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A New Era in Compensation: Modernizing Base Pay
June 8, 2018
Pamela Murray, Associate Director – Talent & Rewards
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Remember the days…
Base Pay
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Remember the days…
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6/5/2018
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The current world is very different
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And continues to evolve and change
Everythingis personal
Technologyis everywhere
ConnectedAlways online
Ready access to
information
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No surprise … everyone has an opinion on pay
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Increased pay legislation activity
U.S. - Key takeaways across the states
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▪ (U.S.) Proposed expanded EEO-1 reporting▪ (U.S.) Activity across states and cities
Substantially similar work
Equal work
Across locations
Samelocation
Encourage discussion of
wages
Can’t discuss wages
Can’t ask salary history
Can ask salary history
No surprise … everyone has an opinion on pay
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▪ Pay equity
▪ Pay Fairness▪ Data availability
▪ Millennials believe
information
should be shared openly
Employees
Media
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The importance of base pay remains a constant
Drivers of attraction and retention
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Top drivers of attraction Employee view Employer view
Base pay/salary 1 2
Job security 2 5
Career advancement opportunities 3 1
Challenging work 4 4
Opportunities to learn new skills 5 7
Reputation of the organisation as a great place to work 6 3
Healthcare and wellness benefits 7 ---
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Top drivers of retention Employee view Employer view
Base pay/salary 1 2
Career advancement opportunities 2 1
Physical work environment 3 ---
Job security 4 ---
Ability to manage work-related stress 5 4
Relationship with supervisor / manager 6 3
Trust / confidence in senior leadership 7 ---
Source: 2016 WTW Talent Management & Rewards Survey / Global Workforce Study
Generational shift and reward preferences
Source: 2015/2016 Global Benefits Attitudes Survey, U.S.
Sample: Full-time employees only.
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Companies are starting to think carefully and deliberately about
what it is that they’re paying for…
Pay for the role / work
Internal equityExternal
competitiveness
Tracking more closely to market for some jobs may mean differentiated increase budgets and structures for their administration
Pay for the person
Last year’s results
Future potentialKnowledge /
skills
Is last year’s performance necessarily the best indication of future performance / potential?
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6/5/2018
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… and for the first time in years we’re seeing changes to base pay
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Paying market rate
for skills instead of
last year’s
performance
Recognizing that
differentiation may not
always be the right
answer
Favouring
‘meaningful’
minimum increase
amounts over
‘something for
everyone’
Rethinking the
frequency of
increases
Designing programs to pass
a transparency test,
regardless of what you actually
communicate to employeesDefining the purpose
of base pay
1. Modernization
2. Segmentation
Unlikely that one size fits all is
the right ‘answer’
Segmentation examples include critical
skills, future potential, team/network, etc.
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… and for the first time in years we’re seeing changes to base pay
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3. Communication
4. Alignment
Being deliberateAlign pay progression with
career progression
Understanding the purpose of
different reward elements and
communicating them effectively
Owning the debate /
conversation about pay
rather than reacting to it
Educating employees about how pay
is determined and managed using
relevant and appropriate examples
Influencing through social media
rather than being held hostage by the
views / assumptions of others
(Glassdoor, etc.)
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Modernizing Base Pay Administration
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6/5/2018
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Base pay structure design
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Continued tension in what’s most important
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Modernizing your base pay model starts by thinking about four key
design considerations
From To
CompetitivePositioning
Focus on external equity; targeting the same market data point for all
Paying more for critical skills, in-demand roles and less for legacy roles
or those with a talent surplus
Segmentation
Homogenous pay philosophy - paying everyone the same regardless of the
work they do, where they work and the
value they create for your organization
Differentiation for defensible business-aligned criteria; segmenting in broad
‘buckets’ considering geography,
critical skills and/or scarcity of talent
Differentiation
Defined by merit matrix, taking into account position in range and last
year’s performance
Meaningful amounts for a smaller number of people over ‘something for
everyone’
PayTransparency
Pay processes and decisions are kept under lock and key within HR
Line managers and employees have a common knowledge on how pay is set
and managed
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Compensation design considerations
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Where are you currently and where should you be going forward?
You will pay what it takes to recruit and retain the talent
you need in the job market
Reward costs are relatively
unconstrained, as long as ROI
is increasing
Assumes people can add
sufficient value to justify high reward costs
You would rather accept the
risk of over-paying than miss
out on the best talent in the
market
Salary budgets are severely constrained and centrally
monitored and controlled
Assumes people are to some
extent a replaceable
commodity
You’re willing to accept the
risk of missing top class talent in order to maintain lower
employment costs
Competitive positioning
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6/5/2018
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Market position
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General Employee
Population
Critical Skills,
Talent Deficit Roles
Legacy Skills,
Talent Surplus Roles
Is it the same for all or different for specific segments?
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Position in the market
External Factors (Market specific)
Supply of talent High Low
Talent mobility Low High
Industry stability High Low
Industry attractiveness High Low
Internal Factors (Company specific)
Role criticality Low High
Company image Good Poor
Performance targets Low High
Workload Low High
Employee value proposition Strong Weak
Hiring needs Low High
Impact of turnover Low High
25% 50% 75% 90%Potential position in the market:
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Audience Poll
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What roles do you target at a higher market rate?
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6/5/2018
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Compensation design considerations
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It’s important that everyone is treated the same in terms of
pay regardless of the work
they do and the value they create for your organization
Pay elements should be treated the same regardless of
department or job family
You believe roles contribute in different ways and have
greater or lesser relative
importance and as such, these differences should be
reflected in how pay is
managed / delivered
You recognize that the labor
market for roles is different and should be reflected in the
positioning of pay relative to
geography and skills
Segmentation
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Where are you currently and where should you be going forward?
Segmentation
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Geography can influence pay – do you consider the cost of labor for the areas in
which employees work?
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Los Angeles
114.5%
San Fran
126.7%
Grand Rapids
96.3%
DC
115.2%
NYC
123.1%
Jackson, MI
89.5%
Ft. Lauderdale, FL
100.7%
Nashville, TN
93.3%
Geographical DifferentialsGeography is a factor that influences pay levels for a given job.
Cost of Labor versus Cost of Living
■ Cost of labor reflects what a particular
geographic market offers as
compensation for a specific type of
work.
■ Cost of Living reflects the cost of goods
utilized by a typical consumer, including items such as housing, groceries and
transportation.
Lo
w C
ost o
f
La
bo
r S
tru
ctu
re
Hig
h C
ost o
f
La
bo
r S
tru
ctu
re
Group locations with
similar market values into
the same structure
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Accounting for cost of labor in different geographies
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Discretionary or formal structures to better manage?
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The importance of salary structures and pay ranges
Managing pay differences via a formal salary structure(s)
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Minimum Midpoint Maximum
75% range spread
Single National
Structure
Low COL
Structure
High COL Structure
Minimum Midpoint Maximum
10% below national
Minimum Midpoint Maximum
20% above national
Emergence of premium pay
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Premium Pay
▪ Premium pay allows for maintaining base salary, but provides an additional pay component to
accommodate job requirements, such as
performing the work in a specific location
▪ This approach may be simpler as base pay may
be set at national levels, and premiums may only
be used in higher cost-of-labor locations
As organizations prepare for different approaches to sourcing talent and are
rethinking traditional employment, organizations are concerned about internal
equity and have taken a renewed interest in premium pay
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6/5/2018
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Organizations are starting to think more carefully about how to
segment base pay management for defined employee groups
Start of Year 6 Months Year-End
Entry Intermediate Lead
Specialized approach to retain high potential ‘early career’ professionals
Return to ‘job rates’ considering skills and abilities
▪ More frequent increases (bi-annual))
▪ Increases based on skills assessment
▪ Lower tolerance for below market positioning – simulate
the external market practice of ‘big increases’ for
demonstrated experience of emerging skills
▪ Individual pay tied to a defined market / job rate considering
career level
Review Review
$$ $$$$$$
$$$
▪ Other approaches include:
▪ Continued alignment to individual performance
▪ Pay progression driven by an assessment of potential
▪ Skill-based pay (aligned to business need – e.g., hot skills or increase in depth and breadth of skills)
▪ Milestone-based pay where meaningful progression is linked to demonstrating significant (defined)
increases in capability
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$
Compensation design considerations
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There is little differentiation between low and high
performers
It is not fair to favor any
employee/role over another
Dollars should be equally
distributed to recognize that
we all equally contribute to the organization’s success or
setbacks
It is important to differentiate between low and high
performers through pay
decisions
Differentiating will drive the
right behaviors and motivate employees to go the extra
mile
We all contribute at different
levels to the organization, and
this should be reflected in pay outcomes
Differentiation
“Pay for
Performance”
Where are you currently and where should you be going forward?
65%
55%
49%46%
41%
72%
65%68%
66%63%
59%
63%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Achievement ofindividual goals
Demonstration ofknowledge and skills
required in current role
Achievement of teamgoals
Possession of skillscritical to the successof the future business
model
Perceived potential Final rating in mostcurrent year-end
performance review
HR view Manager view
HR and manager views on the factors that should influence base
pay increases differ…
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HR
17% gap
Most important factors from Managers’ view
Most important factor from HR’s view
17% gap
18% gap
13% gap
Source: Willis Towers Watson Talent Management & Reward Survey 2016
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6/5/2018
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… the HR community agrees that something needs to change
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Source: Willis Towers Watson pulse survey 2017
92%
8%
Yes No
6%
6%
8%
10%
12%
14%
20%
24%
0% 5% 10% 15% 20% 25% 30%
Budgets
Org. complexity
Segmentation
Flexibility
Technology
Data quality
Future focus
Mgr. capability
Does pay management need a refresh? What needs to change to improve it?
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Meaningful Amounts
Base Pay Management Principles
Annual Increases
Broad-based market increases:▪ In slow-moving labor markets, broad-
based increases need not be annual
▪ “Minimum” increase thresholds may differ by job level
Pay for performance increases
▪ What amount is large enough to be
considered “meaningful”? Programs
should be designed with conscious choices
Short Term Incentives▪ Becoming a more common way to
motivate and reward employees at private
companies, especially at small and
midsize firms as well as at nonprofit employers.
▪ 96% had STI programs in 2017, up
from 94% in 2015*.▪ Spending on STI increased to a
median of 6% of operating profits,
up from 5%.▪ About 66% of nonexempt
employees were eligible for annual
incentives, up from 52%.
+
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Best practice - set a lower limit or zero increase amount for those not meeting
expectations and provide bonuses to further drive differentiation
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* World at Work Incentive Pay Practices report
Reward Elements
Does Not Meet
Minimum
Expectations
Approaching
Competent
Meaningful
ContributorExceeds Expectations
Exemplary
Performance
Merit Increase0 x average merit
(e.g., 0%)
¼ – ½ X average
merit (e.g., 1% –
1.5%)
Average merit
(e.g., 3%)
1 ½ - 2 x average
merit (e.g., 4.5% –
6%)
>2.5x average merit
(e.g., 8%)
Short-term
Incentive Award
(or GIP)
No incentiveNo incentive to ½
target incentive
Target incentive1 ½ x target incentive 2x target incentive
Training
Opportunities
Minimal training;
focus on
performance
Remedial training Normal trainingHigh-performer
training opportunities
High-performer
training opportunities
Development
Opportunities
Immediate
performance
improvement plan
Close monitoring and
coaching
Eligible for
development
assignments
Targeted for
developmental
assignments
Identified as high-
potentials and
targeted for special
assignments
Promotions
Not eligible for
promotion
Not eligible for
promotion; but may
be eligible for lateral
move
Eligible for
promotional
consideration
Targeted for
promotional
consideration
Targeted for
promotional
consideration
Percent of
Population5% – 10% 10% – 15% 60% 10% – 15% 5% – 10%
Best practice: Differentiating across various reward elements
Organizations significantly advance alignment across systems by specifying how various reward elements vary by performance, where relevant
Differentiating across Total RewardsPay for performance – linking with other programs
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Differentiation, individualization and consumer like experience
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Pay for performance
Your Basic Package is:
Reward Element
Basic pay
Fixed cash allowances
Children’s education benefits
Annual leave days
Other leave days
Retirement
Life and disability insurance
Unemployment insurance
Basic medical insurance
Health assessment
Mobile phone
Workplace flexibility
Points based on
previous performance
period and
increase in line with
higher performance
Reward Element Cost (Points) Select
Cash bonus 10 points per dollar
Additional annual leave 1,000 points per day
Sabbatical 20,000 points per month
Retirement contribution 6 points per dollar
Child care vouchers 6 points per dollar
Emergency eldercare 6 points per dollar
Gym membership 1,000 points per month
Additional medical insurance 8 points per dollar
Children’s education account
contribution8 points per dollar
Company car 50 points per day
Training course 20 points per dollar
Career management programs 100-200 points
Enhanced maternity/paternity 500 points per day
Tuition reimbursements 8 points per dollar
Mark, you have been recognised as a high performer, thank you for your hard work!
Your Performance Points Balance is: 23,000 points. Select from your Performance Rewards Shop…
Note: point calibration is illustrative
Hello Mark, welcome to your Performance-based flexible rewards!
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Short term incentives
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With merit budgets holding steady at 3%, more companies are looking at short
term incentives to recognize performance
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Simpler incentives are the new norm
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Focus on reducing complexity and establishing more rigor in setting company
and individual performance goals
• Simplicity is especially valued when implementing broad-based employee incentives, particularly at smaller organizations.
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Median Target as a % of salary = 80%
Median Target as a % of salary = 40%
Median Target as a % of salary = 15%
Median Target as a % of salary = 10%
Median Target as a % of salary = 5%
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Compensation design considerations
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Where are you currently and where should you be going forward?
Pay decisions are ultimately the responsibility of line
managers. They have a high
degree of freedom to make decisions. The role of HR is to
coach, advise and support to
ensure consistency
All aspects of pay management are centralized
and controlled by the HR
Function working with Senior Management. A strong focus
on standardization in terms of
process and outcome
Ownership and governance
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Compensation design considerations
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Where are you currently and where should you be going forward?
Only communication is upon initial hire or when an increase
is provided (i.e. merit,
promotion, etc.) and then only individual salary. Pay ranges
are kept secret and
employees may not even
know the minimum and maximum of their own pay
range.
Line managers have some
degree of understanding
related to pay processes and practices. Example; ranges
and merit matrix/budget.
All efforts are made to be as transparent and open as
possible about pay
management, Line managers and employees have a
common knowledge on how
pay is set and managed.
Significant efforts are put into
communications direct to employees to improve
openness and understanding
of pay.
Communication and Transparency
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Companies are increasingly required to be…
Transparent
Open communication is becoming the norm to establish a
positive culture and meet compliance requirements
Proactive
Mounting requests and a growing need to be on top of the
issues makes it inevitable to pre-plan and respond to the
changes in advance
Leading
Organizations want to be best-in-class to create an engaging,
fair and honest dialogue with employees to promote the
understanding of total rewards across all employee segments
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6/5/2018
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Legislation is driving us towards greater transparency
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Manager capabilities
Because managers play a key role in
delivering an organization’s compensation
program, organizations need to provide
them with the training required to
understand and implement their
programs.
It’s also essential to equip managers with
the right tools and information to enable them to make good, balanced
compensation decisions and
communicate those decisions to their
employees.
Employee Communication
Our research shows that employees globally are looking to work for
organizations that offer fair and
competitive base pay.
In addition, there’s a growing expectation
of openness and transparency regarding
pay and pay equity issues overall.
Requiring a focus on
Source: 2016 WTW TM&R and Global Workforce Studies
What does it mean to be transparent?
Black Box Complete Transparency
Difficult to manage
employee expectations
regarding compensation
No sense among
employees of fair or
consistent treatment
Gives employee sense of
fair treatment
Remains difficult to
manage expectations
Employees understand
structure and their own pay
opportunity
Improves perceptions of
fair treatment
Full disclosure can promote
greatest sense of trust,
fairness and consistency
Requires training of
managers to improve their
ability to deliver
communications
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Nothing is
communicated
We have a structure
and formal approach
for managing
compensation
We have a structure
with X levels
Your job is assigned
to level Y
There is a formal
range of pay
established for your
level
Structure and
number of levels
Grade assignment of
your job
Pay opportunity for
your job:
Salary range
Incentive targets
Everything is known:
Structure and all
ranges
Grade assignments
of all jobs
Target incentives
for all levels
Compensation
management
policies
Implications
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Transparency is an evolution
Getting compensation right
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Keys to creating a competitive, effective program
1. Assess how compensation aligns with your business, talent management and total rewards strategies.
2. Prioritize pay design.
▪ Carry out comprehensive benchmarking – focusing and adopting a
different compensation strategy for critical roles and/or high performers.
3. Consider segmentation and differentiation.
▪ Throw out the model that everyone gets something – your high performers and those with critical skills more greatly affect business success – reward them accordingly..
4. Communicate and educate
▪ Provide employees with high level insight into how compensation is assessed and pay decisions
made .
▪ Equip managers with training, tools and technology to make effective compensation decisions and
have effective compensation discussions.
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6/5/2018
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In a constant struggle for top talent
…
a credible, competitive
compensation program can mean
the difference between attracting
and retaining top talent or
settling for leftovers.
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41
Pamela MurrayAssociate Director, Talent & Rewards
225 Schilling Circle
Hunt Valley, MD 21031
Thank You!!!
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