73
Marcus Ruebsam Senior Vice President, Solution Management, SAP Hybris MODULE 1: SAP Hybris Strategy SAP Hybris Experience Workshop
Marcus Ruebsam
Senior Vice President, Solution Management, SAP Hybris
MODULE 1: SAP Hybris Strategy
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
WILL WE ALL FLY WITH
PRIVATE JETS IN THE FUTURE?
“By 2018, one third of the top 20
in every industry will be disrupted by
digitally transformed competitors.”
Frank Gens
Chief Analyst, IDC
of online ads are ignored
99.76%
of consumers abandoned a
purchase due to a poor service
experience
60%
of the buying process is
completed before a first
interaction with sales
57%
Customers Are Empowered by Digital
SOURCE: Google
SOURCE: Customer Executive Board
SOURCE: American Express Global Barometer
EXPECTATIONS
HAVE GONE UP!
They expect companies to:
BE EASY TO DO BUSINESS WITH
BE BETTERINFORMEDTHAN THEY ARE
BE ONE STEPAHEAD OF THEM
BE PRESENTWHERE THEYHANG OUT
SOME CONTEXT. WHAT WE BELIEVE…
CUSTOMERS NOW HAVE CONTROL.
OMNICHANNEL IS BUSINESS.
DIGITAL TRANSFORMATION IS AN IMPERATIVE.
MARKETING IS BROKEN.
CONTEXT MAKES THE DIFFERENCE.
DATA IS THE FUEL.
OUR VISION
ENABLING OUR CUSTOMERS TO DELIVER CONTEXTUAL,
CONSISTENT, AND RELEVANT EXPERIENCES REGARDLESS
OF CHANNEL OR DEVICE THROUGHOUT THE
CUSTOMER JOURNEY.
OUR SOLUTIONS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
COMMERCE MARKETING SERVICE SALES
WEB IN-STORE/
BRANCH
CONTACT
CENTER
DIGITAL
GOODS
MARKET-
PLACES
IoT SOCIAL
MEDIA
TEXT/NOTI-
FICATIONS
SEARCH
KW/ADS
DIGITAL
ADVERTISING
E-MAIL PRINTING AGENT TOOLSMOBILE
BILLING
DATA MANAGEMENTCUSTOMER | PRODUCT
SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS
Contextually relevant experiences
Regardless of channel or device
Throughout the customer journey retain
attractconvert
JOURNEYTOGETHER
LET'S GO ON A
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any
kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP
SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products
and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its
affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change
and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
MODULE 1: SAP HYBRIS COMMERCE OVERVIEW
Matthias Heid
Sr. Solution Manager, SAP Hybris Commerce
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
COMMERCE SALES
DATA MANAGEMENTPRODUCT | CUSTOMER
MARKETING SERVICEBILLING
WEB MOBILE IN STORE/
BRANCH
CONTACT
CENTER
MARKET-
PLACE
IoT SOCIAL TEXT/NOTIFICATION
SEARCH
ADS / SEO
DIGITAL
ADS
E-MAIL PRINTDIGITAL
GOODS
SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
COMMERCE SALES
DATA MANAGEMENTPRODUCT | CUSTOMER
MARKETING SERVICEBILLING
WEB MOBILE IN STORE/
BRANCH
CONTACT
CENTER
MARKET-
PLACE
IoT SOCIAL TEXT/NOTIFICATION
SEARCH
ADS / SEO
DIGITAL
ADS
E-MAIL PRINTDIGITAL
GOODS
SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS
Customers choose their
OWN JOURNEYS
Support
portalMAKE
PAYMENT
Contact
center
JOIN
GROUPS
POST
REVIEW
Social
Webshop
Contact
center
RECEIVE
OFFER
Digital
ADSDISCOVER
NEED
Web
TV
CENTER
ADDRESS
Retail
store
Contact
center
Branded
community
ISSUE
Support
portal
SETUP
RECEIVE
PACKAGE
MISSING
ITEM
TRACK
ORDER
BUY
Webshop
Retail
store
RESEARCH
Reviews
REFER
FRIENDS
RECEIVE
OFFER
RESTART
SERVICE
Contact
center
TERMINATE
SERVICE
PRODUCT
DAMAGE
Retail
store
Social
BILLING
ISSUE
Contact
center
Webshop
Word of
mouth
Social
AWARENESS
DISCOVERY
CONSIDERATION
ACTION
USE
ADVOCACY
ACTION
CONSIDERATION
ADVOCACY
USE
Social
Word of
mouth
RESEARCH
INTEREST
Webshop
Search
KW/ADS
Web
TRANSFORM WITH COMMERCE
BECOME AN
OMNICHANNEL BUSINESS
DELIVER CONTEXTUAL
CUSTOMER EXPERIENCE
UNIFY CUSTOMER PROCESSES
BECOME AN OMNICHANNEL BUSINESS
Web Mobile Call Center PrintSocial TVPOS
ERP WMS PLM CRM Data Pools
MOVE AT SPEED OF BUSINESS
Customer Experience.
Product Content Management.
ONE CUSTOMER EXPERIENCE
Commerce. Order Management.
Together.
CONFIGURED FOR SUCCESS
OUR CUSTOMERS. OUR PARTNERS.
Accelerators. Hybris Extend.
The Data Hub.
BUILT TO COMPLEMENT NOT
REPLACE EXISTING INVESTMENTS
Modern. Extensible.
Standards-Based.
DELIVER CONTEXTUAL CUSTOMER EXPERIENCE
OPTIMIZATIONMeasure, learn, improve
CMSStreamlined and intuitive
management of content
MERCHANDISINGAuto-optimized product mix based
on business goals and context
EXCEPTIONAL
CUSTOMER
EXPERIENCERelevant
engagement to
drive loyalty
PERSONALIZATIONTailor to match customers
and their intent
CONTENT
PRODUCTS
COMMERCE
UNIFY CUSTOMER PROCESSES
SERVICE ON THE SPOT
Customers are willing to pay more when they experience prompt and effortless service
CONNECT TO THE BACK OFFICE
Deliver accurate, transparent, and timely information to customers when they want it
RUN COMMERCE MARKETING
Your customers’ journey with you should be seamless and without hurdles
TRANSFORM WITH COMMERCE
BECOME AN
OMNICHANNEL BUSINESS
DELIVER CONTEXTUAL
CUSTOMER EXPERIENCE
UNIFY CUSTOMER PROCESSES
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or
an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx
for additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any
kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP
SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products
and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its
affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change
and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
By Pavel Polyakov
MODULE 1: JUMP-START YOUR DIGITAL TRANSFORMATION WITH COMMERCE ACCELERATORSMatthias Heid
Solution Management
SAP Hybris
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
TO SUCCEED
An enterprise needs
to be able to service both
B2C and B2B customers
in all channels by selling
a combination of goods
and services
B2BB2C
Services
Enable our customers to consistently use
ALL SAP Hybris Commerce features
regardless of channel or industry
B2C
ACCELERATOR
B2B
ACCELERATOR
TELCO
ACCELERATOR
FS
ACCELERATOR
COMMERCE MODULES
PLATFORM
CORE ACCELERATOR
Add-on Add-on Add-on Add-on Add-on Add-on
…
ACCELERATOR
How It’s Delivered
TELCO FINANCIAL B2C B2B
BUNDLESASM CHECKOUT yFORMS SEARCH VOUCHER & MORE
CORE ACCELERATOR & COMMERCE MODULES
B2C
Industrial Utilities Retail Automotive Public SectorTravel Entertainment
Sample Hybris Accelerators
DESKTOP TABLETSEO
A responsive storefront built
for SEO with breakpoints for
key devices such as smart
phones, tablets, small and
large PCs
DEVICES
The online commerce user is
able to access the storefronts
from across many devices
making it more convenient for
them to browse online vendor
catalogs
MOBILEOUTCOME
Low-cost of implementation
to add further device types
thereby keeping up with new
technology evolutions such
as the Internet of Things
Mobile First
B2C ACCELERATOR
FRONT END DEMO
CORE ACCELERATOR
B2B MODULE
Packaging of B2B
extensions
B2B Accelerator is
an add-on to Core
Accelerator
Can access & use
core commerce
modules
Facilitates
generating specific
B2B accelerators
CORE
ACCELERATOR
Houses common
modules
Facilitates feature
sharing
Marketplace for
features that can be
used in different
accelerators
Facilitates B2B/B2C
cross-functionalityB2B Module
CORE COMMERCE MODULES
B2B
Registration
Account
Summary
Future
Availability
PunchOut
Early Login
Order Forms
B2B Commerce
API
SAP OM
CPQ
Multi-D
Products
Check OutCOM
Bundles
B2B Commerce Module
B2B ACCELERATOR
FRONT END DEMO
THANK YOU
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any
kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP
SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products
and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its
affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change
and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
By Pavel Polyakov
MODULE 1: DELIVER EXCEPTIONALCUSTOMER EXPERIENCES
Matthias Heid
Solution Management
SAP Hybris
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
WHAT MAKES AN EXCEPTIONAL CUSTOMER
EXPERIENCE?
> RETAIN
> ATTRACT
> CONVERT
SOUNDS EASY?
SILOED DATAData is often out of date, siloed,
or ignored/unutilized
TOO MANY TOOLSDifferent tools for different tasks,
complex integration limits possibilities
INCONSISTENT TOUCHPOINTSInconsistent behavior on systems
with different logic TOO MUCH
COMPLEXITY=
OVEREXTENDED STAFFBusinesses have more and more tasks
across different systems
GIVING YOU THE TOOLS TO EASILY
AND RAPIDLY BUILD GREAT CUSTOMER
EXPERIENCES
CX VISION
Valuable
Relevant
Personalized
ONE TOOL
IN CONTEXT
GREAT EXPERIENCES
DELIVER CONTEXTUAL CUSTOMER EXPERIENCE
OPTIMIZATIONMeasure, learn, improve
CMSStreamlined and intuitive
management of content
MERCHANDISINGAuto-optimized product mix based
on business goals and context
EXCEPTIONAL
CUSTOMER
EXPERIENCERelevant
engagement to
drive loyalty
PERSONALIZATIONTailor to match customers
and their intent
CONTENT
PRODUCTS
COMMERCE
SMART EDITDEMO
MERCHANDISINGDEMO
THANK YOU
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any
kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP
SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products
and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its
affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change
and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
By Pavel Polyakov
MODULE 1: PROVIDE HIGH QUALITYPRODUCT INFORMATION ACROSS ALL TOUCHPOINTSMatthias Heid
Solution Management
SAP Hybris
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
PRODUCT CONTENT MANAGEMENT
IS A
STRATEGIC COMPONENT
TO ENABLE
OMNICHANNEL CUSTOMER EXPERIENCE
MDMIT / Production to define data for Business Processes
PCM/PIMBusiness to define data for Customer Experience
SAP Hybris PCM does not replace MDM of Back-End Systems
Business owns Go-to-Market with PCM
Develop relevant content, selling brands & relationships
Powering cross-sell and up-sell
1. 2. 3. 4.
SAP HYBRIS PCM IS THE CENTRAL REPOSITORY OF PRODUCT CONTENT FOR ALL CHANNELS & CUSTOMER TOUCHPOINTS
Web Mobile Call Center PrintSocial TVPOS
ERP WMS PLM CRM Data Pools
Contributors
Supplier
Product Manager
Marketing
Merchandizer
Sales
Customer
Contributors
PRODUCT COCKPIT DEMO
THANK YOU
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any
kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP
SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products
and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related
presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its
affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change
and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks
and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
By Pavel Polyakov
MODULE 1: STREAMLINE ORDERLIFECYCLE MANAGEMENT
Matthias Heid
Solution Management
SAP Hybris
SAP Hybris Experience Workshop
Legal disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. Thispresentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursueany course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions andfunctionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this documentis not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty ofany kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility forerrors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially fromexpectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, andthey should not be relied upon in making purchasing decisions.
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAPat any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied,including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Order Management is the bridge between the FRONT END and the BACK END
SAP Hybris Order Management
FUNCTIONAL INTEGRATED OPEN
SAP Hybris Commerce cross-industry lean offering for
Order Orchestration
Distributed Order Management
in front office contexts.
Built entirely from standard SAP Hybris Commerce extensions
Fully integrated with SAP ERP back ends & Financials
Will support fulfillment based on multiple back ends
Offers the framework and the patterns to integrate non-SAP back ends.
Offers the framework and the patterns to consume external services, e.g. for
Source of inventory/availability information
Making sourcing decisions
Other order services (fraud, tax, loyalty, etc…)
DISTRIBUTEDORDER MANAGEMENT
DEMOWITH ERP INTEGRATION
ORDER FULFILLMENT
COCKPIT DEMO
THANK YOU
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP
SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for
additional trademark information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
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