Module 7: Fortune in the Follow-Up · Module 7: Fortune in the Follow-Up Example- Pilot For The...

Module 7: Fortune in the Follow-Up

How to Double Your Sales After the Webinar is Over


What We Learned in Module 6

➢ Why You Are The X-Factor For Webinar Success➢ Common Presentation Mistakes to Avoid➢ Steps To Webinar Preparation➢ Presentation Focal Points Using The 4-Step Selling

System


Today We Are Learning...

➢ Why The Fortune Truly Is In The Follow-Up➢ 3 Pillars Of Webinar Follow-Up➢ 80/20 Path To Effective Follow-Up


Why the Fortune Is In The Follow-Up

➢ 50%-70% Of Your Sales Will Come After The Webinar

➢ A Webinar Is Not An Event, It Is A Campaign➢ Key Mistakes Newer Hosts Make


Example- Pilot For The Academy

➢ 26 pilot members into the program at $397 each for a total of $10,322

➢ Here was a breakdown of the revenue by day:

➢ Thursday (Day of the Webinar)- 4 sales at $397 = $1,588➢ Friday 1 sale = $397➢ Saturday = 0 sales➢ Sunday = 1 sale = $397➢ Monday = 20 sales = $7,940


“A Webinar Is Not An Event, It Is A Campaign”


The 3 Pillars of Webinar Follow-Up

➢ Email Follow-Up○ Segmented○ Unsegmented○ 80/20

➢ Data Mining○ Survey ○ Chatroll

➢ Facebook Offer Retargeting


Email Follow-Up Big Goals

➢ Build On The Webinar And Continue To Give Value➢ Continue To Break Objections and Pre-Answer

Buying Questions➢ Frequent Reminds Of The Deadline For The Offer


3 Paths To Email Follow-Up

➢ Segmented (Longest/Most Advanced)➢ Unsegmented (Long/Less Advanced)➢ 80/20 (Short/Beginner)


Segmented Email Follow-Up

➢ Uses Tags to Send Your Webinar Registrants To Different Email Streams Based On Their Behavior

➢ Did Not Attend, Attended But Left Before The Offer, Saw Offer But Didn’t Buy, Or Purchased On The Webinar


Segmented Email Follow-Up Tools

Check Out The Tech Center For How-To’s

No Show

Attend/No Offer

Attend/Saw Offer

Bought Offer

4 Different Email Streams


Segmented Email Follow-Up

➢ Pros: More Relevant Messaging and Generally Higher Sales Conversions

➢ Cons: Time Consuming Writing All The Emails And More Complicated To Set Up


Unsegmented Email Follow-Up

➢ No Behavior Based Tags➢ All Registrants Are Placed On The Same

Email List With Scheduled Broadcasts or Automations

➢ One Email Follow-Up Stream For All


Unsegmented Email Follow-Up Tools


12 Emails- One Email Stream For All



➢ Pros: Still Good Sales Numbers, Less Emails And Easier To Set Up

➢ Cons: Less Relevant To Specific Behaviors



Let’s Look At A Live Example....


80/20 Email Follow-Up

➢ Only 4-5 Emails Sent To All Those Who Registered, After The Webinar Is Done

➢ One Email Follow-Up Stream For All


80/20 Email Follow-Up Tools


4-5 Emails- One Email Stream For All



➢ Pros: Very Fast And Easy To Set Up ➢ Cons: Less Sales Conversions➢ Beginners Can Start Here



Let’s Look At A Live Example....


Webinar Data Mining

➢ Survey Results➢ Chatroll


Webinar Data Mining- Survey

➢ On Post-Registration Thank You Page

➢ “What Is Your Biggest Struggle With X”

➢ Look For Hypers➢ Follow-Up Personally


Webinar Data Mining- Chatroll

➢ Under Analytics➢ Download Chat History➢ Look For Active

Attendees➢ Follow Up With A

Thank You And Reminder


Webinar Data Mining

Outreach Message Is Available Inside of Module 7...


Facebook Offer Retargeting

➢ Anyone Who Visits The Webinar Live Room➢ Anyone Who Visits Your Sales Page

○ Directly On The Webinar○ In The Follow-Up Emails



➢ Objective: Website Conversion

➢ Audience: Retarget From Live Room and Sales Page

➢ High ROI





See Module 11 For Specific How-To Videos On Setting Up Offer Retargeting….


The 3 Pillars of Webinar Follow-Up

➢ Email Follow-Up○ Segmented○ Unsegmented○ 80/20

➢ Data Mining○ Survey ○ Chatroll

➢ Facebook Offer Retargeting


Post-Webinar Follow-Up 80/20 Path

➢ 80/20 Email Follow-Up➢ Data Mining

○ Survey Outreach○ Chatroll Outreach


Actions Steps

➢ Write Your Post-Webinar Follow-Up Sequence And Load It Into Your Autoresponder

➢ Set Up Your Facebook Offer Reminder Ads (Optional)➢ Block Out Time To Data Mine After Your Webinar


Recap

➢ Why The Fortune Truly Is In The Follow-Up➢ 3 Pillars Of Webinar Follow-Up

○ Email Follow-Up○ Data Mining○ Facebook Offer Retargeting

➢ 80/20 Path To Effective Follow-Up


Coming Up Next….

Module 8: Knowing Your Numbers To Scale Up

Date post:	06-Aug-2020
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Module 7: Fortune in the Follow-Up · Module 7: Fortune in the Follow-Up Example- Pilot For The...

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