MODULE CATALOG Bachelor in Management 2020/2021 …€¦ · Diploma Workshop 10 8 Internship 6 KEY...

MODULE CATALOG

Bachelor in Management

2020/2021

Kozminski University Last update: May 2020

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BACHELOR IN MANAGEMENT STUDY PROGRAM

The Bachelor in Management at Kozminski University (KU) is a unique interdisciplinary program combining in-depth insights into management functions with the possibility to create your own personalized experience by offering five distinct majors to choose from. Start creating your global network of contacts by interacting and

integrating with your fellow peers, who currently represent almost 80 countries. The multicultural nature of KU develops your intercultural skills and prepares you well for the challenges of international business. International

exposure is a key factor for potential employers. That is why we highly encourage our students to visit one of

our 200+ partner universities for an exchange semester during the so called "Mobility Window" on the 5th semester. Moreover, you also have the possibility to go abroad for a part of your studies and gain two highly valued diplomas

by choosing one of the Double Degree options with our partner institutions in France or Ireland. Besides perfecting your English during the course of your studies, we also offer a broad selection of foreign languages to take as an elective course: Chinese, French, German, Portuguese, and Spanish. As indicated in our mission, we

are supporting our students to make not only a difference in business or society but to have a real positive impact on its development.

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In the Bachelor in Management program the following program specific learning outcomes are covered:

Code

Learning Outcomes

Code

according to 6 PRK

framework

ZM/K1A-W01. has an advanced knowledge in the field of management studies, and understanding of

relations occurring between them P6S_WG

ZM/K1A-W02. has basic knowledge about functioning of a company in international environment

including specific character of cross-cultural and international management P6S_WG

ZM/K1A-W03. knows the principles of functioning of the organizations in market economy and

understands the relations between them P6S_WG

ZM/K1A-W04. has knowledge of the role of entrepreneurs and entrepreneurship in economy and

society P6S_WK

ZM/K1A-W05. Has basic knowledge in the field of economics and finance P6S_WK

ZM/K1A-W06.

has basic knowledge of human being behavior, social and psychological causes of

behaviour of individuals in organization and social relations established and maintained

in organizations and their environment

P6S_WG

ZM/K1A-W07. has knowledge of managerial and entrepreneurial competences that influence

effectiveness of their decisions, including psychological and organisational P6S_WG

ZM/K1A-W08. has knowledge of organizational and environmental analysis tools and methods,

including techniques and methods of marketing analyses. P6S_WG

ZM/K1A-W09. has knowledge of methods and tools of collecting, analyzing and interpreting data P6S_WG

ZM/K1A-W10. possess knowledge of ethical norms, their sources, and different dimensions of their

influence into organizations P6S_WK

ZM/K1A-W11. understands the idea of sustainable development and its consequences for an

organization P6S_WK

ZM/K1A-W12. has knowledge of change management process: its scale, causes, stages and

consequences. P6S_WK

ZM/K1A-W13. has knowledge of evolution of organization theory, as well as a process of managerial methods and tools development

P6S_WG

ZM/K1A-W14. has knowledge of protection of industrial property and intellectual property rights P6S_WK

ZM/K1A-W15. has knowledge of the legal requirements of starting and running a business P6S_WK

ZM/K1A-W16. has knowledge of principles, methods and tools of preparing a business plan, combining

knowledge from different disciplines P6S_WK

ZM/K1A-W17. has knowledge of sources of strategic competitive advantage of a company on local

and international markets and ways of its building P6S_WG

ZM/K1A-U01. has an ability to interpret correctly social phenomena P6S_UW

ZM/K1A-U02. is able to identify organizational problems, analyze them, and develop solutions using

selected methods and tools P6S_UW

ZM/K1A-U03. is able to analyze social phenomena and processes and their influence on organizations P6S_UW

ZM/K1A-U04. is able to evaluate the attractiveness of market opportunity for new business ventures

applying theoretical knowledge and market data. P6S_UW

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ZM/K1A-U05. is able to use properly research methods in analysing phenomena and processes within

an organization and society P6S_UW

ZM/K1A-U06. is able to forecast processes and phenomena occurring in an organization and its

environment P6S_UW

ZM/K1A-U07. is able to apply legal regulations when managing organization P6S_UW

ZM/K1A-U08.

is able to analyze alternative solutions to specific problems within an organization

pointing at their advantages and disadvantages and to recommend appropriate

solutions

P6S_UW

ZM/K1A-U09. is able to design and conduct a research process to analyze identified research

problems P6S_UW

ZM/K1A-U10. is able to use the basic IT tools as well as apply them in data analyses P6S_UW

ZM/K1A-U11. is able to prepare a high-quality written business document in study language and other

foreign language P6S_UK

ZM/K1A-U12.

is able to prepare a high-quality oral presentation in study language and other foreign

language using professional terminology in the field of management using multimedia

presentation software

P6S_UK

ZM/K1A-U13. has linguistic skills in the field of management in accordance with European Language Levels (CEFR) for B2+ level

P6S_UK

ZM/K1A-K01. understands of the need of lifelong learning, and knows possibilities to develop

personal competencies P6S_UU

ZM/K1A-K02. is able to work in teams performing various social roles P6S_UO

ZM/K1A-K03. is able to establish and maintain relations (network) in diversified environment,

including cross-cultural relations P6S_KO

ZM/K1A-K04. is able to defend his/her opinions and decisions

P6S_KK

ZM/K1A-K05. is able to set priorities in performing certain tasks in the process of organization

management P6S_UO

ZM/K1A-K06. is able to assess ethical and environmental consequences of the decisions made P6S_KR

ZM/K1A-K07. is able to identify and assess dilemmas occurring in organization management P6S_KR

ZM/K1A-K08. is able to conduct social projects taking different social roles P6S_KO

ZM/K1A-K09. is able to identify and effectively fill the gaps in competences P6S_UU

ZM/K1A-K10. is able to identify opportunities in the market in creative and innovative way P6S_KO

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BACHELOR IN MANAGEMENT FULL-TIME PROGRAM OVERVIEW

COURSES

HOURS PER SEMESTER ECTS

I II III IV V VI I II III IV V VI

CORE COURSES 272 255 110 60 30 10 26 21 10 4 3 14

Business English for LCCI or Polish 60 60 3 3

Foreign Language II - German/Polish/Spanish/Chinese/French/Portuguese

60 60 60 3 3 3

Computer Science 20 3

Ethics in Business 30 3

Sports 30 30

Principles of Management 60 7

Principles of Law 12 3

Quantitative Methods 30 15 4 3

Principles of Psychology 30 4

Critical Thinking 30 4

Principles of Finance 30 4

Civil Law 20 3

HR Management 30 3

Qualitative Research 30 4

Project Management 30 4

Diploma Workshop 10 8

Internship 6

KEY COURSES FOR MAJORS: International Management,

Entrepreneurship, Marketing, Digital

Society and New Media, HoReCa Management



30 60 180 123 200 120 4 9 20 14 27 12

Interpersonal Communication 30 4

Microeconomics 30 4

Preparing Financial Statements 30 5

Elective Courses* 170 24

Principles of Marketing 30 3

Introduction to International Management 30 4

Principles of Macroeconomics 30 3

Managerial Statistics 45 4

Managerial Accounting 30 3

Corporate Finance 30 4

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Principles of Entrepreneurship 30 3

Organizational Studies 30 3

Corporate and Business Law 30 3

Business Plan 30 4

European Union Functioning 18 3

Strategic Management 30 3

Management Business Games 30 3

Basic Negotiation Skills 30 3

Sustainable Development 30 3

MAJOR COURSES - INTERNATIONAL MANAGEMENT



0 0 0 90 0 60 0 0 0 12 0 4

Organizational Behavior - Network Analysis 30 4

Internationalization of Business 30 4

Cross-cultural Communication 30 4

‘Born Global' Entrepreneurship 30 2

Organizational Diagnostics and Analysis 30 2

MAJOR COURSES - ENTREPRENEURSHIP



0 0 0 90 0 60 0 0 0 12 0 4

New Venture Creation 30 4

Family Business Development 30 4

Entrepreneurial Marketing 30 4

E-Business 30 2

International Entrepreneurship 30 2

MAJOR COURSES - MARKETING



0 0 0 90 0 60 0 0 0 12 0 4

Marketing Research 30 4

Consumer Behavior 30 4

Digital Marketing 30 4

Brand Management 30 2

Marketing Communications 30 2

MAJOR COURSES - DIGITAL SOCIETY AND NEW MEDIA



0 0 0 90 0 60 0 0 0 12 0 4

Society and Technological Change 30 4

Contemporary Research in Media Studies 30 4

Challenges of Media Industry 30 4

Media Discourse Analysis 30 2

Newsroom Workshop

30 2

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MAJOR COURSES - HORECA MANAGEMENT



0 0 0 90 0 60 0 0 0 12 0 4

Food and Beverage Cost Management 30 4

Food Service 30 4

Beverage Service 30 4

Hospitality Management 30 2

Personnel and Team Management in HoReCa

Industry 30 2

KEY COURSES FOR MAJOR: MANAGEMENT AND ARTIFICIAL

INTELLIGENCE



60 100 160 233 190 120 4 9 20 26 27 16

Introduction to Management in E-economy 30 2

Introduction to Innovation Management 30 3

Introduction to Digital Society 20 2

Digital Marketing 28 3

Strategic Management in New Economy: Business Models

25 3

Introduction to KPI 20 3

Basic Scrum 20 3

Introduction to Knowledge Management 20 3

Foresight 20 3

Idea Lab 20 20 20 2 2 2

Introduction to Online Analysis and Data Mining 30 2

Big Data and Algorithms 60 5

Introduction to Python and Machine Learning 60 8

Statistics for Machine Learning 30 4

Advanced Python 30 3

Legal Aspects of E-economy 20 2

Cloud Infrastructures and other Business IT Tools 20 2

Advanced Machine Learning 40 5

Science and Technology Studies 20 3

Social Networks Analysis with the use of API 20 2

Multidimensional Data Analysis 20 3

Methods of Data Visualization 20 2

Survey of Programming Languages 30 3

Crowdfunding 20 3

Elective Courses* 170 24

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* ELECTIVE COURSES All elective courses are offered in Semester V

The courses differ in terms of length (20-30hrs) and ECTS (3-4 ECTS)

Recommended (but not obligatory) for MAJOR

Managing Organizational Culture at International Level (20 hrs, 3 ECTS) International Management

Global Leadership (30 hrs, 4 ECTS) International Management

Behavioral Aspects of Business: Entrepreneurial Perspective (20 hrs, 3 ECTS) International Management

Creative Problem Solving (30 hrs, 4 ECTS) Entrepreneurship

Business History: Cases of the Famous Polish Companies (20 hrs, 3 ECTS) Entrepreneurship

Influencer Marketing (20 hrs, 3 ECTS) Marketing

Marketing Strategy (30 hrs, 4 ECTS) Marketing

Innovation and New Technologies in Marketing (30 hrs, 4 ECTS) Marketing

Media Ethics (20 hrs, 3 ECTS) Digital Society and New Media

Open-Collaboration Media Environments (30 hrs, 4 ECTS) Digital Society and New Media

CAWI (20 hrs, 3 ECTS) Digital Society and New Media

Social Media, Social Movements (20 hrs, 3 ECTS) Digital Society and New Media

Platforms, New Media, and Society (30 hrs, 4 ECTS) Digital Society and New Media

Organization of Culinary Production, Hygiene, Health and Safety (30 hrs, 4 ECTS) HoReCa Management

Wine and Spirits Management (20 hrs, 3 ECTS) HoReCa Management

Supply Chain Management in HoReCa Industry (30 hrs, 4 ECTS) HoReCa Management

Coolhunting and Coolfarming with the Use of Condor (20 hrs, 3 ECTS) Management and Artificial Intelligence

Platforms, Crowds and the Sharing Economy (20 hrs, 3 ECTS) Management and Artificial Intelligence

Open Collaboration, Virtual Communities and Hacker Cultures (20 hrs, 3 ECTS) Management and Artificial Intelligence

Virtual Ethnography (20 hrs, 3 ECTS) Management and Artificial Intelligence

New Product Development (20 hrs, 3 ECTS) Management and Artificial Intelligence

New Ventures Financing and Sales Pitching (20 hrs, 3 ECTS) Management and Artificial Intelligence

Startup Incubation Process (20 hrs, 3 ECTS) Management and Artificial Intelligence

Managing a Team in High-tech Industry (20 hrs, 3 ECTS) Management and Artificial Intelligence

Customer/User Experience (20 hrs, 3 ECTS) Management and Artificial Intelligence

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BACHELOR IN MANAGEMENT FULL-TIME PROGRAM

CORE COURSES

Business English for LCCI

MODULE CONTENT • The market and its forces.

• Market competition.

• Market research.

• Production.

• Pricing strategies.

• Customers choices.

• Promotion and advertising.

• Motivation theories.

• Management.

• The role of human resources.

• Preparation for LCCI exam.

• Preparation for the oral LCCI exam.

• Sales.

• International trade.

• Globalization.

• Consumer protection.

• Central Bank, Public Finance.

• Kinds of Money.

• Banking services.

• Saving and investing money.

LEARNING OUTCOMES

ZM/K1A-W01. • has basic knowledge in selected areas of management

• has fundamental knowledge of management and understand how management is interrelated with related sciences of economics, finance and business administration.

• knows the managers' roles, functions and skills

• understands how management is correlated with economics, finance and social sciences

ZM/K1A-U11. • has linguistic skills in English for Business and Management at least B2+ level of CERF

• is able to plan and draft a high-quality business document in accordance with the LCCI

exam requirements

• is able to prepare a well organizes business text and know in which situations it should be used.

• is able to use appropriate layout, style and tone of the document.

• knows what layout, style, tone and language is appropriate in written business documents and can use them when producing such documents.

ZM/K1A-U12. • is able to prepare a high-quality business presentation in English using correct formal

language and multimedia presentation software

• is able to prepare and deliver a formal business presentation of a product/ company

• is able to use an appropriate structure and formal business language of an oral presentation

• knows what specialized business terminology and phraseology to use.

ZM/K1A-U13. • has linguistic skills in the field of management and business at B2+ level according to CEFR

• is able to use business language fluently and with appropriate terminology and phraseology

• knows sociolinguistic and pragmatic skills at B2+ level.

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ZM/K1A-K01. • understands and pursue the need for lifelong learning, knows how to increase language competence as well as other transferable business skills

• understands that employability in the future will depend on excellent language and communication skills

• understands that language competence has to be developed all the time

• understands the need for lifelong education and know how to learn English from different

sources.

ZM/K1A-K02. • can work as a team leader and plan project tasks

• is able to successfully work as a team member

• is able to work in groups (pairs and teams) when preparing a task.

ZM/K1A-K09. • is able to fill the gaps in competences working independently

• is able to identify the gaps in managerial competences

• is able to identify the gaps they have in their managerial and business competences

• is able to work on their own to fill in the gaps they have identified.

MODE OF ASSESSMENT Presentation 20% Tasks and discussions during the classes 20% Written exam (open-ended questions, tasks) 60%

Foreign Language II - German/Polish/Spanish/Chinese/French/Portuguese

MODULE CONTENT • Basic professional terminology in the area of management and business.

• Writing, speaking, listening and reading at A1/A2/B1/B2 level according to the Common European Framework of Reference and depending on the group level.

• Grammar (revision, presentation of new topics).

• Interpersonal communication.

• Presentation of an institution/company.

• Oral communication within an organization: presentations, discussions and debates over job-related topics.

• Written business communication - selected forms.

• CV, letter of application, job interview.

• Intercultural communication.

• Preparation to external Certificate Exams.

LEARNING OUTCOMES

ZM/K1A-W01. • has basic knowledge of selected foreign terminology in the field of management and

business

• has basic knowledge of the roles performed by entrepreneurs

ZM/K1A-U11. • is able to prepare selected business documents in a foreign language

ZM/K1A-U12. • is able to prepare an oral presentation in a foreign language using selected terminology

• can use multimedia presentation software

ZM/K1A-U13. • has linguistic skills at the required CEFR level

ZM/K1A-K01. • understands the need for lifelong learning

• searches for possibilities to develop linguistic competences in a foreign language

ZM/K1A-K09. • is able to identify information needs for a specific task

• is able to find information sources relevant to the identified needs

MODE OF ASSESSMENT [depending on chosen Foreign Language] Tasks and discussions during the classes, Written exam (open-ended questions, tasks)

Oral exam, Tasks and discussions during the classes, Test (closed-ended questions), Written assignment

(project, report, essay, review), Written exam (open-ended questions, tasks)

Case study, Tasks and discussions during the classes, Test (closed-ended questions), Written assignment (project, report, essay, review), Written exam (open-ended questions, tasks)

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Workshop, Written exam (open-ended questions, tasks)

Presentation, Tasks and discussions during the classes, Test (closed-ended questions), Written exam (open-

ended questions, tasks)

Computer Science

MODULE CONTENT • Business letters.

• Business reports.

• Word formulas and Microsoft Equation editor.

• Mail Merge function, principles of Power Point.

• Excel introduction and basic formulas.

• Advanced formulas and logic formulas.

• Pivot tables, reports design

• Word and Excel test

• Database introduction: tables, relationships.

• Database design: queries.

LEARNING OUTCOMES

ZM/K1A-W09. • has knowledge about accessible applications

• has knowledge about differences between applications

• knows how to apply MS Office to business needs

ZM/K1A-U10. • has basic skills in Power-Point presentations and basic skills in Access database

• is able to prepare business documents, business calculations

ZM/K1A-K02. • is able to prepare database project according to the business requirements.

• knows how information in one department impacts on another department

• knows that applications are subjects of change and being up-to-date require long-life

learning

ZM/K1A-K09. • is able to describe his database project according to the given rules and is conscious about his gaps

MODE OF ASSESSMENT Written exam (open-ended questions, tasks) 100%

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Ethics in business

MODULE CONTENT • INTRODUCTION TO ETHICS: motivations, ways, outcomes. What is morality? What is the individual

perception of the good life? • ETHICS and CULTURAL RELATIVISM: Is there any common fundament of ethics for all of us? • WELL-BEING, QUALITY OF LIFE and HAPPINESS: How to increase peoples’ quality of life? What does

it mean to “create capabilities”? Who should create such opportunities?

• SOCIAL CONTRACT and the GREATEST GOOD: What liberties do we lose for the sake of the social contract? What rights do we get from the social contract? What is a just distribution and why it is so important in democratic systems?

• POWER and JUSTICE: What is ''power''? What is ''justice''? What is about power and success that

creates ethical challenges? If you find a ring that can grant you invisibility when you wear it, what will you do?

• ALTRUISM and SELF-INTEREST: Does an action have to be altruistic to be ethical? Is it immoral to be self-interested?

• GOOD WILL: What does it mean to treat people as ends in themselves? • WISDOM and WILL: heart or reason? Who is the “Philosopher”? Who is the “Superman”? What is the

idea of self-overcoming and self-creation? • VIRTUES and CHARACTER: Building a good character: how does one cultivate and train virtues?

• TRANSFORMATION: seeking for satisfying higher needs. • How to create unique social, political and business opportunities? • CHARISMA - INSPIRATION or DESTRUCTION?

• Why are charismatic personalities persuasive? What could be dangerous about charismatic people?

• FREEDOM and RESPONSIBILITY: Who am I? What does it mean to be a responsible person? Who is a 'free spirit'?

LEARNING OUTCOMES

ZM/K1A-W04. • understands challenges for doing business in a complex environment

• understands the citizens’ and business role in society

ZM/K1A-W06. • understands main motivational factors in ethical leadership and followership

• understands the interactions of the organizations with their various stakeholders

ZM/K1A-W10. • has knowledge on ethical initiatives on the local and global scenes

• understands ethical issues in organizational management

• understands key ethics concepts, applying them to the current socio-economical problems and challenges

ZM/K1A-W12. • has knowledge of change management processes which influence the development of new

business models

• has knowledge on the external environmental factors influencing management strategies and policies within an organization

ZM/K1A-U02. • is able to identify main factors and solutions for ethical dilemmas in social, political and

business spheres.

• understands the interdisciplinary variety of ethical dilemmas and problems within organizations

ZM/K1A-U08. • is able to recommend business, political for moral dilemmas facing all types of organizations.

• is able to social solutions for moral dilemmas facing all types of organizations.

ZM/K1A-K06. • is able to assess ethical and environmental consequences of the decisions made.

• is able to conduct social projects as a team leader as well as a team member in a multi-cultural environment.

• is able to take decisions more effectively taking into account ethical dimensions

ZM/K1A-K07. • is able to identify and analyze ethical dilemmas in organizational management

• is able to solve ethical dilemmas in organizational management.

MODE OF ASSESSMENT Case study 25% Written assignment (project, report, essay, review) 25% Written exam (open-ended questions, tasks) 50%

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Sports MODULE CONTENT

• Familiarize participants with the safety rules.

• Providing the student with information helpful in assessing their own physical condition.

• Developing the skills related to playing football, volleyball, basketball, handball.

• Learning the basics of self-defence.

• Basics of table tennis and tennis, aerobics.

• Safety rules in the gym.

• General development exercises outdoors in the gym as well as extending exercises with the use of lifts, athletics exercises, exercises with the use of machines.

LEARNING OUTCOMES

ZM/K1A-W06. • has basic knowledge of human being behavior

• has basic knowledge of the structure and organization of social functions in team games

ZM/K1A-K02. • is able to work in a team, performing various roles

• is able to work in a team, selecting for themselves the appropriate function: the leader, subordinate

ZM/K1A-K03. • is able to establish and maintain relations in diversified cross-cultural environment

• is able to establish and maintain social contacts with other participants in sports

MODE OF ASSESSMENT Workshop 100%

Principles of Management [lecture + workshop module]

MODULE CONTENT

• Management functions, roles of managers and leaders.

• Formalization: mechanisms, merits and pitfalls. Bureaucracy.

• Structures and structuring of organizations.

• Resources and processes.

• External and internal, material and social equilibrium in dynamically evolving organizations.

• Human side of organization: people and motivation.

• Information, knowledge and wisdom. Knowledge management.

• Organizational culture.

• Intercultural management.

• Change, development and strategy.

• Innovation and entrepreneurship

• Organizational life cycle.

LEARNING OUTCOMES

ZM/K1A-W01. has basic knowledge in the field of management and related sciences understands relations occurring between the field of management and related sciences

ZM/K1A-W06. has basic knowledge of human being behavior, social and psychological causes of behaviour of

individuals in organization

has basic knowledge of social relations established and maintained in organizations and their environment

ZM/K1A-W07. has knowledge entrepreneurial competences that influence effectiveness of their decisions, including psychological and organisational

has knowledge of managerial competences that influence effectiveness of their decisions, including psychological and organisational

ZM/K1A-W08. has knowledge of environmental analysis tools and methods

has knowledge of organizational analysis tools and methods

ZM/K1A-U02. is able to develop solutions using selected methods and tools

is able to identify organizational problems, analyze them

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ZM/K1A-U08. is able to analyze alternative solutions to specific problems within an organization pointing at their advantages and disadvantages

is able to recommend appropriate solutions

ZM/K1A-U12. is able to prepare a high-quality oral presentation in study language and other foreign language

using professional terminology in the field of management is able to prepare a high-quality oral presentation using multimedia presentation software

ZM/K1A-K02. is able to perform various social roles in teams is able to work in teams

ZM/K1A-K04. is able to defend his/her opinions and decisions

is able to present his/her opinions

MODE OF ASSESSMENT Case study, Oral exam, Presentation 100% [for the lecture module]

Tasks and discussions during the classes 25%

Test (closed-ended questions) 25%

Written assignment (project, report, essay, review) 15%

Case study 20%

Presentation 15%

Principles of Law

MODULE CONTENT • Business forms.

• Competition law.

• Intellectual property law.

• The systemic relations between Polish, European and international Law.

LEARNING OUTCOMES

ZM/K1A-W03. • knows the basic business forms under the Polish and European law and the fundamentals

of market-related law

• knows the basic notions of competition law and the four freedoms of the EU internal market

ZM/K1A-W14. • knows the elements of the Polish Author Law and Industrial Property Law

• knows the fundamentals of intellectual property protection in its international context

ZM/K1A-W15. • knows the principles of starting and running a joint stock company

• knows the types of business forms appropriate for the type of liability for business financial results

ZM/K1A-U01. • is able to choose an appropriate form of intellectual property

• is able to distinguish between the most suitable forms for a business organization and

proper market behavior so that the company does not violate the rules of the market (in

selected areas)

ZM/K1A-U03. • is able to apply the concept of an abuse of a dominant position on the market to gain

access to the market

• is able to avoid situations where company’s decisions violated competition law and can

use competition law to the benefit of the company e.g. to gain market access

ZM/K1A-U07. • is able to apply the systemic knowledge of law to the particular problems of a company, such as the scope of business freedom

• is able to use different types of joint-stock company shares according to one's needs as

an investor.

ZM/K1A-K02. • is able to discuss in a group a strategy towards resolving a problem such as gaining access to the market dominated by another company

• is able to retrieve legal information as part of a team

ZM/K1A-K09. • is able to superimpose the knowledge of law as a coherent system onto the economic dimension of a decision

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• is able to use the legal knowledge both from the point of view of a dominant company and a smaller company seeking access to the market

MODE OF ASSESSMENT Written assignment (project, report, essay, review) 100%

Quantitative Methods

MODULE CONTENT • Symbol of sum and double sigma sign: application and properties.

• Matrices. Matrix definition, Matrix manipulation.

• Matrix determinant. Definition, methods of calculation, properties.

• Inverted matrix.

• Solution of simultaneous equations.

• Single variable functions- definition, graph and properties.

• Series and progressions. Reference to simple and compound interest.

• Use of calculus for one-variable functions (differentiation, elasticity, marginal changes, and turning

points).

• Integration-definite and indefinite.

• Application of calculus to economic models.

LEARNING OUTCOMES

ZM/K1A-W01 • has basic knowledge in the mathematical tools applied in management

• has basic knowledge in the measurement of relationship between mathematically described parameters characterizing the business environment

ZM/K1A-W09 • understands the role of mathematical methods in analysing and interpreting the results of business model calculations

• understands the role of mathematical methods in description of some business challenges

ZM/K1A-U05 • is able to assign priorities in the process of accomplishing tasks

• is able to use some mathematical tools to describe quantitatively business problems

ZM/K1A-U10 • is able to analyse and evaluate business data using mathematical apparatus

• is able to model business problems in numerical way in the predictable and uncertain environment

• is able to use some IT tools to solve quantitatively business problem

• is able to use some mathematical tools to describe quantitatively business problem

ZM/K1A-K01 • knows the ways and means for developing own skills and abilities

• understands the need for continue self-development

ZM/K1A-K05 • is able to analyse and evaluate business data using mathematical apparatus

• is able to analyse and evaluate business data using mathematical apparatus.

• is able to assign priorities in the process of accomplishing tasks

ZM/K1A-K09 • is able to identify and fill the gaps in stock of knowledge required to solve business

problems

• is able to recognize the ethical issues related to distinguishing between the results of the analysis and their interpretation


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Principles of Psychology

MODULE CONTENT • Introductory notes: the history, the scope, the methods and the theoretical approaches.

• Learning and adaptation: conditioning and social learning

• Cognition: perception, memory, thinking, social cognition.

• Emotions and motivation: affect and emotions, stress, motivation theories.

• Problem solving, decision making, errors and biases.

• Personality and individual differences.

• Social psychology basics: group behaviour, social identity, stereotyping-prejudice-discrimination

• Attitudes and persuasion: preferences, advertising, propaganda

LEARNING OUTCOMES

ZM/K1A-W06. • has knowledge of basic psychological process of cognition and social behaviour

• has knowledge of basic psychological process of learning and emotions

ZM/K1A-W07. • has knowledge of competences of managers and entrepreneurs that influence effectiveness of their decisions including personality and temperamental factors.

• is familiar with the psychological biases which may lead to erroneous decisions

• understands the possible psychological causes of decisional and cognitive errors and biases

ZM/K1A-W10. • is aware of the psychological biases which may lead to erroneous decisions.

• knows ethical norms of psychological influence on people

ZM/K1A-U01. • is able to find sound interpretations and explanations to social phenomena (cultural, economic, legal, political) on the basis of psychological processes in actors.

• is able to understand and give sound interpretation of psychological causes of different

social phenomena.

ZM/K1A-U02. • is able to analyse psychological processes.

• is able to analyse the psychological processes with underlying organisational behavoiur

ZM/K1A-U08. • is able to find possible causes of organisational problems related to motivational and emotional processes in people.

• is able to find possible causes of organisational problems related to cognitive and social

process in people.

ZM/K1A-K02. • is able to solve intercultural problems with the teams

• is able to work in multicultural teams

ZM/K1A-K04. • is able to express their opinions.

• is able to take part in the discussions.

MODE OF ASSESSMENT Test (closed-ended questions) 100%

Critical Thinking

MODULE CONTENT • Language, basic logical concepts, eristic - how to criticize our thinking? On rhetorical ploys and logical

fallacies.

• Basic concepts of social psychology and Socratic Questioning.

• Basic concepts of philosophy of science: on status and „objectivity” of scientific knowledge.

• The common good – why care? The H2O example, or the practice of argument reconstruction.

• “Why the West’s efforts to aid the rest have done some much ill and so little good?” The structure of

arguments and strategies for assessing arguments.

• Copyrights, patents, and intellectual property. Issues in argument assessment: rational persuasiveness and other criteria.

• The right to privacy, corporations, and the social networks. Ambiguity and the principle of charity.

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• Consumerism, values and behaviours: ‘all’, ‘most’ and ‘some’, or on inductive force and inductive soundness.

• Ecology: should we save the environment? Logical strength and other critical thinking concepts.

• New capitalism and the youth. Deductive reasoning vs. inductive reasoning.

• Transformation of intimacy and commodification of the intimate. Assessing relevance, assessing adequacy.

• The notions of progress, development, growth, limits to growth… The future.

• economy, or on truth, knowledge and belief.

• Media and the news. Israeli-Palestinian conflict, or how do we read and listen critically? Definitions,

meanings and language complexity.

• Singularity, space race, colonization of Mars, smart machines, and other sci-fi dreams. Fostering critical thinking approach.

• Oxford debate or Paris-style debate. Practicing the argumentation skills.

LEARNING OUTCOMES

ZM/K1A-W06. • has basic knowledge about crucial experiments in social psychology and can interpret them critically

• knows what kind of bias in judgment and decision making might be expected in different situations and how to prevent its harmful consequences

• understands consequences of lack of critical thinking rigor in business and academic

practices, and the complex role of language in social and organizational life

• understands the theory of meaning and how it can help in understanding human behavior

ZM/K1A-W09. • knows how to properly reconstruct someone’s argument; and spot rhetorical ploys and logical fallacies and how to prevent being manipulated by them

• knows the difference between deductive and inductive reasoning

• understands what makes a valid or forceful argument

ZM/K1A-U01. • is able to apply principles of Socratic Questioning to explore complex ideas

• is able to choose and apply appropriate for a given situation critical thinking tool.

ZM/K1A-U02. • is able to choose proper analytical tools suitable to the issue at stake

• is able to critically discuss wide range of issues arising within the organization, and to

develop justified recommendations to address the identified problems

ZM/K1A-U11. • is able to prepare a critical review of an academic article on a business-related topic

• is able to recognizes the importance of Critical Thinking in everyday and business life.

ZM/K1A-K02. • can help team members in exploring their own taken for granted assumptions

• can smoothly assume different roles within the group while it is needed

• is able to smoothly and with no major disagreements divide the workload between the team members

ZM/K1A-K04. • can clearly articulate concepts and ideas that lead his/her own thinking

• is able to asses his/her own reasoning and to point out rhetorical ploys and logical fallacies used by the opponent and to redirect the discussion back to the main issue

MODE OF ASSESSMENT Tasks and discussions during the classes 50% Written assignment (project, report, essay, review) 50%

Principles of Finance

MODULE CONTENT • Introduction to principles of finance – financial system: instruments, market, institutions.

• Elements of public finance: budget, deficit, incomes, spending, tax policies.

• Banking system: the role of central, commercial and investment banks in financial system.

• Capital and money markets and instruments.

• Time and money.

• Valuation and analysis of money market instruments.

• Valuation and analysis of capital market instruments.

• Risk and return theory – introduction to CAPM model

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• Portfolio theory and its application in investment processes.

LEARNING OUTCOMES

ZM/K1A-W03. • has knowledge about oversight system in various countries and in the international markets

• has knowledge about oversight system in various countries and in the international markets.

• has knowledge about the factors causing changes of the financial system structures in different countries

• has knowledge how financial markets are organized

• Knows how financial markets are organized.

ZM/K1A-U03. • is able to analyze and evaluate market situation from the global perspective

• is able to interpret basic fundamental information and its influence on valuation and

investment risk

• is able to locate source of capital markets information and use it in analyses of capital markets instruments

ZM/K1A-U10. • is able to use spreadsheet in basic capital budgeting

• is able to use spreadsheet to calculate value of money

• is able to use spreadsheet to valuate financial instruments

ZM/K1A-K04. • is able to defend their opinion about investment project profitability

• is able to discuss financial issues with other members of his / her group

• is able to discuss the issues related to capital markets

ZM/K1A-K08. • is able to communicate effectively

• is able to conduct financial project projects taking different social roles in the team

MODE OF ASSESSMENT Case study 20%


Written exam (open-ended questions, tasks) 70%

Civil Law

MODULE CONTENT • Civil law: concept and place in the system of law. Civil law as a part of private law.

• Sources of civil law and their history.

• Principles of civil law.

• Legal relationships in civil law.

• Property rights: the concept and characteristics.

• Law of obligations - general provisions. Debt and liability.

• Illicit enrichment. Torts.

• Contractual obligations. Performance. Liability.

LEARNING OUTCOMES

ZM/K1A-W05. • is able to identify Polish legal institutions in relation to the European civil law tradition

• is able to see Polish civil law regulations in the EU context

ZM/K1A-W15. • has knowledge about the grounds, scope and character of civil law liability of an

entrepreneur

• is familiar with the sources, institutions and mechanisms of civil law, necessary in a successful operation of an enterprise

ZM/K1A-U01. • has an ability to connect legal regulations with the relevant business and social circumstances

• is able to see short and long-term consequences of undertaken decisions in the sphere of

civil law relations

ZM/K1A-U07. • is able to efficiently participate in planning legal transactions and to individually perform basic legal acts and operations

• is able to use civil law concepts and institutions in practice

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ZM/K1A-K04. • is able to cooperate with a legal counsel on more complex issues

• is able to formulate civil law-related problems and queries

ZM/K1A-K09. • has the capacity for problem spotting in the civil law-regulated operations of a company

• is able to determine the scope of required cooperation with a legal counsel


HR Management

MODULE CONTENT • Overview of HR management function and relations in the context of globalization, company

consolidation, and technological advancement.

• From the beginnings of human resources management to current leadership and culture.

• Technical and Strategic Human Resources Management Effectiveness as Determinants of Firm Performance.

• Trends in workplace development and new psychological contract.

• Employer branding, attraction, recruitment and selection.

• Reward management and performance.

• Training, assessment and development. Succession planning.

• Employee relations and trade unions.

• Mergers and acquisitions. Talent management.

• The cross-cultural puzzle of international HR management. Diversity and inclusion.

LEARNING OUTCOMES

ZM/K1A-W06. • is able to describe concept of new psychological contract and present comparison between old and new psychological contract

• understands of conditions of achieving high effectiveness of work of individual within the

frame of organizational culture and social norms specific for the company

ZM/K1A-W07. • has knowledge of managerial and entrepreneurial competences that impact utilizing human resources in an organization, including talent management

• has knowledge of managerial competences necessary to manage recruitment, selection and redundancy issues in an organization

ZM/K1A-W13. • has knowledge of change of HRM paradigms and their change over time

• has knowledge of change of HRM paradigms and their change over time

• has knowledge of various human resource management theories, both classical and contemporary

• has knowledge of various human resource management theories, both classical and

contemporary

ZM/K1A-U08. • is able to gather, select and analyze of key information about People Management problems appearing in organizations

• is able to propose development alternative solutions to diagnosed problems

ZM/K1A-U12. • is able to deliver oral presentations

• is able to discuss pros and cons of different solutions of HR management problems

ZM/K1A-K01. • is able to analyze and solve organizational problems while adopting global perspective

thanks to case analysis

• is able to prepare a competency development plan within the area of HR management and upgrading skills of managers

ZM/K1A-K07. • is able to analyze and solve organizational problems while adopting global perspective thanks to case analysis

• is able to identify and solve dilemmas in the People Management process and to assess the risks for the stakeholders

ZM/K1A-K08. • is able to design and plan social projects aiming at achieving a specific social effect with special stress on development of organizational culture or changing of work organization

• is able to work in team to solving problems thanks to preparation of team presentations

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MODE OF ASSESSMENT Presentation 20%


Qualitative Research

MODULE CONTENT

• Qualitative research in academic and applied context: introducing qualitative paradigm.

• The role of literature review and desk research in qualitative study.

• Asking research questions and setting research objectives.

• Research design, sampling and case selection.

• Quality of research: validity and reliability in qualitative study.

• Field research in organizational and business studies: access, ethics and practical issues.

• Data gathering techniques: interviewing.

• Data gathering techniques: observation.

• Data analysis techniques and procedures.

LEARNING OUTCOMES

ZM/K1A-W01. • knows examples of findings based on qualitative research delivered by researchers from other disciplines (anthropology, sociology, psychology)

• knows how to use qualitative methods in management research project

• knows of typical mistakes in conducting an interview

• knows the main differences between qualitative and quantitative paradigms in management and organization research

• knows typical mistakes in conducting an observation and writing field notes

ZM/K1A-W09. • knows diverse types of interview questions and know how they should use them

• knows diverse types of observational techniques and know how they can use them

• knows main principles of an observation guide design

• knows main types of interviews used in qualitative research

• knows of typical mistakes in conducting an interview.

ZM/K1A-W13. • has knowledge of existence of qualitative research in management sub-field, both in its

critical and applied versions

• knows main managerial methods based on qualitative methods

ZM/K1A-U01. • is able to analyze and interpret socio-cultural and economic aspects of drinking coffee in

Warsaw

• is able to use qualitative empirical material to interpret any given social phenomenon

ZM/K1A-U02. • is able to develop solutions to organizational problems using ethnographic empirical

material and diverse workshop-based problem-solving techniques (see>sort>sketch, design thinking)

• is able to identify organizational and management problems and analyze them using the ethnographic method

ZM/K1A-U05. • is able to select appropriate paradigm (qualitative or quantitative) to a given managerial or academic challenge

• is able to use qualitative methods to conduct proper organizational diagnosis

ZM/K1A-U09. • is able to design and conduct simple qualitative research project

• Is able to predict and counteract typical for qualitative procedure obstacles, such as getting access to the field, protecting research participants, etc.

ZM/K1A-U12. • is able to deliver research findings in a form of multimedia presentation and illustrate

research conclusions with samples of qualitative empirical material

• is able to describe briefly qualitative methodology used in their own research project and justify research design

ZM/K1A-K04. • is able to defend his/her own research design

• is able to defend usefulness of qualitative methods in management

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ZM/K1A-K06. • is able to foresee and predict possible negative consequences of his/her research project, especially those that could harm research participants

• is able to take into consider broader consequences in designing research project

MODE OF ASSESSMENT Tasks and discussions during the classes 20%



Project Management

MODULE CONTENT • Project Management context, Balanced Scorecard, defining project metrics.

• Project kick-off - how to launch successful project.

• Estimating schedule, resources, budget and work - Project Management tools.

• Quality management.

• Risk management.

• Execution and conflicts.

• Closing project and controlling procedures.

• Project management simulation game.

LEARNING OUTCOMES

ZM/K1A-W01. • knows how to use project management tools with accordance to tools from other fields of management

• knows role of project management and link of the discipline with other management disciplines

ZM/K1A-W06. • knows about working within project management team

• knows the social and psychological causes of reluctance connected to launching a new project and knows how to manage them

ZM/K1A-W07. • knows how personal competences impacts on project management performance

• knows how personal competences impacts on project management team

ZM/K1A-W09. • is familiar and recognize most important project management computer software

• knows basic managerial tools used in project management practice

ZM/K1A-W17. • knows how project management as rare resource can increase market position of the

company

• knows how project management may help to implement strategy

ZM/K1A-U03. • is able to predict how people will behave within organization on different stages of

project

• is able to predict how team members' behaviors can influence project performance

ZM/K1A-U04. • is able to recognize risks connected with launching a new project

• is able to take right decision about running project or close it basing on accurate set of metrics

ZM/K1A-U05. • is able to easily collect information about project also from not-team members

• is able to research publicly accessible data connected with a project

ZM/K1A-U08. • is able to apply what-if analysis to choose the best option for project solutions

ZM/K1A-U12. • is able to easily run project meetings

• is able to present most important figures to convince stakeholders using professional

multimedia presentation software

ZM/K1A-K02. • is able to easily communicate with steering committee

• is able to work as a project manager and a project management team member

ZM/K1A-K05. • is able to compare projects and decide which one should be realized first

• is able to set priorities very easily basing on set of metrics and current project situation

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ZM/K1A-K09. • is able to identify and fill the gaps in managerial and entrepreneurial competences using one of project management tools like AAR

• student get feedback about his/her competencies and fields to improve efficiency from team members

ZM/K1A-K10. • is able to easily find the project in companies to manage his/her project management career

• is able to find companies which offers positions in project management field


Simulation game 70%

Diploma Workshop

MODULE CONTENT • Workshop on the topics /problems / issues in the area of management, which the students

identified as the most challenging during their undergraduate studies

• Self-presentation during the final exam

• Presentation of a coherent argument during the final exam

LEARNING OUTCOMES

ZM/K1A-W01 • has basic knowledge in management and related fields and uses it to prepare the project

• knows basic principles of organizations’ functioning in economy and is able to use this

knowledge accordingly in the project

ZM/K1A-U02 • is able to define the organizational problem, describe and analyse it and suggest its solutions using the relevant methods and tools

• is able to perform the analyses of several solutions to the problem and using the relevant criteria select one of them

ZM/K1A-U05 • is able to use methods and research tools necessary to analyse the phenomena is able to

carry out empirical research required to prepare the project

ZM/K1A-U11 • is able to prepare the project using study language fluently

ZM/K1A-K01 • is able to collect and analyze information to improve his/her competences

• is able to identify a competency gap during the process of preparing the project and is

able to diminish or liquidate it using appropriate methods

ZM/K1A-K04 • is able to make justified decisions related to the tasks

ZM/K1A-K05 • Is able to create the action to perform the task successfully

MODE OF ASSESSMENT Oral exam

Presentation

Internship

MODULE CONTENT • Meeting with a mentor from a company to discuss a course of an internship. Selection of a unit in which

student will serve an internship.

• Getting familiar with a company`s documentation (records) – statute, regulations, information about its

strategy, development plans, economic performance etc.

• Gathering information about goals, organizational structure, employment, corporate performance indicators.

• Getting familiar with goals and assignments carried out in a selected organizational unit. Depending on

student’s interests there may be: Marketing Department, Sales Department, Human Resource Department, Financial Department, Internal Audit Department, Quality Management Department.

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• Selecting a problem, a student considered as an essential from the perspective of a unit functioning, and is going to discuss with mentor from the company

• Gathering necessary data to describe and analyse a selected problem of an organizational unit functioning.

• Preparing a description and analysis (diagnosis) of a selected problem of an organizational unit functioning.

• Presenting the findings and discussion of the analyses of selected problem and recommended solutions to the mentor from the company.

LEARNING OUTCOMES

ZM/K1A-W03 • has a practical knowledge about functioning of a specific company and about its relations with its micro and macro environment

ZM/K1A-W07 • has a knowledge about manager’s/ entrepreneur’s competences and about factors

influencing the effectiveness of manager`s and entrepreneur’s activities

ZM/K1A-W12 • has a knowledge about organizational and social phenomena, processes and their influence on functioning of organisation as a whole or its part

ZM/K1A-U02 • is able to prepare problem solving proposals with recommendations

ZM/K1A-U03 • is able to analyze processes and phenomena occurring in an organisation and its environment

ZM/K1A-U10 • is able to use basic IT tools to perform his/her tasks

ZM/K1A-K02 • is able to play various organizational roles in a team, using knowledge and skills obtained during her/his course of study

ZM/K1A-K04 • is able to make justified decisions related to the tasks

ZM/K1A-K05 • is able to create the action plan to perform the task successfully

MODE OF ASSESSMENT Case study (project work onsite) 100%

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Interpersonal Communication

MODULE CONTENT • Basics.

• Nonverbal communication.

• Verbal communication.

• Formal Writing.

• Presentations.

• Listening.

• Persuasion.

• Groups/Teams.

• Conflict.

• Interpersonal Communication and Self.

• CVs.

• PowerPoint.

LEARNING OUTCOMES

ZM/K1A-W06. • has basic knowledge of human decision process, role of proper communication, ways of persuasion

• has basic knowledge of social and psychological causes of behaviour of individuals

ZM/K1A-W10. • has basic knowledge of sources and dimensions of ethical norms in different organizations

• knows cultural differences among different countries in the area of ethical norms formulation

ZM/K1A-W12. • has basic knowledge of the role of proper communication during change management

process

• knows how to manage change effectively

ZM/K1A-U12. • is able to prepare a high-quality presentation and communicate it effectively to the

audience

• knows how to respond to questions from the public

ZM/K1A-K01. • is able to develop personal competencies in the area of lifelong learning

• is able to work and communicate in teams effectively

ZM/K1A-K03. • is able to resolve conflicts during the project

• is able to work in culturally diversified teams

ZM/K1A-K05. • is able to prioritize and manage work effectively

• understands the importance of time management

MODE OF ASSESSMENT Tasks and discussions during the classes 20% Test (closed-ended questions) Midterm exam 20% Written assignment (project, report, essay, review) 30% Written exam (open-ended questions, tasks) Final exam 30%

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Microeconomics

MODULE CONTENT • The economic problem: scarce resources and unlimited wants (resources, goods and services, economic

decision makers, a simple circular-flow model, rational self-interest, marginal analysis, understanding graphs).

• Economic tools and economic systems (choice, opportunity costs, efficiency and PPF).

• Economic decision makers.

• The household (preferences, households maximize utility, households as resource suppliers, households as demanders of goods and services).

• The firm (the evolution of the firm, types of firms).

• Demand, supply and market equilibrium (law of demand, demand versus

• quantity demanded, diminishing marginal utility, elasticity, law of supply, supply versus quantity supplied, equilibrium of S&D, price ceilings/floors, shortage/surplus).

• Perfect competition (the firm's short-run output decision, the firm'' shut down decision, the firm and industry short-run supply curves, perfect competition in the long-run, the long-run industry supply curve).

• Monopoly and price discrimination (the monopolist's output decision, patents and monopoly power, price discrimination).

• Market entry and monopolistic competition (the effects of market entry, trade-offs with entry and monopolistic competition).

• Oligopoly and strategic behavior (varieties of oligopoly, game theory, collusion and cartels, comparison of

oligopoly and perfect competition).

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge about microfoundations: microeconomic analysis of the behavior of individual agents such as households or firms.

• has knowledge about the environment (institutional and international) of the firm.

ZM/K1A-W03. • has knowledge about market structures (perfect competition, monopoly and monopolistic competition)

• understands how companies operate within market economy framework

ZM/K1A-W12. • understands how to manage the financial/budgetary constraints faced by firms

• understands the trade-offs between operating and shutting down

ZM/K1A-W17. • knows the regulatory constraints faced by companies

• understands, interprets, and explains how the price system determines the production and consumption of goods and services, as well as the allocation of resources

ZM/K1A-U02. • is able to explain problems associated with collusion agreements that may exist within

monopolistic competition

• is able to make decisions concerning the trade-offs between operating and shutting-down, conditional on a given market structure

ZM/K1A-U08. • is able to apply analytical tools to anticipate effects of proposed economic policies and its effects on the organizational design

• is able to conduct an in-depth analysis of firms'' organizational behavior conditional on a given market structure

ZM/K1A-U10. • is able to analyze, collect and synthesize information from different sources including mass media and internet

• is able to examine and interpret basic economic data, including the variety of graphical

representation

ZM/K1A-K08. • is able to effectively manage a team project

• is able to successfully cooperate while elaborating a group project

ZM/K1A-K10. • is able to apply the innovation-based approach while designing the company's long-run strategy

• is able to draft an innovative development path for companies operating in different sectors

MODE OF ASSESSMENT Presentation 50% Written exam (open-ended questions, tasks) 50%

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Preparing Financial Statements

MODULE CONTENT • Forming a Company, Business Organization and its Structure.

• Introduction to Company Reports and Accounting.

• The History and Purpose of Accounting in Business.

• Specific Functions of Accounting and Internal Financial Control.

• The Context and Purpose of Financial Reporting.

• Preparing Basic Financial Statements.

• An Introduction to the Use of Double-Entry – Book-keeping Principles.

• Recording Transactions and Events.

• Assets, Tangible and Intangible Non-current Assets, and Current Liabilities.

• Accrual Accounting and Cash Accounting.

• An Introduction to Basic Financial Ratios.

LEARNING OUTCOMES

ZM/K1A-W08. • has knowledge of principles, methods and tools of preparing all major financial statements

• is able to use financial statements to analyze company financial position

ZM/K1A-W16. • has in-depth knowledge of the purpose of three basic financial statement, and how they are used by various stakeholders

• has knowledge of the methods for assessing the financial condition of economic entities

• understands the role and structure of accounting within an organization and the use of accounting information by various stake holders

ZM/K1A-U01. • has knowledge on sources of strategic competitive advantage of a company

• is able to apply accounting principles and techniques to identify flaws in the quality of information in company accounts

ZM/K1A-U02. • is able to identify and describe specific functions and use of accounting systems in an

organization

• understands the role and structure of accounting within an organization and the use of accounting information by various stake holders

ZM/K1A-K01. • is able to perform critical thinking

• understands the need for continued self-development and know the ways and means for developing own skills and abilities

ZM/K1A-K06. • is able to perform effective decision making and problem-solving ability

• is able to work effectively in teams solve common tasks while prioritizing

ZM/K1A-K07. • is able to identify and assess dilemmas occurring in organizational management

• is able to use financial statements to assess performance


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Principles of Marketing

MODULE CONTENT • The concept of marketing: definitions, nature and applications of marketing in modern business

practice.

• Marketing environment.

• Competitor analysis.

• Organizational resources and assets: internal analysis.

• Consumer behaviour.

• Market segmentation and targeting.

• Marketing research.

• Product.

• Price.

• Distribution.

• Marketing Communications.

• Marketing in modern society.

LEARNING OUTCOMES

ZM/K1A-W01. • has knowledge about marketing concept and market conditions which are applied in

business practice

• understands the importance of marketing and its place in the organization

• understands the relations between marketing and other related sciences

ZM/K1A-W02. • has knowledge about fundamental marketing concepts such as marketing- mix, segmentation, targeting, positioning, marketing research, and marketing plan

• has knowledge about the functioning of marketing in a company in an international

environment

ZM/K1A-W09. • is able to review the elements of the marketing environment of a company and gain a basic knowledge of consumer and competitor behavior

• knows how to use marketing relevant tools of collecting, analyzing and interpreting

marketing data

ZM/K1A-W10. • knows the role that ethical norms and their sources impact the modern marketing-oriented companies and organizations

ZM/K1A-W16. • knows how to prepare the basic marketing relevant tools in a business plan

• knows which role the marketing mix plays in a business plan

ZM/K1A-U02. • is able to identify problems evolving around marketing, analyze them, and develop

solutions using selected methods and tools

• is able to use the marketing mix to identify organizational problems

ZM/K1A-U03. • is able to analyze social phenomena and processes influential for marketing and their influence on marketing driven organizations

• is able to analyze the macro-environment and the influence on organizations

ZM/K1A-U06. • is able to identity processes and phenomena occurring in an organization and its environment which have further related importance for marketing

• is able to use basic marketing research for forecasting

ZM/K1A-U10. • is able to use school's databases to analyze data

• is familiar with basic IT tools

ZM/K1A-U11. • is able to prepare a basic case study solution report

• is able to prepare basic presentation

ZM/K1A-K02. • is able to develop team working skills

• is able to work in teams

ZM/K1A-K03. • is able to do his or her own research in the group

• is able to work effectively in the groups to discuss marketing relevant thins

• is able to work in a culturally diversified group

ZM/K1A-K08. • is able to conduct projects either as the team leader or as a team member

• knows how the interactions of teamwork and the dynamics standing behind it

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ZM/K1A-K10. • is able to configurate the marketing mix to identify opportunities in the market

• Is able to configurate the marketing mix to identify opportunities in the market.

• is able to identify marketing opportunities in the market having creative and innovative approaches

MODE OF ASSESSMENT Tasks and discussions during the classes 10%



Introduction to International Management

MODULE CONTENT • Globalization.

• Internationalization of trade and business – economic and socio-cultural aspects.

• Entering foreign markets. Internationalization strategies.

• Ethics in international business.

• International Marketing and R&D.

• International Human Resources Management.

• Information and Knowledge Management in international context.

• International production and logistics.

• Global Public Relations.

• Management training for multinational companies.

• Future challenges.

LEARNING OUTCOMES

ZM/K1A-W02. • is familiar with international investment theory

• knows international aspects of production and logistics, HR, knowledge management, and

marketing

ZM/K1A-W03. • is familiar with international business history

• understands the role of international business and trade associations

ZM/K1A-W17. • is familiar with classic theories of business'' internationalization

• is familiar with international differences among organizational cultures

ZM/K1A-U03. • is able to analyze relations between national and organizational cultures

• Is able to Interpret cross-cultural factors that influence knowledge management,

advertising, marketing and human resources management

ZM/K1A-U06. • is able to analyze recent changes in global economy

• is able to show possible influences of the changes in global economy on international

management practices and challenges

ZM/K1A-U08. • is able to conduct basic SWOT and PEST analysis

• Is able to design and conduct small scale desk research project supporting decisions in

the area of international management

ZM/K1A-K02. • is able to cooperate with team members working on preparation of written document based on multiple sources

• is able to give constructive feedback information and understands its importance for

communication within a team

ZM/K1A-K06. • is able to analyze ethical and environmental circumstances of international business activity

• Is aware of the importance of diversity and sustainability in decision making process


29

Principles of Macroeconomics

MODULE CONTENT • Aggregated demand model, role of the state and foreign trade.

• Balance of payments, exchange rate theory and interpretation.

• Business cycle, summary.

• Inflation - theory and interpretation.

• Labour market.

• Money, banking system, monetary policy.

• National accounts and its interpretation.

LEARNING OUTCOMES

ZM/K1A-W03. • knows and is able to use professional, macroeconomics terminology

• knows basic macroeconomic issues like inflation, exchange rate or interest rate

• knows how national economy works

• knows what the shape of contemporary global economy is

ZM/K1A-W05. • knows basics of macroeconomic model building

• knows theories of national income determination, growth, unemployment, inflation,

business cycles (recession and depression), financial markets, and the global economy

ZM/K1A-U01. • is able to interpret major macroeconomic variables

• is able to measure the link between macroeconomic variables and economic parameters of the company

• is able to use professional materials like reports or data bases

ZM/K1A-U03. • is able to analyze how change in the shape of global economy affects organizations

• is able to analyze long-term trends in global economy

ZM/K1A-K08. • is able to prepare presentation on macroeconomic issues

• is able to take part in the economic debate both as presenter and discussant


Managerial Statistics

MODULE CONTENT

• Nature of Statistics.

• Statistical survey.

• Grouping data.

• Graphs and charts.

• Measures of Central Tendency /mean, mode, median, lower and upper

• quartiles/.

• Measures of Variations /standard deviation, variance, quartile deviation/.

• Skewness and measures of asymmetry.

• Examples of using statistical methods in solving problems from different areas (management,

finance, banking, HR, economics).

• Comprehensive analysis of the population in respect of one variable.

• Comparative analysis of two different populations in respect of one variable.

• Correlation.

• Paired data and scatter diagrams. The Pearson correlation coefficient and the Spearman (rank) coefficient.

• Correlation in the table.

• Linear regression model, predictions, standard error of estimate.

• Time series analysis.

• Measures of dynamics. Individual and aggregate indexes.

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• Some economic indexes /price, quantity and value index/.

• Laspeyres, Paasche and Fisher indexes.

• Linear trend function. Standard error of estimate.

• Probability Theory. Random variables /discrete and continuous/.

• Some theoretical probability distributions and their applications.

• Central limit theorem.

• Estimation.

• Confidence intervals. Margin error. The minimum sample size.

• Hypothesis Testing /parametric and nonparametric tests of significance/.

• Examples of using statistical tests in solving problems from different areas (management, finance, banking, HR, economics).

• Solving the statistical problems using computer software

LEARNING OUTCOMES

ZM/K1A-W09. • knows different notions of data and different kinds of descriptive measures for variety of problems

• knows how to interpret the values of different statistical measures

• knows how to organize data presentation

• knows how to make relevant conclusions

• knows how to use the inferential statistics methods in description of management analysis

ZM/K1A-U05. • is able to draw conclusions concerning correlation between two different variables and make predictions using a proper regression function

• is able to make a comparative analysis of two or more different populations in respect of

one variable and widely analyze the outcomes

• is able to make a comprehensive analysis of the given population in respect of one variable

• is able to use index numbers to make conclusions in time series and use trend function

for the forecasting

ZM/K1A-U09. • is able to design and conduct a research process

• is able to use descriptive and mathematical tools (estimation and hypothesis testing) to

describe quantitatively chosen management problem and formulate and verify research hypothesis

ZM/K1A-U10. • is able to apply IT tools in data analyses

• knows how to use the statistical inference to conduct basic management analysis using

computer software

ZM/K1A-K01. • is able to select proper statistical method to analyse the real problems in life

• is able to transfer conclusions from the sample into the whole population

ZM/K1A-K04. • is able to defend own opinions and decisions

• is able to define an appropriate problem and work on it and discuss the results of statistical analysis



Managerial Accounting

MODULE CONTENT • Management Accounting and the Business Environment.

• Activity Based Costing – A tool to Aid Management Decision Making (ABC

• Cost behavior, Analysis and Use.

• Business Mathematics and Computer Spreadsheets.

• Target Costing and cost-plus pricing.

• Life-Cycle Costing.

• Throughput Accounting.

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• Cost Volume Profit Analysis (CVP).

• System Design: Job Order Costing and Process Costing.

• Profit Reporting Under Variable Costing and Absorption Costing.

• Profit Planning and the Role of Budgeting.

• Standard Costing and Variance Analysis.

• Flexible Budgets and Overhead Analysis.

• Business Decision making techniques, Short-Term & Long-Term Decision Making

LEARNING OUTCOMES

ZM/K1A-W01. • understands the critical role of management accounting in planning, making decisions and

control in creating organization value

• understands the phenomenon of managerial accounting and know main concepts of managerial accounting / costing accounting

ZM/K1A-W03. • understands and describe cost concepts used in special management decisions and capital budgeting

• understands costs and benefits of using various costing methods, explain why short-term decisions differ from strategic decisions

ZM/K1A-W09. • knows how to identify, classify and measure various costs

• knows main elements of managerial accounting tools and processes, and understand their role in aiding decision making in the firm

ZM/K1A-W10. • knows main elements of managerial accounting tools and processes, and understand their role in aiding decision making in the firm

• understands decision making processes and the use of accounting information by the

managers of a business

ZM/K1A-U01. • is able to explain and apply cost accounting techniques to aid planning and support decision making

• is able to identify responsibility centers based on the extend of each manager’s

responsibilities and choose appropriate performance measures

ZM/K1A-U05. • is able to apply and analyze product costing allocation methods and prepare a differential analysis report for decision making.

• is able to prepare and process basic cost and quantitative information to support management in planning and decision making

ZM/K1A-U08. • is able to analyze and interpret managerial accounting reports that provides both objective measures of past operations and subjective estimates about future decisions

• is able to evaluate the organizational role of management accountants and describe accounting systems used by manufacturing businesses

ZM/K1A-K01. • is able to perform critical thinking

• knows different techniques of identifying opportunities

ZM/K1A-K05. • is able to perform effective decision making and problem-solving ability

• is able to work effectively in teams solve common tasks while prioritizing

ZM/K1A-K07. • is able to assess organizational problem and choose the right model to apply for problem solving

• is able to use managerial accounting models to assess costs and cut costs


Case study 40%

Corporate Finance

MODULE CONTENT • Introduction to Corporate Finance.

• Financial Statement and Analysis.

• Short-Term Financing: Treasury and Working Capital Management.

• Cost of the Capital

• Leverage and Capital Structure: the MM, the Pecking Order, and the Trade-Off Theories of Capital Structure.

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• Investment Analysis: Capital Budgeting Methods, Cash Flows and Techniques.

• Pay-out Policy: Dividend Policy and Buybacks.

• Long-Term Equity Financing: Stock Issues and Valuation.

• Long-Term Debt Financing: Term Loans, Leasing, Bond Analysis, and Valuation.

• Long-Term Hybrid Financing: Warrants and Convertibles.

LEARNING OUTCOMES

ZM/K1A-W03. • knows the principles of corporate finance decisions and understands the relations between them

• knows the principles of corporate finance decisions, i.e. investment decisions, financing

decisions, and payout decisions in market economy

ZM/K1A-W05 • knows the principles of Merger & Acquisitions, Valuation, due diligence, and takeover defense & financial perspectives

ZM/K1A-W10. • possess knowledge of ethical norms in corporate finance and their sources

• possess knowledge of impact of ethical norms on company financial management

ZM/K1A-U05. • is able to use quantitative methods in analyzing financial phenomena within an

organization

• is able to use quantitative methods in analyzing financial processes within an organization

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in a company environment

• is able to forecast processes and phenomena occurring in a company

ZM/K1A-U10. • is able to adopt the basic IT tools, i.e. spreadsheets, presentation programs to analyze and present data

• is able to use the basic IT tools to analyze data

ZM/K1A-K04. • is able to defend his/her decisions in teamwork

• is able to defend his/her opinions in discussion

ZM/K1A-K08. • is able to conduct financial projects as a team leader

• is able to conduct financial projects as a team member



Principles of Entrepreneurship

MODULE CONTENT • Entrepreneurship - basic issues. Entrepreneurial process. Types of entrepreneurship. Benefits, myths and

paradoxes of entrepreneurship. Small business vs. entrepreneurship. Metaphors of entrepreneurship.

• Entrepreneurial competences: traits, knowledge, motivation, self-efficacy, cognitive mechanisms.

• Entrepreneurial learning: basic stages of the process, mechanisms and role of critical reflection.

• Innovation and entrepreneurship. Types of innovations, sources and their role in new venture creation process.

• Social entrepreneurship. Genesis, types and its role in the society

• Corporate entrepreneurship. Dimensions and measures of intrapreneurship. Philosophy of intrapreneurs.

• Entrepreneurship and economic development. The role of industrial clusters.

LEARNING OUTCOMES

ZM/K1A-W01. • knows main elements of entrepreneurial process and understand the interdependences occurred between these elements

• knows types of entrepreneurship

• understands the differences between entrepreneurs and small business owners

• understands the phenomenon of corporate entrepreneurship: benefits and challenges

• understands the phenomenon of entrepreneurship

ZM/K1A-W04. • knows economic and social functions of entrepreneurs

• knows the benefits and drawbacks of self-employment

• understands role of entrepreneurs in economic growth of the region

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ZM/K1A-W07. • knows elements of entrepreneurial competences and understands the mechanisms of their influence into the process of initiating and running the enterprise

• knows the genesis of concept of entrepreneurial competences

• understands interdependences between elements of entrepreneurial competences

ZM/K1A-U04. • knows the basic criteria for evaluation of business opportunities and is able to apply it

• understands the importance of evaluation and selection of business opportunities in

entrepreneurial process

ZM/K1A-U09. • is able to analyze, interpret and present empirical data

• is able to prepare and conduct the interview with entrepreneur

• is able to prepare the research report

ZM/K1A-U11. • is able to prepare a report from interview with selected entrepreneur

• is able to present qualitative data in the research report

ZM/K1A-K02. • is able to do the research in the group

• is able to work effectively in the groups to discover business opportunities

• understands the role of the teamwork in entrepreneurial process and develops their

team skills

ZM/K1A-K09. • is able to evaluate own entrepreneurial competences

• knows the ways of improving entrepreneurial competences

• understands the importance of continuous improvement of entrepreneurial competences

ZM/K1A-K10. • is able to use techniques to facilitate generation of new ideas

• knows different techniques of identifying opportunities

• understands the role of innovations in the process of development of the enterprise





Organizational Studies

MODULE CONTENT • Metaphors of organizations: The benefits of better understanding of organizations.

• Decision-making in organizations.

• Informal organization: to be prevented or encouraged?

• Applying design-based methods to deal with organizational change.

• What does it mean that an organization learns?

• Open and closed model of innovation: new modes of interorganizational cooperation.

• Managing Open Innovation: external crowd, in-house experts and implementation of the idea.

• Rethinking Corporate Social Responsibility. Connecting societal, environmental and economic progress - the concept of shared value.

• Organizations and natural resources.

LEARNING OUTCOMES

ZM/K1A-W08. • is familiar with organizational metaphors

• knows how to apply theories to organizational analysis

• knows the history of organization theory and paradigms of organization studies

ZM/K1A-W11. • has knowledge about environmental issues in organizational life

• has knowledge about limits to economic growth

• knows issues connected with CSR and business ethics will be underlined in the process of knowledge transmission

ZM/K1A-W12. • has knowledge about basic concepts of organizational change

• has knowledge about the interrelation of power and organizational change

• is able to observe the changing paradigms of organizational theory

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ZM/K1A-W13. • has knowledge about concepts of organizational power and leadership in historical perspective

• has knowledge about evolution of organization theory as interrelated with broader changes in social sciences

• has knowledge about methods of research which helped to perform managerial tasks

ZM/K1A-U06. • is able to identify factors influencing organizational design

• is able to analyse skills in organizational and social processes of change

• is familiar with the possibilities of predicting organizational future and limits to these predictions

ZM/K1A-U08. • is able to evaluate the assumptions underlying the design and management of organizations

• is able to propose solutions to specific problems based on a holistic analysis of organizational phenomena

ZM/K1A-K01. • is aware of the fast-changing organizational and social life which entails in changing theoretical accounts of organizations and a constant need to learn more about new economic and social phenomena

• develops their critical thinking skills

• develops their skills of abstraction, which can foster the above-mentioned process

ZM/K1A-K06. • has knowledge about different perspectives, interests and values of different stakeholders

and will be able to tackle them

• is aware of the need to constantly monitor the consequences of organizational decisions considering its environment

• develops tolerance towards other views and perspectives

MODE OF ASSESSMENT Tasks and discussions during the classes 50% Test (closed-ended questions) 50%

Corporate and Business Law

MODULE CONTENT

• Selected Business Law Issues

• Corporate Law

• Liability of Directors and Officers

• Mergers & Acquisitions, Venture Capital and Private Equity

• Due Diligence

• Joint Ventures

• Non-Disclosure Agreements

LEARNING OUTCOMES

ZM/K1A-W03. • knows how to apply of contractual concepts in situations customary for managers, like the conclusion of NDAs, LOIs and preliminary agreements

• understands of tax law and its impact on commercial transactions

ZM/K1A-U07. • is able to apply contractual concepts in situations customary for managers, like the conclusion of NDAs, LOIs and preliminary agreements

• is able to avoid the usual pitfalls in corporate and business law either by own analysis or at least by meaningful instructions to advisors

• is able to combine economic and legal analysis, acknowledging their inevitable interaction

• understands of liability of entities, their share/interest holders and their directors and

officers

ZM/K1A-U08. • is able integrate legal issues in the business analysis.

• is able to do analysis with detailed of joint ventures

• is able to structure commercial transaction with an international dimension identifying the legal issues involved

• understands of the mechanisms and the importance of due diligence

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ZM/K1A-K06. • is able to identify ethical and legal issues in business decisions

• is able to improve of managerial by integrating legal issues in the business analysis.

• knows about compliance with law as component of corporate governance

ZM/K1A-K07. • is able to use regulation and laws in decision making

• is familiar with the compliance with law as a component of corporate governance

ZM/K1A-K08. • is able to formulate managerial goals, priorities and expectations in the context of legal

environment of business entities

• is able to collaborate with a legal advisor on more complex issues


Business Plan

MODULE CONTENT

• What is a business plan? Examination of basic entrepreneurial myths.

• Finding attainable reasons. Reaching goals.

• Searching for a viable business idea.

• Investigating the market to determine if a business idea is viable.

• An examination of the main reason why a business fails (and how to avoid it).

• The business plan template. Choosing a name and location for your business.

• Establishing finance and making the business legal (intellectual property rights).

• Review and amending of student business plans.

• Customers. Co-Operative networks. Allies.

• How small business can successfully compete against larger rivals. Aiming at a start-up. Venture Capital and the Professionalization of Start-Up Firms.

• Advertising, marketing, and selling in a small business.

LEARNING OUTCOMES

ZM/K1A-W08. • has knowledge of methods necessary for analyzing and interpreting data necessary to create a good business plan

• has knowledge of tools for collecting data necessary for finding a viable business idea

ZM/K1A-W16. • understands of the fit or match between the operation of a business and the creator of a business

• understands of the importance of writing a business plan and to be able to explain the

reasons why such a plan is needed

• understands of the principles, methods and tools used to prepare a business plan

ZM/K1A-W17. • has knowledge of sources of advantage of a company on local markets, taking into

account their specificities

• has the ability to understand a competitive advantage on an international market

ZM/K1A-U04. • is able to develop of the ability to conduct and put together the appropriate research (described above) to write a business plan

• is able to develop of the ability to examine, prepare, and use business and financial information (data) and business tools (e.g. a marketing plan, a customer profile, a cost

analysis…) to reduce the risk of creating a business enterprise

ZM/K1A-U06. • is able to develop of the ability to initiate and improve a business idea through research – and match that idea with a viable customer base

• is able to develop of the ability to investigate and interpret a specific market

ZM/K1A-U11. • is able to prepare a comprehensive analysis of a specific market

• Is able to prepare a comprehensive analysis of a specific market.

• is able to write a high-quality business plan

ZM/K1A-K02. • is able to develop of the ability to assign and prioritize tasks, and work toward a deadline

• is able to develop of the ability to work in a group

ZM/K1A-K09. • is able to develop of the ability to fill in the gaps in entrepreneurial competences while creating a business team.

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European Union Functioning

MODULE CONTENT

• Introduction and Economic Integration.

• European Monetary Union.

• European Central Bank.

• Trade and the European Single Market.

• Political Integration.

• The institutional capabilities of the European Union.

• Regulatory Integration - The Regulatory Framework.

• The Open Method of Co-ordination (OMC).

• Social Integration.

• The Cohesion Funds.

• Labour Mobility in the European Union.

• Harmonization and convergence.

• Towards a European Economic, Political, Regulatory and Social Community.

LEARNING OUTCOMES

ZM/K1A-W03 • has knowledge and practice focuses on the European side of business

• knows channels of encouraging business activity through subsidies and support

ZM/K1A-W05 • has knowledge of EU institutions’ impact on professional business environment

• has knowledge of EU institutions

ZM/K1A-U01 • is able to analyze the Common Market and various economic factors at UE

• is able to develop the skills required to act in the European business environment

• understands of EU influences on business activity through taxation and regulations

ZM/K1A-U03 • is able to analyze European environment such as employment policy, regional policy, trade policy, competition policy

• is able to analyze process of European integration and the EU framework influence on the political and economic performance

ZM/K1A-U06 • is able to incorporate EU economic strategy into the international environment analysis

ZM/K1A-K04 • understands of diversity and multiculturalism in Europe

• understands of the socio-economic patchwork of a European region


Strategic Management

MODULE CONTENT

• Components of the strategic management.

• Modern management challenges.

• Company mission and profile.

• Strategic audit.

• Strategy for different circumstances.

• Strategy structure relationship.

• Corporate governance.

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge about impact of globalization on every aspect of business activity

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• is able to assess external environment

ZM/K1A-W03. • has knowledge about value added analysis as a determinant of ability to survive

• is able to define consumer and competition

ZM/K1A-W07. • has knowledge about roles that successful manager has to be engage in

• has knowledge about leadership audit

ZM/K1A-W08. • has knowledge about Balance Scored Card versus Porter forces

• understands of non-financial audit concept

ZM/K1A-W12. • has knowledge about managing change

• has knowledge about market versus technology as the drivers of change

ZM/K1A-W17. • has knowledge about concept of generic strategies

• has knowledge about concept of corporate level strategies

ZM/K1A-U02. • is able to apply of non-financial audit

• is able to describe the myth of excellence

• is able to do resource-based valuation

ZM/K1A-U08. • is able to structure business plan and content

• is able to use of non-adversarial communication

ZM/K1A-U12. • is able to prepare project presentation

• is able to take part of case discussion

ZM/K1A-K04. • is able to defend his/her opinions.

ZM/K1A-K07. • is able to resolve conflict

• is familiar with strategic management challenges of 21st century

MODE OF ASSESSMENT Presentation Group Project 30% Written assignment (project, report, essay, review) 50% Tasks and discussions during the classes, Class participation 20%

Management Business Games

MODULE CONTENT

• Introduction into the game scenario, organisation of the course and teams.

• Introduction and decisions for Q1.




• Business Plan Outline and decisions for Q5.




• Final presentations of report to the Board.

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge about company interdependence and its place in the economy

• knowledge and understanding of starting up and running own company

ZM/K1A-W09. • has knowledge about marketing data collection and analysis

• knowledge and understanding of business fundamentals and the interplay between marketing, operations, finance, and accounting

ZM/K1A-W17. • has knowledge of types of competitive advantage

• knowledge how a simulated business works and must manage its operations through several decision cycles

ZM/K1A-U02. • is able to identify sources of company problems and analyse them

• is able to negotiate strategic partnerships with competitors for new technology

ZM/K1A-U04. • is able to draw conclusions on nature and size of market opportunity

• is able to hire employees and set competitive compensation packages

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ZM/K1A-U10. • is able to Select and prioritize R&D projects, leading to new product features

• is able to use excel to analyse data

ZM/K1A-U12. • is able to plan and roll out a marketing campaign with professional presentation

• is able to prepare presentation on current company situation and its future and present it professionally

ZM/K1A-K02. • is able to develop teamwork across functions

• is taking specific role in a team

ZM/K1A-K03. • is able to open up new communication links

• is able to work in cross-cultural teams

ZM/K1A-K05. • is able to prioritize work and goals in a specific role

• is able to use strategic planning as well as better decision making

MODE OF ASSESSMENT Presentation 20% Simulation game 40%


Basic Negotiation Skills

MODULE CONTENT

• Introduction to negotiations. Conflict and strategies of behaviour in conflict

• situation. Success in negotiations.

• Introduction to negotiations. Conflict and approaches to conflict. Negotiation as a form of conflict resolution.

• Negotiation and decision making in the situation of conflict.

• Preparation proper: interests, BATNA, issues, criteria, propositions. Negotiation opening.

• Preparation for negotiations: interests, issues, BATNA, criteria, proposals, relationships.

• Negotiation leverage: persuasion, framing and power.

• Interests in negotiations. Power in negotiations. Persuasion.

• Making concessions in negotiations. Exploring options beneficial for both parties. Creating value in

negotiations.

• Creating and claiming value in negotiations. Concessions in negotiations.

• People issues: perception, emotions and interpersonal communication. Looking for creative solutions in negotiations.

• Perception, emotions and communication in negotiations. Principled negotiations.

• Conflict, negotiation and decision making. Different strategies in negotiations and their outcomes.

• Dirty tactics in negotiations. Ethics in negotiations. Full, open, trustful exchange.

LEARNING OUTCOMES

ZM/K1A-W06. • has basic knowledge on how people behave in the situation of conflict and negotiations and the psychological and social causes of their behaviour

• has knowledge on negotiations strategies and tactics

ZM/K1A-W07. • has knowledge of competences needed for successful negotiations

• understands how and why different negotiation strategies lead to different outcomes

ZM/K1A-U01. • is able to analyse a negotiation situation from different perspectives

• is able to identify different types of interest in negotiations: economic, political, cultural etc.

ZM/K1A-U02. • is able to diagnose general and specific problems in negotiations

• is able to prepare for negotiations

ZM/K1A-K01. • is able to identify own individual strengths and weaknesses as a negotiator

• is able to present arguments and use persuasion in negotiations

• student understands the need of lifelong development of negotiation skills

ZM/K1A-K04. • is able to present and defend his/her interests in negotiations

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ZM/K1A-K05. • is able to define his/her hierarchy of interests in negotiations

• is able to set priorities in presenting issues in negotiations

ZM/K1A-K07. • is able to assess dilemmas occurring in negotiations

• is able to identify dilemmas occurring in negotiations

MODE OF ASSESSMENT Simulation game 100%

Sustainable Development

MODULE CONTENT • Waste Elimination and Prevention: Beginning the Resource-Life Extension Process

• The Hidden Cost of Products (with an emphasis on product design and sustainable cost-minimization

techniques).

• The Environment and Business.

• Mapping the Waste Elimination Process (record-keeping, measurement, and process mapping).

• Performance Economics: An Introduction to Resource-Life Extension.

• The Financial Benefits of Closed-Loop Economics (including a discussion of reuse, repair, remanufacturing and recycling).

• Workplace and Resource-Life Extension: Building Better Workplaces.

• Production-Process Optimization.

• RLE Sustainability in Action: Water Use / Greenwashing / Packaging Minimization.

• Taxes and Legislation: Creating Sustainable Infrastructure.

• Renewable Energy: The Macro-Advantages of Micro-Power.

• The Psychology of Sustainability: Why the Brain Is not Wired for Sustainability (and what an astute manager can do about it).

LEARNING OUTCOMES

ZM/K1A-WO1.

• has basic knowledge of sustainable development, the environmental, social and economic dimensions

• has basic knowledge about the history of the sustainable development idea

ZM/K1A-W05. • has basic knowledge of EU regulations related to renewable energy

• has basic knowledge of EU regulations that promote sustainable development

ZM/K1A-W10. • Has knowledge of ethical dilemmas related to sustainable development

• has knowledge of ethical norms that influence sustainability policy.

ZM/K1A-W11. • understands the concept of: corporate social responsibility in organizations and its relationship with sustainable development; sustainable development and its critiques; corporate social responsibility in organizations and its relationship with sustainable

development.

ZM/K1A-U01 • is able to discuss the conflicts which are involved in the sustainable development concept on the national as well as on the global scale

• is able to draw potential strategic options for sustainable development based on efficiency and sufficiency

ZM/K1A-U06. • is able to forecast how examples and manifestations of sustainability policy could develop in the future; situations where sustainability policy fails or does not get implemented; the

future limitations of such manifestations.

ZM/K1A-U11 • is able to discuss the advantages and disadvantages of instruments for sustainable development

• is able to prepare a sustainable development report including challenges for companies, their responsibility and their potentials for action

ZM/K1A-K01. • is able to successfully translate to organization`s policy understands the need of lifelong

learning about sustainable development policies and changes that they undergo.

• is able to understand how competencies in sustainable development.

40

ZM/K1A-K02. • is able to evaluate the performance of other groups can engage in a meaningful debate concerning sustainability within a team.

• is able to perform group assignments.

ZM/K1A-K03. • is able to maintain relations in diversified environment and perceive it as a way to work in a future, pro- sustainable organizations.

• is able to establish relations in a cross-cultural team.

MODE OF ASSESSMENT Written assignment (project, report, essay, review) 60% Case study 20% Tasks and discussions during the classes 20%

MAJOR COURSES - INTERNATIONAL MANAGEMENT

Organizational Behaviour - Network Analysis

MODULE CONTENT

• Organizational Behaviour in management science, specifics of human behaviour in organized groups.

• Selected concepts in OB: obedience, leadership, group thinking bias, power of authority, rule of liking, etc.

• Network analysis - origins: from sociograms to networks.

• Network analysis - applications: managerial and academic approaches.

• Network analysis - manual and computer-assisted approaches.

• Network analysis – techniques.

• Interpretation of network data, consequences for organizational strategy - internal and external

aspects.

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of different understandings of the concept of culture within organizations

• understands cultural conditions of behavior in different environments

• understands specifics of organizational behavior in cross-cultural environments

ZM/K1A-W06. • has knowledge of concept of organizational behavior

• has knowledge of network tools that enable organizational diagnosis in relations to social

relations within the organization

• knows theories regarding factors influencing behavior

ZM/K1A-W08. • knows how to apply network analysis tools in organizational context

• understands how to apply network analysis tools in relations to organizational environment

ZM/K1A-W11. • knows aspects related to sustainable development in the body of OB theories

• understands the manifestations of sustainability in the area of organizational behavior

ZM/K1A-W17. • students know network analysis tools in OB that can be used in strategic analysis of a company

• students understand how soft aspects of management (related to OB) could be

integrated into company strategy to supports its strategy

ZM/K1A-U01. • is able to analyse organizational culture and its consequences on behaviour in organizations

• is able to evaluate impact of legal and political environment on their recommendations

ZM/K1A-U02. • is able to apply basic tools of network analysis in diagnosing organizational problems

• is able to apply network logic in interpreting network data and assess its value against problem-solving situations

ZM/K1A-U03. • is able to apply tools of cultural analysis to assess impact of social phenomena on organizational behaviour students

• is able to evaluate political and legal aspects of organization's environment

41

ZM/K1A-U08. • is able to indicate pros and cons of their proposed solution

• is able to propose solutions to a given organizational problem in final paper

ZM/K1A-K04. • is able to arrive at shared conclusions in small group discussions

• is able to formulate opinions during classroom discussions

ZM/K1A-K06. • is able to debate ethical aspects of their analysis students

• is able to evaluate environmental impact of their recommendations in problem solving

MODE OF ASSESSMENT Presentation 40% Written assignment (project, report, essay, review) 60%

Internationalization of Business

MODULE CONTENT

• Introduction to BI.

• Key processes (and megatrends) influencing organizations,

• Reasons for BI,

• BI cases,

• Environment: PEST, analysis, methods and tools

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge about business international environment

• has knowledge about impact of institutions, both formal and informal, on firm's international expansion

ZM/K1A-W03. • has knowledge about firm's activity at international/global scale

• has knowledge about firm's relations with the environment

ZM/K1A-W08. • has knowledge of firm's environment analysis methods

• has knowledge of firm's environment analysis tools

ZM/K1A-W13. • has knowledge of evolving nature of managerial practices, and methods, especially in international/global environment

• has knowledge of recent directions of development of organization theory

ZM/K1A-W17. • has knowledge about method of building of firm's competitive advantage (locally and internationally)

• has knowledge of firm's competitive advantage sources

ZM/K1A-U03. • is able to analyze political, legal, economic, and socio-cultural environment on particular

company

• is able to conduct PEST and PESTEL analysis of particular company

ZM/K1A-U06. • is able to distinguish major phenomena influencing firm's development

• is able to prepare possible future scenarios of firm's development taking into account firm's environment

ZM/K1A-U09. • is able to conduct analysis of particular firm and its problems

• is able to use proper methods and tools in order to conduct analysis

ZM/K1A-K02. • is able to cooperate with team members

• is able to work in team in order to achieve particular goal

ZM/K1A-K06. • is able to address the consequences of decisions (including ethical and environmental)

• is able to distinguish consequences of decisions

MODE OF ASSESSMENT Case study 50% Tasks and discussions during the classes 10% Written assignment (project, report, essay, review) 40%

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Cross-cultural Communication

MODULE CONTENT • Old and new definitions of culture.

• Diversity management challenges

• Role of stereotypes in business practices.

• Intercultural sensitivity - ethical aspects.

• Cultural diversity: language and its functions.

• Cultural diversity: proxemics.

• Cultural diversity: religion.

• Kinship, social structure.

• Reciprocity and exchange.

LEARNING OUTCOMES

ZM/K1A-W02. • is aware of basic characteristics of international and cross-cultural management

• understands the need for ethical sensibility to other cultures and culturally aware HR and marketing practices

ZM/K1A-W06. • understands basic psychological and social mechanisms behind cultural differences.

• understands the role of stereotypes in social interactions

ZM/K1A-W07. • understands how leadership skills, active listening and communication skills facilitate decision making in cross-cultural context.

• understands the need for broad cultural knowledge among managers

ZM/K1A-W10. • knows basic differences between various morals systems.

• understands how ethical differences may affect organizational life.

ZM/K1A-U02. • is able to suggest adequate solutions to organizational problems arousing from cultural

differences.

• is able to identify organizational problems arousing from cultural differences.

ZM/K1A-U03. • is able to analyze cultural context of a given organization.

• is able to reflect critically on his/her own cultural identity and the cultural diversity of organizations that he/she participates in.

ZM/K1A-K02. • is able to demonstrate understanding of consequences of using stereotypes in social interactions

• is able to work in teams discussing various solutions to case studies

ZM/K1A-K03. • is able to demonstrate openness for otherness

• is able to successfully communicate in a cross-cultural team

ZM/K1A-K04. • is able to assertively and respectfully respond to critique and justify his/her own position

• understands the difference between their own position and other views.

MODE OF ASSESSMENT Presentation 20% Tasks and discussions during the classes 40% Written assignment (project, report, essay, review) 40%

'Born Global' Entrepreneurship

MODULE CONTENT • Definition of born globals.

• Knowledge management in born globals.

• Marketing in born globals.

• Business models of born globals.

• Niche strategy or not.

• Finding solutions for omitting the barriers – case study.

LEARNING OUTCOMES

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ZM/K1A-W01. • has basic knowledge about international entrepreneurship

• has theoretical knowledge about born global phenomenon: management style, structure,

knowledge management and marketing

ZM/K1A-W02. • has knowledge about demands that are created by international environment

• has knowledge about international and cross-cultural aspects of born global businesses and threats and possibilities driven from new organizational environment

ZM/K1A-W04. • has knowledge about influences of entrepreneurs on the economy

• has knowledge about the role of entrepreneurship for the society

ZM/K1A-W08. • has knowledge of SWOT analysis

• has knowledge of the analysis of Strategic Groups

ZM/K1A-W17. • knows how to build strategic competitive advantage of the company

• knows ways of successfully entering international markets.

ZM/K1A-U01. • is able to analyse and interpret various social phenomena and undertake proper actions to respond to them

• is able to interpret cross-cultural difficulties that may impede the development of

business internationally.

ZM/K1A-U08. • is able to recognize threats and opportunities in international environment

• is able to search for innovatory solutions in rapidly changing environment that allow to set up and maintain born global business

ZM/K1A-U11. • is able to prepare high quality document in the area of management

• is able to write case studies of companies

ZM/K1A-U12. • is able to prepare high quality oral presentation in the area of management.

• is able to use IT equipment during presentations

ZM/K1A-K02. • is able to act differently in different teams

• is able to effectively work in teams

ZM/K1A-K04. • is able to actively participate in discussions and defend their opinions

• is able to create strong arguments

MODE OF ASSESSMENT Presentation 25% Tasks and discussions during the classes 25%


Organizational Diagnostics and Analysis

MODULE CONTENT • Introduction - Different perspectives on organizational diagnosis.

• System thinking.

• Data collection methods.

• Resource Based View.

• Value Chain Analysis.

• 7S Model.

• Congruence Model.

• Competing Values Framework.

• Cultural Web Model.

• Input-Process-Output-Outcome Model.

• EFQM Business Excellence Model.

• Balanced Scorecard.

• 8M Innovation Model.

• Data analysis, interpretation & presentation.

LEARNING OUTCOMES

ZM/K1A-W09. • has knowledge about logical rules of interpreting data and drawing conclusions

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• has knowledge of methods of collecting and analyzing data (such as use of databases and analytical software)

ZM/K1A-U02. • is able to diagnose organization using selected methods and tools (such as SWOT analysis)

• is able to identify organizational problems and put forward viable solutions on the basis of previous analyses

ZM/K1A-U05. • is able to analyse social and organizational phenomena and processes

• is able to properly apply research methods in practice

ZM/K1A-K07. • is able to assess the gravity, complexity and potential consequences of managerial

problems

• is able to identify main dilemmas that managers experience in the process of organizational management

ZM/K1A-K10. • is able to put forward some innovative ideas and ways of taking advantage of market opportunities

• is able to take creative approach to the market and its opportunities

MODE OF ASSESSMENT Tasks and discussions during the classes 25% Written assignment (project, report, essay, review) 25% Written exam (open-ended questions, tasks) 50%

MAJOR COURSES – ENTREPRENEURSHIP

New Venture Creation

MODULE CONTENT • Why start your own business.

• From business idea to business venture.

• Source of funds.

• Choosing a legal form for the new venture.

• Financial and accounting system.

• New venture team, human resources, organizational culture of the new firm.

• Entering the market.

• Franchising.

• International Entrepreneurship.

• Using the power of the Internet.

• Characteristics of technology-based ventures.

• Start-up and what next.

LEARNING OUTCOMES

ZM/K1A-W03. • has knowledge about nature of relations of a few ventures with other organizations on the moment

• has knowledge about new venture creation process

ZM/K1A-W04. • has knowledge about benefits which entrepreneurs bring to the society

• has knowledge about the impact of new venture creations to the economy

ZM/K1A-W07. • has ability to identify key elements of the entrepreneurial management style

• has knowledge of key personal characteristics, skills which are crucial for successful

starting and running new business

• has knowledge of the key characteristics of ambitious business undertakings

ZM/K1A-W15. • has knowledge about detailed procedures of registering new business entity

• has knowledge of principles of taxation system and social security

ZM/K1A-W16. • has knowledge about main stages of preparing business plan

• has knowledge on methods of evaluation of business ideas

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• has knowledge on principles of building new venture team

ZM/K1A-U02. • is able to analyse problems in new venture creation and offer recommendations of solving them

• is able to identify potential problems, which may appear in process of new venture

creation

ZM/K1A-U04. • is able to apply effective methods of searching for attractive business ideas

• is able to evaluate the viability of business ideas

ZM/K1A-U08. • is able to evaluate recommendations for solving problems in new venture creation process, pointing out advantages and disadvantages

• is able to select the most appropriate solution taking into account external and internal factors

ZM/K1A-U10. • is able to use Excel-based to prepare the outline of the initial business concept and evaluate its viability

• is able to use the Excel-based tools to carry out the evaluation of business ideas

ZM/K1A-K04. • is able to discuss new venture ideas using well-grounded arguments

• is able to justify the decisions made in new venture creation process

ZM/K1A-K09. • is able to conduct an assessment of knowledge, skills and competencies necessary to start and run a business

• knows the types of competences which are crucial for successful venture creation


Tasks and discussions during the classes 20% Written assignment (project, report, essay, review) 40%

Family Business Development

MODULE CONTENT • Family business: definition, characteristics, culture and values.

• The interface of business and family: strengths and weaknesses.

• Family business development cycle: stages, challenges, internal and external factors influencing the process.

• Multigenerational family businesses and the process of the succession: nurturing the successor, stages and sources of potential problems.

• Process of entrepreneurial socialization: basic stages, methods of acquiring knowledge and skills and shaping attitudes.

• Potential sources of conflicts in family business and ways of solving.

• Family businesses in the international arena.

LEARNING OUTCOMES

ZM/K1A-W01. • understands the concept of the family business

• understands the differences between family business and other types of enterprises

ZM/K1A-W04. • has knowledge of the role of: family business owner in the process of socialization of potential entrepreneurs; family businesses in promoting entrepreneurial culture in the society; family businesses in the economy

ZM/K1A-W06. • has knowledge of sources of potential conflicts between different types of stakeholders in the family business

• has knowledge on mechanisms of solving the conflicts in the family firms

• understands the role of family in the family business

ZM/K1A-W07. • knows the types of competences, which family business owner should possess to manage successfully the firm; understands the challenges of the family business management

ZM/K1A-U02. • is able to: design solutions for the identified problems taking into account the specificity of family businesses; identify and analyze problems in family business development process

ZM/K1A-U04. • is able to evaluate potential of business opportunities and consequences of pursuing them for the family business; is able to identify business opportunities for the family business

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ZM/K1A-U05. • is able to adjust the method of collecting the data to specificity of the problem analysed

• is able to employ qualitative methods in analysing family business

• is able to prepare recommendations to address the problems in family business development process

ZM/K1A-U11. • is able to prepare a family business development project

• is able to prepare recommendations for the family business owner

ZM/K1A-U12. • is able to prepare and perform presentation of family business development project

• is able to present recommendations for family business development in convincing and attractive way

ZM/K1A-K02. • is able to: identify areas in family business operations, which may be improved through the application of innovative solution; is able to work effectively in the groups to prepare the family business development project

• understands the role of teamwork in entrepreneurial process and importance of developing team working skills

ZM/K1A-K04. • is able to justify well the recommendations for the family business development

• is able to use well-grounded arguments in discussion on family business development

recommendations

ZM/K1A-K10. • is able to identify opportunities for family business development

• understands the role of innovations in the process of family business development

MODE OF ASSESSMENT Workshop 20% Written assignment (project, report, essay, review) 50%


Entrepreneurial Marketing

MODULE CONTENT • The concept of marketing. Applications of marketing.

• Specifics of small business marketing.

• Opportunity identification. Niche markets. Market analysis.

• Customer insights and relationships.

• Efficient marketing research. Marketing research for small budgets.

• Market segmentation.

• Creating unique products and services.

• Building a guerrilla marketing plan.

• Creative Use of Advertising and Promotion.

• Pricing and Credit Strategies.

• Distribution for small business.

• E-commerce.

• Creative and outstanding customer service.

LEARNING OUTCOMES

ZM/K1A-W01. • is able to appreciate role of customers in survival and growth of small company

• understands importance of effective marketing for survival and growth of small company

• understands what marketing is and knows fundamental marketing concepts

ZM/K1A-W07. • understands the importance of relationships building between company, its suppliers and customers

• understands the role of creativity in development and execution of marketing activities

ZM/K1A-W08. • knows methods and tools of marketing audit

• knows SWOT analysis

ZM/K1A-W12. • understands how changes in customer behaviour affect long term standing of small

companies

• understands how changes in marketing environment affect marketing activities

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ZM/K1A-U02. • is able to identify relevant long- and short-term issues

• is able to prioritize issues identified is able to develop at least two alternative solutions

for issues identified

ZM/K1A-U08. • is able to conduct simple cost- benefit analysis related to selected marketing course of action

• is able to integrate qualitative and quantitative argumentation to justify solutions

proposed

ZM/K1A-U10. • is able to conduct desk research to support marketing planning

• is able to plan basic online activities for small company

ZM/K1A-K04. • is able to defend opinion using factual argumentation

• is able to provide justification for solutions/ courses of action proposed

ZM/K1A-K10. • is able to identify market opportunities

• is able to identify profitable market niche


Written assignment (project, report, essay, review) 50% Written exam (open-ended questions, tasks) 30%

E-Business

MODULE CONTENT • Architecture of the New Economy.

• Model Direct to Customer.

• Model Full-service provider and Whole of Enterprise.

• Model Intermediaries and Shared Infrastructure.

• Model Virtual Community.

• Model Value Net Integrator and Content Provider.

• Business Model Designing.

LEARNING OUTCOMES

ZM/K1A-W01. • is able to define and choose a business model for an online venture

• is able to define company’s strategy toward EC

ZM/K1A-W02. • is able to explain B2B e-commerce is so essential to modern businesses

• is able to recall the top challenges of EC

ZM/K1A-W03. • is able to define and choose a business model for an online venture

• is able to review ways to exploit social/business networking

ZM/K1A-W16. • is able to evaluate the magnitude of business pressures and technological advancement

• is able to list factors necessary to transform an organization into a digital one

ZM/K1A-W17. • knows how to create the strategic advantage

• knows the difference between the long term and short-term strategic advantage

ZM/K1A-U02. • is able to apply theoretical concepts in practice

• is able to link divergent areas of knowledge, such as managerial strategy with legal constraints and technological knowledge

ZM/K1A-U03. • is able to create the social entrepreneurship process

• is able to make an analysis on influence of social relations on technology and vice versa

ZM/K1A-U04. • is able to decide what will be the best solution for the organizational problem on the

basis of market research

• is able to prepare an analysis on market opportunities in specific niche

ZM/K1A-U08. • is able to interpret various case studies provided during the course and employ results in

practice

• is able to offer a working business model

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ZM/K1A-K02. • is able to uncover and develop leadership skills

• is able to work in group

ZM/K1A-K04. • is able to create innovative business concepts

• is able to develop effective communications

• is able to integrate knowledge across business disciplines


International Entrepreneurship

MODULE CONTENT

• International entrepreneurship – theoretical background.

• International entrepreneurship in Europe and in Poland.

• Preparing for international sales.

• Key characteristics of export transactions.

• Knowledge and skills necessary for conducting International business operations.

• International business negotiations.

• The role of Internet in international business.

• Non-equity modes of international business activities.

• Setting up foreign branches and subsidiaries.

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about regulatory environment of international business operations

• understands management challenges of conducting business operations in cross-cultural environment

ZM/K1A-W03. • has knowledge about the relation of the business with regulatory institutions

• has knowledge of functioning of the business on international market

• has knowledge of methods of entering an international market

ZM/K1A-W04. • has knowledge of the role of entrepreneurs in the economy

• has knowledge of the impact of international business on the local market

ZM/K1A-W09. • has knowledge of alternative sources of data on international markets

• has knowledge of methods and tools of collecting and analysing the data across the countries

ZM/K1A-U01. • is able to analyse and interpret factors which influence the process of internationalization of the business

• is able to identify market opportunities for internationalization through analysis of the changes (political, economic. social. legal) which are taken plane on the market.

ZM/K1A-U04. • is able to evaluate the attractiveness of new market opportunity

• is able to prepare export development plan for specific product and export destination

ZM/K1A-U06. • is able to forecast changes in organization associated with the process of

internationalization

• is able to forecast the implications of changes in the environment for the international business

ZM/K1A-K03. • is able to assess the role of networking in international business based on the interview

with entrepreneur engaged in international activities

• knows how to apply the most effective networking tools

ZM/K1A-K09. • based on the competencies necessary for successfully conducting business operations.

• is able to identify core skills based on the interview with exporting entrepreneur


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MAJOR COURSES – MARKETING

Marketing Research

MODULE CONTENT

• The nature of marketing research and Marketing Information Systems: tasks, objectives, role within organization.

• Marketing research process. Research briefs and proposals.

• Desk research and secondary data analysis.

• Qualitative research.

• Questionnaires. Measurement and scaling.

• Quantitative research.

• Sampling.

• Observations and experiments.

• Applied marketing research.

• Data analysis and interpretation.

• Reporting and presentations.

• Multidimensional Scaling, Conjoint Analysis and Review.

• Special issues in marketing research: Ethics and International studies.

LEARNING OUTCOMES

ZM/K1A-W01. • has basic knowledge of relations between qualitative and quantitative research

• has basic knowledge of various marketing research tools

ZM/K1A-W02. • has basic knowledge about the function of marketing research in a company

• has basic knowledge about the specific character of marketing research

ZM/K1A-W08. • has knowledge of organizational and environmental analysis tools and methods,

• has knowledge of techniques and methods of marketing research analyses

ZM/K1A-W09. • has knowledge of methods and tools of collecting and analyzing data

• has knowledge of methods and tools of interpreting data

ZM/K1A-W10. • has knowledge about dealing with marketing research results

• has knowledge about the ethical norms in conducting marketing research

ZM/K1A-W16. • can combine knowledge from different disciplines

• has knowledge of principles, methods and tools of preparing a marketing research project

ZM/K1A-W17. • has knowledge how companies can create sources of competitive advantage through marketing research

• has knowledge how companies use marketing research for building competitive advantage

ZM/K1A-U03. • is able to analyze processes and their influence on organizations through marketing research

• is able to analyze social phenomena and their influence on organizations through marketing research

ZM/K1A-U04. • is able to evaluate the attractiveness of market opportunity and other business opportunities through applying marketing research

• knows how advantages and disadvantages of marketing research tools for evaluating the attractiveness of market opportunities

ZM/K1A-U05. • is able to use properly research methods in analysing phenomena and processes within an

organization and society

• is able to use qualitative and quantitative research in analysing phenomena and processes within an organization and society

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization by using marketing research tools

• knows the advantages and disadvantages of various solutions

ZM/K1A-U09. • is able to design and conduct a research process to analyze identified research problems

• is able to discuss the research process

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ZM/K1A-U10. • is able to apply basic IT tools in data analysis

• is able to use the basic IT tools

ZM/K1A-K02. • is able to coordinate teamwork

• is able to work effectively in the groups to discover branding opportunities

• is able to work in teams performing various social roles

ZM/K1A-K03. • is able to establish and maintain cross-cultural relations

• is able to establish and maintain relations (network) in diversified environment

ZM/K1A-K04. • is able to defend his/her decisions

• is able to defend his/her opinions

ZM/K1A-K07. • is able to identify and assess dilemmas occurring in marketing research

• is able to identify and assess problems occurring in marketing research

ZM/K1A-K08. • is able to conduct social projects across various teams

• is able to conduct social projects taking different social roles in a team

ZM/K1A-K10. • is able to identify opportunities in the market in a creative way

• is able to identify opportunities in the market in an innovative way


Consumer Behavior

MODULE CONTENT

• Consumers’ decision-making process. Models and approaches

• Perception, motivation, values and lifestyle and consumer behavior

• Learning, memory, attitudes and consumer behavior

• Culture and consumer behavior

• Family, group, and opinion leadership and consumer behavior

• Organizational buyers; behavior

• E- Consumers and their behaviors

• Contemporary consumer trends.

LEARNING OUTCOMES

ZM/K1A-W06. • Knows various models of consumer behaviour

• Knows determinants of consumer behaviour, including psychological, group, cultural and

environmental

ZM/K1A-W08. • Knows appropriate methods of analysing consumer behaviour

ZM/K1A-W09. • Knows appropriate marketing research methods to gather information about consumers

in a given situation

ZM/K1A-U01. • Is able to analyse information about consumers from various sources and interpret it

ZM/K1A-U05. • Is able to prepare and implement a consumer behaviour research study

ZM/K1A-U11. • Is able to prepare an effective presentation on a problem relating to consumer behaviour

ZM/K1A-K02. • Is able to work effectively in teams, assuming various roles and meeting deadlines

MODE OF ASSESSMENT Written assignment – a marketing research study of consumer behaviour; in teams, in coordination with

Marketing Research – 50% (joint project); distribution of grade in accordance with Marketing Research

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Digital Marketing

MODULE CONTENT • The concept of Internet marketing and its impact on company’s marketing activities.

• Internet marketing research – specificity, possibilities and applications.

• Internet marketing-mix – impact of internet and network technologies on product.

• Internet marketing-mix – impact of internet and network technologies on price.

• Internet marketing-mix – impact of internet and network technologies on distribution.

• Internet marketing-mix – impact of internet and network technologies on marketing communication

• Internet marketing technological solutions – web sites, e-mail marketing, social media platforms, etc.

• Internet marketing project with web sites – from the idea to professional project execution -

strategic planning and management.

• New trends in internet marketing.

LEARNING OUTCOMES

ZM/K1A-W01. • understands the differences between on-line and off-line marketing

• understands the main changes occurring in marketing mix and STP activities determined by internet and virtual environment

• understands the phenomenon of internet marketing

ZM/K1A-W03. • understands the changes determined by virtual environment resulting in hyper competition and tight interdependences between various market players (macro level)

• understands the consequences internet marketing determines for marketing managers

• understands the role of internet marketing in change occurring in contemporary enterprises (micro level)

ZM/K1A-W17. • has knowledge about the role and importance of clients in contemporary ways of creating

value on the market for all stakeholders.

• has knowledge on the importance of value deriving from consumer activities in internet marketing

ZM/K1A-U03. • is able to analyze the multifaceted impact of internet marketing on organization’s

performance

• is able to recognize the challenges deriving from virtual environment for organization - its structure, relations with clients, value proposition

ZM/K1A-U04. • is able to measure the success of internet marketing activities

• is able to select proper internet marketing tools and instruments in value creation process for a specific organization

ZM/K1A-U08. • is able to present organizational solutions to the challenges of virtual environment

• is able to present pros and cons of various technological tools used in marketing

ZM/K1A-K02. • is able to work effectively in groups to discover internet marketing opportunities and

threats to be able to do the projects in groups

• is able to work effectively in virtual environment

ZM/K1A-K04. • is able to defend opinions on the choice of particular pace of actions.

• knows what arguments should be used for supporting internet marketing decisions

MODE OF ASSESSMENT Presentation 20% Test (closed-ended questions) 50% Written assignment (project, report, essay, review) 30%

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Brand Management

MODULE CONTENT • Why does brands matter and why it is important to have a coherent brand management. Examples and

elements of strong brands as well as weak brands.

• Identifying and establishing brand values and positioning.

• Segmentation of the market audience. Targeting of various consumer groups and criteria for evaluating segmentation schemes. Further, updating brand positioning over time.

• Brand elements. Criteria of choosing brand elements for different products. Options and tactics to build brand equity.

• Designing Marketing Programs to build brand equity.

• The concept of perceived value and the value chain. The managing of the customer through the ownership cycle. Various approaches in pricing and price perception, value pricing, and distribution channel strategies.

• Measuring and managing brand equity.

• Measurement of the market performance of brands, comparative approaches, valuation approaches, examples of different ways how to measure brand value.

• Brand extensions and brand stretching. Brand architecture

• Strategic approach of brand extension, advantages and disadvantages of brand extensions and brand

stretching, the effects on the parental brand, cannibalization of products/ brands, consumers reaction to brand extensions and the assessment of brand stretching opportunities. The brand architecture approach with its brand hierarchy. Examples of successful companies.

• Introduction of new products and brands.

• How to introduce new products and brands. How to name them, create logo, slogan and color. How to avoid cannibalization.

• Managing brands over time, market segments, industries and cultures.

• How to revitalizes/consolidate a brand, how to manage a brand over various cultures and industries, how to build a global brand, brand image.

LEARNING OUTCOMES

ZM/K1A-W01. • knows about functioning of a company and brand management in an international environment including specific character of cross-cultural and international management

• knows about the brand architecture

• knows main elements of the branding process and understand the interdependences

occurred between these elements

ZM/K1A-W02. • knows about brand management functioning in a global company

• knows specific character of cross-cultural and international management concerning

Brand management

ZM/K1A-W05. • is familiar with regulations concerning Brand management

• is familiar with the competences of EU institutions concerning Brand management

ZM/K1A-W08. • knows about tools for brand management

• knows techniques and methods for brand management analyses

ZM/K1A-W09. • knows methods how to collect data concerning brand management

• knows tools for brand management data analyzing

ZM/K1A-W10. • knows ethical norms their sources concerning brand management

• knows various dimensions of brand management and its influence on ethics

ZM/K1A-W16. • is able to combine various knowledge from different disciplines for brand management

• knows how to prepare a business plan for a brand

ZM/K1A-W17. • knows how to use brand management for creating competitive advantage on international

market

• knows how to use brand management for creating competitive advantage on local market

ZM/K1A-U03. • is able to analyze processes and their influence on brand management

• is able to analyze social phenomena and processes

• is able to analyze social phenomena and their influence on organizations

• knows cultural, economic, legal, political processes and their influence on organizations and brand management

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ZM/K1A-U04. • is able to apply advanced methods required to analyze processes and phenomena within a marketing organization and its environment, including methods of forecasting and

modelling

• is able to apply advanced tools required to analyze processes and phenomena within a marketing organization and its environment, including methods of forecasting and modelling

ZM/K1A-U08. • is able to critically assess the effectiveness of presented solutions and the effects of their implementation using appropriate systems of norms and rules

• is able to develop a solution to a given problem within an organization

ZM/K1A-U10. • knows how to apply basic IT tools in marketing analysis

ZM/K1A-U11. • is able to prepare a high-quality written business document in study language

• is able to use specific words and phrases from brand management in a written business document

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language

• is able to prepare an oral presentation using professional terminology in the field of brand

management

ZM/K1A-K02. • is able to coordinate teamwork

• is able to work effectively in the groups to discover branding opportunities

• is able to work in teams performing various social roles

ZM/K1A-K03. • is able to establish and maintain relations (network) in cross-cultural relations

• is able to establish and maintain relations (network) in diversified environment

ZM/K1A-K04. • is able to defend his/her decisions

• is able to defend his/her opinions

ZM/K1A-K06. • is able to assess environmental consequences of the decisions made

• is able to assess ethical consequences of the decisions made

ZM/K1A-K07. • is able to assess dilemmas occurring in brand management

• is able to identify dilemmas occurring in brand management

ZM/K1A-K10. • is able to design their implementation

• is able to identify market opportunities for chosen organizations

• is able to identify market opportunities for chosen organizations and design their

implementation

MODE OF ASSESSMENT Case study 40% Written assignment (project, report, essay, review) 60%

Marketing Communications

MODULE CONTENT

• The nature and functions of marketing communications

• Planning marketing communications

• Advertising

• Sales promotion

• PR and Sponsorship

• Personal Selling

• New communication tools and approaches

• Online marketing communications

• Evaluating marketing communications.

LEARNING OUTCOMES

ZM/K1A-W01. • Knows processes of programming, implementation and evaluation of marketing communications

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• Understands the role of marketing communications and its elements, and how they relate to other elements of a marketing strategy

ZM/K1A-W08. • Knows determinants of marketing communications and methods of identify them

ZM/K1A-W09. • Knows methods of collecting information for development of marketing communications, including types of marketing research applied specifically to the field of marketing communications

ZM/K1A-U08. • Is able to prepare a project of marketing communications campaign (including a brief for an agency) for a given situation

• Is able to propose alternative marketing communications activities for specific situations,

and identify their advantages and disadvantages

ZM/K1A-U11. • Is able to prepare a presentation of marketing communications for a given product or service

ZM/K1A-K02. • Is able to work effectively in teams, assuming various roles and meet deadlines

ZM/K1A-K04. • Is able to justify proposed marketing communications activities using factual argumentation

MODE OF ASSESSMENT Test 30% Written project (team) 70% (60% project + 10% presentation of the project)

MAJOR COURSES – DIGITAL SOCIETY AND NEW MEDIA

Society and Technological Change

MODULE CONTENT • Technology and Society - concepts and meanings

• Technology and Economic Development

• The Role of Technology in the Formation of Societies

• The Industrial Revolution

• Post-Industrial revolution

• Technology and Crises

• Social Networking and Alienation

• Technology and the Threat of Climate Change

LEARNING OUTCOMES

ZM/K1A-W06. • Understanding how technology affects social behaviour

• Analysis of how technology creates new channels of social communication

ZM/K1A-W11. • How technology impacts organisational change culture

• New technologies and organisation of work (distant work/learning, etc.)

ZM/K1A-U01. • Analysis of social trends regarding use and application of technology

• Sociological analysis and interpretation of social trends using new technology

ZM/K1A-K06. • Understanding how technology has changed social ethics.

• Ethical use and application of technology

MODE OF ASSESSMENT Group presentation 40% Test (closed questions) 60%

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Contemporary Research in Media Studies

MODULE CONTENT • Media studies: key concepts

• Media content and technologies

• Information, propaganda, entertainment

• Audience research

• Media institutions, media ownership

• Media governance

LEARNING OUTCOMES

ZM/K1A-W06. • Understands behaviors of media organizations in the broader media landscape

• Understands behaviors of different media audiences

ZM/K1A-W08. • Has knowledge of methods concerning analysis of media environments

• Has knowledge of methods concerning analysis of media audiences

ZM/K1A-U01. • Has the ability to interpret social phenomena concerning the media industry

• Has the ability to interpret social phenomena concerning media audiences

ZM/K1A-U03. • Is able to analyze social phenomena and social processes concerning the media industry

• Is able to analyze social phenomena and social processes concerning media audiences

ZM/K1A-U05. • Is able to properly use research methods concerning the media industry

• Is able to properly use research methods concerning media audiences

ZM/K1A-U11. • Is able to prepare a high-quality written business document concerning the media industry

• Is able to prepare a high-quality written business document concerning media audiences

ZM/K1A-U12. • Is able to prepare a high-quality presentation concerning the media industry

• Is able to prepare a high-quality presentation concerning media audiences

ZM/K1A-K04. • Is able to defend his/her opinions based on analysis of the media industry

• Is able to defend his/her opinions based on analysis of media audiences

ZM/K1A-K08. • Is able to conduct media-focused social projects from inside the media industry

• Is able to conduct media-focused social projects from the outside of the media industry

ZM/K1A-K10. • Is able to identify creative opportunities in the media market

• Is able to identify broader creative opportunities using the media market

MODE OF ASSESSMENT Written assignment 70% Tasks and discussions during class 30%

Challenges of Media Industry

MODULE CONTENT

• Evolution of the media industry - last decade

• New business models and their consequences

• New audiences and customer expectations

• New working conditions in the media industry

• New technologies in the media industry

• Model(s) for the future of the media industry

LEARNING OUTCOMES

ZM/K1A-W03. • knows the principles of functioning of the organizations from media sector in market economy

• understands the relations between key actors in media ecosystem

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ZM/K1A-W12. • has knowledge of change process occurring in media sector under the pressure of technological change

• has knowledge on different strategies of change management in media sector

ZM/K1A-U03. • is able to analyze technological changes and their influence on organizations from media sector

• is able to analyze cultural changes and their influence on organizations from media sector

ZM/K1A-U06. • is able to forecast technological changes influencing media ecosystem

• is able to forecast cultural changes influencing media ecosystem

ZM/K1A-K04. • is able to defend his/her opinions on the challenges of media industry

• Is able to defend his/her hypothetical decisions as decision-maker in media industry

ZM/K1A-K09. • is able to identify gaps in his/her competences regarding potential future challenges of media industry

• Is able to identify credible sources to effectively fill the gaps in competences regarding potential future challenges of media industry

MODE OF ASSESSMENT Final presentation 70% Tasks and discussions during class 30%

Media Discourse Analysis

MODULE CONTENT • Introduction to media discourse

• Critical discourse analysis

• Critical analysis of various types of texts and digital content - case studies

• Example: Climate change and climate crisis

• Example: Politics and moral panics

• Example: Role of discourse in business schools’ curriculum

• Example: Crisis of economic discourse

LEARNING OUTCOMES

ZM/K1A-W09. • has knowledge of methods and tools of collecting media discourse data

• has knowledge of methods and tools of analyzing and interpreting media discourse data

ZM/K1A-U01. • has an ability to interpret correctly social phenomena reconstructed from the media discourse

• has an ability to interpret media discourse as a social phenomenon

ZM/K1A-U05. • is able to use properly research methods in analysing phenomena and processes within media discourse and society

• is able to use properly content analysis methods in media discourse analysis

ZM/K1A-K04. • is able to defend his/her decisions in choosing relevant methods of analysis

• is able to reconstruct and build valid arguments

ZM/K1A-K06. • is able to assess ethical and environmental consequences of the phenomena discussed

• is able to analyze ethical dimensions of media discourse’s role in society

MODE OF ASSESSMENT Tasks and discussions during classes 30% Written exam (open-ended questions, tasks) 70%

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Newsroom Workshop

MODULE CONTENT • Introduction to news writing and reporting

• Hard news and feature writing

• Writing drills and deadline assignments

• Interviewing from a diverse perspective

• Using social media to research and report stories

• Writing online

• Teamwork in the newsroom

• Trips to media companies (e.g. Newsweek Polska, newsweek.pl, Gazeta Wyborcza, TOK FM

Radio, Onet)

• Ethical issues confronting today’s journalists

LEARNING OUTCOMES

ZM/K1A-W06. • Understands how media affect social behaviour

• Is able to analyze how media create new channels of social communication

ZM/K1A-W09. • Has knowledge of methods and tools of collecting news

• Has knowledge of methods and tools of analyzing news in media outlets

ZM/K1A-W10. • Has knowledge of ethical norms in journalistic work

• Has knowledge of how ethical or unethical journalism affects society

ZM/K1A-U01. • Has the ability to interpret social trends and phenomena regarding the use of media

• Has the ability to interpret social trends and phenomena regarding media audiences

ZM/K1A-U02. • Is able to identify social and political problems within society

• Is able to analyze and highlight social and political problems

ZM/K1A-U03. • Is able to analyze social phenomena and social processes concerning media industry

• Is able to analyze social phenomena and processes concerning media audiences

ZM/K1A-U05. • Is able to use research methods concerning media

• Is able to use research methods concerning media audiences

ZM/K1A-K02. • Is able to coordinate work of a project team

• Is able to use different IT tools to organize work of a project team

ZM/K1A-K03. • Is able to cooperate with others while working in teams

• Is able to collaborate online

ZM/K1A-K04. • Is able to form his/her opinions based on analysis of media

• Is able to defend his/her opinions based on analysis of media audiences

ZM/K1A-K05. • Is able to understand how media change the society

• Is able to understand ethical issues concerning journalism

ZM/K1A-K06. • Is able to forecast social changes in media, both nationally and worldwide

• Is able to analyze ethical dimensions of media discourse and its role in society

ZM/K1A-K09. • Is able to identify gaps in his/her competences regarding potential future changes of media

• Is able to find reliable sources to fill the gaps in competencies regarding potential future

of media

MODE OF ASSESSMENT Written assignment 100%

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MAJOR COURSES – HORECA MANAGEMENT

Food and Beverage Cost Management

MODULE CONTENT

• Reasons to research food and beverage cost management

• Different factors impacting food and beverage cost management

• Cost control

• Budget settings

• Forecast of future cost

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about functioning of a company in international environment including specific character of cross-cultural and international management

• has knowledge about the functioning of food and beverage cost analysis in various industries and countries

• has knowledge about the international environment of companies in the food and

beverage industry

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy and understands the relations between them

• knows the principles of financial functioning of organizations in the HORECA sector

• knows and understands relations between food and beverage cost management and profitability threshold

ZM/K1A-W09. • has knowledge of methods and tools of collecting, analyzing and interpreting data

• has basic knowledge about main financial factors of functioning of the organizations in the HORECA sector

• knows the principles of collecting data and analyzing the cost structure

ZM/K1A-W12. • has knowledge of change management process: it's scale, causes, stages and consequences.

• knows the principles of measuring scale of management process in the HORECA sector

• knows how to identify causes and stages of management process in the HORECA sector

• has knowledge of the consequences of management process in the HORECA sector and is able to predict them

ZM/K1A-U02. • is able to identify organizational problems, analyze them, and develop solutions using

selected methods and tools

• is able to identify organizational problems in food and beverage cost management

• is able to develop solutions in financial management in the HORECA sector

ZM/K1A-U04. • is able to evaluate the attractiveness of market opportunity for new business ventures applying theoretical knowledge and market data.

• knows how to evaluate attractiveness of market opportunity through changes in the structure of costs increase

• has basic knowledge on how to optimize fixed costs

ZM/K1A-U05. • is able to use properly research methods in analyzing phenomena and processes within an organization and society

• is able to predict main cause-effect relations

• knows how to measure main phenomena

ZM/K1A-K03. • is able to establish and maintain relations (network) in diversified environment, including

cross-cultural relations



ZM/K1A-K04. • is able to defend his/her opinions and decisions

• is able to conduct critical analysis and interpretation of facts


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Food Service

MODULE CONTENT • Service items

• Types of service

• Giving service

• Accepting food complaints

LEARNING OUTCOMES


• knows the basics of professional food service

• knows the cultural differences of professional food service

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy and

understands the relations between them

• knows the main cause-effect relations between food service and principles of functioning of the organization

• knows how to evaluate attractiveness of market opportunity through food service

ZM/K1A-W06. • has basic knowledge of human being behavior, social and psychological causes of behaviour of individuals in organization and social relations established and maintained in organizations and their environment

• knows the basic principles of customer behavior

• knows how to plan the response of staff to basic problems of food service

ZM/K1A-W08. • has knowledge of organizational and environmental analysis tools and methods, including

techniques and methods of marketing analyses.

• knows how to plan the response of staff to basic problems of food service

• knows how to measure the effectiveness of the techniques used during food service

ZM/K1A-U01. • has an ability to interpret correctly social phenomena

• is able to predict main cause-effect relations between food service and its consequences

ZM/K1A-U02. • is able to identify organizational problems, analyze them, and develop solutions using selected methods and tools

• knows how to measure the effectiveness of the techniques used during food service

• knows the basic strategies for solving problems related to the efficiency of food service

ZM/K1A-U03. • is able to analyze social phenomena and processes and their influence on organizations

• is able to predict the main reactions of customers and implement procedures to mitigate conflict situations

ZM/K1A-K05. • is able to set priorities in performing certain tasks in the process of organization

management

• knows the rules for assigning tasks to employees

• knows how to assign priorities to assigned tasks

ZM/K1A-K06. • is able to assess ethical and environmental consequences of the decisions made

• is able to predict main cause-effect relations between food service and its consequences

• is able to adapt behavioral standards to cultural differences in the organization


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Beverage Service

MODULE CONTENT • Service items

• Alcohol, wine and nonalcohol beverages service

• Giving service of cold and hot beverages

• Accepting beverage complaints.

LEARNING OUTCOMES


• knows the basics of professional beverage service

• knows the cultural differences of professional beverage service


• knows the main cause-effect relations between beverage service and principles of functioning of the organization

• knows how to evaluate attractiveness of market opportunity through beverage service

ZM/K1A-W06. • has basic knowledge of human being behavior, social and psychological causes of behaviour of individuals in organization and social relations established and maintained in organizations and their environment

• knows the basic principles of customer behavior

• knows how to plan the response of staff to basic problems of beverage service

ZM/K1A-W08. • has knowledge of organizational and environmental analysis tools and methods, including techniques and methods of marketing analyses.

• knows how to plan the response of staff to basic problems of beverage service

• knows how to measure the effectiveness of the techniques used during beverage service


• is able to predict main cause-effect relations between beverage service and its

consequences


• knows how to measure the effectiveness of the techniques used during beverage service

• knows the basic strategies for solving problems related to the efficiency of beverage service


• is able to predict the main reactions of customers and implement procedures to mitigate conflict situations

ZM/K1A-K05. • is able to set priorities in performing certain tasks in the process of organization

management

• knows the rules for assigning tasks to employees

• knows how to assign priorities to assigned tasks


• is able to predict main cause-effect relations between beverage service and its consequences



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Hospitality Management

MODULE CONTENT • Introduction to hospitality

• Hospitality factors in HORECA industry

• Main issues

• Benefits

LEARNING OUTCOMES


• knows the basics of hospitality

• knows the cultural differences of hospitality


• knows the main cause-effect relations between hospitality and principles of functioning of the organization

• knows how to evaluate attractiveness of market opportunity through hospitality

ZM/K1A-W07. • has knowledge of managerial and entrepreneurial competences that influence effectiveness of their decisions, including psychological and organisational

• knows the concept of hospitality in the HORECA sector

• has basic knowledge of hospitality management

ZM/K1A-W10. • possess knowledge of ethical norms, their sources, and different dimensions of their influence into organizations

• knows ethical norms in hospitality management

• is able to indicate the sources of ethical norms in hospitality management

ZM/K1A-W11. • understands the idea of sustainable development and its consequences for an organization

• is able to use hospitality management in sustainable development of organization

ZM/K1A-W12. • has knowledge of change management process: its scale, causes, stages and consequences.

• knows the difference between the traditional business model in the HORECA sector and hospitality management

ZM/K1A-W15. • has knowledge of the legal requirements of starting and running a business

• has basic knowledge of the legal requirements of hospitality management

ZM/K1A-W17. • has knowledge of sources of strategic competitive advantage of a company on local and international markets and ways of its building

• knows the difference between the traditional business model in the HORECA sector and hospitality management

• knows the basic sources of competitive advantage in hospitality management



• is able to identify hospitality management problems

• is able to predict main cause-effect relations between hospitality management and

organizational problems


• is able to analyze cross-cultural hospitality management phenomena

• is able to predict hospitality influence on organizations

ZM/K1A-U04. • is able to evaluate the attractiveness of market opportunity for new business ventures applying theoretical knowledge and market data

• is able to evaluate the attractiveness of market opportunity applying hospitality

management

ZM/K1A-U07. • is able to apply legal regulations when managing organization

• is able to apply legal regulations in hospitality management

ZM/K1A-K03. • is able to establish and maintain relations (network) in diversified environment, including cross-cultural relations

• is able to predict main cause-effect relations in hospitality management

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• is able to establish and maintain cross-cultural relations in hospitality management




• is able to assess ethical and environmental consequences of the decisions made in

hospitality management


Personel and Team Management in HoReCa Industry

MODULE CONTENT • Main factors impacting team performance

• Communication in the team

• Specific character of teamwork in HORECA Industry

• Motivation

• Evaluation

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about functioning of a company in international environment

including specific character of cross-cultural and international management

• has basic knowledge about personal and team management in HORECA industry

• knows the basic cross-cultural differences in personal and team management in HORECA

industry


• knows the principles of hiring and motivating employees in the HORECA sector

• knows the main issues associated with hiring and motivating employees in the HORECA sector

ZM/K1A-W07. • has knowledge of managerial and entrepreneurial competences that influence

effectiveness of their decisions, including psychological and organisational

• knows the main methods of increasing employee effectiveness

• knows the main methods of motivating employees

ZM/K1A-W10. • possess knowledge of ethical norms, their sources, and different dimensions of their

influence into organizations

• knows the main ethical norms of hiring and motivating employees in the HORECA sector


• understands the idea of sustainable development of hiring and motivating employees in the HORECA sector


• knows the main issues of hiring and motivating employees in the HORECA sector

• knows the basic methods of solving problems related to employing and motivating employees


• has knowledge of the legal requirements of hiring and motivating employees in the HORECA sector

ZM/K1A-W17. • has knowledge of sources of strategic competitive advantage of a company on local and

international markets and ways of its building

• knows how to build competitive advantage of an organization based on human resources


• is able to identify main problems with hiring and motivating employees in the HORECA sector


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• is able to analyze main issues of hiring and motivating employees in the HORECA sector

• is able to use basic methods of solving problems related to employing and motivating

employees


• is able to evaluate the attractiveness of market opportunity implementing the idea of

sustainable development of hiring and motivating employees in the HORECA sector


• is able to apply legal regulations of employing and motivating employees


• is able to adapt the human resources management elements to c cross-cultural relations

• is able to apply an organizational culture to employee management




• is able to clearly state his arguments


64

KEY COURSES FOR MAJOR: MANAGEMENT AND ARTIFICIAL INTELLIGENCE TRACK

Introduction to Management in E-economy

MODULE CONTENT

• Introduction and modes of assignments

• Interdisciplinary approach to the digital economy

• The transformation of management practices in digital economy

• Work and employment in digital economy

• Social networks, trust and social capital in digital economy

• Internet of Things and AI in digital economy

• Discussion on likely development of digital economy

LEARNING OUTCOMES

ZM/K1A-W04. • has knowledge about the role of different actors (private and public entities) in the creation and evolution of digital economy

• has knowledge about the role of entrepreneurship in digital economy

ZM/K1A-W13. • knows organization theories describing the role of the organizations in digital economy

• has knowledge on the connection between new media and internet research and organization theory in the context of digital economy

ZM/K1A-W17. • has knowledge of sources of strategic competitive advantage of a company on local and international markets in digital economy

• knows most important forecast regarding the development of digital economy and its probable impact on the companies’ competitive advantage

ZM/K1A-U03. • is able to analyze social processes influencing digital economy and their impact on the companies and other organizations

• Is able to point out most important social and technological processes impacting the

development of digital economy

ZM/K1A-U05. • is able to gather the relevant data regarding social processes connected to digital economy (e.g. trends in the Internet use)

• is able to critically evaluate the quality of the data, taking into account the way they were produced

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in an organization, basing on the understanding of the trends in digital economy

• is able to forecast processes and phenomena occurring in the organizational environment, basing on the understanding of the trends in digital economy

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in English using multimedia presentation

software

ZM/K1A-K01. • understands that the fast-changing environment require constant update of knowledge about technological and social developments

ZM/K1A-K02. • is able to divide tasks in the team • is able to keep deadlines in the team’s work



65

Introduction to Innovation Management

MODULE CONTENT • Introduction and modes of assignments

• Types of innovations

• Ecosystem of innovation

• Role of the innovation in the company, economy, and society

• Role of R&D in innovation

• Open innovation

• Organizational barriers to innovation

• Which innovation we really need? Ethics of innovation

LEARNING OUTCOMES

ZM/K1A-W03. • has knowledge about the role of innovation in the economy

• has knowledge about the ecosystem supporting innovation

ZM/K1A-W10. • knows knowledge on the ethical dimension of innovation in line with Responsible Research and Innovation strategy

• knows tools used for the assessment of innovation from the point of view of ethics (e.g.

Value Centered Design)

ZM/K1A-W11. • has knowledge about the role of innovations (technological and social) in achieving sustainable developments

• knows example of innovations which had positive and negative impact on the social and natural environment

ZM/K1A-U02. • is able to analyse organizations’ capacities to develop innovations • Is able to suggest solutions aimed at encouraging innovations

ZM/K1A-U03. • Is able to analyse social, economic, and technological processes and their potential impact on the development of innovative solutions

• Is able to analyse the connection between creation of innovation and broader social and

economic processes

ZM/K1A-U11. • is able to prepare a high-quality written business document in English

ZM/K1A-K06. • Is able to reflect on ethical and environmental consequences of development of specific innovations

ZM/K1A-K10. • is able to reflect on new areas for innovation • is able to spot new innovation opportunities

MODE OF ASSESSMENT Case study 20% Presentation 40%


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Introduction to Digital Society


• Defining digital society

• Interdisciplinary approach to the digital society

• Emergence of digital society

• Diversification of digital society

• Consequences of digital society

• Evolution of digital society

• Data on digital society

LEARNING OUTCOMES

ZM/K1A-W06. • has knowledge about new social processes affecting peoples’ behaviour in organizations connected to the development of digital society

• has knowledge about social trends likely to shape organizational environment in coming years

ZM/K1A-W09. • knows research methods used for research on digital society • knows examples of significant studies on digital society and how to use them as an

inspiration in his/her own research

• has knowledge on the connection between new media and internet research and organization theory in the context of digital economy

ZM/K1A-W13. • has knowledge on the evolution of organization theory in the context of the emergence of digital society

ZM/K1A-U01. • is able to analyse social and technological processes impacting the development of digital

society • is able to analyse economic and management consequences of the emergence of digital

society

ZM/K1A-U05. • is able to select and justify the selection of research method to research problems connected with digital society

• is able to identify the high-quality sources of secondary data on digital society

ZM/K1A-U09. • is able to design a simple study on the digital society basing on secondary data

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in English using multimedia presentation software

ZM/K1A-K02. • is able to divide tasks in the team • is able to keep deadlines in the team’s work

ZM/K1A-K04. • Is able to justify his/her decisions regarding the selection of topic, research questions, data etc.

• Is able to answer the questions from the audience

MODE OF ASSESSMENT Written assignment (project, report, essay, review) 50% Tasks and discussions during the classes 25% Class debates based on the compulsory readings 25%

67

Digital marketing (for Artificial Intelligence)

MODULE CONTENT • The concept of marketing: definitions, nature and applications of marketing in modern business

practice

• Marketing environment

• Competitor analysis

• Organizational resources and assets: internal analysis

• Consumer behavior

• Market segmentation and targeting

• Marketing research

• Product

• Price

• Distribution

• Marketing Communications

• Marketing in digital society

• Marketing with the use online tools

LEARNING OUTCOMES

ZM/K2A-W01 • has knowledge about marketing concept and market conditions which are applied in business practice

• understands the importance of marketing and its place in the organization

• understands the relations between marketing and other related sciences ZM/K2A-U11 • has knowledge about fundamental marketing concepts such as marketing- mix,

segmentation, targeting, positioning, marketing research, and marketing plan

• has knowledge about the functioning of marketing in a company in an international environment

ZM/K2A-U12 • is able to review the elements of the marketing environment of a company and gain a basic knowledge of consumer and competitor behavior

• knows how to use marketing relevant tools of collecting, analyzing and interpreting marketing data

ZM/K1A-U02. • is able to identify problems evolving around marketing, analyze them, and develop solutions using selected methods and tools

• is able to use the marketing mix to identify organizational problems

ZM/K1A-U03. • is able to analyze social phenomena and processes influential for marketing and their influence on marketing driven organizations, especially connected to the emergence of

digital society

• is able to analyze the macro-environment and the influence on organizations

ZM/K1A-U11. • is able to prepare a basic case study solution report

• is able to prepare basic presentation

ZM/K1A-K02. • is able to develop team working skills • is able to work in teams

ZM/K1A-K08. • is able to conduct projects either as the team leader or as a team member • knows how the interactions of teamwork and the dynamics standing behind it

ZM/K1A-K10. • is able to configurate the marketing mix to identify opportunities in the market • Is able to configurate the marketing mix to identify opportunities in the market.

• is able to identify marketing opportunities in the market having creative and innovative

approaches

MODE OF ASSESSMENT Test (closed-ended questions) 50% Written assignment (group project) 30% Tasks and discussions during the classes 20%

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Strategic Management in New Economy: Business Models


• Introduction to strategic analysis

• Analysis of different business models typical for digital economy in different sectors (e.g. platform

model, sharing economy, open innovation)

• Application of AI/machine learning in digital economy

• Analysis of the disruption in the specific sector

• Creation of the digital business model for the specific sector

LEARNING OUTCOMES

ZM/K1A-W03. • Knows the key differences between business models in traditional and typical economy digital

• Knows the relationship (cooperative and competitive) between different entities in digital economy

ZM/K1A-W05. • knows how to analyse the changing European regulations impacting business models in digital economy

ZM/K1A-W16. • knows basic tools for business plan development

• knows how to design the business model for the venture in digital economy

ZM/K1A-W17. • knows most popular business models in digital economy and the sources of their

competitive advantages • knows how to apply this knowledge to analyse the opportunities for digital

transformation in the given sector

ZM/K1A-U04. • Is able to analyze the new business model of digital ventures and assess their relevance in face of the current (market, legal, social, cultural) trends

• Is able to analyze the attractiveness of digital transformation for traditional companies from different sectors

ZM/K1A-U06. • Is able, basing on sector reports and analysis, forecast processes and phenomena likely to influence business models in digital economy

• Is able to critically evaluate different data, models, and analysis discussing probable future

development of digital economy

ZM/K1A-U07. • Is able to identify the reliable source of knowledge on the recent regulations influencing the attractiveness of different digital business models

• is able to apply the knowledge on the recent legal requirements in the design of business model

ZM/K1A-K04. • is able to defend his/her own opinions regarding attractiveness of the given business model in specific sectors and contexts

• is able to ground his/her opinion in reliable sources, data, and relevant theories

ZM/K1A-K10. • is able to identify the opportunities connected to the development of new business models in digital environment

• is able to propose his/her own ideas how to use these opportunities in given sectors

MODE OF ASSESSMENT Test (closed-ended questions) 40% Workshop 60%

69

Introduction to KPI

MODULE CONTENT • Introduction to KPIs for strategic management

• KPIs roles and types

• Strategic goal setting

• Developing strategic objectives

• Creating KPI alignment, cascading objectives concept

• Developing KPIs for projects

• Developing KPIs for programs

• KPIs for employment performance management

LEARNING OUTCOMES

ZM/K1A-W08. • knows the methods of analyzing the organization’s performance using KPIs

• knows the indicators used for measurement of success on different areas of

organizational activity

• knows the how to develop performance targets, and management dashboards

ZM/K1A-W17. • has knowledge of sources of strategic competitive advantage of organizations using KPI

driven approach

ZM/K1A-U02. • is able to recognize performance management as a key strategic and competitive differentiator

• is able to drive performance-informed projects, programs, risks and individuals

ZM/K1A-U03. • is able to analyze KPI driven approach and analyze it’s influence on organizations performance

ZM/K1A-U04. • is able to take right decision about running project, program or close it basing on

accurate set of metrics

• is able to improve performance of projects, programs, risks, and individuals using KPIs

ZM/K1A-U05. • is able to easily collect information about project and organization also from not-team

members

• is able to research publicly accessible data connected with a project

ZM/K1A-K05. • Using KPI’s is able to compare projects, programs, risks, individuals

• Is able to set priorities very easily using set of metrics and current organization situation

ZM/K1A-K06. • is able to assess ethical and environmental consequences of the KPIs driven approach

• Is able to apply KPIs depending on social roles

MODE OF ASSESSMENT Group project 100%

Basic Scrum

MODULE CONTENT • Introduction to agile methods and values of Agile Manifesto

• SCRUM – an agile management framework

• Roles in SCRUM

• Sprint planning meetings

• Scrum daily meeting

• Project backlog

• Sprint retrospective

• Release management

LEARNING OUTCOMES

ZM/K1A-W03. • understands the principles and values of agile approach

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• understands SCRUM roles and responsibilities (e.g. SCRUM Product Owner)

ZM/K1A-W07. • has knowledge on the impact of project management on company’s performance

• has knowledge on competences required from SCRUM project roles and their importance for the effectiveness of project management

ZM/K1A-W09. • is familiar and recognize most important project management computer software

supporting SCRUM

• knows basic managerial tools used in SCRUM practice

ZM/K1A-U08. • is able to evaluate whether SCRUM approach is useful to manage specific projects in organization

• is able to analyze benefits and risks connected to the specific project management approach in the given context

• is able to reflect on the Sprint meeting, and overall effectiveness of the Agile methods

ZM/K1A-U10. • is able to select and use IT tools for project management • is able to evaluate advantages and disadvantages of given software for the particular

project

ZM/K1A-U11. • is able write a well-formed SCRUM items such as: product backlog, user story, acceptance criteria, definition of done

• is able to define and prioritize a product backlog items

ZM/K1A-K05. • is able to compare projects and decide which one should be realized first • is able to set priorities in the project

ZM/K1A-K09. • Is able to identify the areas when he/she needs to deepen his/her knowledge on SCRUM

methods • Is able to identify the sources he/she may use to further develop his/her skills


Introduction to Knowledge Management

MODULE CONTENT • Introduction, organization and modes of assessment

• Changing nature of knowledge and theories of knowledge management

• Knowledge as the resource in the organization

• Barriers to effective knowledge management in organizations and ecosystem

• Managing change in knowledge management processes

• Technologies supporting knowledge management

LEARNING OUTCOMES

ZM/K1A-W12. • has knowledge of the models of change in knowledge management processes

ZM/K1A-W13. • has knowledge on different theories of knowledge management and their evolution in time

• has knowledge on current trends in research on knowledge management

ZM/K1A-W17. • knows how knowledge management methods can help in gaining and maintaining competitive advantage

ZM/K1A-U02. • is able to identify organizational problems in the field of knowledge management • is able to suggest improvements of knowledge management processes

ZM/K1A-U07. • is able to identify the relevant sources of knowledge on the regulations regarding legal

regulations of data processing • is able to apply legal regulation regarding data processing in organizations

ZM/K1A-K05. • Is able to set the priorities in projects from the field of knowledge management

ZM/K1A-K07. • Is able to identify the organizational dilemmas regarding knowledge management • Is able to access different options of knowledge management and their consequences

MODE OF ASSESSMENT

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Presentation 50% Tasks and discussions during the classes 50%

Foresight

MODULE CONTENT • Introduction to Foresight

• Framework Foresight

• Framing & Scanning

• Systems Perspective

• Social Change and Technological Change

• Visioning & Leadership

• Participative foresight

• Group work on foresight projects

• Final presentation

LEARNING OUTCOMES

ZM/K1A-W08. • has knowledge of different methods used for foresight research

• has knowledge of merits and limitations of different foresight methods

ZM/K1A-W09. • knows foresight methods such as: input methods (integral scanning, Delphi), analytic

methods (trend analysis, forecast), interpretation methods (systems thinking).

• knows the procedure of data gathering and analysis in each of the method

ZM/K1A-W17. • knows how techniques of future anticipation are used as the source of competitive advantage

• knows the risk connected to the use of foresight as a basis for decision-making and how to limit it

ZM/K1A-U05. • is able to use foresight methods to analyze phenomena in the society • is able to reflect on the likely impact of these phenomena on the specific companies

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in an organization and its environment using foresight reports and methods

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of foresight using multimedia presentation software

ZM/K1A-K03. • is able to establish professional relations with experts from domains related for their field of interests

• is able to gains important information in personal communication from the experts

ZM/K1A-K06. • is able to reflect on ethical consequences of alternative anticipated futures • is able to reflect on environmental consequences of alternative anticipated futures

ZM/K1A-K10. • is able to use foresights to identify opportunities in the market in creative and innovative way

MODE OF ASSESSMENT Case study analysis 100%

Idea Lab

MODULE CONTENT • Introduction to the Idea Lab: goals and methods

• Division into teams

• Brainstorming and selection of the projects

• Preparing plan

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• Data gathering and work on business plan

• Presentation of the preliminary results

LEARNING OUTCOMES

ZM/K1A-W11. • has knowledge on the idea of sustainable development and is able to take it into account while working on own project

ZM/K1A-W15. • knows when to find the knowledge about the legal requirements s/he has to take into account while planning his/her own projects

ZM/K1A-W16. • has knowledge of basic steps in preparation of business plan and is able to use it to plan the group project

ZM/K1A-U04. • is able to evaluate attractiveness of different ideas, justify his/her opinion, and give helpful feedback to the members of other groups

ZM/K1A-U08. • is able to propose different solutions for problems encountered during the work on

project

ZM/K1A-K03. ● is able to create and maintain relationship with different stakeholders outside the organization to validate the idea

• is able to present his/her ideas to the different external audiences

ZM/K1A-K05. • is able to set priorities and organize the team’s work without the constant supervision

MODE OF ASSESSMENT Tasks and discussions during the classes 25% Written assignment (project, report, essay, review) 75%

Introduction to Online Analysis and Data Mining

MODULE CONTENT • Web as a complex analytical tool

• The Data Science Process: how it differs from offline science approach?

• Challenges for online research

• Different approaches to online data: o Looking back in time: researching the internet memories o Text analysis

o Ethnographic approaches

• Big data

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about functioning of a technological company in international environment • has basic knowledge about the character of cross-cultural and international management

ZM/K1A-W03. • knows the principles of functioning of technological companies in market economy

• understands the relations between technological companies and other organizations

ZM/K1A-W07. • has knowledge of entrepreneurial competences that influence effectiveness of their

decisions, including psychological aspects


ZM/K1A-U04.

• is able to evaluate the attractiveness of market opportunity for new business ventures by

applying and processing market data.

• Is able to retrieve data proper for conducting such analysis

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization

pointing at their advantages and disadvantages and to recommend appropriate solutions

ZM/K1A-U10. • is able to use the basic IT tools as well as apply them in data analyses

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign

language using professional terminology in the field of management using multimedia


ZM/K1A-K01.

• understands of the need of lifelong learning, and knows possibilities to develop personal competencies

• Understands opportunities offered by life-long learning in the data science field

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ZM/K1A-K02. • is able to work in teams performing various social roles

ZM/K1A-K03.

• is able to establish and maintain professional network in diversified environment, including


• Is able to establish relations within data-scientific community

ZM/K1A-K09. • is able to identify and effectively fill the gaps in data science related competences

• is able to identify and effectively fill the gaps in managerial competences


Big Data and Algorithms

MODULE CONTENT • Intro Data in the Digital Age

• Storing Big Data

• Big Data analytics

• Some algorithms that will be presented during the course:

• K Means Clustering

• Association Rules

• Linear Regression

• Logistic Regression

• Naïve Bayesian Classifier

• Decision Trees

• Time Series Analysis

• Text Analysis

• Classification methods

• Map Reduce, Bloom filters

• Introduction to Machine Learning and Text Mining

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of the basic Big Data algorithms

ZM/K1A-W03. • has knowledge of various applications of Big Data analysis in business

ZM/K1A-W07. • has knowledge of Big Data analysis competences that influence effectiveness of entrepreneurial decisions, including psychological and organisational

ZM/K1A-W09. • has knowledge of different Big Data algorithms that are useful for collecting, analyzing and interpreting data

ZM/K1A-U04. ● is able to evaluate the attractiveness of Big Data algorithms for market opportunity for new business ventures applying theoretical knowledge and market data

• Is able to select the most appropriate type of Big Data algorithms for a given business project

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization, using

Big Data algorithms, pointing at their advantages and disadvantages and to recommend appropriate solutions

ZM/K1A-U10. • is able to use basic Big Data algorithms as well as apply them in data analyses


language using professional terminology in the field of Big Data algorithms using

multimedia presentation software

ZM/K1A-K01. • understands of the need of lifelong learning, and knows possibilities to develop personal

competencies in the domain of Big Data

ZM/K1A-K02. ● is able to work in teams performing various social roles in a basic project using Big Data algorithms

• is able to use software and communication tools to ensure the team’s timely delivery of a

basic project using Big Data algorithms

ZM/K1A-K03. • is able to cooperate with external experts to acquire information necessary to complete a basic project using Big Data algorithms

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ZM/K1A-K09. • is able to identify and effectively fill the gaps in basic and intermediary Big Data analysis competences

MODE OF ASSESSMENT 2 Group projects 50% Take-home exam 50%

Introduction to Python and Machine Learning

MODULE CONTENT

• Basics of Python

• Building libraries in Python

• Using Python in classical machine learning approaches (clusters, regression, SVM)

• Using Python in deep learning - introductory study

• The basic programming topics will include:

○ Python syntax

○ Strings

○ Conditionals

○ Functions

○ Lists and Dictionaries

○ Loops

○ Classes

• File inputs and outputs

LEARNING OUTCOMES

ZM/K1A-W08. • has knowledge of different applications of Python

• has knowledge of merits and limitations of Python usage

ZM/K1A-W09. • knows the procedure of data gathering and analysis in Python

• knows how to build Python libraries

ZM/K1A-W17. • knows how techniques of future anticipation are used as the source of competitive

advantage

• knows the risk connected to the use of foresight as a basis for decision-making and how to limit it

ZM/K1A-U05. • is able to use Python to analyze phenomena in the society • is able to reflect on the likely impact of using Python and basic machine learning

methodologies on the specific companies

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in an organization and its

environment using Python

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of using Python



ZM/K1A-K06. • is able to reflect on ethical consequences of data processing with Python and machine learning

• is able to reflect on environmental consequences of data processing

ZM/K1A-K10. • is able to use Python to identify opportunities in the market in creative and innovative

way

MODE OF ASSESSMENT Tasks and discussions during the classes 50% Written exam (open-ended questions, tasks) 50%

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Statistics for Machine Learning

MODULE CONTENT • The Central Limit Theorem

• A brief introduction to descriptive statistics (3M: mean, median, mode; variance & standard deviation)

• Inferential statistics and its basic tests (chi-square test, t-tests, ANOVA, linear regression)

• Advanced topics in inferential statistics (logistic regression, mediation & moderation)

• Statistics for Machine Learning (Bayesian Probability Theory, Random Forests, Support Vector Machines).

LEARNING OUTCOMES

ZM/K1A-W02. ● has basic knowledge about functioning of a data-driven business

• has basic knowledge of how companies use statistics

ZM/K1A-W03. ● knows the principles of functioning of the organizations in market economy and


• has basic knowledge of the relevance of statistics for market research

ZM/K1A-W15. • has knowledge of the legal frameworks for data usage

ZM/K1A-U04. ● is able to evaluate the attractiveness of market opportunity for new business ventures applying theoretical statistics

• Is able to apply market data to statistical models

ZM/K1A-U07. • is able to apply legal regulations when processing sensitive data

ZM/K1A-U10. ● is able to use the basic Machine Learning tools in data analyses

• Is able to use basic statistical models for data analysis

ZM/K1A-U11. ● is able to prepare a high-quality data analysis in study language and other foreign language

• Is able to deliver a statistical model for a given data set based on certain parameters

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of statistics

ZM/K1A-K01. ● understands of the need of lifelong learning, and knows possibilities to develop personal competencies in the field of statistics

• understands of the need of lifelong learning, and knows possibilities to develop personal competencies in the field of basic machine learning

ZM/K1A-K03. ● is able to establish and maintain network in diversified environment, including cross-cultural relations

• is able to build a professional network bridging IT and business

ZM/K1A-K06. ● is able to assess ethical consequences of the data-driven decisions made

• Is able to assess environmental consequences of the data-driven decisions made

ZM/K1A-K10. ● is able to identify opportunities in the market through statistical research

• is able to identify opportunities in the market through machine learning

MODE OF ASSESSMENT Exam 100%

Advanced Python

MODULE CONTENT • Introduction to advanced Python modules and libraries

• Using Python for advanced data visualisation and data analysis

• The advanced programming topics will include:

○ Graph theory

○ Polynomials

○ Finite State Machines

○ Turing Machine

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○ Numerical computations (arrays and matrices in NumPy)

○ Databases with Python (Python for SQL, MySQL and SQLite)

● Advanced Python for Machine Learning:

○ k-nearest Neighbor Classifier

○ Neural networks

○ Naive Bayes Classifier

• New trends in Python programming

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of the advanced libraries and modules in Python

ZM/K1A-W03. • knows the role of Python in a business project

ZM/K1A-W07. • has knowledge of programming competences that influence effectiveness of

entrepreneurial decisions, including psychological and organisational

ZM/K1A-W09. ● has knowledge of different modules and libraries of Python that are useful for collecting, analyzing and interpreting data

• has knowledge on various uses of Python programming

ZM/K1A-U04. ● is able to evaluate the attractiveness of programming for market opportunity for new business ventures applying theoretical knowledge and market data.

• Is able to select the most appropriate type of programming model and the best platform

for a given business project

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization, using programming methods, pointing at their advantages and disadvantages and to recommend appropriate solutions

ZM/K1A-U10. • is able to use advanced IT tools as well as apply them in data analyses

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of programming using multimedia


ZM/K1A-K01. • understands of the need of lifelong learning, and knows possibilities to develop personal competencies

ZM/K1A-K02. ● is able to work in teams performing various social roles in a programming project

• is able to use software and communication tools to ensure the team’s timely delivery of a programming project

ZM/K1A-K03. • is able to cooperate with external experts to acquire information necessary to complete

a programming project

ZM/K1A-K09. • is able to identify and effectively fill the gaps in programming competences

MODE OF ASSESSMENT Case study 60% Test (closed-ended questions) 10% Written assignment (project, report, essay, review) 30%

Legal Aspects of E-economy

MODULE CONTENT

• Legal aspects of electronic commerce • Consumer protection and consumer rights in the digital age.

• Legal aspects of digital contracts

• Collaborative ownership in digital economy

• Intellectual property rights

• The digital privacy and identity rights

• Policy and regulatory challenges in the internet era

LEARNING OUTCOMES

ZM/K1A-W10. • has knowledge on the ethical values and discussion connected to the new legislation in digital economy

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ZM/K1A-W14. • has knowledge on the protection of intellectual property rights in digital economy

ZM/K1A-W15. • has knowledge about legal requirements of running the business in digital economy

ZM/K1A-U03. • is able to analyze the impact of legal changes on organization

ZM/K1A-U07. • is able to apply legal regulations regarding digital economy when managing organization

ZM/K1A-K06. • is able to assess the legal and ethical consequences of different business decision

• is able to reflect on the relationship between law and ethics in the context of digital economy

ZM/K1A-K09. • is able to identify gaps in his or her legal knowledge regarding digital economy and identify the source of knowledge necessary to fill these gaps

MODE OF ASSESSMENT Test (closed-ended questions) 50% Written assignment (project, report, essay, review) 50%

Cloud Infrastructures and other Business IT Tools

MODULE CONTENT

• Introduction to Cloud Computing • Review of the Cloud computing service models

• Software as a Service (SaaS)

• Platform as a Service (PaaS)

• Infrastructure as a Service (IaaS)

• Cloud computing deployments models

• Public Cloud

• Private Cloud

• Hybrid Cloud

• Cloud providers ecosystem (AWS, Google Cloud, Microsoft Azure)

• Cloud security and privacy concerns

• Cloud applications development

• Running compute services without provisioning (Lambda functions)

• Under the hood – Cloud resources management and virtualization

• Business

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of the global role of the Cloud Computing and selected Business IT tools

• has knowledge of the use of Cloud Computing on a various market

ZM/K1A-W04. • has knowledge of the role of key market entrepreneurs providing Cloud Computing and

selected Business IT tools

ZM/K1A-W05. • has knowledge on the basic European regulations impacting the Cloud Computing including security and privacy

ZM/K1A-W08. • has a basic knowledge of Cloud Computing and selected Business IT Tools

ZM/K1A-U02. • is able to identify organizational problems addressed by the Cloud Computing and Business IT tools

• is able to analyze and develop a strategy to solve organizational problem using Business IT

Tools and Cloud Computing solutions

ZM/K1A-U04. • is able to evaluate Cloud Computing services • is able to select the most appropriate Cloud Computing vendor

ZM/K1A-U10. • is able to use basic Cloud Computing services and selected Business IT Tools • is able to compare the features of selected Cloud Computing and Business IT Tools

ZM/K1A-U12. • is able to prepare an oral presentation in study language and other foreign language using

professional terminology in the field of Business IT tools and Cloud Computing using multimedia presentation software

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ZM/K1A-K02. • in the area of Cloud Computing - is able identify the key roles, divide responsibility between team members and apply measures to ensure the timely delivery from team

members

ZM/K1A-K03. • is able establish relationship with experts and practitioners from the field of Cloud Computing and selected Business IT Tools

• is able to cooperate with external experts to acquire information necessary to selected

and implement Cloud Computing Services and selected Business IT Tools

ZM/K1A-K10. • is able to identify opportunities in the market connected to Cloud Computing and Business IT Tools


Advanced Machine Learning

MODULE CONTENT

• Different types of Machine Learning algorithms:

• supervised

• regression-based

• classification-based

• unsupervised

• reinforced learning

• attribute selection

• association rules

• Open-source software libraries for ML: TensorFlow; Scikit learn

• Some Machine Learning algorithms, issues, and data preprocesssing that will be presented during the course (using Python):

• Exploratory Data Analysis

• Descriptive and Inferential Statistics

• Support Vector Machine

• Linear Regression

• Logistic Regression

• K-Nearest Neighbor

• Decision Trees

• Neural Networks

• Ensemble Learning

• Overfitting and Underfitting of data problem and solutions

• Model performance

• Data preprocessing

• Data cleaning and transformation

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of the advanced Machine Learning algorithms

ZM/K1A-W03. • has knowledge of various applications of Machine Learning algorithms in business

ZM/K1A-W07. • has knowledge of Machine Learning competences that influence effectiveness of

entrepreneurial decisions, including psychological and organisational

ZM/K1A-W09. • has knowledge of different Machine Learning algorithms that are useful for collecting, analyzing and interpreting data

ZM/K1A-U04. ● is able to evaluate the attractiveness of Machine Learning algorithms for market opportunity for new business ventures applying theoretical knowledge and market data.

• Is able to select the most appropriate type of Machine Learning algorithms for a given business project

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization, using Machine Learning algorithms, pointing at their advantages and disadvantages and to recommend appropriate solutions

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ZM/K1A-U10. • is able to use basic Machine Learning algorithms as well as apply them in data analyses


language using professional terminology in the field of Machine Learning algorithms using multimedia presentation software

ZM/K1A-K01. • understands of the need of lifelong learning, and knows possibilities to develop personal competencies in the domain of Machine Learning

ZM/K1A-K02. ● is able to work in teams performing various social roles in a basic project using Machine Learning algorithms

• is able to use software and communication tools to ensure the team’s timely delivery of a

basic project using Machine Learning algorithms

ZM/K1A-K03. • is able to cooperate with external experts to acquire information necessary to complete a basic project using Machine Learning algorithms

ZM/K1A-K09. • is able to identify and effectively fill the gaps in basic and intermediary Machine Learning

usage competences

MODE OF ASSESSMENT Group project 40% Exam 60%

Science and Technology Studies

MODULE CONTENT

• Introduction to science and technology studies

• Historical roots of science and technological studies

• Actor-network theory: the agency of non-humans

• The role of users and non-users in shaping technology

• Citizen science

• Regimes of socio-technological innovations – utopia of collective experimentation?

• Responsible research and innovation

LEARNING OUTCOMES

ZM/K1A-W01. • has knowledge of theories of science and technology studies (STS) and its relations to

management and organization studies

• understand the contribution of different disciplinary tradition to STS

ZM/K1A-W09. • knows the research methods of STS and its epistemological and ontological assumptions

• knows how different methods may be mixed in STS studies

ZM/K1A-W10. • has knowledge on the most important discussions in the ethic of technology

• knows assumptions of RRI (responsible research and innovation)

ZM/K1A-U01. • is able to interpret social and technological changes using concepts from STS, such as co-production of science and society

• is able to present his interpretations in oral and written form

ZM/K1A-U11. • is able to prepare high quality written document in study language using concepts from STS to interpret current socio-technological phenomena

• is able to use academic literature to support his argument

ZM/K1A-K01. • is able to see the benefits of theory-driven reflection for personal and intellectual

development • is able to continue his/her own studies in STS and other related academic field

ZM/K1A-K06. • is able to reflect on ethical dimension of developing different technologies and new

branches of knowledge • is able to present his/her reflection on this topic in a clear and coherent way

MODE OF ASSESSMENT Case study analysis 100%

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Social Networks Analysis with the use of API

MODULE CONTENT • What are Social Networks APIs and how can we use them to benefit business?

• Basic usage of the NetworkX library to visualize, examine, and analyze social networks in Python

• Various graph types, graph generators, creating network topologies

• Network Connectivity:

• measures of distance

• reachability

• redundancy of paths between nodes

• Influence Measures and Network Centralization

• degree

• closeness

• betweenness centrality

• page rank

• hubs and authorities

• Network Evolution

• Preferential Attachment Model

• Small World Networks

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of various Social Networks APIs

ZM/K1A-W03. • has knowledge of various applications of Social Networks APIs in business

ZM/K1A-W07. • has knowledge of Social Networks APIs handling competences that influence effectiveness of entrepreneurial decisions, including psychological and organisational

ZM/K1A-W09. • has knowledge of different Social Networks APIs that are useful for collecting, analyzing and interpreting data for business purposes

ZM/K1A-U04. ● is able to evaluate the attractiveness of Social Networks APIs for market opportunity for new business ventures applying theoretical knowledge and market data.

• is able to select the most appropriate type of Social Networks and their APIs for a given business project

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within an organization, using

Social Networks APIs, pointing at their advantages and disadvantages and to recommend appropriate solutions

ZM/K1A-U10. • is able to use Social Networks APIs as well as apply them in data analyses

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of Social Networks APIs using multimedia presentation software


competencies in the domain of Social Networks and their APIs

ZM/K1A-K02. ● is able to work in teams performing various social roles in a project using Social Networks APIs

• is able to use software and communication tools to ensure the team’s timely delivery of a project using Social Networks APIs

ZM/K1A-K03. • is able to cooperate with external experts to acquire information necessary to complete a basic project using Social Networks APIs

ZM/K1A-K09. • is able to identify and effectively fill the gaps in Social Networks APIs usage competences

MODE OF ASSESSMENT Case study 75% Presentation 25%

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Multidimensional Data Analysis

MODULE CONTENT • What is MDA?

• Addressing social’s life multidimensionality

• Potentialities of MDA

• Examples of Multidimensional Data Analysis

• Jumping to the net: OLAP and MDA

LEARNING OUTCOMES


ZM/K1A-W11. • understands the logics of the analysis of online data and its potential impacts for an

organization


ZM/K1A-U09. • is able to design and conduct a research process to analyze identified research problems

ZM/K1A-K06. • is able to assess ethical consequences of online data


MODE OF ASSESSMENT Exam 100%

Methods of Data Visualization

MODULE CONTENT • The course refers to the techniques used to communicate data or information by encoding it as

visual objects contained in graphics

• The course will cover the following sections: information graphics, information visualization, scientific visualization, statistical graphics and exploratory data analysis.

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about visualizing data coming from the functioning of a company

• has basic knowledge about possible visualization paths

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy and can

visualize organizational processes

ZM/K1A-W07. • has knowledge of entrepreneurial competences that allow for better data capturing


ZM/K1A-U04. • based on presented data, is able to evaluate the attractiveness of market opportunity for

new business ventures applying theoretical knowledge and market data.

ZM/K1A-U08.

• is able to analyze alternative solutions to specific problems using data visualization

techniques

• is able to find optimal solutions using, among others, disposable data



language using professional terminology in the field of management using multimedia presentation software


competencies related to data visualization and presentation




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ZM/K1A-K09. • is able to identify and effectively fill the gaps in competences related to data visualization

techniques

• Is able to effectively search for new data visualization tools

MODE OF ASSESSMENT Group project 100%

Survey of Programming Languages


• Machine Language

• Structural and functional programming

• Object oriented programming

• C, C++, Java, Javascript, Visual Basic.

LEARNING OUTCOMES

ZM/K1A-W02. • has basic knowledge about using programming for improving functioning of a company in

international environment

• has knowledge of how to apply programming skills to managerial tasks

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy

• Is able to understand the relations between them through data processing

ZM/K1A-W07. • has knowledge of technical competences that influence effectiveness of their decisions

ZM/K1A-W09. • has knowledge of various methods and tools of collecting, analyzing and interpreting data

• Has knowledge of types of programming languages (from machine language to OOP)

ZM/K1A-U04. • is able to evaluate the attractiveness of market opportunity for new business ventures applying proper programming frameworks to market data.

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems through data processing

• is able to analyze alternative solutions to specific problems through proper data scientific library collection

ZM/K1A-U10. • is able to use the basic and advanced IT tools

• Is able as apply them effectively in data analyses

ZM/K1A-U12. • is able to prepare a high-quality oral presentation exposing a project conducted through data analysis in a programming language of choice

ZM/K1A-K01. • is able to evaluate the attractiveness of market opportunity for new business ventures applying market data processed in a given programming language

ZM/K1A-K02. • is able to work on a programming tasks in teams

• Is able to perform various social roles throughout the project

ZM/K1A-K03. • is able to establish and maintain relations (network) in IT diversified environment

• Is able to maintain cross-cultural relations

ZM/K1A-K09. • is able to identify and effectively fill the gaps in competences related to programming languages

• Is able to advance individually and in group knowledge about a given programming language

MODE OF ASSESSMENT Take-home project 100%

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Crowdfunding

MODULE CONTENT • Introduction to Crowdfunding and crowdsourcing concepts

• Crowdfunding classification

• Simple economics of crowdfunding

• Crowdfunding and the innovation theory

• Selected social heuristics of crowdfunding

• Preparing the campaign: the backstage of crowdfunding

• Executing the crowdfunding campaign

• Analyzing and measuring crowdfunding campaign

LEARNING OUTCOMES

ZM/K1A-W02. • has knowledge of the global Crowdfunding ecosystem

ZM/K1A-W03. • knows the relationship between Crowdfunding and other institutions providing capital for

the development of the new venture

• knows the role of equity Crowdfunding in the new business development

ZM/K1A-W05. • has knowledge on the basic European regulations impacting the Crowdfunding processes

ZM/K1A-W09. • has knowledge of different qualitative and quantitative methods of analysis of Crowdfunding campaigns

• has knowledge on the limitations and strengths of different methods for the analysis of Crowdfunding campaigns

ZM/K1A-U04. • is able to evaluate whether Crowdfunding is likely the appropriate method of capital gathering and digital marketing for the given product

• is able to select the most appropriate type of Crowdfunding model and the best platform

for a given product

ZM/K1A-U10. • is able to use basic IT tools to analyze Crowdfunding campaigns • is able to compare the features of different Crowdfunding tools and select the most

appropriate given the aim of the research

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of Crowdfunding using multimedia presentation software

ZM/K1A-K02. • in the area of Crowdfunding project development - is able divide responsibility between team members and apply measures to ensure the timely delivery from team members

ZM/K1A-K03. • is able establish relationship with experts and practitioners from the field of

Crowdfunding • is able to cooperate with external experts to acquire information necessary to complete

the Crowdfunding campaign

ZM/K1A-K10. • is able to identify opportunities in the market connected to the development of Crowdfunding


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ELECTIVE COURSES – AVAILABLE FOR ALL MAJORS AND CONDUCTED IN SEMESTER V

Managing Organizational Culture at International Level

MODULE CONTENT

• Organizational culture – definition, elements, analysis

• The role of mission, vision and organizational values in managing a multinational company

• Engaging the employees (generational approach, cultural aspects, structural issues)

• Managing diversity and employees’ engagement

• Managing multicultural organization and value-based management

• Case study analysis of an organization managed by organizational culture

• Building organizational culture based on wisdom and health of the organization by Patrick Lencioni.

LEARNING OUTCOMES

ZM/K1A-W01. • has an advanced knowledge in the field of management studies, and understanding of relations occurring between management styles, leadership, organizational culture, HR.

ZM/K1A-W02. • has basic knowledge about functioning of a company in international environment

including specific character of cross-cultural and international management

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy and understands the relations between national culture, OC, international market,

stakeholders

ZM/K1A-W06. • has knowledge of human behaviour and its influence on organization, its culture, values, norms and activity.


effectiveness of their decisions, including psychological and organisational and its influence

on culture and people

ZM/K1A-W09. • has knowledge of methods and tools of collecting, analyzing and interpreting data for

presentation

ZM/K1A-W10. • possess knowledge of ethical norms, their sources, and different dimensions of their influence into organizations especially on international level


ZM/K1A-W13. • has knowledge of evolution of organization theory, as well as a process of managerial methods and tools development




ZM/K1A-U03 • is able to analyze social phenomena and processes and their influence on organizations in

terms of culture, management and leadership

ZM/K1A-U06 • is able to forecast processes and phenomena occurring in an organization and its environment as well as manage them

ZM/K1A-U12 • is able to prepare a high-quality oral presentation in study language and other foreign

language using professional terminology in the field of management using multimedia presentation software

ZM/K1A-U13 • has linguistic skills in the field of management in accordance with European Language

Levels (CEFR) for B2+ level

ZM/K1A-K01. • understands of the need of lifelong learning, and knows possibilities to develop personal competencies

ZM/K1A-K02 • is able to work in teams performing various social roles during presentation, preparation for classes and during the seminar

ZM/K1A-K03 • is able to establish and maintain relations (network) in diversified environment, including cross-cultural relations

ZM/K1A-K04 • is able to defend his/her opinions and decisions

ZM/K1A-K06 • is able to assess ethical and environmental consequences of the decisions made

ZM/K1A-K10 • is able to identify opportunities in the market in creative and innovative way

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Presentation Students Presentation 30%

Tasks and discussions during the Classes, active participation in the seminar, some cases and exercises 20%

Global Leadership

MODULE CONTENT • Leaders values, ethics and attributes

• Organisational design, structure and processes

• Multicultural teams - leading through inspiration, motivation and growth

• Change, challenge and the dark side

• Planning for succession and leading responsibly

• Power, influence and politics - how the top management works

• Power of soft skills

LEARNING OUTCOMES

ZM/K1A-W02. • Cross-cultural and international management is an important part of the leadership toolkit and participants should gain basic knowledge about it.

ZM/K1A-W06. • Leaders are dealing with people so course participants should understand and know

more about the behavior of individuals inside and outside of the organization.

ZM/K1A-W10. • Ethics of the leader, norms, sources and different dimensions could be a subject of the separate course, but some basic knowledge is critical when discussing global leadership.

ZM/K1A-U02. • Skills to identify, analyze, understand and solve the problems in the organization are

fundamental in the role of leaders.

ZM/K1A-U06. • Being a leader requires to frequently take a helicopter view and seeing a wider perspective of the organization and its environment.

ZM/K1A-K03. • Cross-cultural relations and the diversified environment are the natural state where global leaders operate.

ZM/K1A-K04. • During a discussion seminar, all the future global leaders will have a plenty of opportunities to present and defend their opinions and decisions.

MODE OF ASSESSMENT Written assignment (project, report, essay, review), Individual essay 30%

Presentation Group presentation 50% Tasks and discussions during the classes 20%

Behavioral Aspects of Business: Entrepreneurial Perspective

MODULE CONTENT

• Homo economicus vs. mental accounting – two paradigms in managing consumer relations;

• Money Attitude Scale and its practical application in understanding consumer motivation;

• Power of Price - ‘how’ and ‘when’ are as important as ‘how much’ we pay;

• Fast decision is not always smart decision – cognitive biases and heuristics in decision-making process;

• When zero does not mean free – special offers and promotions as tools to manage relation with

consumers;

• Consumer communication as a tool to manage consumer relations;

• Societal marketing – how to get to consumers’ hearts;

• Persuading others – rules and tips how to make consumers feel smart.

LEARNING OUTCOMES

ZM/K1A-W01. • Is familiar with the behavioral factors influencing business activities

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• Is familiar with the theory of consumer communication

ZM/K1A-W06 • Is familiar with the perception of price and its consequences on consumer decision

• Is familiar with the application of societal marketing

ZM/K1A-W08 • Is familiar with the application of Money Attitude Scale (MAS)

• Understands how persuading others can influence business activities

• Understands how perception of price has an impact on consumer decisions

ZM/K1A-U01. • Is able to evaluate how skills of influencing others determine decisions made by individuals & organizations

• Is able to analyze how different pricing strategies influence decisions made by individuals and organizations

ZM/K1A-U03. • Is able to evaluate how skills of influencing others determine decisions made by individuals & organizations

• Is able to analyze how different pricing strategies influence decisions made by individuals and organizations

ZM/K1A-U13. • Is able to prepare an academic presentation on a business-related topic

• Is able to conduct an academic presentation on a business-related topic

ZM/K1A-K02. • Is able to efficiently work in project teams

• Is be able to create project teams and manage team efficiency and effectiveness

ZM/K1A-K06 • able to assess the ethical implications that behavioral aspects of business bring

• Is able to assess how business environment is influenced by behavioral aspects of business represented by organization stakeholders


Presentation: Group presentation on a topic discussed with the lecturer 30%

Tasks and discussions during the classes: Class Participation 30%

Creative Problem Solving

MODULE CONTENT • Decision making process

• The elements of creative thinking process

• Techniques for developing creative thinking: individual and group level

• Art and science as inspiration for creativity

• Challenges for creativity

• Creativity in solving managerial and business problems.

LEARNING OUTCOMES

ZM/K1A-W03 • understands the role of creative thinking in the process of solving problems faced by the organizations

• knows the elements of the problem-solving process and factors of influence

ZM/K1A-W11 • is able to apply creative thinking for designing the ideas for social business

ZM/K1A-U03 • able to analyse processes and formulate proposals for their improvement using the principles of creative thinking

• is able to analyze the barriers for creativity in organization

ZM/K1A-U11 • is able to prepare the report on solving a chosen problem in organization using the techniques of creative thinking

• is able to prepare a written report adjusting the structure and contents to the stakeholders needs

ZM/K1A-K06. • is able to access, how different solutions of the problem will effect various stakeholders

ZM/K1A-K07. • is able to identify dilemmas, which appear in the problem-solving process

• is able to assess dilemmas associated with different decisions in the problem-solving process

MODE OF ASSESSMENT

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Workshop 40%

Business History: Cases of the Famous Polish Companies

MODULE CONTENT • Introduction to Business History

• Historical case studies of Polish firms

• Visits in historical firms and corporate museums

• Conducting historical research in companies.

LEARNING OUTCOMES

ZM/K1A-W03 • Has a practical knowledge about functioning of a specific company and about its relations with its micro and macro environment in a historical perspective.

ZM/K1A-W11 • understands the idea of sustainable development and its consequences for an organization in a long-term historical perspective

ZM/K1A-U03 • is able to analyze social phenomena and processes (cultural, economic, legal, political) and

their influence on organizations in a historical perspective

ZM/K1A-U11 • is able to prepare a high-quality written report in English concerning history of a given company

ZM/K1A-K06. • is able to assess ethical and environmental consequences of the decisions made from a long-term historical perspective

ZM/K1A-K07. • is able to identify and assess dilemmas occurring in organization management and assess them from a historical point of view

MODE OF ASSESSMENT Written assignment (project, report, essay, review); Written report about the history of a selected company 60%

Tasks and discussions during the classes; Active participation in the class 40%

Influencer Marketing

MODULE CONTENT

• Influencers: concept, role and importance

• Identification of influencers: Macro vs. Micro Influencers

• The concept of Influencer Marketing

• Setting Goals and Employing Influencers (Influencer Hunters and Agencies)

• Influencer Marketing Campaign Management and Measurement (Influencer Marketing Tools, Planning and Evaluation)

• Case studies in Influencer Marketing.

LEARNING OUTCOMES

ZM/K1A-W04. • has knowledge of the role of entrepreneurial approaches to marketing

ZM/K1A-W06 • has knowledge of influence of various information sources in consumers’ decision-making processes, including influencers, and determinants of their effectiveness

• has knowledge of the role of informal communications in marketing

ZM/K1A-U01. • is able to interpret data to select an appropriate influencer in any market and product context

ZM/K1A-U03. • is able to analyse influence of opinion leaders on consumers and its consequences for companies

ZM/K1A-K02. • is able to work in teams in various roles

• is able to develop in team a coherent influencer marketing campaign

ZM/K1A-K04. • is able to defend own position using facts

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Marketing Strategy

MODULE CONTENT

• Marketing strategy: its role in a company and components

• Strategic Marketing Audit

• Segmentation Targeting Positioning

• Product strategy: defining and developing value

• Price and marketing channel strategy: delivering value

• Market development stage and marketing strategy

• Case studies in marketing strategy.

LEARNING OUTCOMES

ZM/K1A-W03 • knows the principles of functioning of the marketing strategy in organizations

• understands the relations between marketing strategy and organization

ZM/K1A-W08 • knows key methods of strategic marketing audit

• knows structure of strategic marketing audit

ZM/K1A-W17 • is able to differentiate between sustainable and eroding sources of competitive advantage

• knows sources of competitive advantage

ZM/K1A-U02 • is able to identify strategic and tactical problems

• is able to use appropriate theoretical concept/ framework to support problem's solution

ZM/K1A-U04 • is able to evaluate the attractiveness of market opportunity for new business ventures applying marketing strategy

• is able to understand market data for the implementation of marketing strategy


Innovations and New Technologies in Marketing

MODULE CONTENT • Innovative business models and innovation mechanisms

• Value capture innovation

• Sources of innovations in contemporary marketing

• Innovations in marketing communications

• Marketing automation

• Artificial Intelligence

• Augmented Reality & Virtual Reality

• Bots i chatbots

• Internet of Things

• Social commerce

LEARNING OUTCOMES

ZM/K1A-W03 • understands the change determined by virtual environment resulting in hyper competition and tight interdependences between various market players.

• understands the power shift in roles played by various entities on markets

• understands the role of contemporary innovations in marketing on companies

ZM/K1A-W08 • understands the organization's complex role in the value net

• understands the value net concept

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ZM/K1A-W17 • knows the role and importance of clients in contemporary ways of creating value on the market for all stakeholders

• understands challenges of hypercompetition

ZM/K1A-U03 • is able to analyze the multifaceted impact of technologies on organization and management

• is able to identify social pressures in virtual environment

ZM/K1A-U04 • is able to identify desired business model structure

• understands the meaning of big data

ZM/K1A-U08. • is able to identify key sources of information needed to solve a marketing problem

• is able to present pros and cons of usage of various innovations appearing in marketing or having impact on marketing


concerning the acquisition and analysis of data received from and about clients.

• is able to identify ways of resolving the privacy conflict with clients

ZM/K1A-K10. • is able to identify different types of risk coming from an innovation

• is able to identify opportunities in the market having creative and innovative approach based on knowledge about innovations in marketing



Presentation 20%

Media Ethics

MODULE CONTENT

• Ethics in media environments: key concepts

• Media responsibility: to whom?

• Journalism: information, misinformation, disinformation

• Advertising, public relations, entertainment

• Regulating media ethics.

LEARNING OUTCOMES

ZM/K1A-W06 • Possess knowledge of ethical norms and different dimensions of their influence on individuals working in/for the media industry.

• Possess knowledge of ethical norms and different dimensions of their influence on groups working in/for the media industry.

ZM/K1A-W10 • Possess knowledge of ethical norms, their sources, and different dimensions of their

influence concerning the media industry.

• Possess knowledge of ethical norms, their sources, and different dimensions of their influence concerning research of the media industry.

ZM/K1A-U01 • Has the ability to correctly interpret social phenomena concerning ethical issues within

the media industry.

• Has the ability to correctly interpret social phenomena concerning ethical issues of researching the media industry and media audiences.

ZM/K1A-U03 • Is able to analyze social phenomena and processes, as well as their influence on media organizations from an ethical standpoint.

• Is able to analyze social phenomena and processes, as well as their influence on media audiences from an ethical standpoint.

ZM/K1A-U12. • Is able to prepare a high-quality presentation concerning the ethical issues of the media industry.

• Is able to prepare a high-quality presentation concerning the ethical issues of media

audiences.

ZM/K1A-K01. • Is able to assess ethical and environmental consequences of the decisions made within the media industry.

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• Is able to assess ethical and environmental consequences of the decisions made by media audiences.

ZM/K1A-K04. • Is able to defend his/her opinions based on analysis of ethical issues concerning the media industry.

• Is able to defend his/her opinions based on analysis of ethical issues concerning media

audiences.

MODE OF ASSESSMENT Presentation, Presentation of case-study analysis 50%

Tasks and discussions during the classes, Individual and group tasks and discussions during class 50%

Open-Collaboration Media Environments

MODULE CONTENT

• History of digital technologies and open collaboration

• Classic examples of open collaboration: Wikipedia

• Classic examples of open collaboration: Open Software

• “Hard cases”: how much open collaboration in platform economy? Social media

• “Hard cases”: how much open collaboration in platform economy? Sharing economy platforms

• Examples of contemporary open collaboration: platform cooperativism

• Examples of contemporary open collaboration: Cosmolocalism.

LEARNING OUTCOMES

ZM/K1A-W03 • knows the principles of functioning of organizations based on open collaboration and

open licensing in market economy

• knows the relations between these organizations and organizations based on traditional models of cooperation in different hackers’ traditions and its impact on today’s actions

• knows the principles of functioning of organizations based on open collaboration and

open licensing in market economy


ZM/K1A-W06 • has knowledge about the motivation of participants of open collaboration communities

• has knowledge of the risks connected to peoples’ engagement in open collaboration projects

• has knowledge about the motivation of participants of open collaboration communities


ZM/K1A-W14 • has knowledge of alternative licenses and approach to knowledge sharing in open

collaboration and hackers’ communities

• has knowledge of alternative licenses and approach to knowledge sharing in open collaboration and hackers’ communities

ZM/K1A-U06 • able to forecast processes and phenomena connected to the change and evolution of open community collaboration and its potential impact on organizations and business models

• is able to forecast processes and phenomena connected to the change and evolution of open community collaboration and its potential impact on organizations and business

models

ZM/K1A-U08. • is able to manage IP in open collaboration communities

• is able to analyze alternative solutions to specific problems within a community based on open collaboration

• is able to propose solution for the specific problem (e.g. low engagement, lack of trust)

ZM/K1A-K02. • is able to build digital team

• is able to work in teams based on open collaboration

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ZM/K1A-K07. • is able to identify and assess dilemmas occurring in organizations based on open collaboration

• is able to identify and assess dilemmas occurring in organizations based on open collaboration

ZM/K1A-K10. • is able to identify opportunities in the market connected with the innovative application of open collaboration in new contexts


Case study 60%

CAWI

MODULE CONTENT • Basics of survey research. Modes of data collection.

• Sampling in survey research

• Construction of questionnaires

• Web and mobile surveys - how to assure high quality of results

• Analysis of Web survey results.

LEARNING OUTCOMES

ZM/K1A-W09 • has knowledge of methods and tools of collecting data used for CAWI research

• has knowledge of methods to analyze and interpret data collected through CAWI tools

ZM/K1A-U05 • is able to use properly CAWI research to conduct research within an organization

• is able to use properly CAWI research to conduct research with the society

ZM/K1A-U10 • is able to use the basic IT tools to conduct CAWI research (collect data)

• is able to use the basic IT tools to analyze the results of CAWI research (analyze data)

ZM/K1A-K02 • is able to coordinate work of project team

• Is able to use different IT tools to organize work of project team

MODE OF ASSESSMENT Test 40%

Written assignment 60%

Social Media, Social Movements

MODULE CONTENT • Theories of social movements and collective action

• “Old media” and “new media” as a socio-technical platform for collective action

• Social media-based and social-media enhanced social movements

• Prominent cases of collective action through social media (with emphasis on society-business nexus)

• Effects of collective action enabled by social media.

LEARNING OUTCOMES

ZM/K1A-W06

• Has basic knowledge of social and psychological causes of behaviour of individuals participating in online social movements

• Has basic knowledge of social relations established and maintained in online social

movements

ZM/K1A-W10 • possess knowledge of ethical norms related to online social movements and their sources

• possess knowledge of different dimensions of influence of ethical norms into online social

movements

ZM/K1A-W12 • has knowledge of change management process in online social movements: its scale and

causes.

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• has knowledge of change management process in online social movements: its, stages and consequences.

ZM/K1A-U01 • has an ability to correctly interpret the phenomenon of social media

• has an ability to correctly interpret the phenomenon of online social movements

ZM/K1A-U03 • is able to analyze the influence of online social movements on organizations

• is able to analyze the impact of social media on activism and social movements

ZM/K1A-U02

• is able to identify organizational problems, analyze them, and develop solutions using selected methods and tools

• is able to identify organizational problems, analyze them, and develop solutions using


ZM/K1A-K04 • is able to defend his/her opinions regarding online social movements

• Is able to defend his/her decisions regarding his/her final assignment

ZM/K1A-K05

• is able to set priorities in performing certain tasks in the process of organization of collective action online

• is able to set priorities in performing certain tasks in the process of organizational

communication with an online social movement

ZM/K1A-K06

• is able to assess ethical and environmental consequences of the decisions made in organizing collective action

• is able to assess ethical and environmental consequences of the decisions made in

organizing communication between organization and an online social movement

ZM/K1A-K07 • is able to identify and assess dilemmas occurring in organizing collective action

• is able to identify and assess dilemmas occurring in organizing communication between

organization and an online social movement

MODE OF ASSESSMENT Tasks and discussions during class 50%

Written assignment 50%

Platforms, New Media, and Society

MODULE CONTENT

• Neither sharing nor economy

• Platform capitalism, ghost work, gig economy, the digital divide

• Prosumerism and remix culture

• Piracy and the copyright and copyleft revolution

• Free or open-source? Digital communities’ governance

• How does Wikipedia work?

• Citizen science

• Cyberactivism: #metoo, Occupy, Twitter revolutions

• Cyberbullying: why does the net amplify them

• Online intimacies and the changing values of privacy and anonymity

• Misinformation, disinformation and propaganda wars online: how to spot them?

• The future of datafied society.

LEARNING OUTCOMES

ZM/K1A-W04. • Has knowledge of the role of entrepreneurship in new platforms creation.

ZM/K1A-W06. • Has basic knowledge of human behavior online.

ZM/K1A-W13. • Has knowledge of organizational forms evolvement as a result of platform revolution.

ZM/K1A-U03. • Has an ability to analyze social phenomena online.

ZM/K1A-U05. • Is able to use research methods for online phenomena properly.

ZM/K1A-K01. • Understands the need of lifelong learning and seeking sources online.

ZM/K1A-K02. • Is able to work in teams remotely.

ZM/K1A-K04. • Is able to argue their point of view, basing it in online research.

MODE OF ASSESSMENT

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Written assignment (project, report, essay, review): Writing blog posts 50%

Presentation: Presentation of an online phenomenon discussed with the class 50%

Organization of Culinary Production, Hygiene, Health and Safety

MODULE CONTENT

• Hygiene and sanitation in preparation and serving area

• Personal hygiene

• Main quality control systems

• Main types and sources of contamination and its prevention

LEARNING OUTCOMES


• has basic knowledge about organization of culinary production, hygiene, health and safety in HORECA sector


• knows the principles of organization of culinary production, hygiene, health and safety in HORECA sector


effectiveness of their decisions, including psychological and organisational

• has knowledge of managerial and entrepreneurial competences of organization of culinary production, hygiene, health and safety in HORECA sector

ZM/K1A-W10. • possess knowledge of ethical norms, their sources, and different dimensions of their influence into organizations

• possess knowledge of ethical norms in organization of culinary production, hygiene, health and safety in HORECA sector


• understands the idea of sustainable development in organization of culinary production, hygiene, health and safety in HORECA sector


• has knowledge of change management process in organization of culinary production, hygiene, health and safety in HORECA sector


• has knowledge of the legal requirements of organization of culinary production, hygiene, health and safety in HORECA sector



• has knowledge of sources of strategic competitive advantage by organization of culinary production, hygiene, health and safety in HORECA sector


• is able to identify organizational problems of organization of culinary production, hygiene, health and safety in HORECA sector





• is able to evaluate the attractiveness of market opportunity


• is able to apply legal regulations in organization of culinary production, hygiene, health and safety in HORECA sector

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Wine and Spirits Management

MODULE CONTENT • Main wine types

• Main wine regions

• Main spirits types

• Service

• Mixology

LEARNING OUTCOMES


• has basic knowledge about wine and spirits categories

• has basic knowledge about managing the beverage category

ZM/K1A-W03. • knows the principles of functioning of the organizations in market economy and


• has basic knowledge about managing the wine and spirits category

• has basic knowledge about wine and spirits selection for the menu

ZM/K1A-W07. • has knowledge of managerial and entrepreneurial competences that influence effectiveness of their decisions, including psychological and organizational

• knows the main wine regions

• knows the main wine and spirits types



• knows the basic ethical norms of wine and spirits service


• understands the idea of creating a balanced card of alcoholic and non-alcoholic beverages

• understands the idea of connecting the company's profit on a balanced menu

ZM/K1A-W12. • has knowledge of change management process: it's scale, causes, stages and consequences.

• knows the principles of measuring scale of management process in the HORECA sector

• knows how to identifying causes and stages of management process in the HORECA sector

• has knowledge of the consequences of management process in the HORECA sector and

is able to predict them


• knows the legal regulations related to the sale of alcohol

• knows the legal regulations related to the alcoholic beverages

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ZM/K1A-W17. • has knowledge of sources of strategic competitive advantage of a company on local and international markets and ways of its building

• knows the basic knows the basic principles of building alcohol and non-alcoholic

beverages cards



• knows how to measure the effectiveness of the techniques used during wine and spirits service

• knows the basic strategies for solving problems related to the efficiency of wine and

spirits service





• is able to create a balanced card of alcoholic and non-alcoholic beverages

• is able to base the company's profit on a balanced menu


• is able to apply legal regulations related to the sale of alcohol

• is able to apply legal regulations related to the alcoholic beverages







• is able to predict main cause-effect relations between wine and spirits service and its

consequences



Supply Chain Management in HoReCa Industry

MODULE CONTENT

• Introduction to supply chain management in HORECA industry

• Main distribution models for logistics in HORECA industry

• Main issues

• Benefits

LEARNING OUTCOMES


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• has basic knowledge about functioning of the supply chain management in HoReCa industry


• knows the principles of functioning of the supply chain management in HoReCa industry


effectiveness of their decisions, including psychological and organizational

• has knowledge of managerial and entrepreneurial competences that influence effectiveness of the supply chain management in HORECA industry



• possess knowledge of ethical norms of the supply chain management in HORECA

industry


• understands the idea of sustainable development of the supply chain management in

HORECA industry


• has knowledge of change management process of the supply chain management in

HORECA industry


• has knowledge of the legal requirements of the supply chain management in HORECA

industry



• has knowledge of sources of strategic competitive advantage of the supply chain management in HORECA industry


• is able to identify organizational problems of the supply chain management in HORECA

industry





• is able to evaluate the attractiveness of market opportunity of the supply chain

management in HORECA industry


• is able to apply legal regulations of the supply chain management in HORECA industry



• is able to establish and maintain cross-cultural relations of the supply chain management in HORECA industry




• is able to assess ethical and environmental consequences of the supply chain management

in HORECA industry


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Coolhunting and Coolfarming with the Use of Condor

MODULE CONTENT • From competition to collaboration (through measuring human dynamics)

• COINS – building blocks for creative swarms

• SQP – building collective consciousness (measuring communication changes behavior)

• (are entangled, do virtual mirroring)

• Tribes –nurturing ground for COINs (Homophily, recruit COIN members)

• GroupFlow – applying SQP (by measuring body signals with Happimeter)

• Measuring/improving communication

• Measure body signals and give immediate feedback (virtual mirror)

• Encourage autotelic personality (Csikszentmihalyi) humility, perseverance, curiosity

• Measuring Morals (word usage, body signals)

• Truth, fairness, reciprocity, altruism (Haidt 2001)

LEARNING OUTCOMES

ZM/K1A-W08. • has knowledge of different methods used for cool hunting and cool framing

• has knowledge of merits and limitations of cool hunting

ZM/K1A-W09. • knows cool hunting methods and tools such as Condor

• knows the procedure of data gathering and analysis in each of the method

ZM/K1A-W17. • knows how techniques of cool hunting are used as the source of competitive advantage

• knows the risk connected to the use of cool hunting as a basis for decision-making and how to limit it

ZM/K1A-U05. • is able to use cool hunting methods to analyze phenomena in the society • is able to reflect on the likely impact of cool hunting methods on the specific companies

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in an organization and its environment using cool hunting reports and methods

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of cool hunting using multimedia presentation software



ZM/K1A-K06. • is able to reflect on ethical consequences of cool hunting and predictive analytics • is able to reflect on environmental and infrastructural consequences of cool hunting

futures

ZM/K1A-K10. • is able to use cool hunting to identify opportunities in the market in creative and

innovative way

MODE OF ASSESSMENT Presentation In-class presentation 40%

Case study Final written project 60%

Platforms, Crowds and the Sharing Economy

MODULE CONTENT The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations.

• Scope

• History

• Types of collaborative consumption

• Resource circulation systems

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• Driving forces

• Benefits

LEARNING OUTCOMES

ZM/K1A-W08 • has knowledge of different methods used for understanding sharing economy

• has knowledge of merits and limitations of different approaches to sharing economy

ZM/K1A-W06. • has knowledge about the motivation of participants of open collaboration communities and differences between sharing economy and open collaboration

ZM/K1A-W17. • has knowledge of the risks connected to peoples’ engagement in open collaboration projects and the sharing economy

ZM/K1A-U05. • is able to use foresight methods to analyze phenomena in the society • is able to reflect on the likely impact of these phenomena on the specific companies

ZM/K1A-U06. • is able to forecast processes and phenomena occurring in an organization and its

environment using foresight reports and methods

ZM/K1A-U12. • is able to prepare a high-quality oral presentation in study language and other foreign language using professional terminology in the field of foresight using multimedia


ZM/K1A-K02. • is able to work in teams based on open collaboration and the sharing economy • is able to build digital team


• is able to suggest solutions to observed problems

ZM/K1A-K10. • is able to identify opportunities in the market connected with the innovative application of open collaboration in new contexts

MODE OF ASSESSMENT Written assignment (project, report, essay, review): Writing blog posts. 50%

Presentation: Presentation of an online phenomenon discussed with the class. 50%

Open Collaboration, Virtual Communities and Hacker Cultures

MODULE CONTENT • Introduction to open collaboration and hackers’ culture

• Roots of hackers’ culture and its impact on today tech culture

• Motivation to participation in open projects

• Trust in open collaboration

• Identity and power relations in open collaboration

• IP rights and new models of license

• Case of Wikipedia

LEARNING OUTCOMES

ZM/K1A-W03. • knows the principles of functioning of organizations based on open collaboration and open licensing in market economy


ZM/K1A-W06. • has knowledge about the motivation of participants of open collaboration communities


ZM/K1A-W14. • has knowledge of alternative licenses and approach to knowledge sharing in open collaboration and hackers’ communities

• knows the impact of these IP innovations on different areas of business

ZM/K1A-U06. • is able to forecast processes and phenomena connected to the change and evolution of open community collaboration and its potential impact on organizations and business models

99

ZM/K1A-U07. • is able to manage IP in open collaboration communities • is able to select most appropriate licenses and the understand the consequences of this

choice

ZM/K1A-U08. • is able to analyze alternative solutions to specific problems within a community based on open collaboration

• is able to propose solution for the specific problem (e.g. low engagement, lack of trust)

ZM/K1A-K02. • is able to work in teams based on open collaboration • is able to build digital team


• is able to suggest solutions to observed problems

ZM/K1A-K10. • is able to identify opportunities in the market connected with the innovative application

of open collaboration in new contexts

MODE OF ASSESSMENT Test (closed-ended questions) 40% Case study 60%

Virtual Ethnography

MODULE CONTENT

• Introduction to netnography

• Nethography and other methods of analysis of internet data

• Ethics in internet research

• Internet in customer relation

• Conent analysis: social media listening, sentiment analysis

• User-centred design and nethography

• Presentation of the results of research based on nethography.

LEARNING OUTCOMES

ZM/K1A-W09. • has knowledge of methods and tools of collecting, analyzing and interpreting data in

virtual ethnography

ZM/K1A-W13. • has knowledge the connection between methods of virtual ethnography and evolution of organization theory and management tools

ZM/K1A-U01. • has an ability to interpret correctly social phenomena (cultural, economic, legal, political) using data and methods of virtual ethnography

ZM/K1A-U03. • is able to analyze social phenomena and processes (cultural, economic, legal, political) and their influence on organizations using methods of virtual ethnography

ZM/K1A-U10. • is able to use the basic IT tools as well as apply them to conduct the study using virtual ethnography approach

ZM/K1A-K04. • is able to defend his/her opinions and decisions regarding the choice of methods of data

analysis

ZM/K1A-K08. • is able to conduct social projects taking different social roles in the research team • is able to support other team members


100

New Product Development

MODULE CONTENT • New Product Development process • Organising product development

• Idea generation

• Stage-gate process

• Agile development

• Creative problem solving

• Visual thinking

LEARNING OUTCOMES

ZM/K1A-W10 ● has knowledge about creative problem solving

● has knowledge about the role of changes in the innovation ● processes

• has knowledge about the role of innovations in the organizational development

ZM/K1A-W06. ● has in-depth knowledge about the new product development process

● has knowledge about different aspects taken into account when developing innovative solutions

• is familiar with different approaches to NPD

ZM/K1A-U05. ● is able to analyze different problems during new product development process and propose solutions

● is able to apply different sources of knowledge to support his/her communication with the audience

• is able to use visual thinking to enhance the communication process

ZM/K1A-U11. ● is able to use different sources of knowledge to create a well written document in English language

• is able to use discipline-specific language

ZM/K1A-U10. • is able to use the basic IT tools as well as apply them to conduct a new product

incubation

ZM/K1A-K03. ● is able to play different roles in teams ● is able to set priorities in teamwork

• is able to work in teams, sharing workload to meet deadlines

ZM/K1A-K04. ● is able to assess the consequences of particular decisions for different stakeholders

• is able to identify and address dilemmas in the innovation management process

MODE OF ASSESSMENT Oral exam: Oral exam with discussion about the project and assignment 20%

Written assignment (project, report, essay, review): Take home exam (report on detailed aspects of the project) 40%

Case study Presentation 40%

New Ventures Financing and Sales Pitching

MODULE CONTENT

• New Venture Financing • Financial Cycles for Startups

• Business models and types of financing for startups

• Crowdfunding and crowdsourcing

• Looking for investors

• Developing a pitch for the project

• Communication and storytelling for startup pitches

LEARNING OUTCOMES

ZM/K1A-W10. ● has knowledge about new ventures and sales pitching

101

● has knowledge about the role of changes the financing cycle

• has knowledge about the role of innovations in new ventures financing

ZM/K1A-W06. ● has in-depth knowledge about the financing cycles for new ventures ● has knowledge about different aspects taken into account when developing a proposal for

new venture financing

• is familiar with different approaches sales pitching

ZM/K1A-U05. ● is able to analyze different problems during new venture financing process and propose solutions

● is able to apply different sources of knowledge to support his/her communication with

the audience

• is able to use visual thinking to enhance the communication and pitching process

ZM/K1A-U11. ● is able to use different sources of knowledge to create a well written document in English language


ZM/K1A-U10. • is able to use the basic IT tools as well as apply them to conduct a financing cycle analysis

ZM/K1A-K03 ● is able to play different roles in teams

● is able to set priorities in teamwork



• is able to identify and address dilemmas in the new venture financing


Startup Incubation Process

MODULE CONTENT • Introduction to the human qualities that facilitate entrepreneurial business success (and an

examination of basic entrepreneurial myths) • Good and bad reason for incubating a startup (including the best and worst times to start a

business)

• Searching for a viable buskined idea

• Investigating the market to determine if a business idea is viable

• An examination of the main reason why business fail (and how to avoid them)

• The business plan template, business model for a startup (classical canvas vs lean canvas)

• Choosing a name and location for your business (including copyrights, trademarks and patents)

• Establishing finance and making the business legal

• Understanding the importance of customers

• Co-Operative networks

LEARNING OUTCOMES

ZM/K1A-W10. ● has knowledge about creative problem solving ● has knowledge about the role of changes in the innovation processes

• has knowledge about the role of innovations in the organizational development

ZM/K1A-W06. ● has in-depth knowledge about startup incubation and management process

● has knowledge about different aspects taken into account when developing innovative solutions

• is familiar with different approaches to startup management

ZM/K1A-U05. ● is able to analyze different problems during startup building process and propose solutions

● is able to apply different sources of knowledge to support his/her communication with the audience

• is able to use visual thinking to enhance the communication process

102

ZM/K1A-U11. ● is able to use different sources of knowledge to create a well written business plan for a startup in English language


ZM/K1A-U10. • is able to use the basic IT tools as well as apply them to write a business plan for a startup

ZM/K1A-K03 ● is able to play different roles in teams

● is able to set priorities in teamwork



• is able to identify and address dilemmas in the innovation management process


Presentation 30%


Managing a Team in High-tech Industry

MODULE CONTENT

• Different factors impacting team performance

• Communication in the team

• How to make best of the team’s diversity

• Specific character of teamwork in High-tech Industry

• Managing teams in High-tech: the case study.

LEARNING OUTCOMES

ZM/K1A-W06. • has basic knowledge of human being behavior, social and psychological causes of behaviour of individuals in organization in context of teams in high-tech industry

• knows how to establish and maintain good relations in a team

ZM/K1A-W07. • has knowledge about the psychological and organizational aspects of decision-making in teams

• knows how to use these mechanisms for the benefit of the company or project

ZM/K1A-W13. • has knowledge of theories explaining the team’s behavior

ZM/K1A-U08. • is able to analyze alternative solutions to problems in managing team’s work • is able to match the proposed solution to the character of the team and the task at hand

ZM/K1A-U10. • is able to use the IT tools to manage team’s work

ZM/K1A-K02. • is able to work in teams on high-tech project • is able to build team with people with different skills and experience

ZM/K1A-K05. • is able to set priorities in team’s work • performing certain tasks in the process of organization management


103

Customer/User Experience

MODULE CONTENT • Reasons to research User/Customer Experience

• Approaches to research User/Customer Experience

• Mapping Experience: Customer Journey Map

• Workshop: preparing the research tools

• Workshop: analyzing data

• Workshop: using software for result’s presentation

• Final presentation

LEARNING OUTCOMES

ZM/K1A-W06. • has knowledge about the different models of customer/user behaviours and motivation

ZM/K1A-W09. • has knowledge about the techniques and tools of data collection and analysis for the research on customer/user experience

ZM/K1A-W12. • has knowledge of potential application of customer/user experience research result as a

departure point for the organizational discussion on the change in the design processes

• has knowledge on the relations between organizational culture and the organizational use

of research results

ZM/K1A-U02. • is able to identify and describe the sources of customers’/users’ problem with the

product or service provided by the company

• basing on research results, is able to work on solutions to customers/users’ problem with other members of the team

ZM/K1A-U04. • is able to see to see the potential market opportunity for improvement or introduction

of new product/service basing on the results of customer research

ZM/K1A-U09. • is able to design and conduct a research process to analyze user/customer experience

• is able to present the results in a compelling way

ZM/K1A-K03. • is able to create and maintain relationship with different stakeholders in the organization

to access data necessary for the research project

• is able to create and maintain relationship with external stakeholders to access data necessary for the research project

ZM/K1A-K05. • is able to set priorities in the process of customer/user research projects

• is able to provide the results of the project on time

ZM/K1A-K10. • is able to identify opportunities in the market basing on the results of customer/user

experience

MODE OF ASSESSMENT Written assignment (project, report, essay, review): Final written project 60%

Presentation: Presentation in class 40%

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MODULE CATALOG Bachelor in Management 2020/2021 …€¦ · Diploma Workshop 10 8 Internship 6 KEY...

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