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MODULE 1 INFORMATION FOR MANAGEMENT 1.1 Data and Information, types of information : Operational,...

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MODULE 1 MODULE 1 INFORMATION FOR MANAGEMENT 1.1 Data and Information, types of information : Operational, tactical, strategic, Statutory 1.2 Why do we need information systems, management structure, requirements of information at different levels of management 1.3 Functional allocation of management, requirements of information for various functions. 1.4 Qualities of information 1.5 Varieties of information system Systems Analysis And Design Systems Analysis And Design © © V. Rajaraman
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Page 1: MODULE 1 INFORMATION FOR MANAGEMENT 1.1 Data and Information, types of information : Operational, tactical, strategic, Statutory 1.2 Why do we need information.

MODULE 1MODULE 1

INFORMATION FOR MANAGEMENT

1.1 Data and Information, types of information : Operational, tactical, strategic, Statutory 1.2 Why do we need information systems, management structure, requirements of information at different levels of management1.3 Functional allocation of management, requirements of information for various functions.1.4 Qualities of information 1.5 Varieties of information system

Systems Analysis And Design Systems Analysis And Design © © V. Rajaraman

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MOTIVATION

Large number of jobs today for computer science and engineering graduates is in creating information systems for managing organizations

Students should know what is information and how it is different from data

Should know types of information needed to manage organizations

Systems Analysis And Design Systems Analysis And Design © © V. Rajaraman

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MOTIVATION

Should know nature of organizations and their structure to design appropriate information system.

Should know management structure and needs of each level of management

Should know functional areas of management and information needs for each area

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1. Distinction between Data and Information2. Description of types of Information: Tactical,

Operational, Strategic, Statutory.3. Division of Management into different hierarchical levels.4. Type of Information needed at different levels of

management.5. Division of organizations into several functional

areas and their information requirements6. Attributes of Information.

LEARNING GOALS

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DATA : Raw Material

Data collection costs money

Collect only necessary and sufficient data

Data is generally used by machines

Data is useless unless it is processed to

create INFORMATION

DATA AND INFORMATION

System Analysis And Design System Analysis And Design © © V. Rajaraman

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DATA AND INFORMATION

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INFORMATION : Processed data

Data processed by machines giving information

Information is used to run an organization efficiently

Information used by managers to initiate actions

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EXAMPLE OF INFORMATION NEEDED BY A SHOPKEEPER

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Daily sales accountList of low stock items to be re-orderedList of overstock itemsLong overdue paymentsProfit and loss account

Used to streamline day to day operations called Operational information

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EXAMPLE OF INFORMATION NEEDED BY A SHOPKEEPER (CONTD)

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Slow or fast moving items Reliable supplier of items Sales trends

Used to improve profitability of shop calledTactical information

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EXAMPLE OF INFORMATION NEEDED BY A SHOPKEEPER (CONTD)

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Whether to stock different varieties of items Whether to diversify Whether to start a new branch in a different locality Whether to start an e-shop Information to expand business and explore new opportunities Known as Strategic Information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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EXAMPLE OF INFORMATION NEEDED BY A SHOPKEEPER (CONTD)

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Income tax account Sales tax account Used to provide information to the government Known as Statutory Information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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STRATEGIC : Needed for long range

planning and directions. This is less structured.

TACTICAL : Needed to take short range

decisions to improve profitability and performance.

TYPES OF INFORMATION

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OPERATIONAL : Needed for day to day operations

of the organization.

Eg: Daily Sales, Billing.

STATUTORY : Needed by law to sent to government

authorities.

Eg: Sales tax return.

TYPES OF INFORMATION

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MANAGEMENT HIERARCHY AND INFORMATION NEEDS

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Volume ofInformation

Type ofInformation

TopManagers

MiddleManagers

Line managers

Strategic-Long range planning

TacticalShort range improvement

Operational Day to day policies

Unstructured

Moderatelystructured

Highlystructured

Low condensed

Medium moderately processed

LargeDetailed Reports

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Increasing size of organizations thus data volume increases

Distributed organizations

Timely processing for fast action Better competitiveness with better information

. Increasing of complexity of organizations require

innovative processing

Same data can be processed in different ways

NEED FOR INFORMATION SYSTEMS

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Chief Executive (Strategical)

Marketing manager

Human Resource manager

Finance manager

Materialsmanager

Line managers

MANAGEMENT STRUCTURE

Production manager

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(Tactical)

(Operational)

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MANAGEMENT STRUCTURE (CONTD)

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TOP MANAGEMENT

Chief Executive known as CEO

Executive Directors for each functional areas such as Production, Finance, HRD etc.

Take strategic decisions

System Analysis And Design System Analysis And Design © © V. Rajaraman

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MANAGEMENT STRUCTURE (CONTD)

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MIDDLE MANAGEMENT

General managers, divisional managers,Vice presidents etc

Each functional area may have 2 to 3 middle level managers reporting to top management

Take Tactical decisions

System Analysis And Design System Analysis And Design © © V. Rajaraman

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MANAGEMENT STRUCTURE (CONTD)

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LINE MANAGERS

Group managers, Assistant Group managers, Assistant managers

Each functional area may have several line managers reporting to middle level managers.

Take Operational decisions

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MANAGEMENT STRUCTURE (CONTD)

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FUNCTIONAL AREAS

PRODUCTION MARKETING MATERIALS – purchase, stores FINANCE –Accounts HUMAN RESOURCE DEVELOPMENT(HRD) RESEARCH AND DEVELOPMENT (R&D)

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MANAGEMENT STRUCTURE (CONTD)

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FUNCTIONAL AREAS

All organizations need not have identical functional areas However some are common such as - MARKETING - FINANCE - HUMAN RESOURCE DE VELOPMENT(HRD)

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Production Management

Strategic Information

Yearly and monthly production quotas and alternate schedules

Policies on machine replacement, augmentation, and modernization.

Identifying best product mix.

INFORMATION FOR MANAGEMENT

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Production Management

INFORMATION FOR MANAGEMENT

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Tactical Information

Identifying and controlling areas of high cost. Identifying critical bottlenecks in production. Identifying alternate production schedules based on tools, machines etc. Performance measures of machines to decide replacement.

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Production Management

INFORMATION FOR MANAGEMENT

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Operational Information

Monitoring up to date production information by examining assemblies, detecting likely shortages and giving early warning. Scheduling better production dynamically. Preventive maintenance schedules. Monitoring tool, machine and personnel availability

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Marketing Management

INFORMATION FOR MANAGEMENT

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Search for new markets and marketing strategies.

Strategic Information

Analysis of competitors strategy.

Technology and demographic forecasts and product changes.

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Marketing Management

INFORMATION FOR MANAGEMENT

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Advertising techniques and analysis of their impact. Customer preference surveys. Correlation of prices and sales. Sales force deployment and targets. Exploring alternate marketing channels. Timing of special sales campaigns.

Tactical Information

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Marketing Management

INFORMATION FOR MANAGEMENT

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Operational Information

Sales analysis by regions,customer class, sales person. Sales target versus achievement. Market share and trends. Seasonal variations. Effect of model changes. Performance of sales outlets Costs of campaigns and benefit.

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Material Management

INFORMATION FOR MANAGEMENT

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Developing vendors for critical items.

Strategic Information

Determining optimal levels of inventory

Determining proportion of material needed

Reducing varieties of inventory.

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Material Management

INFORMATION FOR MANAGEMENT

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Developing vendor performance measures. Determining optimal reorder levels. Determining issues of items to shops versus standard needs. Controlling high value of inventory. Determining impact on material cost and procurement with design changes and new product introduction.

Tactical Information

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Material Management

INFORMATION FOR MANAGEMENT

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Operational Information

List of excess & deficient items received. List of items rejected. Critical items received. Stores in transit and in inspection. Value of inventory in hand. Goods received, rejected and issued.

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Finance Management

INFORMATION FOR MANAGEMENT

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Strategic Information

Methods of financing.

Pricing policies.

Tax planning.

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Finance Management

INFORMATION FOR MANAGEMENT

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Variations between budget and expenses. Large outstanding payments/Receipts. Credit and payment status. Cost increases and pricing. Impact of taxation on pricing

Tactical Information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Finance Management

INFORMATION FOR MANAGEMENT

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Periodic financial report. Budget status to all functional managers. Tax returns. Share transfers. Profit and loss account. Payments and receipts. Payroll,provident fund accounts.

Operational Information

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Human Resource Management

INFORMATION FOR MANAGEMENT

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Strategic Information

Long range human resource requirements. at different levels.

Policies on human resource development and training

Policies on personnel welfare and facilities

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Human Resource Management

INFORMATION FOR MANAGEMENT

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Tactical Information

Performance appraisal. Demographic make-up of personnel and its impact on retirement. Production incentives. Morale of personnel. Absentee reduction. Leave and overtime policies. Personnel deployment policies.

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Human Resource Management

INFORMATION FOR MANAGEMENT

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Operational Information

Routine assessment.

Skills inventory.

Loan/advances and recoveries.

Leave record.

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Research Design & development Management

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Which products are to be developed?

Strategic Information

What types of improvements are required?

What long range research is more promising?

What technical collaboration would be appropriate?

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Research Design & development Management

INFORMATION FOR MANAGEMENT

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Setting intermediate goals. Checking availability of equipment & appropriate selection Determining proportions of resources to be allocated to different projects. Deployment of personnel to projects. Information on similar and related research projects undertaken by other companies

Tactical Information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Research Design & development Management

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Progress against goals.

Budgeted expenses versus actual expenses.

Status of outstanding orders for equipment and components.

Operational Information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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QUALITIES OF INFORMATION

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Quality How to ensure quality

Accurate Ensure correct input and processing rules.

Complete Include all data.

Timely Give at right time

System Analysis And Design System Analysis And Design © © V. Rajaraman

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QUALITIES OF INFORMATION

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Trustworthy Do not hide unpleasant information.

Relevant Understand user needs.

Brief Summarize relevant information.

Quality How to ensure quality

System Analysis And Design System Analysis And Design © © V. Rajaraman

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QUALITIES OF INFORMATION

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Up-to-date Include all data up to present time.

Significance Use attractive format & graphical charts.

Quality How to ensure quality

System Analysis And Design System Analysis And Design © © V. Rajaraman

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VARIETIES OF INFORMATION SYSTEMS

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Business Data processing – Operational information Management information system – Tactical information Decision support system(DSS) – strategic information

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Business data processing system

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Enter data to be processed Edit, check input data Control check to see if the data is correct and reasonable Store clean data as an organized data base in a storage

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Business data processing

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There are 2 methods of business data processing 1. On-line transaction processing(OLTP) 2. Batch processing

OLTP is used for query processing and rapid actions to requestsExample: Finding balance in one’s bank account Booking railway ticketsBatch processing used for periodic data processing of massive dataExample: Processing university exam results at the end of each semester Payroll computation each month

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Online transaction processing

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Database (or master file) available online on diskRequest in specified format accepted from requestorCheck request for validityRetrieve record from databaseTake appropriate action

System Analysis And Design System Analysis And Design © © V. Rajaraman

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Batch processing

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Collect a batch of requests Key inValidateCreate request fileCalled transaction fileUpdate master file using transaction fileCreate result filePrint responses for requests

System Analysis And Design System Analysis And Design © © V. Rajaraman

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OLTP Vs BATCH

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Response time - OLTP FAST Throughput(No of transaction/unit time) - BATCH HIGH Enquiry systems - ONLINE Periodic processing - BATCH

• Once a day - STORES ISSUES• Once a month - PAYROLL

System Analysis And Design System Analysis And Design © © V. Rajaraman

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MANAGEMENT INFORMATION SYSTEM

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Analyse outputs of routine data processing using statistical or operations research tools

Eg: -Observe periodic demands by statistical analysis & use for tactical decisions

-Use operations research tools to decide product mix using demand and cost data to maximize profit

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DECISION SUPPORT SYSTEM

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Unstructured and difficult to obtain precise information Use of analytical and simulation models Aids to conceptualise through graphs ,animation etc Use of archival data to infer trends and rules Some artificial intelligence tools may be used

System Analysis And Design System Analysis And Design © © V. Rajaraman

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DECISION SUPPORT SYSTEM

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Data mining a useful tool What is data mining? Data collected during routine data processing archived over a long period-massive amount(Tera Bytes) Some hypothetical rules guessed by experienced managers and correlated with archival data-called data mining

System Analysis And Design System Analysis And Design © © V. Rajaraman

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DECISION SUPPORT SYSTEM

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Example of data mining From archival data a rule guessed by managers that in some months there are long waiting lists for sleeperberths is verified-Data mining gives precise quantitative data

ActionIncrease number of sleeper coaches or Introduce special trains Unexpected results of analysis of archival data more

valuable for DSS

System Analysis And Design System Analysis And Design © © V. Rajaraman

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