Date post: | 17-Dec-2015 |
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References
• Controlling Design Variants by Ericsson and Erixon
• The Power of Product Platforms by Meyer and Lehnerd
• Managing Product Families by Sanderson and Uzumeri
• TM 9-2330-280-20-1 Technical Manual Unit MaintenanceHQ, Department of the Army
Outline
• Introduction
• Modularity and Product Platforms
• Managing Product Platforms
• Platform Management Strategies
• Modular Function Deployment
• HMMWV
• Conclusion
IntroductionProduct Modularity Development
• Increasing Complexity
• Increase Efficiency
• Expanding Technology
• Streamlining
• Need for Automation
• Changing Demands
Modularity and Product Platforms
• Product Modularity
• Product Platforms
• Advantages of Modularity
• Module Drivers
• Levels of Modularity
Advantages of Modularity
• Increased Flexibility
• Shorter Lead Time
• Lower Cost
• Improved Quality
• Better Service
• Ease of Upgrades
Module Drivers
• Technology Evolution
• Product Changes
• Common Units
• Styling
• Service & Maintenance
• Upgrades & Recycling
Managing Product PlatformsThe Power Tower
• Market Applications
• Product Platforms
• Common Building Blocks
Common Building BlocksThe Fuel for Product Platforms
• Customer Insights
• Product Technologies
• Manufacturing Technologies
• Organizational Capabilities
Platform Strategies
• Niche-Specific Platforms
• Horizontal Leverage
• Vertical Scaling
• Beachhead Strategy
Niche-Specific Platforms
• Common in Industry
• Perfect Product for Each New Customer
• Complex Manufacturing
• Fragmented/Risk Losing Modularity
• Least Effective Application
Horizontal Leverage
• Subsystems Leverage from Niche to Niche
• Streams of Products to Related Customers
• Easier to Manufacture
• Less Time, Lower Cost, Better Performance
• Spread of Flaws in Key Subsystems
Vertical Scaling
• Scale to Particular Market Segments
• Top-Down or Bottom-Up
• Requires More Flexibility
• High-End Needs vs. Low-End Costs
• Weaknesses of Key Subsystems
Modular Function Deployment
1) Define Customer Requirements
2) Select Technical Solutions
3) Generate Module Concept
4) Evaluate Module Concept
5) Optimize Modules
Step 1: Define CustomerRequirements
The Army’s needs: Product Properties:transportation modularizationrecovery mechanism sizedurable parts weighteasy maintenance shapelong life materialsafe powerfiring platformprotect soldiers (from weather and enemy)
Step 2: Select TechnicalSolutions
Transport Soldiers
Provide Protection(basic and supplementaryarmor / canvas)
Provide Power(selected engine)
Provide Durability(selected materials)
Step 3: Generate ModuleConcept
The Product Platform
M998 Utility Truck
Derive the Modules:WinchArmor ProtectionTow Launcher PlatformM60/MK19 PlatformsShelter4 Litter Ambulance2 Litter AmbulanceMaintenance Module
Step 5: Optimize / Implement Modules
• Test / develop the module specifications.
• Complete detailed design work for each module.
• Manufacture and assemble modules on the product platform.
M998 Utility Truck