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+ If only… SOCIAL MEDIA IS THE ANSWER TO ALL OUR PROBLEMS 09 February 2015 1
| Date post: | 16-Jul-2015 |
| Category: |
Social Media |
| Upload: | brent-robinson |
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If only…
SOCIAL MEDIA
IS THE ANSWER
TO ALL OUR PROBLEMS
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SOCIAL MEDIA
DOES LEVELTHE PLAYING
FIELD
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Indifferent
Overwhelmed
Terrified
SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL
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SOCIAL
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Zodiac Killer Boston Bombing
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Forty Years Four Days
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SOCIAL MEDIA TRADITIONAL MEDIA
Blogs, FB, LI, Pinterest, Instagram
Many-to-many
Listening
Human Relationships
Long Term
Narrowcast
CONVERSATION
Newspapers, Radio, TV, Billboards
One-to-many
Manipulating
Market to the Masses
Brief Spike
Broadcast
CONTROLLED
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The Man Your Man Can Smell Like
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+SHAPE YOUR STORY
1. FIND YOUR
STORY:
• What is your unique
story to tell?
2. DESIGN YOUR
CHANNELS:
• What works for your
business or
organization?
3. BE CONSISTENT:
• Plans and
strategies guide
your content and
your cadence.
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”The Strength of Weak Ties” 1973, Dr. Mark Granovetter
Professor in the School of Humanities and Sciences
Stanford University
Strength of Weak Ties
Bridging to Clusters of New Information
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"Neocortex size as a constraint on group size in primates” 1992, Sir
Robin Dunbar, Professor in the Department of Experimental
Psychology, University of Oxford
Growing Relationships
Maximum # Our Brains Can Manage
Geographic Diagram of 3,000+ “Friends”150
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THE BEST STORIES are GENUINE
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+SHAPE YOUR STORY
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Cursory Review
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Cursory Review
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Cursory Review
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Cursory Review
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Youth Exchange
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Youth Exchange
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Youth Exchange
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Youth Exchange
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Youth Exchange
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Youth Exchange
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+SHAPE YOUR STORY
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STORYTELLERS & SHARERS
SUBJECT MATTER EXPERTS (SMEs)
• Organizational Leadership
• Define the main story, primary story
arcs
• Set the tone, voice, attitude
• Delegate and curate content creation
TEAM
• Employees, suppliers, best customers,
biggest brand advocates
• Interpret, share, tell the story
• Engage in conversation, respond,
interact with customers (and leadership)
CUSTOMERS
• Existing and potential customers
• Provide opportunity to share their
version of your brand story
• Curate their content
• They are talking about you, give them
reasons to say great stuff about you,
your brand, your company
• Thank them repeatedly for sharing in
your story and buy in your wares.
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Social Media occurs in waves.
• Mapping out the appropriate content, cadence and
ownership of communication is key to building
effective awareness and excitement around a
promotion.
•Create Event
•Add Details
•Invite
Friendlies
•Invite General
Public
•Share Details
•Tag Partners
•Answer
Questions
•Remind
Invitees
•More Details
•Tag Partners
•Call Out
Friendlies
•“See You
There”
•Call Out to
Partners &
Friendlies
Staff at Event:
•Capture Photos
•Upload a Few
•Tend to Business
•Upload Photos
•Tag – Cross
Promote
•Look at Partners’
Photos
•Blanket “Thank
You” from Brands
•Individual “Thank
Yous”
EVENT BEING
PROMOTED
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+
Social Media occurs in waves.
• Mapping out the appropriate content, cadence and
ownership of communication is key to building
effective awareness and excitement around a
promotion.
•Create Event
•Add Details
•Invite
Friendlies
•Invite General
Public
•Share Details
•Tag Partners
•Answer
Questions
•Remind
Invitees
•More Details
•Tag Partners
•Call Out
Friendlies
•“See You
There”
•Call Out to
Partners &
Friendlies
Staff at Event:
•Capture Photos
•Upload a Few
•Tend to Business
•Upload Photos
•Tag – Cross
Promote
•Look at Partners’
Photos
•Blanket “Thank
You” from Brands
•Individual “Thank
Yous”
EVENT BEING
PROMOTED
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Build a WEB of CONTENT
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Events
Marketing Materials
Partners’ Properties
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Cross Mentor Young People
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1. Claim your URL
2. Be Consistent
3. Tag Everything
4. THANK EVERYONE
What Can You Do Today?
1. Sprinkle liberally across all marketing collateral
2. Change Cover Photo Monthly
3. Link to your Partners
4. Volunteers, Sponsors, Participants, Recipients, Individuals, Companies
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SHOW our Story
&
Enable others to
TELL
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Thank you!
Brent [email protected]
479-966-9122
Steve [email protected]
479-304-8926
Beka [email protected]
210-438-2510
Twitter.com/modthink
LinkedIn.com/company/modthink
Facebook.com/modthink
Modthink.com
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