MODERN TRADE EXPERTMISSION: Our mission is to help SMEs enter, grow, and succeed in the modern trade market. Through our consultancy services, we aim to teach businesses the basics of the modern trade market, help guide clients into the market while managing their efforts long-term, and introducing clients to similar businesses to share resources to reduce costs, and increase profits.

CORE SERVICES: ● Teach businesses the basics of the

modern trade market.

● Help premium clients enter the market and manage long term relationship with retailers.

● Introducing clients to similar businesses to share resources (human and commodities) to reduce costs, and increase profits.

MTE Founded by the following parties

● Former Sales/Negotiators for large food producing / importing / bulk selling companies such as Siam Foods, and KimChua Group.

● Owners/ Entrepreneurs of startup/SME food producing factories/ companies.

● Former Procurement officers of supermarket, market, supercenter, convenience store companies.

Strengths With this blend of expertise, MTE is able to provide advices, services and knowledge of large modern trade companies in a scale effective for small start up companies looking to safely and profitably enter the market.

BUSINESS BACKGROUND

In Late 2013 Montecore Snacks Co., Ltd , producer of Highlands Jerky, was about to enter their first supermarket , Foodland. Being new in the industry, after negotiations, they received terms of 50,000 baht per SKU for entry.

Having only 100,000 abht left in the bank account and refusing to get a loan, it was impossible to enter the supermarket. This was when the team started to work with Modern Trade expert.

A month later, they entered Foodland successfully at nearly no cost, yet with all the development, Montecore snacks was -10000 baht in their company bank account after producing for the first order.

MTE, through connections, successfully asked foodland for a special order of 2400 units. Montecore Snacks then had enough bulk cash back in to the company to continue its operations today, to enter all high end supermarkets in the country, and never once had to make a loan.

CASE STUDY- Narrow Save

CORE SERVICE 1:

Consultation Services

We advise clients on how to get products

into supermarket chains that sell nationwide

and how to manage the business relations

with these outlets, as well as information on

topics that affect your ability to enter and

perform well in the modern trade arena such

as :

● Packaging Production, ( package/box)

● Design ( packaging, web, press kit, )

● Public relations ( print media)

● Production planning ( of goods)

● Record Keeping (of stocks for

accountability)

● logistics

● AND how to enter the Modern Trade

Market

Topics of Consultation

● How do I negotiate with procurement

officers (buyers)?

● How should I price my product correctly?

● How do I negotiate, to receive profitable

margins and good credit terms?

● How do I present my product to

supermarkets?

● Once I am accepted by the supermarket,

how do I work with with them?

● How do I handle promotional activities

launched by the supermarkets?● I am a small business with no bargaining

power, what are my bargaining points?

Entering the Modern Trade Market

● How do I get free press coverage with little to no marketing budget?

● How do I present myself to the press in a way that makes them interested in writing about

me?

● How do I contact publications?

● What is a press kit /tour and how will that benefit me?● What do I say in an interview by a publication to attract the attention of other publications so

that they will contact me for interviews about by business.● What don't i say to the media.

PUBLIC RELATIONS

● How do I create a great corporate identity?

● When Should I invest in design?

● Are my designs effective for the modern trade outlets?

● What information should I include on my packages?

● How do I find out if my designs will be effective in the marketplace.

CI & Design for Modern Trade

● How much do packages cost?

● How are packages and blocks priced?

● What is the minimum order? Why is it so high?

● How do I save costs on blocks? What are the downsides of that?

● How do I design packages that accommodate design change or additional

information?

● What is the lead time for packaging production.● Do I need to print boxes?

Packaging Production

● How do I plan my production?

● How often to department stores or supermarkets or hypermarkets order?

● How long do I have from the the time they order to the time I have to

deliver?

● What happens if I can not produce in time?● How do I calculate how much stock I should have in reserve?

Production Planning

● How should I keep an effective record of finished goods?

● How should I keep an effective record of raw materials used in production?

● What information should I record and why?

● How do I record in a format that complies with GMP and HACCP

certification?

● What is a Recall procedure and Recall program and how are they different.

● How Should I perform a CCP Validation.

Record Keeping For Certification

Logistics for SME● How should I transport my products to the supermarkets?

● What is the procedure for delivering to supermarkets and documents

involved.

● Should I send the product if they only order a small amount?

● What are great ways to reduce logistical costs?

● What is a DC ( distribution center) and how is it different to deliver here?

● How do I get in to the DC of a supermarket chain?● How much does it cost to get into the DC of a supermarket chain.

● How should I transport my products to

the supermarkets?

● What is the procedure for delivering to

supermarkets and documents involved.

● Should I send the product if they only

order a small amount?

● What are great ways to reduce logistical

costs?

● What is a DC ( distribution center) and

how is it different to deliver here?

● How do I get in to the DC of a

supermarket chain?● How much does it cost to get into the DC

of a supermarket chain.

Logistics for SME

OUR FIRST CONSULTING SESSION OF 1 HOUR IS FREE OF CHARGE.

We charge a fee of: 700 baht per hour per Prime Consultant.

We generally work in teams of two and charge a minimum of 2

hours each. Totalling to the first two hours of 2800 baht for two

consultants.

To use our services, and to save time, please email us about what

you want to learn about the modern trade market, of if you have

specific data or issue you need analytical services or advice on.

Please also provide as much of the following information as

possible:

● Name of your product

● Pictures of your product

● Net weight per bag/bottle/pack

● Number of units per boxes

● Your retail selling price or predicted retail selling price.

● Your phone number.

We will contact you back within in 3 days and will set a meeting

with you within the next 7 days. At the meeting, please bring as

much data about your product or sales as possible so that we can

help you plan your move into the modern trade market.

Cost of Consultancy Services

CORE SERVICE 2:

Modern Trade Management

Clients have the option of choosing our team to represent them long-term (Percent Bases) in the modern trade market. This includes:1. Presenting products to all retail outlets;

markets, supermarkets, super stores, etc.

2. Managing relation between clients and sales outlets.

3. Troubleshooting problems faced in the Modern Trade Market through pre existing connections.

4. Timing production plan with possible promotional efforts in modern trade markets.

5. Providing forms, documentations, online management platforms

Long Term Management of Modern Trade Market

We take care of the following issues:● Renegotiating yearly agreements.● Managing misplacement/display of

products in store. ● Unfair returns of good not displayed

correctly. ● Adjusting delivery schedules. ● Securing optimal cheque receiving

dates.● Analyzing and troubleshooting

ordering systems.● Presenting data to adjust PAR● etc

Troubleshooting Modern Trade Problems.

Partnering with us. Taking you every step of the way.

Clients deal with only the following issues: Business Development, Cash Flow, Production, Marketing.

Modern Trade Expert: will take care of all issues relevant to the modern trade market.

Receive concise real-time online management platforms designed for your business such as the:● Sales Report Sheet ● Yearly Modern Trade Plan (RTU QRT RPT)● Production Plan ● GMP HACCP related Forms.

CORE SERVICE 1:

Human Resource Sharing Program

FOR SMES: Small businesses spend a fortune in hiring these staff to run a company that is able to sell in the modern trade market.

Money earned from sales (Only source of income) , which should be geared towards marketing efforts or brand building all end up invested on human resources,

AT Modern Trade Expert, we would like to bring down this cost. Often times staff we invested in, which may cost up to 100,000 baht or more ( for administrators, PC/Salesmen, Accountants, Legal advisors, and delivery personnel). We bring businesses together to share these resources

Human Resource Sharing

Typical salary rate for company staff● Admin 15,000 Baht● Sales/PC 30,000 Baht ● Accountant 20,000 Baht ● Modern Trade Staff 20,000 Baht● Lawyer 5,000 Baht● Office Utilities 5,000 Baht

=45,000 to 95,000 baht

excluding, public security fees, delivery costs,

ingredient and production costs.

Could Small Business owners manage all these tasks on their own? YES, but then attention is lacking to the real tasks of small business owners which are:

1. Building a recognizable brand.2. Carefully Managing Cashflow.3. Developing the business furthur.

Cost of Company Staff

● Receiving Purchasing Orders● Cross referencing orders with

stock data of each branch.● Opening hundreds of invoices

as accurately as possible.● Planning Delivery Routes,● Arranging and record keeping

of data.

IMP. ROLES: Admin

IMP. ROLES: PC/Sales● Traveling to each branch to

check placement and stock of products.

● Open new POs in branches who under order (up to 30,000 baht a month)

● Optimizing or Expanding product placement.

● Emergency Deliveries.

1. as consultants to many businesses would like to bring together similar businesses to share human resources so that not only would you save costs and become more profitable, but so that you would have a more effective team to back up your operations.

2. They can only do one task at a time. Your admin can only process one document at a time, on days when you receive hundreds of orders at once, and your salesman can only visit one supermarket branch at a time. Why not let us team you up with businesses like yours and share costs of multiple employees. Why not have a team ready to process your orders in a matter of minutes when a 1000 orders come in at once, why not have multiple salesman visiting many more branches for the price of less than one employee.

Coming together

Share the following human resources for a low rate per month. Drive down your cost, free up your time for development, and get a more effective well trained team ready for the job.

● Administrator

● PC/Sales

● Accountant

● Lawyer /Stock control ● Office utilities ● Coordination, conflict mediation

From 45,000 to 95,000 baht normal SMEs pay for typical office staff. Share resources with us and only pay :

27000 Baht For a larger more experienced team. (discounted from 29500 if choosing all services. )

Pricing

Working With MTE

A comparison between the workflow/business model of standard new suppliers and suppliers working with

Modern Trade Expert Consulting

Standard Supplier Workflow

INEFFECTIVE● Inexperienced Leadership team (in the

Modern Trade Market may face difficulties.

● Many tasks for small management team to handle all at one.

● Not being able to focus on tasks that matter and will move company forward.

● No relationship with supermarkets to ease workflow.

COSTLY ● Unnecessary Mistakes maybe costly

long term ( Negotiating margins etc)● Staff not working to maximum

capacity or inadequetly trained therefore much needed capital is used in effectively

NOT COMPETITIVE● Not enough manpower, and capital to

put pressure on managing company, managing modern trade market, and Marketing.

● Ineffectiveness produces lower profits, therefore no marketing = Stagnation

OPERATIONAL EFFECTIVENESS● Experienced Mentors coach Leadership

team and Staff in the ins and outs of the Industry

● Management team to handles only Tasks that matter for growth, expansion and profitability,

● Repetitive / Maintenance Tasks Outsourced.

COSTLY EFFECTIVE● Solid Entry into

Supermarkets( Negotiating margins etc), Solid connections and relationship with supermarkets.

● Staff working to maximum capacity as the business is starting up, therefore capital is used in effectivel

VERY COMPETITIVE● Enough man power, and capital to put

pressure on managing company, Making it grow in the most crucial time, and making it profitable.

Working With MTE