Modernizing Thailand

Ministry of Commerce26 January 2006

E-Business Enhancement

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Level of Internationalization

Innovation Based Enterprise•IP Center Project

Industrial Cluster-IT Solution•IT-Driven Cluster Development Project

Trade Logistics •Thailand’s E-Logistics Project

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3

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Thailand’s E-logistics ProjectMinistry of Commerce

Start Electronic Govt Trade Documents

Trade Declaration;

Export License

Mandate Electronic

Submission Trade

Declarations

Certificate of Origin;

Production Notification

Initiate Cross Border

Paperless

Trade Projects

US Customs AMS

ManifestTextile

Notifications

PAA

Community Single Window E-Logistics for

Paperless Trade

Government Documents

Trade, Manufacturing,

Logistics, Finance,

Commercial , Supply Chain Management

B2B, B2G N2NB2GG2G

10 – 15 years 2006

UltimateGoal

Electronic Trading Milestone

Thailand

Thailand’s Thailand’s e-Logisticse-Logistics

E-Logistics – Create Electronic Business Environment

e-Porte-Port

e-Customse-Customs

e-Tradinge-Trading

e-Licensing e-Licensing

e-Logisticse-Logistics

Fishery Food & Drug Agriculture OthersFishery Food & Drug Agriculture Others

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Broker Importer Exporter Broker Importer Exporter

Forwarderผู้��ส่�งของ

Customs Broker

Trucking

Warehouse

Shipper

Consigneeผู้��รับของ Airlines

Global NetworkDomestic Network

ASEAN Single Window

EAST ASIA

Global Logistics Network

EuropeThailand Thailand

e-Logistics e-Logistics Portal Portal

Thailand Electronic Trade Logistics

Implementation Process & Timeframe

Phase 4: Repository/Test Run

Phase 1: Diagnostic Study and Business Model & New Business Process Redesign

Phase 2: Information Strategic Plan & Implementation Plan

Phase 3: System Development•Messaging Hub, Security System, Logistics Portal, etc.

6 Months

6 Months

12 Months

6 Months

IP Center ProjectMinistry of Commerce

IP Center Project

IP CENTER

Problems: Limited in Innovation & IP

- Rank of Thailand’s IPs per population: #47, lower than Malaysia, China, and India- R&D expenditure per GDP: 0.26%- R&D persons per population: 73.6:1M., Asia Pacific Average: 545:1M.- Value of IP export: 32,501MB, import: 146,813 MB

Need to transform into knowledge based economy

- Providing IP information - Enhancing R&D activities - Commercializing / utilizing of innovations- Developing IP human resource

Product

Innovation Absorbing Capability

Proof of Concept

R&D

Prototype and

Pilot

Extended Product

Commercialization Creation Capitalization

Appropriate Protection

Inn

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IP Center

Govt. UniversityIndustry

Inbound OutboundIP

Database

Sources of Innovation

Uses of Innovation

Transforming into Innovation-based Economy

IP Center: Business ModelOutbound collaboration

Inbound- University

- Government- Open source

IP Database-

Target Industries

IP Business: Food, Auto, Hard Disk Drive, Computer Hardware, Software, Phama, Agriculture, Spa

Basic Applied Tech:Nano-Tech, Bio-Tech, IT, Physics, Math, Chemistry etc.

Information Sourcing

Analyzing/IP

Mapping

FacilitatingInnovative Capability

Acquisition

Adaptation

Engineering

Product Design

R&D (Product / Process)

TechnologyTransferringand Diffusing

Mechanisms

Tech.Assessment

Management Capability

Product Proof of

ConceptR&D

Prototype and Pilot

Extended Products

Investment Model- Pre-seed, Seed, Growth

Fund- Venture Capital

Business Model-Business Concept

-Establishment of Value

Chain-Profit model

Operating Model- IT platform- Process-Organization Design

Business Architecture

Innovation Absorbing Capability

Process-Based Capability

Product-BasedCapability

Market-Based Capability

Scope & Timeframe

Phrase 1 (12 Months)

- Establishing IP Information Center: - IP services (e.g. patent mapping, technology assessment) - IP human resources Development

-Studying and making recommendations: - Most appropriate IP Center model for Thailand

- Establishing Innovation Supporting Center - Establishing IP Commercialization Center

- Hybrid: - Studying: Expert consulting by contract or G2G co-operation - Establishing: Turnkey contract and G2G co-operation

Phrase 2 (24 Months)

Project Implementation

- Study Implementation

IT-Driven Cluster Development ProjectMinistry of Commerce

IT-Driven Cluster Development

TODAY

1.1. Lack IT knowledge Lack IT knowledge 2.2. Pay for non-understanding Pay for non-understanding

solutionssolutions3.3. Equates IT to complexityEquates IT to complexity4.4. Fragmented IT platformsFragmented IT platforms

1.1. Lack IT knowledge Lack IT knowledge 2.2. Pay for non-understanding Pay for non-understanding

solutionssolutions3.3. Equates IT to complexityEquates IT to complexity4.4. Fragmented IT platformsFragmented IT platforms

TOMORROW

1.1. Pay for truly workable IT Pay for truly workable IT solutionssolutions

2.2. On-demand solutionOn-demand solution3.3. Simple and User-friendlySimple and User-friendly4.4. IntegratedIntegratedvalue-connect platformsvalue-connect platforms

1.1. Pay for truly workable IT Pay for truly workable IT solutionssolutions

2.2. On-demand solutionOn-demand solution3.3. Simple and User-friendlySimple and User-friendly4.4. IntegratedIntegratedvalue-connect platformsvalue-connect platforms

Don’t tell me how IT works, just tell me

how IT helps my business

Market Market EvolutionEvolution

Manufacturers Wholesales/

Distributors

Retailer ConsumersSuppliers

Value-Connect Chain

IT-Driven Cluster DevelopmentIT-Driven Cluster Development

Partnership AlliancePartnership Alliance

GovernmentAgencies

Local Associations

MediaWorldclass IT Experts Microsoft, HP, Intel, IBM

Banks

Pilot ClustersPilot Clusters Retailers Auto Cuisine Printing

EducationalInstitutions

IT-Driven Cluster DevelopmentExpected Outcomes

1. International standards of cluster-based IT solution

2. Integrated IT solution platforms

3. Connected supply chain management system as a component of e-Logistics

4. World class business performance

Phase 1 Business Background and Project Preparation

• Set up the business consultancy team

• Set up IT expert team to create on-demand IT solution

Phase 2 Implementation and Evaluation

• Map IT solution and Launch the Pilot project

• Evaluate and adjust model

• Recurrent valuation / Feedback testing

Phase 3: Road Show and PR program

Phase 4: Roll out to other selected clusters

6 Months6 Months

12 Months12 Months

Implementation Process & Timeframe