Prof. Sameer Mathur

Ph.D. (Carnegie Mellon)

Marketing Professor

IIM LUCKNOW

Yash Sharma

B.Tech Undergraduate

Part II

IIT (BHU) Varanasi

1 Month Intern (7 June-8 July)

4 Module Course

For

Mobile Devices,

Think Apps,

Not Ads

HARVARD BUSINESS REVIEW

A LOT OF TIME IS SPENT ON

MOBILE PHONES EVERYDAY

HOW TO

ADVERTISEMOBILE

APPS

OFFER AUNIQUE VALUE

OFFER ASOCIAL VALUE

OFFERINCENTIVES

ENTERTAINMENT

Harvard

Cases

HARVARD BUSINESS REVIEW

The Springfield Nor’easters

INTHE

INDIANCONTEXT

FLIPKART

CHALLENGES FOR FLIPKART

Introducing India into the e-commerce

era.

Making consumers to buy online.

How can customers trust, that they’ll get

exactly what they’ll check online?

To provide services at affordable prices.

ADVERTISING

The “ Jo dikhta hai wohbikta hai “ ad tags

Marketing Strategies

Thus,FLIPKART Became

Shopping ka naya address

MICROMAX

First Long Battery Life Phone with 30

days Battery Backup.

First universal remote control phone.

First Dual SIM Dual mode active Phone

(GSM+CDMA).

Initial TargetsRural Indian Markets

But then,THERE WAS

NO STOPING

BUILDING A BRAND

ADVERTISING

AFFORDABLE PRICES

ENTRING DEEP INTOELECTONICS

SUCCESSFUL BRAND

Leading consumer Electronics

Company in India

Understanding the

Basics

Of

Marketing

Management

UNDERSTANDINGMARKETING

MANAGEMENT

VALUE

Developing

Marketing

Strategies and

Plans

ASSESSING MARKET

OPPORTUNITIES AND

CUSTOMER VALUE

Scanning and

Analyzing the Marketing

Environment

Forecasting Demand

Conducting Marketing Research

Defining Problem

Developing Plan

Collecting Data

Analyzing Information

Present the findings

Make the decision

Creating Customer Value

Loyalty

Satisfaction

Value

Building Customer

Relationships

Cultural Factors

Social Factors

Personal Factors

Psychological Factors

Factorsaffecting consumer’s buying preference

Problem Recognition

Need Description

Product Specification

Supplier Search

Proposal Solicitation

Supplier Selection

Order-Routine specification

Performance Review

Identifying

Markets

Target Markets

Setting Product Strategy

Designing and Managing Services

Developing Price Strategies and Programs

DELIVERINGVALUE

Designing and ManagingIntegrated Marketing Channels

Managing Retailing,

Wholesaling and Logistics

Designing and MarketingIntegrated Marketing Communications

Managing

Mass Communications

Managing

Personal Communications

Sustaining Growth

&Value

Introducing New Market

Offerings

Tapping into Global Markets

Managing

a

Holistic Marketing

Organization

For

Long Run

How to

design

creative

PowerPoint

Presentations

Android Fast

Furious