Strategy Partners Strategy Partners Netherlands BV Netherlands BV DMS EXPO 2009 DMS EXPO 2009 Copyright Strategy Partners Nederland B.V. Copyright Strategy Partners Nederland B.V. 2009 2009 Pagina Pagina 1 Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Printed Media? rinted Media? rinted Media? rinted Media? rinted Media? rinted Media? rinted Media? rinted Media? Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of modern Output Management. modern Output Management. modern Output Management. modern Output Management. modern Output Management. modern Output Management. modern Output Management. modern Output Management. Oscar Dubbeldam 2 Modern Output Management Modern Output Management Copyright 2008 Strategy Partners Nederland B.V. 3 Copyright 2008 Strategy Partners Nederland B.V. Agenda Agenda Who is Strategy Partners? Who is Strategy Partners? Modern Output Management? Modern Output Management? The European trends in EOMS The European trends in EOMS The tangible business benefits The tangible business benefits Pitfalls, what to do to go around Pitfalls, what to do to go around Document Communication Strategy Document Communication Strategy Recommendations Recommendations 4 Strategy Partners Strategy Partners Independent market research and analysis Independent market research and analysis organisation. organisation. Within Europe Within Europe Provides also best practice consultancy to Provides also best practice consultancy to organisations in Enterprise Content organisations in Enterprise Content Management Management Innovation in Document Communication Innovation in Document Communication Innovation in Automated Document Process Innovation in Automated Document Process Management. Management. Offices and associates in UK, Benelux, Nordic, Offices and associates in UK, Benelux, Nordic, Germany, Switzerland and southern. Germany, Switzerland and southern. Copyright 2008 Strategy Partners Nederland B.V. 5 Personalized communication Personalized communication Multi Multi-channel delivery channel delivery Color prints Color prints Web shop to order prints Web shop to order prints Inserting without OMR marks Inserting without OMR marks Fleet management and business rules Fleet management and business rules And what about Social Media? And what about Social Media? Modern Output Management? Modern Output Management? Copyright 2008 Strategy Partners Nederland B.V. 6 Social Media Social Media – did you know? did you know? Years to reach 50 million users Years to reach 50 million users Radio, 38 years Radio, 38 years TV, 13 years TV, 13 years Internet, 4 years Internet, 4 years iPod, 3 years iPod, 3 years Facebook Facebook reached 100 million users in 9 months reached 100 million users in 9 months 35% of book sales on Amazon are for the Kindle 35% of book sales on Amazon are for the Kindle 24 of 25 largest newspapers are experiencing record 24 of 25 largest newspapers are experiencing record declines in circulation declines in circulation 200.000.000 million blogs 200.000.000 million blogs Generation Y and Z consider e Generation Y and Z consider e-mail passé mail passé Social Media Social Media – it’s a fundamental shift in the way we it’s a fundamental shift in the way we communicate communicate Copyright 2008 Strategy Partners Nederland B.V.
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Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake Will Social Media overtake PPPPPPPPrinted Media?rinted Media?rinted Media?rinted Media?rinted Media?rinted Media?rinted Media?rinted Media?
Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of Trends, benefits and pitfalls of modern Output Management.modern Output Management.modern Output Management.modern Output Management.modern Output Management.modern Output Management.modern Output Management.modern Output Management.
Oscar Dubbeldam
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Modern Output ManagementModern Output Management
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AgendaAgenda
�� Who is Strategy Partners?Who is Strategy Partners?
�� Modern Output Management?Modern Output Management?
�� The European trends in EOMSThe European trends in EOMS
�� The tangible business benefitsThe tangible business benefits
�� Pitfalls, what to do to go aroundPitfalls, what to do to go around
�� Document Communication StrategyDocument Communication Strategy
�� RecommendationsRecommendations
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Strategy PartnersStrategy Partners
�� Independent market research and analysis Independent market research and analysis organisation.organisation.
�� Within EuropeWithin Europe
�� Provides also best practice consultancy to Provides also best practice consultancy to organisations in Enterprise Content organisations in Enterprise Content ManagementManagement
�� Innovation in Document CommunicationInnovation in Document Communication
�� Innovation in Automated Document Process Innovation in Automated Document Process Management.Management.
�� Offices and associates in UK, Benelux, Nordic, Offices and associates in UK, Benelux, Nordic, Germany, Switzerland and southern.Germany, Switzerland and southern.
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�� Personalized communicationPersonalized communication
�� MultiMulti--channel deliverychannel delivery
�� Color printsColor prints
�� Web shop to order printsWeb shop to order prints
�� Inserting without OMR marksInserting without OMR marks
�� Fleet management and business rulesFleet management and business rules
�� And what about Social Media?And what about Social Media?
Modern Output Management?Modern Output Management?
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Social Media Social Media –– did you know?did you know?
�� Years to reach 50 million usersYears to reach 50 million users
�� Radio, 38 yearsRadio, 38 years
�� TV, 13 yearsTV, 13 years
�� Internet, 4 yearsInternet, 4 years
�� iPod, 3 yearsiPod, 3 years
�� FacebookFacebook reached 100 million users in 9 monthsreached 100 million users in 9 months
�� 35% of book sales on Amazon are for the Kindle35% of book sales on Amazon are for the Kindle
�� 24 of 25 largest newspapers are experiencing record 24 of 25 largest newspapers are experiencing record declines in circulationdeclines in circulation
�� 200.000.000 million blogs200.000.000 million blogs
�� Generation Y and Z consider eGeneration Y and Z consider e--mail passémail passé
�� Social Media Social Media –– it’s a fundamental shift in the way we it’s a fundamental shift in the way we communicatecommunicate
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Modern Output managementModern Output management
�� Requires a different thinking of the traditional Requires a different thinking of the traditional Print and Mail activities.Print and Mail activities.
�� It’s not about the printed documentIt’s not about the printed document
�� It’s about how we want and can communicate It’s about how we want and can communicate with our customerswith our customers
�� But how can we change the external But how can we change the external communication without disrupting the internal communication without disrupting the internal processes?processes?
�� Nr. 1; understand the technical environmentNr. 1; understand the technical environment
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The ADPM model The ADPM model –– your benchmarkyour benchmark
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The European trendsThe European trends
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The In/Out Trends In Output ManagementThe In/Out Trends In Output Management
�� AdAd--hoc business correspondencehoc business correspondence
�� Process automationProcess automation
�� TransPromoTransPromo
�� Lean and 6 sigmaLean and 6 sigma
�� Integration of BPM, CRM, DMS and OMIntegration of BPM, CRM, DMS and OM
�� OutsourcingOutsourcing
�� Planning and controlPlanning and control
�� Printing equipmentPrinting equipment
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AdAd--hoc business correspondencehoc business correspondence
�� High demand to replace the existing Microsoft High demand to replace the existing Microsoft Word Macro based environments.Word Macro based environments.
�� Business user must own the templates, and Business user must own the templates, and the content. Not the laythe content. Not the lay--out and production.out and production.
�� Must be integrated with the traditional Must be integrated with the traditional document composition data streams.document composition data streams.
�� Web based, Word based, or proprietaryWeb based, Word based, or proprietary..
�� Many vendors Many vendors –– with different offeringswith different offerings
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TransPromo TransPromo –– Think twiceThink twice
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Lean and 6 sigma in outputLean and 6 sigma in output
�� Lean Manufacturing Lean Manufacturing with with Six Six Sigma as a Sigma as a goal to produce the output.goal to produce the output.
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Integration of BPM, CRM, DMS and OMIntegration of BPM, CRM, DMS and OM
�� At the vendor level, e.g.At the vendor level, e.g.
�� EMC EMC –– CaptarisCaptaris, Documentum and , Documentum and DocumentSciencesDocumentSciences
�� Oracle Oracle –– StellentStellent and and SkyWireSkyWire
�� ISIS PapyrusISIS Papyrus
�� At the user levelAt the user level
�� Customer web portalsCustomer web portals
�� Closed loop processingClosed loop processing
�� Business solutionsBusiness solutions
�� Connecting the midConnecting the mid--office (legacy) applicationsoffice (legacy) applications
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Planning and controlPlanning and control
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OutsourcingOutsourcing
�� The traditional outsourcing of the total inThe traditional outsourcing of the total in--house house Print and Mail activities is on its return.Print and Mail activities is on its return.
�� Inflexible contractsInflexible contracts
�� No innovationNo innovation
�� ExpensiveExpensive
�� Outsourcing is valid whenOutsourcing is valid when
�� All of above are tackledAll of above are tackled
�� It encompasses the business processIt encompasses the business process
�� It’s a part which is not the core of the innovationIt’s a part which is not the core of the innovation
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The toner battleThe toner battle
�� Printing EquipmentPrinting Equipment
�� Toner versus solid or liquid inkToner versus solid or liquid ink
�� or (environment versus speed versus quality)or (environment versus speed versus quality)
�� Multiple brands are bringing high volume cutMultiple brands are bringing high volume cut--sheet printers to marketsheet printers to market
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BenefitsBenefits
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Who provides the best;Who provides the best;•• Value Value propositionproposition•• Tangible Tangible business resultsbusiness results
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Time to MarketTime to Market
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Cost savingsCost savings
�� Every solution should provide a value Every solution should provide a value proposition with tangible cost savings.proposition with tangible cost savings.
�� FTE in the operationsFTE in the operations
�� Postal savingsPostal savings
�� Return on CustomerReturn on Customer
�� Resource optimizationResource optimization
�� Unfortunately not many vendors know Unfortunately not many vendors know the value proposition of their own the value proposition of their own product in tangible business benefits!product in tangible business benefits!
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Critical part of the Critical part of the organisationorganisation
�� The Print and Mail business unit is not there to execute The Print and Mail business unit is not there to execute but to innovatebut to innovate
�� Translating the business goals to business solutionsTranslating the business goals to business solutions
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PitfallsPitfalls
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Understanding the cost elementsUnderstanding the cost elements
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RecommendationsRecommendations
�� Invest in the right trendsInvest in the right trends
�� Savings on postage are giving the highest Savings on postage are giving the highest rewardsrewards
�� Process automation Process automation –– understand the options, by understand the options, by listening to multiple vendorslistening to multiple vendors
�� Take the time to develop a Document Take the time to develop a Document Communication StrategyCommunication Strategy
�� Pay per use Pay per use –– without a minimumwithout a minimum
�� Dare to share the benefits of the proposed Dare to share the benefits of the proposed solution.solution.
