our consumers

at our stores.We are optimistic of its

success in the QSR platform.

Subroto MukherjeeChief Operating Officer,

BURGS

The paradox is that Indian consumers

tend to want healthier, fat-free,

sodium-free, sugar-free treats, but

rarely end up buying them. In evolved

markets such as Mumbai and Delhi,

the health proposition may work,

but I am not sure if this would be

applicable in tier II and tier III cities,

where QSR food is still considered

an indulgence.The QSR industry

thus faces a peculiar challenge. It

could either risk losing customers by

not offering healthy menu choices, or

it will have to invest time and money

in offering healthy menu choices

that may or may not draw many

customers. A smart option would

be to incorporate an assortment

of healthy foods and beverages in

the menu offering. Salads, health

drinks and healthy whole wheat

bread range are the options we are

planning to provide our customers.

However, operating completely on a

health food platform may not be a

profitable proposition in the Indian

QSR industry.

Rajneesh KrishnaSr Professor – Consumer Behaviour,

MICA

An interesting trend noted in the

food industry is the inclusion of

new buzzwords. The QSR industry

is an evident example. Use of

words such as wholesome, natural,

fresh and local is swiftly replacing

previously popular phrases such as

low calorie, low fat and low carb.

More traditional health claims on

the menu usually tend to get an

adverse reaction from customers

because they associate healthy claims

such as low fat, etc with less taste.

Indians have a deep seeded concept

of equating fresh food to safe,

healthy and wholesome, and thus

this positioning and communication

is helping the QSR industry hugely.

Another strategy working well for

the QSR industry is the option of

letting the customers customise

their menu choices. This, to a

certain extent, puts the customers

in charge of how healthy their meal

is. Keeping a ready assortment of

healthful ingredients can create a

positive effect on consumer psyche.

Rahul KumarCEO and Principal Owner,

Red Mango India

AUTOMATION TRENDS Automated weighing systems


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Avani Jain

Time is money – a philosophy that drives today’s

industries including the food processing to

implement solutions that proactively promote factory

floor efficiency and productivity, as downtime eats

into revenue growth. By utilising equipment and technology that

can evolve with and anticipate operational needs, the companies

can enhance productivity. Chandubhai Virani, Managing Director,

Balaji Wafers Pvt Ltd, says, “In present times, the production

capacity of any food processing facility has increased drastically,

and at any given point of time, the companies are dealing with

tonnes of raw materials and final products. Thus, manufacturers

can achieve the precision required in food processing operations,

particularly ingredient mixing in batching and blending

applications, by integrating intelligent, sophisticated weighing

technology with plant equipment. Further, the new automated

weighing systems ensure that there is no discrepancy when it

comes to product packaging.”

Earlier, food processing companies would go for manual

weighing systems as the production was limited. He adds, “But,

with the emergence of new technologies and increased demand,

the capacities have doubled. Hence, automated weighing systems

have become a necessity. For instance, earlier, we had been packing

only 40-50 packets per day, but now the figure has risen to around

40-50 lakh packets per day. Thus, the processing has increased

manifold. In such a scenario, automated weighing systems are

not only needed at the time of packaging, but also necessary for

consistent product development as well as tracking ingredient use

during the processing.”

Automation on the riseElectronic weighing systems, consisting of weight sensors

and indicators, are designed to facilitate automation in food

processing facilities. With advanced integration capabilities,

automated electronic scale systems interface with plant devices

and communicate with Programmable Logic Controllers (PLCs),

PCs, and other vital operating systems to provide an automated

weighing solution. System automation effectively decreases

dependence on manual monitoring, manipulation, and operation,

thus, minimising human error.

While automated weighing processes provide manufacturers

with greater control and visibility over the entire manufacturing

enterprise, these also provide benefits beyond measurement

accuracy. By applying this technology to complex blending and

batching applications, users can experience improved quality

control, increased inventory management, and reduced labour costs.

Achieving accuracy in batch applicationsDuring batch processing at any food processing facility, the proper

mix of ingredients is required. Food processing applications require

precise ingredient usage to ensure the desired product quality

within each batch developed. Further, food processing depends

heavily on batch consistency to maintain the taste, texture, colour

and nutritional value of food products.

Thus, improper estimation of the volume of ingredients in a

recipe can affect the quality, effectiveness and consistency of the

final product. In the long run, this could be costly. However, using

automated weighing system to carefully analyse each ingredient

ensures precise measurements and, in some cases, improves batch

recipe quality, consistency and repeatability.

One of the important aspects in any food processing activity is use of correct amount of raw materials while processing, besides ensuring that there are no variations in weight during product packaging. In such a scenario, automated weighing systems can help to increase the efficiency and productivity at the food processing facility to a large extent.

Enhancing visibility and accuracy in food production


Automated weighing systems

For ingredient measurement in food

processing applications, using weight

sensors and indicators together can

automate these applications for improved

accuracy and product consistency. Once the

measurement parameters have been entered

into the indicator, which usually consists

of weight ingredients and timed events,

the automated weighing systems can be

configured to recall recipes, automatically

measured according to the specified

weight values or percentages. These

automated scale systems can accommodate

rapid product switchover, controlling

multiple weighing requirements in a

single application while delivering high-

quality results. For additional automation,

indicators can be configured to track

product usage, keeping a running total

for inventory purposes, thus maximising

process efficiency and reducing inaccuracies

due to human error. Indicators can also

improve filling operations by preventing

common measuring miscalculations, such

as freefall error.

Scope indicationThe opportunity areas for automation

equipment in the food processing sector

are plenty. There are several unexplored

segments where automation can be used.

Thus, if the Indian food processing

industry has to achieve the projected

growth and become globally competitive,

it becomes imperative for the companies

to use automated equipment such as

weighing systems that help in achieving

accuracy and avoiding human touch

while processing and packaging. By

utilising innovative automated weighing

technology, weighing inaccuracies and

human errors can be minimised and uptime

can be maximised, allowing operators to

reduce the processing time with improved

productivity and profitability.

Virani concludes, “In present times,

when the regulations pertaining to food

quality and packaging have become

stringent, and people have become

extremely health-conscious, employing

manual weighing systems during mass

production at any food processing facility

is not a good option. Thus, the usage of

automated weighing systems has increased

manifold. These weighing systems increase

the speed of the production and even

minute variations from the desired weight

are captured by the weighing sensors.

This ensures accuracy in packaging.

Taking into account these factors, the

demand for more complex and advanced

automated weighing systems will only

increase in future.”


The usage of automated weighing systems has increased manifold. These weighing systems increase the speed

of the production and even minute variations from the desired weight are captured by the weighing sensors.

Chandubhai ViraniManaging Director, Balaji Wafers Pvt Ltd

ENERGY MANAGEMENT Electrochemical activation technology


ENERGY MANAGEMENT

Courtesy: Radical Waters

Rakesh Rao

Industries such as food & beverages,

which have to adhere to high

levels of hygiene standards, have

to rely on Clean-In-Place (CIP)

process – which can effectively clean the

interior surfaces of pipes, vessels, process

equipment, filters and associated fittings,

without disassembly. In beverage bottling

and canning plants, CIP is used to

clean various product lines such as syrup

and water lines for a variety of reasons

including flavour carry-over prevention

and microbial control. In CIP, elevated

temperature and chemical detergents

are often employed to enhance cleaning

effectiveness. “In CIP processing, using

various chemicals may lead to formation

of residues that would have to be removed

with more chemicals. Hence, chemical

usage increases automatically. Moreover, all

chemicals form by-products that may have

carcinogenic effect. Also, these residues,

which are environmentally unsafe, cannot

be released since it can pollute groundwater

and soil. Hence, they have to be neutralised

before disposing of into the sewerage

system,” says Dr C Balan, Managing

Director, Envirolyte Aquasolutions India.

In order to offer safer cleaning solution,

many food & beverage manufacturers are

looking to adopt technology, such as ECA,

which can produce disinfectants on-site for

reducing the consumption of energy and

water. Dr Balan says, “In ECA technology,

we produce an absolutely harmless (even in

higher concentration) solution, which do

not require any further residue removing

process after usage. Because there is no

residue or by-product formation when

using ECA, it can be easily disposed of

into environment. As per Environmental

Protection Agency (EPA), the ECA

solutions are considered safe and effective

to use in CIP. ECA solution is 100 per

cent biodegradable,” opines Dr Balan,

who is now jointly working with Moscow

Science and Research Institute to apply

ECA technology in various fields.

In ECA technology, water is mixed

with salt, then it is passed into brine

solution through patented reactors to

produce an on-site detergent and sanitiser

for beverage plants to use in CIP processes.

Saving energy and time According to an official of the Research

Institute for Water and Waste Water

Technology, VLB Berlin, “Today, beverage

industry uses a vast array of disinfecting

methods, each geared towards specific

fields of application and formulated to

meet many different requirements. As a

general, and perhaps, somewhat simplified

rule, disinfection media can be categorised

based on their effectiveness and on the

way they are produced. One of these is

chlorine that is generated by a chemical

process called electrolysis. Such chlorine is

comparable to ozone and chlorine dioxide.

In the overall scheme of disinfectant

media, it belongs to the group of chemicals

that can be generated in a plant, on-site.”

ECA is a method of generating ‘free

chlorine’ (Cl2/HOCl /OCl–) as an active

disinfecting agent in so-called ‘anolytes’,

whose use is already well-established,

especially in the non-alcoholic beverage

industry. ECA generates anolytes as

active substances in disinfecting. “On-site

production of ECA solutions eliminates

expensive chemical purchasing, dangerous

chemical handling, trained chemical use and

safe environmental disposal requirements.

From a health and safety point of view,

all hazardous chemicals are removed and

the risk to staff is dramatically reduced

as they are now only handling food grade

salt,” observes Edmond O’Reilly, CEO,

Trustwater Group – one of the world’s

leading manufacturers of alternative

cleaning and disinfection technologies.

WHAT IS ECA?ECA solutions are created by mixing readily available food grade salt with water, thereafter passing the brine solution through the patented reactors that form the core of the ECA device. Once inside the reactor, the brine is activated by way of an electrical charge and two distinct solutions are produced: Anolyte, which is used as a disinfectant

Catholyte, which is used as a detergent

ECA technology has secured FDA and EU approval for use as an advanced disinfectant in the food and beverage processing industry. HOCl is generated under highly specific electrochemical conditions using a combination of water, salt (NaCl) and electricity. HOCI is effective at eliminating all pathogens and food spoilage microbes including spores.

Electrochemical Activation (ECA) is considered to be a breakthrough cleaning technology that brings cost and sustainability benefits to beverage bottlers. While it has the potential to eliminate the usage of hazardous chemicals, it can also reduce energy requirement for cleaning purposes drastically.


Electrochemical activation technology

In case of sanitation by chemicals,

it has been found that many micro-

organisms develop a tolerance or

resistance to conventional chemicals as a

result of continuous exposure. However,

ECA water exhibits a unique mechanism

of biocidal action, which is distinct from

that of chemicals, and hence micro-

organisms cannot build up a tolerance

to this process. At the same time,

ECA technology requires lesser power

compared to other cleaning systems.

“ECA halves the cost of CIP, with the

added benefits of shorter CIP times;

complete biofilm removal; increased

productivity uptime of 70 per cent, and

decreased energy use of up to 60 per cent.

Typical payback (for ECA technology) is

less than twelve months,” opines O’Reilly.

Adds Dr Balan, “Compared

to cleaning using chemicals, ECA

technology is economical since one

requires low-cost input raw materials that

are easily available. Using ECA system,

one can produce on-site disinfectant on

demand. It consumes less power and

requires minimal maintenance.”

Growing utilityAccording to an official of the Research

Institute for Water and Waste Water

Technology, VLB Berlin, “In recent

years, the application of ECA compared

to chlorine dioxide has increased for

disinfection purposes, especially in the non-

alcoholic beverage industry in Germany and

Europe. In the brewing industry, chlorine

dioxide or organic acids (peracetic acid)

dominate. Final goal of ECA application

in the non-alcoholic beverage industry is

the replacement of hot disinfection to save

energy. In this regard, Coca Cola is active

and there exists a general decision from the

headquarters in Atlanta.”

Speaking on the trends with regard

to application of ECA in beverage

processing, O’Reilly says, “Continuous

filler disinfection and 3-step pungent

flavour changeover are considered

game changers that were not thought

possible until ECA was introduced.

ECA solutions to date have been proven

to be effective across a broad range of

soft drink beverage processing and

bottling operations. Recently, Trustwater

has won an award for ‘pungent flavour

changeover’ application, which reduces

the changeover from 2 hours down to

20 minutes. Likewise, it has been proven

to be effective in brewery bottling

operations as well as a number of other

areas outside of CIP.”

India, get ready for ECAIndia is a highly populated country,

where food consumption is higher and

at the same time awareness about food

safety and latest CIP technique is low.

Experts believe that since ECA is a low-

energy consumption process, it can have

wide scope of applications. Dr Balan

says, “In India, hygienic systems and

processes are not well adopted in many

industrial sectors including food &

beverages. Considering all the benefits

offered by ECA, the technology has a

bright future in a country such as India.”

ECA as cold disinfectant could

be a possible alternative compared to

classical disinfectants or hot water

and steam disinfection respectively.

Considering the potential of the Indian

market, many companies are planning

to introduce their ECA technologies to

the Indian customers.

O’Reilly observes, “Right now, we do

not offer ECA technology in India for

food & beverages industry. However, it

is a market that is considered key to our

sales marketing strategy plan for 2013-

2014. It is our intention to work through

well-established integrator partners

that focus specifically on the food &

beverage industry as this has worked

successfully for us in other territories

internationally.”


Courtesy: Radical Waters

BENEFITS OF ECA Average CIP times may be reduced by up to 70 per cent due to the shorter

contact time that is required for effective cleaning and disinfecting relative to the equivalent strengths of conventional chemicals

Unlike conventional cleaning and disinfection practices, ECA solutions are applied at ambient temperatures with substantial energy savings

Water savings of up to 60 per cent may be achieved due to shorter cleaning and disinfection cycles as well as the ability to reclaim CIP solutions for subsequent reuse

The ECA solutions can be reclaimed and reused several times before being discarded to drain without adversely affecting the downstream effluent environment

The ECA products have been shown to substantially extend the shelf-life of fresh produce (including meat, fish and value-added products) and can be integrated as an ingredient in sauces/condiments

ECA does not affect the taste, colour and appearance of the food products

ECA halves the cost of CIP, with the added benefits of shorter CIP times; complete biofilm removal; increased

productivity uptime of 70 per cent, and decreased energy use of up to 60 per cent. Typical payback (for ECA technology) is less than twelve months.

Edmond O’ReillyCEO, Trustwater Group

In India, hygienic systems and processes are not well adopted in many industrial sectors including food &

beverages. Considering all the benefits offered by ECA, the technology has a bright future in a country such as India.

Dr C BalanManaging Director, Envirolyte Aquasolutions India

POLICIES & REGULATIONSRegulatory framework for health food



It is often asked whether the

present regulatory framework is

enough to safeguard the interest

of health food industry in India.

In fact, the regulatory framework is being

built for health foods and it is going to

take some time before the Food Safety and

Standards Authority of India (FSSAI)

notifies the regulations regarding Foods

for Special Dietary Uses, which will

include functional foods, nutraceuticals,

foods for special medical conditions, and

infant foods, among others. “Right now,

the regulations are fairly open and there

is little control over such foods, and the

claims made thereof as long as there is

enough scientific evidence to back the

claims. Also, the kind of ingredients

that could be used although not clearly

specified, industry uses such herbs and

botanicals such as gingko biloba, ginseng,

etc. There are many ingredients used

that are described as ayurvedic such as

ashwagandha, mulethi, etc,” says Dr J S

Pai, Executive Director, Protein Foods &

Nutrition Development Association of

India (PFNDAI).

Can regulations protect health food industry?In fact, the FSSAI has decided to regulate

health foods by asking manufacturers of

products, which do not have standards

or specifications, namely the proprietary

foods, to obtain the product approval from

FSSAI. “The authority will try to verify

whether all ingredients and additives

used are safe and may permit them case

by case. They have already published an

advisory regarding the product approval

process, which is uploaded on the website

of FSSAI, and much of the earlier

confusion is resolved,” says Dr Pai. There

will be two types of food groups, which

will be classified; one which contains

common ingredients and additives used

in everyday foods and should not have

any difficulty in clearing them. The

second group will consist of ingredients

that are not used in foods or additives

that are not permitted in India. “Such

foods will require additional scrutiny

or even sending them for opinion of

scientific panels and committees before

granting the approval. For each approval,

the FSSAI will be charging ` 25,000,

which probably will not cause problems

for bigger companies but may hurt

smaller ones. Soon FSSAI will notify

the regulations for these foods, so some

uncertainty will go away and possibly

also the charges that are being levied at

present,” points out Dr Pai.

Health food/nutraceutical industry

is one of the fastest growing sectors in

the food processing industry in India

as well as globally. “Currently, health

food sector neither comes under food

nor pharmaceutical industries. This

creates confusion over domain of the

regulation. FSSAI is actively involved in

bringing regulations for nutraceuticals

and functional foods, which is a time-

consuming task. In India, we have vast

amount of traditional wisdom on role of

food in disease management and number

of foods has been consumed for this

purpose for centuries,” says Dr Suresh

Itapu, CEO, Nutritech Consulting

Services Pvt Ltd.

Quantifying benefitsThere are a number of ayurvedic

formulations, which could be considered

as foods and drugs, therefore adding to

the confusion. There should be a clear

demarcation between health foods and

drugs. There are a number of gaps

in implementation and regulation

of standards. Today’s information

technology provides several opportunities

for the food marketers to promote foods

as health foods based on trivial, non-

scientific claims. “Current regulations

are not sufficient for managing these

unscientific and unethical claims

from going to public. There should be

appropriate regulations and procedures to

support proper health claims and control

wrong or unethical promotion of health

foods. Also, the existing infrastructure is

not enough as far as testing of health

foods and development of testing

methods are concerned,” points out

Dr Itapu.

What compounds the problem is

dearth of qualified manpower. “There are

not many qualified personnel to keep a

check on quality and labelling aspects of

processed foods, in general, and health

foods, in particular. Current regulatory

framework is not equipped enough for

analysing the safety and efficacy aspects

of health foods and their claims. It is

essential for regulatory systems to be in

SAFEGUARDING the INTERESTS of INDUSTRY and CONSUMERS

At present, the health food sector neither comes under food nor pharmaceutical industries, and hence faces a problem over the domain of regulation. There has to be a clear demarcation between health foods and drugs. Besides, the government should come out with proper regulations to control unethical promotion of health foods.


Regulatory framework for health food

place to prevent unethical claims being

put on foods via effective monitoring and

appropriate enforcement,” he points out.

What government should do?We may have to wait and see as to what

kind of regulations regarding the Foods

for Special Dietary Uses will be finally

notified. “It is expected that some of

the provisions in the Food Safety and

Standards Act 2006 including the

functional foods, nutraceuticals, etc,

will be permitted. Some ingredients

used in ayurveda may be permitted in

foods for the health benefits. There are

forms such as tablets, capsules, powders,

etc, which will also be permitted. Thus,

some of these products will be at the

boundary level of food and medicine,

and need to be adequately screened for

safety,” notes Dr Pai.

Industry will not face any problem with

the regulations as long as these are clear.

When the products are developed and are

entering the market, the industry does not

want any ambiguity about the process of

approval. “Sometimes the products are not

approved before marketing, and at times

a company is pulled up for improper

marketing. Although industry may try to

stretch the benefits and safety of products

a bit, having clear rules spelled out right

in the beginning avoids a lot of efforts and

costs that may be incurred in marketing,

withdrawing products from the market

and even changing the marketing line.

Even the investment in this will depend

on how clear the regulations are,” points

out Dr Pai.

Government has started charging

fees for approval, which is not good sign

for small players. When someone has a

large portfolio of products and if these

are proprietary foods, then getting them

approved will be expensive. Even changing

formulations will cost the manufacturer

the fees. “Since there are some products

that may overlap or lie on the boundaries

of foods and drugs, there will be some

confusion about who will regulate the

product unless the regulations are clear

and there is consensus between Drug

Controller and FSSAI. With new research

in health science, the opportunities in

health foods are increasing tremendously.

Prevention will certainly be better than

cure from consumer point of view; so they

will want to see food products that would

reduce the risk of heart disease, cancer, age-

related problems, diabetes, etc, which cost

enormously to cure. Government should

take steps in bringing these regulations

soon and without much confusion,” points

out Dr Pai.

Taking proactive stepsDr Itapu strongly believes that the

government should take proactive steps in

streamlining the health food regulations

in India. “Cost of healthcare management

is enormous and growing at an alarming

speed in India. It has been estimated that

the country spends more than one lakh

crore rupees on healthcare management

annually. During the last decade, the

incidence of lifestyle- and diet-related

degenerative diseases such as diabetes,

heart disease, obesity, cancer, etc, have

been growing at a high rate,” he adds.

It has been undoubtedly proved over

centuries that foods can play a significant

role in preventing, managing diet-related

degenerative diseases.

In this scenario, health foods can

play a major role in improving the health

status of the population, if consumers

select appropriate foods. Government

can play the role of guide by setting up

standards and providing guidelines for

manufacturers to make science-based

health claims. Also, government may

consider reducing taxes on health foods

and increase taxes on unhealthy foods,

thus contributing towards improving the

health of the population. The regulators

should give priority and provide support

to pre-market approval rather than post-

market reaction to a health claim on health

foods. “Regulators should involve various

concerned departments in the government,

academic institutions and concerned

citizens in the society in activities that

promote nutritional awareness among

consumers. Creating infrastructure to

implement the regulations is also a crucial

step that the government needs to take,

for example setting up testing laboratories

and providing training to personnel,”

points out Dr Itapu.

Government, with the help of

experts, should work out what is good

for the consumer and convey to the

industry the needs of the consumers, so

that the industry makes the right type

of health-oriented foods. There should

be stringent rules as far as health claims

are concerned. Strict implementation

of new regulations may be a burden to

the industry, but government needs to

take necessary steps to encourage the

industry to adhere to the regulations. It

is an uphill task for both the industry

and the government, but in the long run,

it will be beneficial both to the industry

and consumer.


Government can play the role of guide by setting up standards and providing

guidelines for manufacturers to make science-based

health claims.

Since there are some products that may overlap or lie on the boundaries of foods and drugs, there will be some confusion about

who will regulate the product unless the regulations are clear and there is consensus between Drug Controller and FSSAI.

Dr J S PaiExecutive Director, PFNDAI

There are not many qualified personnel to keep a check on quality and labelling aspects of processed foods, in

general, and health foods, in particular. Current regulatory framework is not equipped enough for analysing the safety and efficacy aspects of health foods and their claims.

Dr Suresh ItapuCEO, Nutritech Consulting Services Pvt Ltd

STRATEGY Tapping rural market

Mahua Roy

A few months ago, Dabur

reported an interesting

spurt in orders for its Real

range of packaged juices in

variants as unusual as plum, peach and

apricot from remote towns in north east

India. The consumption pattern in rural

India is changing rapidly. Marketers

paying attention to this trend will benefit

hugely. As mirrored in the urban areas,

the proposition of health foods is poised

to create a whole new set of product

categories with promising outlook in

rural areas. “The expanding market

indicates that consumers are inclined to

accept these products since this industry,

like any other, is surely market-driven. It

is a simple logic of demand and supply.

Health-consciousness has largely been an

urban phenomenon, but we are now seeing

this trend emerge even in the hinterland,”

says Praveen Jaipuriar, Marketing Head -

Foods, Dabur India.

Data shows that the demand for cream

biscuits has gone up in rural market. Also,

the sale of instant noodles is growing nearly

twice as fast in the rural market compared

to the urban ones. Overall, the milk, food

and drinks category in rural India saw

volumes grow 41 per cent in 2011.

Over the last two years, HUL has

trebled its direct reach to rural areas by

adding one million stores across India.

PepsiCo India has increased its sales

force; sharpened its go-to-market strategy;

invested in its supply chain and coolers;

and increased capacities for rural markets.

This defines the fact that changing

lifestyles can open up the rural markets

to a basket of products positioned as

premium. “With almost 69 per cent of

India’s population living in rural areas, they

present a significant market opportunity.

Even a mere 2 per cent of villages, if

selected correctly, can generate a 20 per

cent jump in sales growth for companies,”

says Rajneesh Krishna, Sr Professor –

Consumer Behaviour & Rural Marketing,

Mudra Institute of Communication,

Ahmedabad (MICA).

Rural lifestyles changingSeveral factors have driven an increase

in the rural disposable incomes. “The

rural consumers are driving volumes

and consumption due to their growing

aspirations towards a better lifestyle. Increase

in literacy and disposable income are also

reasons for their increasing consumption of

packaged foods,” adds Jaipuriar. Today, rural

India has higher purchasing power than

what was the case a few years ago, and even

education levels are improving. Exposure

to brands has increased significantly as the

youth goes to towns or metros for higher

education or jobs.

Due to a rise in incomes, around 350

million people living in rural India will

soon enter the middle-class segment. This

figure will shoot up to 500 million by

2018. This represents a huge opportunity

area for food & beverage processing

companies. The middle class will drive

consumption of foods positioned on the

health platform, as is seen in the urban

regions. Around 22 per cent of packaged

foods consumption was contributed

by rural sales, states a report by AC

Nielsen. “With income levels increasing,

consumers are rapidly shifting upward in

a given category, ie, from basic to value-

added, and from value-added to premium

products,” explains Rajiv Subramanian,

Principal – Consumer & Retail, Tata

Strategic Management Group.

According to a report by AC Nielsen, rural purchasing power has grown faster than that in the urban areas in the last six quarters. With changing lifestyles, can the health food phenomenon replicate success in the rural areas too?

A healthy A healthy marketplace for marketplace for packaged foods!packaged foods!

66 Modern Food ProcessingModern Food Processing || March 2013March 2013


Tapping rural market

Ever-growing marketAC Nielsen projects the Indian rural

market to grow more than tenfold to

become a $ 100-billion opportunity for

retail spending by 2025. Four key areas

of consumption – premiumisation,

commoditisation, indulgence and brand

acceptance – will help drive sales across

rural India in the coming years. The rural

market is currently worth approximately

$ 9 billion in consumer spending in the

FMCG space annually. Interestingly, the

study findings show that food categories

will be driving the bulk of the additional

$ 91 billion into the marketplace by 2025.

The change is evident as in the past three

years, 400 towns with a population of one

lakh to one million added over 250 stores,

each selling FMCG goods.

Gaining a foothold in rural markets

involves complete different business

dynamics. “The rural consumer exhibits

certain behavioural characteristics, which

are unique to rural settings. The marketer

needs to recognise these through proper

prior research. Re-engineering products

to suit the rural needs is a way out to

address the challenge of acceptability,”

says Subramanian.

A serious marketplaceIt is critical to the success of health foods

category that the FMCG manufacturers

and retailers focus on the unique needs

of the rural Indian consumer’s shopping

basket. The consumers are becoming

more aware now and demand value

for money spent on purchasing. While

small-sized packages are vital for entry

into the market, as the purchasing

power increases, rural consumers are

increasingly buying larger packs at

a lower cost per serving. Retailers,

catering to these changing needs by

offering a portfolio of products that

provide a value proposition, will be

poised for growth.

The requirement of the rural

population is significantly different

from that of the urban areas, owing to

varied demographic, social, economic

and psychological environments. Thus,

the market offerings have to be suitably

modified to meet the exact requirements

of the rural consumers. “Purchases in

rural India are meant for consumption

by the entire family as opposed to

individual preferences. In this scenario,

it is essential that products are developed

such that they are fit for general

purpose of all the members. On the

whole, purchase decisions are influenced

by deeply-rooted social and cultural

norms. The joint family system is still

common, and reference groups have a

major impact on buying behaviour,” says

Krishna. Thoughtful consideration to all

these factors is essential to make a mark

on the rural audience.

“Recent analysis has shown that

branded offerings in categories, which

are traditionally part of the Indian

basket, have got faster traction from

consumers. However, it is important

to note that the rural consumer, just

like any other, does not compromise

on product quality and taste,” adds

Subramanian. The proposition of

mere convenience is now passé. When

coupled with the health proposition, the

food category can expect higher growth.

This has been proven to be a success

in traditional foods such as set curd

category, which has seen tremendous

growth in rural areas too.

Cut-throat competition in urban areas

has compelled many companies to look

for new and unexploited markets. Rural

India has emerged as an answer. Besides,

improvement in infrastructure seems to

have lowered the entry barriers for many

companies. Also, rural India is insulated

against global economic downturns,

which adds to its attractiveness. Health is

no longer a premium proposition and this

has been made possible by the incessant

marketing efforts of food companies.

“Earlier, brands used to reserve 70 per

cent of their budgets for the urban

market and 30 per cent for the rural

markets. This has now turned into 45

per cent reservation for rural marketing

spend. Brands have begun to realise that

the urban market is stagnating, and at

the same time, the cost of acquisition per

customer in rural areas is low. This makes

a big difference,” says Krishna.

Distribution challengesHowever, distribution still remains a

challenge, as rural infrastructure still has

not reached an optimum level. Growth

of the food category heavily depends

on supply chain efficiency, and certain

health food categories bank on cold

chain infrastructure. “Growth of many

categories has been severely constrained

by this limitation in the Indian market

landscape. These include categories such

as butter, cheese, ice cream and chilled

or frozen ready meals, which need to

be stored in regulated temperature till

consumption,” adds Subramanian.


The rural consumer exhibits cer tain behavioural characteristics, which are unique to rural settings. The marketer needs

to recognise these through proper prior research.

Rajiv SubramanianPrincipal – Consumer & Retail, Tata Strategic Management Group

Earlier, brands used to reserve 70 per cent of their budgets for the urban market and 30 per cent for the rural markets. This has

now turned into 45 per cent reservation for rural marketing spend.

Rajneesh KrishnaSr Professor – Consumer Behaviour & Rural Marketing, MICA

The rural consumers are driving volumes and consumption due to their growing aspirations towards a better lifestyle.

Increase in literacy and disposable income are also reasons for their increasing consumption of packaged foods.Praveen JaipuriarMarketing Head - Foods, Dabur India

TIPS & TRICKS Water management


Practical tips to manage wastewater in brewery Breweries use litres of water to make beer. With stringent pollution norms in place, brewers have to take steps to reduce their environmental footprint. Reducing water usage and recycling wastewater can be effective ways to achieve this objective. However, thorough understanding of the brewing processes and wastewater treatment technologies is imperative for optimum results.

By simply allowing

the wastewater time

to sit before going

down the drain, much of the solids such

as spent grain, yeast, trub, brewery soil

can settle out and not contribute to the

Biochemical Oxygen Demand (BOD)

and Chemical Oxygen Demand (COD)

load going down the drain. Even if the

brewery is using a septic system, one

should neither overload the organisms

with too much soil nor starve them out.

A balance needs to be achieved to keep

the septic system operating efficiently.

In larger breweries, these same types

of organisms can actually work for the

brewery and can save money in utilities.

M o s t s m a l l

breweries, however,

really do not need to

get sophisticated equipment to pre-treat

their wastewater, unless they want to save

money on wastewater surcharges or be

environment-friendly. Brewers can adopt

low-cost methods such as pH controllers,

filter bags/filter cartridge and coagulation/

flocculation chemicals to treat wastewater

to comply with government regulations.

A pH controller

typically adds either

sodium hydroxide or

sulfuric acid to raise or lower the pH to

the 5-9 range. The advantage of a pH

controller is that they can be installed in

line, so the chemical is added to the water

as it is moving through a pipe before

it goes to a holding tank or down the

drain. Getting the pH neutralised is the

single-most important step that brewers

can take up to get their wastewater under

compliance with regulations.

Using a filter bag will

get the gross soil out

of the wastewater

either before it goes to a holding tank

or down the drain. The advantage of this

type of system is that it is affordable,

easy to maintain, and does not take

up a lot of space in the brewery. Filter

cartridges are also affordable but can

plug easily if the soil blinds the filter.

If the cartridge method is used, it is

best to do a series of them rather than

relying on one cartridge to do all of the

work. While filter bags and cartridges

are not intended to greatly lower the

Total Suspended Solids (TSS), they can

remove a lot of the contaminants that

contribute to BOD and COD.

W a s t e w a t e r

chemicals such as

aluminium sulfate

(also known as alum) and polymers are

often used to help either precipitate

or float solids. Alum helps float fatty

acids by allowing them to attach to

the alum, so they can be skimmed

off. Polymers have varying molecular

chain lengths that attach to solids and

either float or sink to the bottom so

they can be skimmed, drained, filtered,

or centrifuged.

For many reasons,

some breweries

use centrifugal

separating technology systems as a

forward-looking solution for wastewater

treatment. The technology has many

advantages: decanters and separators

operate continuously, are extremely

efficient for clarification and separation,

and require minimum energy and

personnel. Treatment installations for the

entire wastewater system can operate in

extremely restricted spaces and require

the minimum of upfront costs.

Brewery wastewater

mainly consists

of two streams:

residual substances from production.

Yeast, fermentable sugar or kieselguhr,

for example, can be recycled as valuable

substances into the production process

once solid and liquid components have

been separated. This reduces costs and

boosts the yield. The second main

stream of brewery wastewater comes

from the cleaning of fermentation

and storage tanks as well as vat and

bottle rinsing. Decanters have proved

to be extremely efficient for removing

these residues and cleaning agents,

thereby making a specific contribution

to environmental protection and to

reducing disposal costs.

Reference: Birko

GEA Westfalia Separator Group


Even in the most efficient

breweries, the ratio of

gallons or litres of water

to actual beer produced

is about 4-5:1. In breweries that are

not as efficient in conserving the

amount of water used, the ratio can

be as high as 6-8:1 or even higher. In

some breweries, the water is recycled

or reused in some way but in most

breweries, the water simply goes down

the drain – often without any kind

of pre-treatment. Following guidelines

can be helpful for breweries to bring

down their water consumption and

put in place systems to treat and reuse

wastewater.

11

22

44

33

55

66

77

PROJECTS


Food park Government of KarnatakaProject type New facilityProject newsGovernment of Karnataka is planning to set up food park at Ittangihala, Bijapur in Karnataka.Project location Ittangihala, BijapurProject cost Around ` 10-30 croreImplementation stage Planning

Contact details:Government of KarnatakaDepartment of Industries and Commerce, 1st Floor, Vikasa Soudha, Ambedkar Veedhi, Bengaluru 560001, KarnatakaTel: 09448775784 Email: gurunath_sk@yahoo.co.in----------------------------------------Food park Ministry of Food Processing Industries, GoIProject type New facilityProject news The Central Government has taken up a $ 98-million (` 4 billion) project for building 30 mega food parks in India along with a proper supply chain for each of them. Project location IndiaProject cost` 4 billion Implementation stage Ongoing

Contact details: Ministry of Food Processing IndustriesPanchsheel BhavanAugust Kranti Marg New Delhi 110 049 Tel: 011-26494032, Fax: 011-26492176

Grain-processing unitRCL RetailProject type New facilityProject news The company proposes to procure bulk quantity of raw pulses from farmers and agents to clean, grade and process as per the variety of pulses, gram in ready-to-pack form. Project location Tiruvallur, Tamil NaduProject cost ` 47.3 millionImplementation stage Planning

Contact details:RCL RetailNo 84/85, Walltax Road 1st Floor, Chennai 600003 Tel: 044-31905002, Fax: 044-25345275 Email: [email protected] processing Vizag FoodsProject type New facilityProject newsVizag Foods is planning to set up fresh and frozen buffalo meat processing unit at Visakhapatnam.Project location Visakhapatnam, Andhra PradeshProject cost Not knownImplementation stage Planning

Contact details Vizag Foods1st Floor, VUDA Building Opposite TTD, Kalyanmandapam Sector-3 MVP Colony, Visakhapatnam - 17 Andhra Pradesh Tel: 0891-2522468 Email: [email protected]

Milk processing Parag Milk Foods Pvt LtdProject typeNew facilityProject news Parag Milk Foods Pvt Ltd is planning to set up a dairy unit with a capacity of processing about five lakh litre of milk a day in West Bengal. Project location West BengalProject cost Not knownImplementation stage Planning

Contact details :Parag Milk Foods Pvt Ltd81-A, Mittal Court, Nariman Point MumbaiTel: 022-22844761, Fax: 022-43005580 Email: [email protected] ----------------------------------------Milk processing ITC LtdProject type New facilityProject news ITC Ltd has commenced the construction work on a milk processing plant in Munger, Bihar. The facility will have a capacity to process 2,00,000 litre of milk per day and produce 10 tonne of ghee etc.Project location Munger, BiharProject cost ` 1.5 billion Implementation stage Work in progress

Contact details:ITC LtdVirginia House, 37 J L Nehru Road Kolkata 700 071, West Bengal Tel: 033-22889371, Fax: 033-22882252 Email: [email protected]

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

TENDERS


Latest Popular Tenders brought to you by www.tendersinfo.com

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Freezing chamberOrg : Universidad De Los Lagos TRN : 14636061 Desc : Acquisition of freezing chamber for food processing plantBOD : March 11, 2013 Loc : Chile BT : ICB_______________________________________________

Hot drinks vending machines Org : Provincie Groningen TRN : 14372287 Desc : Supply of hot drinks vending machinesBOD : March 11, 2013 Loc : The Netherlands BT : ICB_______________________________________________

DCS machinery milk analyserOrg : Dakshina Kannada Co-operative Milk Producers Union LtdTRN : 14766741Desc : Supply of DCS machinery milk analyserBOD : March 11, 2013Loc : Mangalore, KarnatakaBT : Domestic _______________________________________________

Peda-ball making machineOrg : Karnataka Co-operative Milk Producers Federation LtdTRN : 14789837Desc : Supply and installation of peda-ball making machine in Mymul, MysoreBOD : March 12, 2013Loc : Bengaluru, KarnatakaBT : Domestic _______________________________________________

Dairy equipmentOrg : Mother DairyTRN : 14787554Desc : Providing goods and services – conversion of cold store to deep freeze, FM bottle filling machine, sterilisers for FM bottle filling machine (1,900 BPB each), CBMM 3,000 kg/hr, multi-purpose vat, paneer soaking tank, metal detector, nitrogen flushing

machine, milk pouch vending machine, milk silo, refrigeration equipment and puf insulation BOD : March 14, 2013Loc : Bengaluru, KarnatakaBT : Domestic _______________________________________________

Tricycle with glycol deep freezerOrg : Mother DairyTRN : 14787393Desc : Supply of tricycle with glycol deep freezer, 110 ltr cap for ice cream salesBOD : March 14, 2013Loc : Bangalore, KarnatakaBT : Domestic _______________________________________________

Freezing and storage of fishery productsOrg : Mauritanian Portal Development TRN : 14489221 Desc : Construction and equipment for two processing plants, freezing and storage of fishery products in Nouakchott and NouadhibouBOD : March 14, 2013 Loc : Mauritania BT : ICB_______________________________________________

Pilot scale unit for RTE foodOrg : Indian Institute of Technology, KharagpurTRN : 14731798Desc : Design, supply, installation, testing & commissioning of a pilot scale unit (100 kg/day) on turnkey project basis for production of ready-to-eat (RTE) therapeutic foodBOD : March 15, 2013Loc : Kharagpur, West BengalBT : Domestic _______________________________________________

Ice cream plantOrg : Bihar State Milk Co-operative Federation LtdTRN : 14522707Desc : Design, construction, execution of 20,000 LPD ice cream plantBOD : March 15, 2013Loc : Patna, BiharBT : Domestic

EVENT LIST


NATIONAL

Nutra India Summit 2013 An exclusive event for nutraceuticals,

functional foods, dietary supplements

and ingredients; March 13-16, 2013; at

Vivanta by Taj-President, Mumbai

For details contact:

MM Activ, 240, Kaliandas Udyog Bhavan,

Babasaheb Woralikar Marg

Near Century Bazaar, Mumbai 400 025

Tel: 022-24385007/9

Fax: 022-24379882


AAHAR 2013 One of the comprehensive tradeshows

with emphasis on upcoming trends in

the food & beverage industry as well as

hospitality sector; March 14-18, 2013; at

Pragati Maidan, New Delhi


India Trade Promotion Organization

Pragati Bhawan, Pragati Maidan

New Delhi

Tel: 011-23378802, Fax: 011-23371492


Food Technology ShowTradeshow, to be held along with

PackPlus South, will provide a one-stop

shop for food & drink technology, quality

assurance, packaging, retail solutions, food

safety and laboratory equipment; July

05-08, 2013; at Hyderabad International

Trade Exposition Centre, Hyderabad


Print Packaging.Com Pvt Ltd

F 101, Tower No. 7, First Floor

International Infotech Park

Vashi Railway Station, Vashi

Navi Mumbai

Tel: 022-27812619

Fax: 022-27812578


Food & Technology ExpoTrade show to gain an insight into global

trends in food & beverage processing and

allied technologies; July 26-28, 2013; at

Pragati Maidan, New Delhi


NNS Events & Exhibitions Pvt Ltd

Meri Delhi House, 25/10, East Punjabi Bagh

New Delhi

Tel: 011-46867500, Fax: 011-46867521


Food Tech India – KolkataPremier exhibition dedicated to the

food processing, bakery and food service

industry; August 16-18, 2013; at Milan

Mela Complex, Kolkata


N K Kapur & Company Pvt Ltd

C -151 A, Mayapuri Industrial Area,

Phase 2, New Delhi

Tel: 011-28117927, Fax: 011-28117930


For details

Network18 Media & Investments LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment,

Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

HYDERABADAndhra Pradesh,

May 31- June 3, 2013

INTERNATIONAL

The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

Global Natural Food & Machinery Industry ExhibitionTradeshow dedicated to latest technologies

in natural food processing as well as

packaging and kitchen equipment; March

28-31, 2013; at Changwon Exhibition

Convention Center, Changwon, Korea


Messe Korea Inc.

No 43, Apec-ro, Haeundea-gu

Busan, Korea

Tel: +(82)-(51)-7407707

Fax: +82-51-7407708


IFFA 2013The leading international trade fair for

processing, packaging and sales in the

meat industry; May 04-09, 2013; at

Frankfurt am Main, Germany


Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1

60327 Frankfurt a. M.

Germany

Tel: +49 69 75 75 0

Fax: +49 69 75 75 - 60 06


Guangzhou International Coffee Equipment & Supplies FairSpecialised exhibition cum tradeshow for

the coffee processing & retail industry; June

27–29, 2013; at China Import & Export

Fair Pazhou Complex, Guangzhou, China


Guangzhou Huazhan Exhibition Planning

Company Ltd

Suite H, 9th Floor, Jinsui Tower, No. 900

Guangzhou Avenue Mid, Guangdong, China

Tel: +(86)-(20)-38866965

Fax: +(86)-(20)-22223568


EVENT PREVIEW Nutra INDIA Summit 2013


Mahua Roy

An expected participation

from 20 countries, more

than 80 exhibitors across

the nutraceutical spectrum,

around 55 speakers from the global

nutraceutical fraternity, promising a

footfall of more than 300 delegates and

3,000 business visitors, the 8th edition

of Nutra INDIA summit is being

anticipated with eagerness by the health

foods industry. The summit will host

eminent personalities and newsmakers

from India’s nutraceutical, functional

foods, dietary supplements and

ingredients industry. It will also bring

together scientists, policymakers and

academicians from this sunrise industry.

The theme for this year is ‘Health

& wellness through nutraceuticals,

nutritionals & naturals’.

Engaging conference and industry networkingThe event, jointly organised by the

Council of Scientific and Industrial

Research (CSIR), International Society for

Nutraceuticals, Nutritionals and Naturals

(ISNNaN) and MM Activ Sci-Tech

Communications, will have scheduled

innovative sessions to boost networking

opportunities in this area. Speakers at the

conference will include Dr V Prakash,

Distinguished Scientist of CSIR, India;

Dr Pingfan Rao, President, International

Union of Food Science & Technology

(IUFoST); John Ruff, President, Institute

of Food Technologists, Chicago; Barbara

Byrd Keenan, Executive Vice President,

Institute of Food Technologists (IFT),

Chicago, among others.

There will also be ‘The CEO

Summit’, a unique event for the

discussion about global business trends

and issues. “It will look at the current

business environment from four vantage

points – industry growth, strategy,

right resources and balanced & strong

finance. In addition, an engrossing panel

discussion will be conducted, comprising

a group of leading CEOs,” says Niket

Donde, Event Secretariat, MM Activ

Sci-Tech Communications. The summit

will acknowledge those eminent

personalities who have contributed

towards this sector by felicitating them

with 8th Nutra INDIA Summit

Lifetime Achievement Award.

NuFFooDS tradeshowThis health & foods expo is positioned

to be an appropriate platform for

business interactions. It will offer

promising opportunities to brand

leaders as well as SMEs to make a

mark in this upcoming sector. An ideal

platform to launch, sample, showcase

products, technologies or ingredients,

this tradeshow will be hosting more than

80 companies expecting a footfall of

more than 3,000 business visitors. “The

health and wellness industry in India

has witnessed a phenomenal growth

in the last three years. According to a

report by FICCI and PwC, the overall

wellness market in India is estimated

at ` 490 billion. This summit will

provide global opportunities to Indian

companies as well as aid in exploring

trends in the Japanese functional food

market, R&D, export and functional

food industry in Brazil and Latin

America. European Nutraceutical

Association is also supporting the

event,” adds Donde.


Cashing in on the global wellness trendAn industrial tradeshow, a power-packed CEO summit, an engaging seminar & conference, and an awards

ceremony – all these sum up the 8th Nutra INDIA Summit, 2013. To be held at Taj Vivanta and World Trade Centre, Mumbai, from March 13-16, 2013, this event promises to be a holistic offering to the health foods industry.

IN A NUTSHELLExpected footfall at the 2013 edition

Participating countries: 20 Exhibitors: 80 Speakers: 55 Expected business visitors: 3000+

NuFFooDS tradeshow

BOOK REVIEW


Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

Food processing and preservation (Part 1)

Edited by: AK Bakshi, VK Joshi, Devina Vaidya and Savita Sharma

Price: ` 5,500 (for set of 2)

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Food processing and preservation (Part 2)

Edited by: AK Bakshi, VK Joshi, Devina Vaidya and Savita Sharma

Price: ` 5,500 (for set of 2)

This comprehensive text-cum-reference book covers several interesting

and essential elements of food science and technology, which include

many recent and emerging essential elements and technological aspects.

A resourceful anthology for food chemists and technologists, this

research-oriented book provides ample information about food processing

and preservation. Part 1 discusses in detail about food & health, cereals,

pulses, meat & meat products, and fruits & vegetables. The highlight of

this edition is the section on bio-preservation of minimally processed

foods and various post-harvest operations. It discusses in detail the

advances in food safety and industrial food processing technologies. It

also outlines the technological advancements in frozen food processing

and maintenance of nutritional quality.

This book will be an ideal guide for students and professionals in the

food science industry.

The second book in this compilation extensively covers important aspects

related to food science and technology, thus providing comprehensive and

authentic information to the professionals of food industry and academia.

The second part highlights innovative methods of processing such as

ozonisation, extrusion technologies, ohmic processing, irradiation methods,

etc. It also covers in detail the advancements in fermentation technology

by stressing on fruit-based alcoholic beverage processing, tofu production,

and other such recently popular developments. It discusses food additives

and quality assurance techniques. The book provides detailed information

regarding GMP and HACCP guidelines as well.

The book is must-have for the libraries of the universities, colleges

and departments of food science & technology, research institutes and

food companies. It would be highly useful to students of food science and

technology, food technology, post-harvest technology, food engineering, food

biotechnology, horticulture, agriculture etc.

PRODUCTS


This section provides information about the national and international products available in the market

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

Stainless steel sanitary fittings

The stainless steel sanitary fittings are

designed for contamination-free tubing

connections and are generally used in

pharmaceutical, food, beverage and dairy

industries. These are autoclavable, meet

FDA, USDA requirements and 3A sanitary

standards. For critical applications in the biopharma industry and other

ultra-pure applications, a range of high-grade surface finish sanitary

fittings meeting ASME-BPE 2002 specifications is also offered. A

sanitary clamp fitting consists of a coupling, clamp and gasket. A range

of couplings including concentric reducers, eccentric reducers, barbed

adapters, threaded adapters, elbows, tees, and crosses is available. Gaskets

for sanitary fittings come in a wide range of materials to meet customers

specific process needs.

Cole-Parmer India Pvt Ltd

Mumbai - Maharashtra

Tel: 022 - 67162209/2222


Website: www.coleparmer.in

Stainless steel seamless and welded pipes

Stainless steel seamless and welded pipes,

tubes and ‘U’ tubes and large diameter welded

pipes in various sizes, grades and specifications

as per customer requirements are available.

The material used is all austenitic, ferritic,

duplex and super duplex stainless steel and as

per ASTM, ASME, DIN, NFA and JIS standards. The size for welded

pipes ranges from 6.0 mm OD to 1016 mm OD and for seamless pipes

from 6.0 mm OD to 323.9 mm OD. The pipes are available in lengths up

to 20 mtr long, having thickness ranging from 0.6 mm to 25 mm. They are

used in heat exchangers, heating elements, surface condensers, evaporators,

digesters, instrumentation tubing and fluid piping. They find applications

in refinery, petrochemical, food, pharmaceutical, fertiliser, oil and gas,

breweries, sugar, ship-building and other industries.

Suraj Ltd

Ahmedabad –Gujarat

Tel: 079 - 27540720/21


Website: www.surajgroup.com

PRODUCTS


Statement about ownership and other particulars about newspaper/periodical, namely Modern Food Processing as required to be published in the fi rst issue of every year after the last day of February.

Form IV (See Rule 8) (Press and Reg. of Books Act, 1867)

1. Place of Publication: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West), Mumbai - 400 028

2. Periodicity of Publication: Monthly3. Printer’s Name: Mr Mohan Gajria Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0284. Publisher’s Name: Mr Lakshmi Narasimhan Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0285. Editor’s Name: Mr Manas Bastia Nationality: Indian Address: Ruby House, ‘A’ Wing, JK Sawant Marg, Dadar (West),

Mumbai - 400 0286. Names and addresses of individuals who own the newspaper

& partners or shareholders holding more than 1% of the total capital: Network18 Media & Investments Limited** is the owner of the publication, namely Modern Food Processing, having its registered offi ce at 503, 504 & 507, 5th Floor, Mercantile House, 15, K G Marg, New Delhi - 110 001.

Details of the shareholders of Network18 Media & Investments Limited who hold more than 1% of the paid up equity capital of the Company as on 20-02-2013 are given below:a. RRB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra

Place, New Delhi - 110 008b. RB Mediasoft Private Limited, 403, Prabhat Kiran, 17, Rajendra Place,

New Delhi - 110 008c. RB Media Holdings Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008d. Watermark Infratech Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008e. Colorful Media Private Limited, 403, Prabhat Kiran, 17, Rajendra

Place, New Delhi - 110 008f. Adventure Marketing Private Limited, 403, Prabhat Kiran, 17,

Rajendra Place, New Delhi - 110 008g. Shinano Retail Private Limited, 4th Floor, Court House,

Lokmanya Tilak Marg, Dhobitalao, Mumbai - 400 002h. Nexg Ventures India Private Limited, C-157, Industrial Area,

Phase - VII, Mohali, Punjab - 160 055i. Arizona Global Services Private Limited, 1204, 12th Floor,

Hemkunt Chambers, 89, Nehru Place, New Delhi - 110 019j. Acacia Banyan Partners, Citibank N A, Custody Services, 3rd Floor,

Trent House, G Block, Plot No. 60, BKC, Bandra (East), Mumbai - 400 051k. Independent Media Trust (held in the name of its trustee),

Empire Complex, 1st Floor, 414, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013

l. Network18 Media Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001

m. Network18 Group Senior Professional Welfare Trust (held in the name of its trustee), 503, 504 & 507, 5th Floor, Mercantile House, 15 Kasturba Gandhi Marg, Delhi - 110 001

I, Lakshmi Narasimhan, hereby declare that all particulars given above are true to the best of my knowledge and belief.

Dated: 20th February 2013

LAKSHMI NARASIMHANSignature of the publisher

** ownership of this magazine stands transferred from Infomedia Press Limited (formerly known as Infomedia18 Limited) (hereinafter “Infomedia”) to Network18 Media & Investments Limited (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Self-sustainability: One must look for a product

that has the potential to sustain itself in tough

times. This will help determine the product’s

capability when the market boosts, reducing its

risk factor.

Dwaipayan Mandal (Managing Director)Divine Automation Pvt Ltd

High performance rotary screw compressor

The high performance rotary

screw compressor Evolution

is known for its performance

and reliability. It has a wide

product range, which includes

air compressors, air dryers,

air receivers and air filters. It

provides more air flow (CFM)

with less power consumption

(kW). It has a German engineered design for extended reliability and

with less number of leak paths. It has an hour-based, ready-to-install kit.

It helps you not only to reduce maintenance cost but also increase the life

of the compressor. It decreases downtime against conventional approach

of buying and replacing individual parts. With a unique coolant dam in

air-end assembly, Evolution increases productivity and efficiency of air

end. It is designed for Indian tropical conditions so as to work efficiently

at 46°C. It is installed with optimally designed aluminium cooler to

provide more surface area for cooling and avoid nuisance tripping. With

its three-stage separation system, it provides clean air with minimum oil

content to ensure high quality rice finish. With advanced microprocessor

controller, Evolution provides real-time access to package discharge

pressure, air-end discharge temperature, main motor current, time, date,

high air-end discharge temperature, high discharge pressure, starter fault,

main motor overload and check compressor.

Ingersoll Rand

Bengaluru – Karnataka

Tel: 080 – 22166001


Website: www.evolutionaircompressor.com, www.ingersollrand.co.in

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Get 25% off on cover Price ` 1200/-Get 39% off on cover Price ` 3600/-

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favouring Network18 Media & Investment Ltd payable at Mumbai.

Subscription Department, Network18 Media & Investments Ltd, A Wing, Ruby House, JK Sawant Marg, Dadar (West), Mumbai 400 028.

[email protected]

Terms & Conditions: Your Subscription will start from the next available issue. Network18 Media & Investments Ltd. will take utmost care to dispatch the copies safely. Network18 Media & Investments Ltd. does not take the responsibility of any postal delays and damaged copies dispatched. For more information contact Network18 Media & Investments Ltd. subscription department. Above rates are valid in India only.

PRODUCTS


Necking machine

The necking machine satisfies the increasing

demand on quality and shaping of aerosol cans.

The machine is used for multi-stage necking of

the can shoulder, bottle neck, and the can or bottle

wall. The 40 tool stations, the adjustable stroke and the sturdy construction

offer our customers the possibility to produce various types of can shapes

at a production speed of up to 240 cans per minute with one machine.

Hinterkopf GmbH

Eislingen - Germany

Tel: +49(0)71618501-0, 49(0)71618501-10

Email: [email protected], Website: www.hinterkopf.de

Agro shredder

The agro shredder is designed to work quickly and

efficiently, providing total safety at low cost. The primary

function of this quality product is to shred the organic

material, used to generate organic fertiliser. Organic

fertiliser is a natural source for organic farming. Agro

shredder is ideal for temples, party plots, universities, clubs,

farms, factories, gardens, horticulture farms and government institutes.

It can shred all types of organic materials such as grass, trimmings from

tress, hedges, branches, bushes, leaves, dry flowers, domestic residues

(leftover food, vegetables and fruits), egg shells, bones, meals, paper, etc. The

equipment comes with safety locks and ensures safety of the user.

Flowchem Process Equipments

Gandhinagar - Gujarat

Tel: 02764 - 286476, 09825628705

Email: [email protected], [email protected]

Website: www.processequipmentsindia.com

Centrifugal pump

The centrifugal pump is equipped with open

impellers, which is an ideal design for sanitary

applications. Specially selected stainless steel

alloying that lives up to all requirements and solid

components with a minimum wall thickness of 6 mm provide for

problem-free operation for product viscosities of up to 800 cps. The

pump is available in 14 different sizes. It can handle system pressures up

to 25 bar, discharge pressures up to 15 bar, flow rates up to 550 m3/h and

viscosities up to 800 mPa s.

Fristam Pumpen KG Gmbh & Co

Hamburg - Germany

Tel: +49-40 / 7 25 56 – 0, 49-40 / 7 25 56 – 166

Email: [email protected], Website: www.fristam.de

PRODUCTS


High speed box pouch making machine

The high speed

box pouch making

machine can make

flat bottom pouch

(box pouch), which when filled, looks like a box to make it look

more appealing package. The technology realises both high-speed

(up to 120 CPM) box pouch making and high-quality/high-strength

sealing, making it suitable for storage and transportation of not

only solid but also liquid because of its high hermiticity. Five-face

printing is supported only in this box pouch. And, most laminated

films used in pouches for food and commodities are supported. This

resource saving machine can save 12 per cent film in comparison

with conventional standing pouch with the same capacity. The

maximum cycle per minute described is verified under the certain

conditions. Actual production speed may vary depending upon

materials and others. The box pouches can be used in a wide range of

fields, such as packing of commodities and food such as candy, cereal

box and infusion bags of drug medicine.

Reifenhauser (India) Marketing Ltd

Mumbai - Maharashtra

Tel: 022 – 26862711, 26862722


Website: www.reifenhauserindia.com

One must consider the cost of the product before

purchasing so as to secure defi nite and assured

returns over a period of time.

Manisha Kadam (Assistant Manager)Ashok Industry

Convection mixer

The new convection mixer design

ideally meets the three important

mixing requirements for ready-to-

eat food preparation such as freedom

of movement, transport capabilities

of the particles and weightless

condition. The inherent design

feature of the mixer supremacy

meets the proper mixing, moisturisation and shortening effect

requirement for manufacturing ready-to-eat food. High degree

homogeneous dry mixing of starch-based materials such as wheat,

cornflour, potato with small proportion of flavours, fibres and

nucleating agent can be achieved effectively by means of the basic

configuration of twin paddle mixing operation feature of this mixer.

The liquid shortening agent addition and moisture distribution to

each and every particle of the dry blend material can be achieved

with the manifold spray set-up provisions in the mixer. Also, the

special accessory provision flow distortion bar and pin mill system

can help enhance better moisture absorbing characteristic of the

ingredients and also facilitate the penetration of moisture in each

and every particle. The proper mixing and conditioning achievement

for the ready-to-eat food preparation can be ensured by this mixer

to meet the extrusion process demand, also assured for the product

superior in quality, consistency and improvement in productivity for

manufacturing ready-to-eat snack foods.

Toshniwal Systems & Instruments Pvt Ltd

Chennai - Tamil Nadu

Tel: 044 – 26445626/8983/8558


Website: www.toshniwal.net

PRODUCTS


Plate heat exchanger gasket

The Plate Heat Exchanger

(PHE) gasket caters to the

needs of small- and large-

scale industries such as dairy,

food, beverages, distilleries, oil

and vanaspati refineries, sugar

plants, chemical, pharmaceutical,

power plants, etc. The smallest

to largest size of PHE gaskets

are manufactured in specially

formulated synthetic rubber polymers such as nitrile (NBR),

HNBR, EPDM, viton, neoprene, etc, as per OEM specifications

and profiles. A complete range of gaskets for plate heat exchangers

of various makes such as alfa-laval, geo-ecoflex, tranter,

IDMC-SONDEX, APV, HMT, SWEP, sigma, etc, is available.

Any type and size of import substitute gasket as per customer’s

specification and requirements is provided without extra cost

liability for mould development.

Venus Trading Co

Anand - Gujarat

Tel: 02692 - 261142/44

Mob: 09924848481, 09428947075


High pressure homogeniser

High pressure homogeniser

increases the consistency of a

product by means of dispersions.

The product is displaced under the

generation of high pressure and

is forced through a homogenising

valve gap. Cavitations turbulence

and sheer force break the product

into particles of size less than 1

micron. The homogeniser has a

high pressure triplex or quintuplex

plunger pump. It is robust and rugged in construction. It has a top

openable type crank case for easy maintenance. All the contact parts

are made out of acid proof/corrosion resistance stainless steel. Noise

and vibration-free operation is possible. The homogeniser incorporates

advanced features and matches international standards. Application

areas include the dairy and ice cream industry, food and beverage

industry, pharmaceutical, cosmetics, chemical and flavour industries.

Goma Engineering Pvt Ltd

Thane - Maharashtra

Tel: 022 – 41614161, 21731801/02


Website: www.goma.co.in

PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

One must identify the product that best suits his/her

organisation with regard to the cost and quality.

Suhas Kulkarni (Product Manager - Marketing)

Kohler India Corp Pvt Ltd

Automatic pick fill and seal machine

Pick fill and seal machine

is a fully automatic

intermittent motion, 10

station rotary indexing

filling and sealing machine

to pack powder, granules,

liquids and paste in pre-

formed pouches such as

centre seal pouch, three side seal pouch, stand-up pouch

and zipper pouch made up of heat sealable laminated film.

Quantities ranging from 50-500 gm depending upon the

bulk density of the product can be packed. It has a speed of

20-25 pouches per min. It can be provided with various dosing

systems for products such as powder, granule, liquid and paste.

It is a state-of-the-art mechanical robotic system, which has

a close loop smart control system that ensures no pick no fill

and no fill no seal operations. The filling system consists of

cup fillers for consistent bulk density, weigh fillers for granular

products and auger fillers for sticky and non-sticky powder.

Uflex Ltd

Noida - Uttar Pradesh

Tel: 0120 – 4012345, 2556040


Website: www.uflexengg.com

LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

Acoustic enclosure .................................. BIC

Agitator .........................................................FIC

Agro shredder ................................................. 79

Air audits blower ............................................... 6

Air cooler ........................................................ 15

Amino acid analyser ........................................ 65

Analog timer ..................................................... 4

Analytical instrumentation .............................. 17

Animal feed technology .................................BC

Atomic absorption spectrophotometer ............ 65

Automatic pick fill and seal machine ............. 83

Automatic rotary type cup fill ......................... 81

Beverage preparation system ...................... 10

Blender and mixer ........................................... 79

Boiling/stirring ................................................ 79

Box pouch ....................................................... 39

Box strapping machine .................................... 59

Brewing ..........................................................BC

Centrifugal pump ...................................... 79

Chain and edge guard belt .............................. 69

Chiller ....................................................... 53, 83

Chocolate/cocoa .............................................BC

Cleaning section equipment ...........................BC

Cold room ....................................................... 53

Colour sorting ................................................BC

Column and chemistry .................................... 17

Compressor ................................................. 6, 15

Condenser ....................................................... 83

Condensing unit .............................................. 53

Continuous sealer ............................................ 59

Control panel .................................................. 53

Convection mixer ............................................ 80

Conventional phase failure relay ....................... 4

Conveyor belt .................................................. 31

Counter ............................................................. 4

Cream separator packing collar ....................... 83

Cutter/slicer ..................................................... 79

Dehumidifier ........................................ 21; 75

Dehydration equipment .................................. 79

Door ................................................................ 80

Dry ink coding machine ................................. 59

Dry van pump .............................................. BIC

Dry-break coupling ........................................... 6

Dust control door ............................................ 80

Ejector......................................................... 6

Empower ......................................................... 17

Enrober belt .................................................... 69

Evaporating unit ............................................. 53

Evaporating units for cold room ..................... 15

Evaporation ..................................................... 35

Evaporator .............................................. 83, FIC

Exhibition - IFFA 2013 ................................. 19

Exhibition - India Foodex 2013 ..................... 44

Extruded product ...........................................BC

Fish processing .......................................... 79

Flat wire honeycomb belt ............................... 69

Flexible transparent PVC strip door ............... 80

Flour milling ..................................................BC

Food forming machine .................................... 79

Food processing equipment ............................ 51

Food processing line ....................................... 79

Food processing machinery ............................. 61

Forberg mixer .................................................. 55

Forced convection unit air cooler ................... 15

Fuelling system .................................................. 6

Gas chromatography .................................. 65

Grain handling ...............................................BC

Grinding and dispersion ................................BC

Ham processing ......................................... 79

Hand machine ................................................. 59

Heat exchanger ........................................ 5, FIC

Heat resistant door .......................................... 80

High capacity bag palletiser ............................ 33

High performance rotary screw compressor ... 76

High pressure homogeniser ...................... 49, 81

High speed box pouch making machine ........ 80

HPLC ............................................................. 17

Ice candy plant ........................................... 53

Industrial chilling equipment .......................... 53

Industrial door ................................................. 80

Industrial type unit air cooler.......................... 15

Informatics ...................................................... 17

Insulated container .......................................... 53

Large diameter welded pipe ........................ 83

Laser particle size analyser .............................. 65

Loading arm ...................................................... 6

Magelis STU HMI panel ........................... 29

Meat ball forming machine ............................ 79

Meat processing .............................................. 79

Metallic belt and conveyor .............................. 69

Metallic wire conveyor belt ............................. 69

Milk tank ........................................................ 53

Mixing and drying .......................................... 35

Mixing processing ........................................... 79

Natural herbal sweetener .............................. 8

Necking machine ............................................ 79

Nylon can scrubber brush set .......................... 83

Oil milling ................................................BC

Palletising robot ........................................ 33

Panel meter ....................................................... 4

Pasta ...............................................................BC

Phase failure relay ............................................. 4

Plastic masterbatch ............................................ 3

Plastic pellet ...................................................BC

Plastic sheet ..................................................... 86

Plate heat exchanger gasket ...................... 81, 83

Pollution control equipment .........................FIC

Polystyrene product ......................................... 86

Portable induction sealer ................................. 59

Power plant PHE gasket ................................ 83

Priming valve..................................................... 6

Process piping and CIP system ...................... 10

Product recovery system .................................. 10

Pump ........................................................ 6, BIC

PVC strip door ................................................ 80

Relay ........................................................... 4

Rice milling equipment ..................................BC

Roots blower ................................................ BIC

S.S. pipeline gasket .................................... 83

Safety access equipment .................................... 6

Safety door ...................................................... 80

Sausage making machine ................................ 79

Seal machine ................................................... 81

Seamless pipe .................................................. 83

Shrink film packaging machine ...................... 33

Slat belt ........................................................... 69

Spray dryer ....................................................FIC

Stainless steel pipe........................................... 83

Stainless steel sanitary fittings ......................... 75

Stainless steel seamless and welded pipes ....... 75

Storage tank equipment .................................... 6

Stretch film packaging machine ...................... 33

Sugar herb ......................................................... 8

Sugar syrup preparation system ...................... 10

Tank truck equipment ................................. 6

Temperature controller ..................................... 4

Temperature indicator ....................................... 4

Thermal process .............................................BC

Transmissions and PTOs .................................. 6

Transport system for bags and stacks ............. 33

Tray sealer ....................................................... 42

Tube ................................................................ 83

‘U’ tube ...................................................... 83

Universal type unit air cooler .......................... 15

UPLC .............................................................. 17

Vacuum booster pump ............................ BIC

Vacuum pumps and systems ............................. 6

Vacuum system ............................................ BIC

Water filtration system ............................... 57

Water jetting ..................................................... 6

Welded pipe .................................................... 83

Window hardner ............................................. 53

Yellow Pages .............................................. 82

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818eg. MFP Fryer and send it to 51818

ng | M

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No


Our consistent advertisersNot applicable BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Aakanksha Technologies 61

T: +91-09810193422

E: [email protected]

W: www.pigo.biz

Amcet Sanli Engineering Co 69T: +91-265-2781999


W: www.amcetsanli.com

Analytical Technologies Limited 65T: +91-265-2253620


W: www.ais-india.com

Beumer Group Gmbh & Co. KG 33T: +49-2521-243-17


W: www.beumergroup.com

Bry Air (Asia) Pvt Ltd 21; 75T: +91-11-23906777


W: www.bryair.com

Buhler (India) Pvt Ltd BCT: +91-80-22890000


W: www.buhlergroup.com

Dr. Froeb (India) Pvt. Ltd. 51T: +91-120-4283840


W: www.drfroebindia.com

Essen Speciality Films Pvt. Ltd 86T: +91-2827-252021


W: www.essenspeciality.com

Everest Blowers BICT: +91-11-45457777


W: www.everestblowers.com

Food & Pharma Specialities 35T: +91-120-4236204


W: www.foodpharma.in

Frascold India Pvt. Ltd. 15T: +91-79-40190411


W: www.frascoldindia.com

Gardner Denver Engineered Pro. (I) Ltd 6T: +91-79-40089312


W: www.gardnerdenver.com

Gelco Electronics Pvt Ltd 4T: +91-79-22200902


W: www.gelco-world.com

Goma Engineering Pvt Ltd 49T: +91-22-41614161


W: www.goma.co.in

HRS Process Systems Ltd 5T: +91-20-66047894


W: www.hrsasia.co.in

IC Ice Make Refrigeration Pvt Ltd 53T: +91-79-65426394


W: www.icemakeindia.com

Kinn Shang Hoo Iron Works 79T: +886-7-551-5397


W: www.ksh.com.tw

Mech-Air Industries 8T: +91-265-2280017


W: www.freshnpure.net

Media Today Pvt Ltd 44T: +91-11-41407851


W: www.indiafoodex.com

Nilsan Nishotech Systems Pvt Ltd 10T: +91-22-41515169


W: www.nilsan-nishotech.com

Plast World 80T: +91-9376128372


W: www.stripdoor.co.in

Prayag Polytech Pvt Ltd 3T: +91-11-47262000


W: www.prayagmb.com

Rac Equipment India (P) Ltd 42T: +91-09311198333


Raj Process Eqpts & Systems(P) Ltd FICT: +91-20-40710010


W: www.rajprocessequipment.com

Reifenhauser India Marketing Ltd 39T: +91-22-26862711


W: www.reifenhauserindia.com

Schneider Electric India Pvt Ltd 29T: +91-124-3940400


W: www.schneider-electric.co.in

Sevana Trades & Services P Ltd 59T: +91-484-4217100


W: www.sevana.com

Suraj Limited 83T: +91-79-27540720


W: www.surajgroup.com

Toshniwal Instruments (Madras) Pvt Ltd 55T: +91-44-26445626


W: www.toshniwal.net

TSA Process Equipments Pvt Ltd 57T: +91-22-61177000


W: www.tsawatersystems.com

Ultraplast Chainbelts Pvt. Ltd 31T: +91-129-4113187


W: www.ultraplastindia.com

VDMA India Services Pvt Ltd 19T: +91-22-61445900


W: www.iffa.com

Venus Trading Co. 83T: +91-2692-261142


Vikaash Packaging 81T: +91-44-42171271


W: www.vikaashpack.com

Waters (India) Private Limited 17T: +91-80-28371900


W: www.waters.com

Yellow Pages 82W: www.yellowpages.co.in

88

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Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month

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Modern Food Processing - March 2013

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