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AAPKA SOLUTIONPresented By:PavelAneeshaNehaFrederick
JulieEktaPriya
DanishVartika
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Agenda..
Overview
MISSION AND VISION
Core Values
Offices and Promoters
Services
Swot Analysis
Organization Structure and Chart
Forms and Direction of Communication
Modern Technologies Used
Meetings
Grapevine
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Axis Bank: An Overview
Axis Bank Ltd was incorporated inthe year 1993 as UTI Bank Ltd.
The first private banks to have
begun operations in 1994, after theGovernment of India allowed newprivate banks to be established.
The Bank today is capitalized to the
extent of Rs. 408.84 crores with thepublic holding (other than promotersand GDRs) at 53.81%.
The Bank has strengths in both retailand corporate banking and is
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UTI TO AXIS BANK
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UTI TO AXIS: MAINREASONS
The decision to rebrand itself was taken bythe bank as it was allowed to use the 'UTI'brand name for free till January 31, 2008,beyond which it had to pay royalty for using
the name.
The recommendation for name change to AxisBank has arisen from the existence of severalshareholder-unrelated entities using the UTI
brand, and the consequent brand confusionthat this generates
The name UTI bank was changed to AXIS bankas UTI gave a look of government sector bank.
They had to change the name to have their
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The New Logo
TO
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MISSION AND VISION
Mission Customer Service and Product Innovation
tuned to diverse needs of individual andcorporate clientele.
Continuous technology up-gradationwhile maintaining human values.
Progressive globalization and achieving
international standards. Efficiency and effectiveness built on
ethical practices.
Vision 2015
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CORE VALUES
Customer Centricity
Ethics
Transparency
Teamwork
Ownership
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Offices
Partiulars Mar08 Mar09 Mar10 Mar11 Jun11
Braches +ExtnCounters
644 792 983 1,390 1,411
ATMs 2,764 3,595 4,293 6,270 6,871
Centres 405 515 643 921 932
Registered Office is at AhmadabadCentral Office is located at Mumbai.
**Sources: Companys Annual Reports
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PROMOTERS
o The Bank was promoted jointly by theAdministrator of the specified
undertaking of the Unit Trust of India(UTI)
Life Insurance Corporation of India
(LIC).
General Insurance Corporation Ltd(GIC).
National Insurance Company Ltd.
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Services
Retail banking
Deposit schemesLoans and
advances-Personal Loans-Housing Loans
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Services: Contd...
Corporate banking
Accounts- Normal current a/c
- Trust/NGO savings a/cServices- Private equity, mergers andacquisitions
- Advisory services- Capital market funding- E- broking
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SWOT ANALYSIS OF AXISBANK
Strength
Support of various promoters.
High level of services.
Knowledge of Indian market.
Weakness
Market capitalization was very low.
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SWOT ANALYSIS: Contd
Opportunities
Growing Indian bank sectors.- People are becoming more service oriented.- Opportunities to be explored in global market.
Threats
Threat from various competitors.
-Foreign banks-Govt. banks, e.g. SBI, PNB etc-Private sector competitors like HDFC, ICICI.
Future market trends.
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ORGANIZATION STRUCTURE
Junior Officer
Assistant
Manager
DeputyManager
Manager
Senior Manager
Assistant Vice-President
Deputy Vice-President
Vice-President
Preside
nt
CEO
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ORGANIZATION CHART
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FORMS OF COMMUNICATION
Internal
CommunicationTeam
Briefing for
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Modern Technologies Used
IP phones
Software applications for unified communications
Cisco Unified Contact Center to build distributed callcenters
Cisco Unity Unified Messaging solution formessages exchange which allows receiving voice
messages, fax- and e-mail messages in one mail box Cisco Unified Presence informs users of ones
business status
Cisco Personal Assistant allows telephone networkusers to set ones own phone calls routing rules anduse voice activation functions
Cisco VT (Video Telephony) Advantage integratesvoice and video transmission which considerablysimplifies video conference organization
Cisco Unified Meeting Place a solution for voice,video and online conferences that makes real-time
joint work easier
Banking Solution Systems
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DIRECTION OFCOMMUNICATION
o
Upward Communication Suggestion Schemes within the
Bank.
Feedback Forums (The lower level
employees are asked for feedbackabout their senior Employees)
Surveys.
Grievance Procedure.
Monthly employee-managerdiscussions
Employees at the lower level need tosubmit reports to the managers
regularly.
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DIRECTION OFCOMMUNICATION:CONTD
o Lateral Communication Meeting between Regional banking Head and
Branch Banking Head regarding the totalnumber of customers and the sales
Prevents Wastage of time and increases theefficiency of the employees as they dont haveto wait for any approval
It helps in making important decisions.
o Diagonal Communication Communication occurs between workers in a
different section of the organization andwhere one of the workers involved is on ahigher level in the organization.
In the bank a diagonal communication will
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MEETINGS
Internal Weekly Meetings are held within the
organization to discuss the targets.
Monthly meetings are held within the branch todiscuss the targets achieved and to set newtargets.
Official Meetings between the Zonal Heads,Regional Heads, Sales Managers
Official Meetings between Team Leaders, SalesExecutives
Letters being issued by the Branch Mangers,Regional Heads
Briefing of the work to be carried out by theSales Manager.
Weekly and Monthly meetings between theTeam Leader and Sales Executive, Zonal Heads
and Regional Sales Manager.
I f l C i ti
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Informal Communication
Informal Communication
Talking in the Lunch Room
Talking in the Hallway
Mostly seen at the Lower Level OfManagement.
Make sure to celebrate every membersbirthday in the branch.
Grapevine Not very advantegeous
Some Ideas in order to increase the Sales ofthe Bank
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SPAN OF CONTROL
Branch Manager RegionalHeads
Zonal HeadsHeadOffice
No fixed Span of control.Normally it is 4-5 but can vary from 3-10depending on the nature of work.
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PERFORMANCE APPRAISALPARAMETERS
Target Achievement
Team Work
Number of walking customers he is able toconvert.
Behavioral Aspects
Zero Errors (in case of Teller)
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Promotion Criteria
Time Bound till Relationship Manager Level.
Then onwards many factors are considered
Target Achievement
Branch Performance
Cash Reserves
Back Debt
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CORPORATE SOCIALRESPONSIBILITY
The Bank has set-up a Trust The Axis BankFoundation in 2006 and has decided tocontribute upto one percent of its net profitannually to the Foundation. The goal of the
Foundation is to provide one millionsustainable livelihoods in the next five years.
The Foundation is presently partnering with44 NGOs in the fields of education, highway
trauma care, medical relief and the creation oflivelihoods and has been able to reach over58,000 individuals, mainly underprivilegedchildren, in the field of education and around2,500 accident victims.
-
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Barriers of communication
o With Customers
Language
Ignorance towards the up-comingtrends and latest technologies.
o Within Organization: Since only formalcommunication is there, so no barrierexperienced.
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Axis Bank OVER LAST Two yearsCommunicationObjectives
Bring the bank into thetop 3 banks in India. (Atpresent it is on 6th
position).Generate Brandawareness.
Develo ositive attitude
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Brand Building Over Past TwoYears
Increased Advertisements.
Quality of Service
Customer Satisfaction
New Management
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Technologies Update ForCUSTOMERS
CustomerTouch Points
Branches ATM
MobileBanking
InternetBanking
Point ofSales
Call
Cen
tre
Traditional
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Top Most Consumer
Friendly Banks in India
According to a survey conducted by OutlookMoney and TNS for Indian Banks., Axis Bankwas ranked second among the top mostcustomer friendly banks.
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GOOD HR PRACTICES
Emphasis on learning and development,launching leadership developmentprogrammes
Providing opportunities to staff to seekaspirational roles through internal job postingsand periodic job rotations,
Streamlining the Performance ManagementSystem, making the compensation structuremore competitive .
The Bank has built a training infrastructurewhich seeks to upgrade skill levels acrossgrades and functions through a combinationof in-house and external programmes.
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GOOD HR PRACTICES: contd..
Axis Leadership Practices were defined foremployees at different levels of the hierarchyto promote desired behaviour and to facilitatean objective assessment.
A leadership review for the year has beenlaunched, as a part of which a pool of keytalent will be identified across functions.
External programmes for team-building,leadership, organisational development,management development programmes andpeople management programmes have beenorganised in partnership with reputed banking
and management institutions for middle
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THANK YOU
Our sincere thanks to Prof Mary Shiela Bodra forher support and for giving us this opportunity ofstudying Axis Bank.
We also wish to express our gratitude towardsMr. Ramandeep Singh Rekhi, Centre Head, AxisBank, Kutchery Road.
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QUESTIONS?