Modern Infrastructure - Mace

© 2013 IBM Corporation

Sea Change SummitModern Infrastructure for an Agile Business

Danny MaceDevelopment Director, IBM Cloud Initiatives and PureApplication [email protected] Software Group

© 2013 IBM Corporation2

Technology is reshaping industries Mobile

Big Data

Social


Three Market Shifts Are Driving IT Change

Social, Mobile, Analytics and Big Data applications

emerge as required

Application cycle time is shrinking

Cloud is the new delivery model

Increasing the need for

Speed• Immediate context• Rapid scaling for

unpredictable demand and large volume

• Very short cycle times• Rapid iteration• Real-time access• Faster insight


Challenge is to balance optimizing existing systems with innovation

fuels investments

in

innovation

drives need for continuous

optimization

InnovationOptimization

68% of IT operating costs in 2013 will be for management and

administration1

Only 1 in 5 organizations allocate more than 50% of IT budget to new projects

68%

29%

1996

2013

New server spendingPower & cooling costsServer mgmt & admin costs


The time and effort spent on today’s IT environment

General Purpose Components

Custom Built System

Design/Deploy Manage/Maintain

Top Causes of Project Delays

Hardware• Troubleshooting and tuning

production environment• Integration, configuration and

testing of the infrastructure• Installation, cabling and network

access for the environment

Software• Integration, configuration and

testing of applications• Integration, configuration and

testing of middleware• Configuration, build and

deployment of applications

45%

45%

29%

41%

35%

34%

Phase Time (days) Budget

Specify/design 73 - 96 14% - 16%

Procure 57 - 112 19% - 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% - 11%

Cluster & HA 66 – 104 11% - 12%

Backup 44 – 108 10%

Tune 89 – 98 9% - 10%

Management 67 – 110 9 – 10%

Typical IT Project Time and Budget

From a commissioned study conducted by Forrester Consulting on behalf of IBM


IBM delivers value across the Cloud continuum

SaaSRapidly develop

new Cloud applications

Accelerate existing applications to the

Cloud

Create Consume

IaaS


IBM delivers value across the Cloud continuum

SaaSRapidly develop

new Cloud applications

Accelerate existing applications to the

Cloud

Create Consume

100+ SaaS Applications

IaaS

Automated cloud deployments

On-premOff-premHybrid

ComposableServices

BusinessServices

InfrastructureServices

IBM Cloud Orchestrator


Grounded in Open Standards so clients can choose how and where to run their workloads

TOSCAOSLC

Rethink the economics of IT

Leverage cross-industry best practices

Recognize that business success is not theoretical

Manage the market evolution

Standards-based. Flexible. Customer-driven.


Application Deployment & Management • Application high availability• Disaster recovery setup• Custom application monitoring solution• Lifecycle management and maintenance across disparate systems

Cloud Orchestration• Virtual system deployment• Automation & self-service• Usage metering• License management• Security & Governance• Maintenance across multi-vendor solution

Infrastructure • Separately purchased components • Client integrated and configured server,storage, and network

• Client installed virtualization software

Building a robust enterprise cloud requires these capabilities and more…


Infrastructure Application Platform Data Platform

Delivering Cloud Infrastructure Services

Delivering Cloud Application Platform Services

Delivering Big Data Platform Services

PureSystems: Simplifying cloud, big data & analytics – tailored for your business

10


Infrastructure Application Platform Data Platform


Delivering Cloud Application Platform Services


PureSystems: Simplifying cloud, big data & analytics – tailored for your business

11


PureApplication System provides an Expert Integrated System for on-premise Cloud computing

System InfrastructureInherits the

capabilities of PureFlex System

Application Platform

Integrated Server, Storage, Network

Power Management Storage & VM Optimization Virtualization Integrated System Management

Provisioning Security Monitoring IT Lifecycle Management System design

Application Optimization System wide Management Automation & Scaling Caching & Elasticity Application Centric Provisioning Usage Metering

Security Monitoring App Lifecycle Management License Management Self-service Data management

Integrates an application platform

optimized for enterprise applications

Application patterns from IBM and partners

• 100+ ISV business applications• Business intelligence• Business process management• Web experience (Portal)

Patterns of Expertise


IBM PureApplication System

Application PlatformDelivering Platform Services

Install, Config, Tune:Up and running in less than 4 hours1

Deploy:Deploy a 3-tier web application in under 15 minutes2 and automatically scale in minutes3

Manage:Concurrent management of 1000+ VM’s on a single W1500-384 system4

Optimize:Up to 60% better price/performance5 running typical web and DB applications (over a competitor’s configuration)

Automatic throughput improvement of up to 2.3X for data intensive applications6

Expert Integrated Platform for Applications• Compute, Storage, Networking • Integrated application server &

database middleware services• Integrated management,

monitoring & maintenance

Built-in Expertise• Infrastructure, platform, and

application patterns• Fault tolerant design• Automated elasticity

Flexibility & Growth Options• Right-size and upgrade as

business expands


What is PureApplication System?















Standard – Intel & Power32 – 128 cores

Enterprise – Intel & Power32 – 384 cores

Top of Rack Switches

320 Gbps to DC

Storage: • Latest V7000• 2.4 TB SDD• 24 TB HDD• SAN connectivity

via F/C

Compute: • Intel Ivy Bridge

and Power 7+ 4.1 GHz

• Memory: 16 GB / core

42U Rack

Top of Rack Switches

320 Gbps to DC

Storage: • Latest V7000• 6.4 TB SDD• 48 TB HDD• SAN connectivity

via F/C

Compute: • Intel Ivy Bridge

and Power 7+ 4.1 GHz

• Memory 32 GB / core

42U Rack


Architected for Resiliency From Metal to Middleware

Management Nodes• Both run in active-passive mode, when a failure occurs the IP address is

assigned to the new active one

Network Controllers• Switches and cabling are redundant (2 of each). • Failure of 1 leads to reduced bandwidth, not service

Storage Controllers• All storage volumes are accessible from each controller• If one fails, the other handles all I/O

Storage• SSD storage is configured in RAID 5 array + spares• HDD storage is configured in RAID 5 array + spares

Compute Nodes• Management system will route around failed DIMMs or cores yielding

reduced capacity (server rebalance)• If entire node fails, VMs can be moved elsewhere (workload evacuation)

16

















18

Pattern-based deployment

Catalog of services

User-based self-service

Service level management

Usage-based reporting

Common cloud platform

Dynamic resource scalability

Multi-tenancy

Virtualization

Automated IT resource provisioning

Automated IaaS

Cloud Application Platform – Built In


Single, simplified and integrated management interface

Storage, networking, and virtualization management

Pattern-based catalog

Pattern creation/deployment

Monitoring at middleware, OS, and virtualization layers

User & Group Management with permissions

License management

Maintenance management

Usage reporting (for use in chargeback)

Aggregated logging across multi-server environments

CLI RESTWeb

















Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

MonitoringLifecycleManagement

What is a Pattern?• The pre-defined architecture of an application• For each component of the application (i.e. database,

web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivering superior results:

• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors


What’s required…What the business wants… What a pattern automates…

Patterns include:• Application topology• Pre-integrated across components• Pre-configured & tuned• Pre-configured monitoring & security• Pre-installed on an operating system • Lifecycle Management

• Expertise• Repeatability• Simplicity• Agility• Governance• Elasticity• Efficiency

Driving built-in expertise with IBM’s patterns of expertise


Patterns Make Deploying Scalable Web Application - Simple

Drag … Drop … Deploy 23


Setup Dynamic Auto-Scaling for Applications – in just few seconds

OR…. choose to write 100s of lines of proprietary code + incur CapEx for unused capacity reserved for peak loads

24


Continuous application-level optimization and management

Application Management

• Application level prioritization

• Application health monitoring

• Dynamic scaling of applications and VM resources

• High Availability of VMs & apps

• Mobility of VMs for performance, management and maintenance

• Performance optimization

• Application level isolation

• Considers licensing impact of using a node which is already licensed vs. a net-new one

CPUTracks real time CPU usage

MemoryMonitors memory usage

Network I/O• Monitors switches and adapters for

optimal placement and rebalance

Storage I/O• Monitors storage controllers and

adapters for optimal placement and rebalance

Advanced Placement Engine


Included Optimized Workload Pattern Trade-off

Pre-Entitled and Pre-OptimizedWebSphere Application Server and DB2 Patterns

(Included with system)

Pre-Entitled and Pre-OptimizedWebSphere Application Server and DB2 Patterns

(Included with system)

Pre-OptimizedOther IBM Software and ISV Middleware Patterns

(Available for separate purchase)

Pre-OptimizedOther IBM Software and ISV Middleware Patterns

(Available for separate purchase)

Custom-built Patterns(All IBM pattern creation tools are included)

Custom-built Patterns(All IBM pattern creation tools are included)

Anything else Simply install on the included base Operating System

(Runbook automation or manual install)

Anything else Simply install on the included base Operating System

(Runbook automation or manual install)

What workloads run on IBM PureApplication System?

Breadth of C

overage

Integrated Value

OPEN!

26


IBM patterns of expertise optimize leading software capabilities

Social Collaboration

Business Analytics & Data

Warehousing

Security, Risk Management , Compliance

DataManagement

Connectivity, Integration

and SOA

App Infrastructure

Business Process

Mgmt

Mobile Developmentand Connectivity

Asset and Facilities Management

Software Delivery and Lifecycle

Solutions

27


ISV Patterns of expertise cover the breadth of industry segments

Banking

Energy & Utilities

Insurance

Government Retail

Telecom

Financial Markets

Healthcare

*

*

Consumer Products

28


Quickly support off-premise deployment with PureApplication Service on SoftLayer

Service on

Run applications you have

with the cloud economics you want

and the isolation you needSeparate Built with dedicated SoftLayer hardware to isolate compute,

network & storage to keep applications safer off-prem

Simple Easiest way to run, scale and manage traditional enterprise applications and the underlying infrastructure

Speed Fastest way to adopt off-prem cloud for traditional enterprise applications via Patterns

Seamless Portability of traditional enterprise applications across on-prem and off-prem clouds without re-architecting system topology, storage, network designs, etc. via Patterns

Same Identical interface & experience for developers & operations on-prem & off-prem

29


Extend enterprise apps with mobile

Test and learn – rapid experimentation

Optimization: Dev/Test, Offloading, Etc.

Market Expansion and Globalization

onSystem Service

Using Hybrid Cloud Options Together Strategically

Off-PremOn-Prem

30


PureSystems simplify each phase of the systems lifecycle

Streamlined: Pre-integrated, pre-

tested, ready to run Optimized

configurations with high availability

Single part to order

Accelerated: System Up and

running in hours Easily deploy new

application and data services

Rapidly replicate environments for development and test

Simplified: Dynamically scale to

meet changing demand

Automatic failover and high availability

Fully integrated management

Integrated: Single support number System level updates

and upgrades Simplified problem

determination


IBM PureApplication System provides savings across the IT lifecycleWhich backlogged projects could IT tackle with these time savings?

Deployment Fully assembled and configured Pre-installed management software Fast pattern-based deployment

Incident/capacity management Centrally monitor and resolve issues Automatic scaling

Asset management Track license usage of products

Security management Centralized access control

Change management Visibility into relationships of virtual

images in a workload Automatically apply changes to

desired virtual servers

How does PureApplication System do this?9612 hrs

2302 hrs

0

10000

5000

Do It Yourself PureApplication System

Labor Hours Spent*

Deployment

Change Management

Security Management

Asset Management

Incident/capacity Mgmt

76% Savings

*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.

This is an IBM internal estimated labor study based on modeling customer data on IBM hardware and software solutions and on competitor converged solutions designed to replicate typical IBM customer usage in the marketplace. It is not a benchmark. As such, customer applications, differences in stack deployed and other systems variations may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment based on published standard labor rates for IT staff.


10,750+Systems

shipped to 117 countries

180%Growth YtY for IBM

share in IDC 3Q Integrated Systems

Tracker

550+Published systems

and applications patterns and

solutions

400+PureSystems

client references

#1 ranking in Gartner survey of customer confidence to deliver on Integrated Systems (ahead of Oracle, Cisco and HP)

1#Ranking in social media

share of voice for Integrated Systems

1 Million+

PureSystems

YouTube views2.5 Million+PureSystems

Web visits

PureSystems Momentum Continues to Grow

33


Desert Research Institute advances scientific discovery with IBM PureSystems offerings and ESRI ArcGIS software

2 daysto deploy systems and minutes to deploy applications

“IBM PureSystems are a catalyst not just for DRI, but also for the state of Nevada, and will open doors for economic growth in new and emerging industries.”

—Dr. Stephen Wells, President, Desert Research Institute

10 timesfaster data analysis

Easily create, manage and scale new complex research environments utilizing patterns without additional resources

Education

• IBM® PureApplication® System• IBM PureData™ System• ESRI ArcGIS

Solution componentsThe Transformation: DRI’s environmental research scientists, in conjunction with the Nevada’s Government are developing a COE using the IBM PureSystems family to analyze, visualize and model environmental data worldwide.


PureApplication System videos on YouTube

Patterns Overview

http://youtu.be/zU01zQoBJoA

Mobile Pattern

http://bit.ly/143tmy4

BI Pattern

http://bit.ly/16XYR14

http://www.youtube.com/watch?v=5uTmxj5IZLQ

BPM Pattern

http://www.youtube.com/watch?v=5X6GNqeOZk8

Web Commerce Pattern

http://bit.ly/11iBFJX

What are customer saying?

Conversation with Jason McGee – PureApplication System CTO and IBM Fellow

http://youtu.be/zU01zQoBJoA

http://bit.ly/16XYR14


http://www.youtube.com/watch?v=SbOcVxpuFaQ&list=PLA508B797DAECDBDF

http://www.youtube.com/watch?v=PTbh756VoME


http://www.youtube.com/watch?v=zU01zQoBJoA&feature=youtu.be

http://www.youtube.com/watch?v=a_7H849KHdo



IBM software patterns available now for PureApplication System

Patterns Delivered in 2012

Built-In / Pre-Entitled

Available Patterns

Separately Licensed

Black: Power and IntelBlue: Intel OnlyGreen: Power Only* Rapid Deployment Services Offering

• IBM Web Application Pattern (1.0, 2.0) • IBM Transactional Database Pattern 1.1• IBM Data Mart Pattern 1.1.0.8 (with DB2 BLU Acceleration)• IBM DB2 (9.7 FP5, 10.1, 10.5 with BLU Acceleration)• IBM Application Pattern for Java 1.0 • IBM WebSphere Application Server (7.0, 8.0, 8.5, 8.5.5) • IBM DB2 Enterprise Server Edition (9.7 FP8, 10.1 FP2, 10.5 FP1)• IBM Mixed Language Application Modernization Pattern V1.0 (Runtime)

• IBM Messaging Extension for Web App Pattern 2.0• IBM Mixed Language Application Modernization Pattern V1.0 (Extensions)• IBM Connections 4.0 • IBM Domino 9.0• IBM Content Foundation Pattern 5.2 • IBM WebSphere Portal Server 8.0• IBM Web Content Management 8.0• IBM WebSphere Transformation Extender w/Launcher 8.4.1• IBM Mobile Application Platform 5.0.6, 6.0• IBM Maximo Asset Management 7.5• IBM Encryption Pattern for Guardium Encryption Expert• IBM Encryption Pattern for SecurityFirst SPxBitFiler

Separately Licensed

• IBM Business Intelligence 1.0, 2.0• IBM Business Intelligence Pattern w/BLU Acceleration 1.0• IBM Business Process Manager 8.0.1, 8.5• IBM Operational Decision Manager 8.0.1, 8.5 • IBM WebSphere Commerce Pattern 1.0 (for Commerce Enterprise

7.0)• IBM SDLC: Collaborative Lifecycle Management 4.0.2• IBM SDLC: Rational Application Developer 8.5• IBM SDLC: Test Virtualization Server and Workbench • IBM WebSphere MQ 7.5• IBM WebSphere Message Broker 8.0 • IBM API Management 2.0• IBM Integration Bus 9.0• IBM SOA Policy 2.0 • IBM SOA Policy Gateway 2.0, 2.5• IBM Informix 11.7, 12.10• IBM InfoSphere Information Server 9.1• IBM InfoSphere Master Data Management Standard Edition and

Advanced Edition, 11.0 • IBM DataPower XG45 & XI52 5.0, 6.0• IBM API Management 2.0• IBM WebSphere CastIron 6.4• Microsoft Dynamics 2008 (*)• Microsoft Exchange (*)• Microsoft Sharepoint 2010 SP1 (*)• Microsoft SQL Server 2012 (*)• Oracle DB Enterprise v11gR2 (*)

Express Server Instance Standard Server InstanceProcessor Single Processor Quad Core

Xeon 3450Double Processor Octo Core

Xeon 2670

Processor Speed 2.66 GHz 2.60 GHz

Processor Cache 8 MB 20 MB

Cores 4 core 16 cores

PVUs 400 PVUs 1600 PVUs

Memory Type DDR3 Registered 1333 DDR3 Registered 1333

Memory Amount 24 GB 256 GB

Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth

Uplink Port Speed 1 Gbps Private1 Gbps Public

2 Gbps Private2 Gbps Public

Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI)

Storage Amount 1 TB 1 TB

Storage Redundancy RAID 50 RAID 50

Expert Selected Dedicated Server Instance Configs:


Top of Rack Switches10/1 Gbps Ethernet

320 Gbps to DC

v7000 SANEasyTier

80 x 600GB SAS HDD16 x 400GB SAS SSD

Flex System Chassis40 Gbps Backplane

14 Slots16GB FC

10 Gbps Ethernet

Standard Compute Node16 core 2.6GHz Intel

(2 x 8 core Sandy Bridge EP)256GB RAM

10 Gbps Ethernet8Gbs FC

System Manager

Virtualization System Manager

IBM PureApplication System integration by design – Gen 1

Built with proven IBM HW + SW

Pre-integrated ready to run system based on IBM expertise at the factory, saving clients months of install, config, tuning & integration

Patterns with built-in best practices in a software deployable form (not a manual!) for 30x faster deployments

Elastic scaling of HW & SW based on business SLAs

Integrated & simplified lifecycle maintenance and upgrades

Runs the WAS and DB2 apps your clients have today

Runs other IBM middleware, 3rd party middleware and ISV apps your client have today, as is, or through optimized patterns


Index

Related Standards & Organizations

Related Standards & Organizations

SmartCloud OrchestratorOrchestration across multiple environments and domains

SmartCloud OrchestratorOrchestration across multiple environments and domains

CIMI &OVF

TOSCA

CCRA OSLC

Simplified cloud portfolio for bring-your-own hardware, pre-integrated offering & public cloud with hybrid connectivity

Open, common, standards-based architecture adoption providing choice, flexibility, interoperability and portability

Enterprise capabilities & pattern portability

SmartCloud Provisioning

A Strategic View of IBM Cloud Portfolio

Roll Your Own Cloud IBM Public CloudPre-integrated Systems


IBM Cloud

Introducing Codename: BlueMixDelivering a Composable Services development environment

Run Your AppsThe developer can chose any language runtime or bring their own. Just upload your code and go.

DevOpsDevelopment, monitoring, deployment and logging tools allow the developer to run the entire application

APIs and ServicesA catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes.

Cloud IntegrationBuild hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers.

Built on IBM SoftLayerRuns automatically on top of IBM’s leading infrastructure as a service. No need to worry about provisioning or managing infrastructure.


IBM Cloud

PureApplication System Generation 2

Up to 10% better price/performance with new Intel and Power compute nodes for Mini and Enterprise configurations

Up to 2x better price/performance for consolidation & memory intensive applications on Enterprise configurations, now with 2x memory per core

Up to 10% reduction in power requirements for Enterprise configurations, now able to utilize single phase power

Simpler datacenter onboarding for Mini configurations, now in a 42U rack

Utilizes the same high performance networking and storage design as Gen 1 for Mini & Enterprise configurations

Investment protection for Gen 1 clients with ability to add Gen 2 compute nodes into Gen 1 Systems

W2500: x86W2700: Power

Improved performance, lower power requirements & greater flexibility

42


IBM Cloud

SCMBuild Automation

DEV QA PROD

Provision infrastructure Execute pattern deployment and manage settings across environments*

Publish builds

Pull changes

IBM PureApplication System

Cloud Groups

Manage source code for patterns under

development

Execute provision with configuration settings

IBM UrbanCode Deploy

Artifact Library

ApplicationResource Template

* Deployment Target:VM within pattern instance

CLI client

Urbancode Deploy for Pattern Development


IBM Cloud

Data Platform


Delivering data services with IBM PureData Systems

For Apps like E-Commerce…Handle millions of daily on-line transactions requiring a mix of data reads and writes System for Transactions

System for Analytics

System for Operational Analytics

powered by Netezza technology

For Apps like Customer Analysis…Easily load petabytes of data and run complex analytics and reports with minimal administration

For Apps like Real Time Fraud Detection…Run complex analytics while handling operational reads and writes for real-time decision making

System for Hadoop

For Exploratory Analysis and Queryable Archive…Hadoop data services optimized for big data analytics and online archive with appliance simplicity


IBM Cloud

Infrastructure


Delivering cloud infrastructure services with IBM PureFlex Systems

Compute NodesPower 2S/4Sx86 2S/4SPCIe Expansion

Flex System ManagerOptional

Networking1/10/40Gb EthernetFCoEQDR/FDR InfiniBand8/16Gb Fibre Channel

FRONT

Power Supplies (6X)

Scalable Switch Bays

10 U

Fans CMM14 Node

Bays(7 Full Wide)

Standard Node bays

IntegratedStorwize V7000

REAR

StorageIntegratedHDD/SSD

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