The first step in a great mobile experience

Sustainable Solutions for Function and Content Parity

Across Devices

Steve KamermanMoDevGov

February 26, 2014

2

Sampling a Few Government Sites

✔

✔

✕

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Mobile shots taken using Windows Phone 8.0

BRAD FROST QUOTE

Your visitors don’t give a s*** if your site is responsive. They don’t care if it’s a separate mobile site. They don’t care if it’s just a plain ol’ desktop site. They do give a s*** if they can’t get done what they need to get done. They do give a s*** when your site takes 20 seconds to load. They do care when interactions are awkward and broken.

Brad Frost, http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/

Developing Sustainable Solutions

Development Decision Triangle

COST

QUALITY / USER EXPERIENCE

TIME TO MARKET

PICK TWO!

Aspects to Consider When Choosing a Strategy to Support the Mobile Web

● Access: Reach users wherever they may be and whatever (device) they may use

● Device Targeting and Support: tablets? smartphones? feature phones? Smart TVs? Glasses? Watches?

● Mobile Context: Usability● URL Uniqueness: www? m.? T? /mobile etc.● Development cost: Low, medium, high● Maintenance cost: Low, medium, high● Security & control: Controlling access

Do Nothing

Never underestimate the power of a user who knows how to pan and zoom websites on their LTE smartphones.

WARNING: make sure Adobe Flash is not in the Critical Path

note: We cheated slightly. CNN does serve a mobile UI as a default for mobile users

Keep things simple

Transcoding

• Quick win, often used for m.* sites

• Externally hosted• Fine-tuning is

difficult / expensive• Changes to content

can break mobile UX

When time to market is Critical

Responsive Web Design (RWD)

Three Founding Elementso Media Querieso Fluid Grids o Flexible Images

Powerfulo Client-Side Adaptationo Single Codebase

Introduced by Ethan Marcotte in 2010A List Apart Article: http://alistapart.com/article/responsive-web-design

Small Phone

LargePhone Tablet Desktop

One Website for All

RWD APPROACH A: Don’t-Touch-Me

Buy a “ready–made” template from one of the many vendors on the Internet and adapt your existing site: generally cheap, and some are free. Effort is required to make your existing content fit just the way you like it.

Technology: HTML 101

Easy, Fast, and Affordable Solution

Source: Templatemonster.com

Not always so perfect…

RWD APPROACH A: Don’t-Touch-Me

… but they may have some limitations

Nokia Lumia 1020 (Windows Phone 8.0)

RWD Approach B: Custom-Made RWD

Custom-Made RWD is tough.

Make sure that the developer skills required are available in-house.

Technology: CSS, Media Queries, jQuery, Ajax, Modernizer.js and, generally, specific RWD experience.

Customized Look and Feel Across all Devices

Multiserve: Tailored based on Device

http://m.facebook.com

Multiserving Facebook to Mobile Users:

The original “Mobile Context” Aware Approach

RESS (RWD + Server Side)

• The power of RWD with the ability to multiserve parts of the page based on device features

• Multiserving Images is a common use case (greatly decrease payload => improve Mobile Context)

• Mobile Context Improvements• Menu management

• Table handling

• CSS incompatibilities

• and much more…

The Next Generation of Mobile Context Aware

RESS (RWD + Server Side)

Combines the power of RWD with the speed of the Server

Standard Menu

Smart Phone Menu

Feature Phone Menu

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Summary Matrix

FeatureDo

Nothing

Transcoding

Don’t

Touch

RWD

Custom

RWD

Multiserv

e

RESS

Mobile Context: Usability

Access: Reach users wherever they may be and whatever (device) they use.

Device Targeting and Support: Tablets? smartphones? feature phones? Smart TVs? Glasses? Watches?

URL Uniqueness: www? m.? T? /mobile etc.

Development cost: low, medium, high

Maintenance cost: low, medium, high

Security & control: Controlling access

The first step in a great mobile experience

Develop Awesome Web Sites

Using Device Detection

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Device Hierarchy

Request

Desktop Smart TV Phone Tablet Other

Smart PhoneFeature Phone

BB 10Androi

diOS WP 8 BlackBerr

y WP 7Symbian

Macro

Micro

Granular

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Macro Level – Desktop vs Tablet vs Phone

* Do not show the client carousel on Mobile Phones

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Micro Level – Smart vs Feature

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Granularity to save the UX - Device/OS Specific

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REAL impact!

Reduced page weight by 35% and HTTP requests by 40%!

Desktop Content Mobile Content

The first step in a great mobile experience

Using Device Detection to

Improve Web Site Security

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Device Detection and Security

• Limiting the types of devices that access your network:

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Device Profiling

• Support device fingerprinting practice by establishing and verifying the user’s device profile

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BYOD Device Detection Flow

User Login

Run Device Detection

Does Device Profile match

Complete User Login

Run Two-Factor authorization

Store Device Profile

No

Yes

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Recap

• Mobile Web Development– Do nothing RESS

• Use Device Detection to create a better UX– Target devices at the Macro, Micro and Granular level to

improve UX– Content and Functional Parity is and should be priority ONE

• Improve Site Security and Reduce Cost to Support– Limit Access– Device Profile Validation

Thank You

Steve KamermanCOO ScientiaMobilesteve@scientiamobile.com@scientiamobile